County profile · Michigan
Crawford County, MI market data
How Crawford County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 13,722
- +5.7% since 2020
- Households
- 6,231
- Median household income
- $60,392
- +25.9% vs. 2015–2019, before inflation
- Median home value
- $163,000
- Jobs located here
- 3,857
- Highest market score
- 72
- Salons, barbers and spas, #229 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Crawford County by name and distance, and the households and spending within reach. Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Crawford County has an estimated 13,722 people and 6,231 households. Population estimates show Crawford County grew 5.7% from 2020 to 2025, faster than the U.S. (+3.1%). Median household income in Crawford County is $60,392, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.9%, before inflation.
Relative to the U.S., household spending in Crawford County runs highest on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and lowest on child care and other personal services (50).
Of the business types scored in Crawford County, salons, barbers and spas (72); auto repair shops (71); and clothing, shoe and laundry businesses (70) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #229 of 2,385 scored counties.
Against the U.S., map listings per household run highest for grocery and convenience stores (80% above the U.S. rate) and lowest for salons, barbers and spas (56% below the U.S. rate).
All 56 business types in Crawford County
Highest Groundwork market score first. Each score compares Crawford County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 72 | #229 of 2,385 | 13 | 20.9 | $402K | 189 | Under 3 |
| Auto repair shops | 71 | #311 of 2,378 | 10 | 16.0 | $595K | 134 | Under 3 |
| Clothing, shoes and laundry | 70 | #366 of 2,210 | 5 | 8.0 | $2.1M | 235 | Under 3 |
| Doctors, dentists and clinics | 64 | #598 of 2,394 | 44 | 70.6 | $172K | 113 | 3 |
| Clothing and shoe stores | 63 | #570 of 2,087 | 5 | 8.0 | $2.1M | 163 | Under 3 |
| Home repair trades | 57 | #703 of 2,057 | 6 | 9.6 | $2.4M | 99 | 7 |
| Hair salons | 57 | #829 of 2,339 | 11 | 17.7 | $475K | 110 | Under 3 |
| Auto repair and car care | 57 | #905 of 2,401 | 27 | 43.3 | $220K | 82 | 4 |
| Dentists and orthodontists | 53 | #831 of 1,886 | 7 | 11.2 | $1.1M | 110 | Under 3 |
| Lawn, cleaning and pest control | 50 | #873 of 1,771 | 5 | 8.0 | $1.3M | 78 | 4 |
| Real estate | 50 | #1,093 of 2,229 | 14 | 22.5 | Index only | 127 | 4 |
| Insurance agencies | 49 | #1,159 of 2,272 | 8 | 12.8 | $1.2M | 95 | 4 |
| Pet businesses | 46 | #1,290 of 2,200 | 7 | 11.2 | $608K | 69 | 3 |
| Sit-down restaurants | 46 | #1,351 of 2,405 | 26 | 41.7 | $772K | 116 | 14 |
| Real estate agents and brokers | 45 | #1,324 of 2,176 | 11 | 17.7 | Index only | 128 | 4 |
| Convenience stores | 37 | #1,599 of 2,261 | 9 | 14.4 | $3.8M | 48 | Under 3 |
| Grocery and convenience stores | 37 | #1,729 of 2,402 | 21 | 33.7 | $1.6M | 48 | 4 |
| Optometrists and eye care | 36 | #994 of 1,302 | 5 | 8.0 | $1.5M | 48 | Under 3 |
| Gas stations | 36 | #1,754 of 2,358 | 10 | 16.0 | $1.6M | 65 | 10 |
| Restaurants and cafes | 33 | #1,917 of 2,405 | 64 | 102.7 | $314K | 85 | 30 |
| Grocery stores | 30 | #1,658 of 2,070 | 8 | 12.8 | $4.2M | 46 | Under 3 |
| Coffee shops and cafes | 30 | #1,758 of 2,063 | 9 | 14.4 | $2.2M | 60 | Under 3 |
| Pizza | 27 | #1,873 of 2,090 | 8 | 12.8 | $2.5M | 49 | 15 |
| Fast food and sandwich shops | 27 | #1,933 of 2,222 | 11 | 17.7 | $1.8M | 60 | 15 |
| Pet grooming and boarding | 19 | #1,377 of 1,461 | 5 | 8.0 | $852K | 33 | 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 6.4 | $5M | 121 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 6.4 | $1.5M | 59 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 6.4 | $983K | 148 | Under 3 |
| Physical therapy | Not scored | Not scored | 4 | 6.4 | $1.9M | 79 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 4.8 | $1.3M | 101 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 4.8 | Index only | 66 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 4.8 | $2.2M | 21 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 4.8 | $2.5M | 142 | 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 4.8 | $4.8M | 57 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 3.2 | $3.8M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 3.2 | $7.2M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.2 | $3.3M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 2 | 3.2 | $3M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.6 | $1.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.6 | $6M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.6 | $1M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 1.6 | $14.4M | Too few | 4 |
| Nail salons | Not scored | Not scored | 1 | 1.6 | $5.2M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.6 | $6M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 1.6 | $5.2M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.6 | $7.6M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 1.6 | $4.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.6 | $3.9M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Crawford County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6M | $955 | 100 |
| Gasoline and other fuels | $15.6M | $2,503 | 96 |
| Food away from home | $20.1M | $3,222 | 79 |
| Groceries | $34M | $5,450 | 86 |
| Personal care products and services | $5.2M | $838 | 83 |
| Child care and other personal services | $1.8M | $289 | 50 |
| Memberships, classes and admissions | $3.9M | $631 | 64 |
| Medical and dental services | $7.6M | $1,214 | 94 |
| Pets | $4.3M | $683 | 75 |
| Clothing, shoes and related services | $10.4M | $1,662 | 81 |
| Vehicle insurance | $9.5M | $1,527 | 78 |
| Home repairs, maintenance and insurance | $14.4M | $2,314 | 77 |
| Lawn care, cleaning and other household services | $6.6M | $1,053 | 74 |
| Rent and homeowner costs | $77M | $12,357 | 74 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Crawford County
- Population, 2025 estimate
- 13,722+5.7% since 2020
- Households
- 6,231
- Median age
- 50.6
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.8
- Land area
- 556 sq. mi.
- People per square mile
- 24
- Median household income
- $60,392+25.9% vs. 2015–2019, before inflation
- Average household income
- $68,758
- Median home value
- $163,000
- Jobs located here
- 3,857
- Daytime population
- 12,867Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Crawford County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Ogemaw County, MI20,885 people
Questions
How fast is Crawford County, MI growing?
Population estimates put Crawford County at 13,722 people in 2025, up 5.7% since 2020, faster than the U.S. (+3.1%). It has 6,231 households. Median household income rose 25.9% from the 2015–2019 survey, before inflation.
How much do households in Crawford County, MI spend?
Households in Crawford County spend about $77M a year on rent and homeowner costs, $34M on groceries and $20.1M on food away from home. Set against the U.S., households in Crawford County spend the most on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and the least on child care and other personal services (50).
Which business types have the highest market scores in Crawford County, MI?
The highest Groundwork market scores in Crawford County are for salons, barbers and spas (72); auto repair shops (71); and clothing, shoe and laundry businesses (70). Crawford County ranks #229 of 2,385 scored counties for salons, barbers and spas.
How does Crawford County, MI compare with the U.S.?
The median household income in Crawford County is $60,392 a year, 25% below the U.S. median of $80,734. The population rose 5.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $163,000, against $332,700 for the U.S. For its number of households, Crawford County has the most map listings, relative to the U.S., for grocery and convenience stores (80% above the U.S. rate) and the fewest for salons, barbers and spas (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 25 of the 56 business types have a score in Crawford County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Crawford County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Crawford County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Crawford County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.