Metro area profile · Michigan
Battle Creek, MI metro area market data
Population, household spending and competition for 56 business types in the Battle Creek metro area, each scored against other metro areas.
- Population, 2025
- 133,408
- −0.6% since 2020
- Households
- 53,333
- Median household income
- $63,177
- +30.0% vs. 2015–2019, before inflation
- Median home value
- $162,800
- Jobs located here
- 51,778
- Highest market score
- 66
- Spas and skin care, #52 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Battle Creek metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Battle Creek metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 133,408 people live in the Battle Creek metro area, in 53,333 households. Population estimates show the Battle Creek metro area declined 0.6% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Battle Creek metro area is $63,177 a year, 22% below the U.S. median of $80,734. That rose 30.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Battle Creek metro area spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on child care and other personal services (59).
The highest Groundwork market scores in the Battle Creek metro area are for spas and skin care studios (66), gyms (66) and gyms and studios (65). The Battle Creek metro area ranks #52 of 387 scored metro areas for spas and skin care studios.
The Battle Creek metro area is made up of one county, Calhoun County. For its number of households, the Battle Creek metro area has the most map listings, relative to the U.S., for gas stations (81% above the U.S. rate) and the fewest for real estate businesses (55% below the U.S. rate).
All 56 business types in the Battle Creek metro area
Highest Groundwork market score first. Each score compares the Battle Creek metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Spas and skin care | 66 | #52 of 387 | 30 | 5.6 | $1.6M | 184 | 7 |
| Gyms | 66 | #62 of 387 | 25 | 4.7 | $1.6M | 124 | 6 |
| Gyms, studios and classes | 65 | #60 of 387 | 48 | 9.0 | $838K | 127 | 13 |
| Clothing and shoe stores | 65 | #87 of 387 | 53 | 9.9 | $1.8M | 143 | 21 |
| Clothing, shoes and laundry | 64 | #98 of 387 | 80 | 15.0 | $1.2M | 137 | 26 |
| Sit-down restaurants | 62 | #100 of 387 | 222 | 41.6 | $846K | 127 | 72 |
| Real estate agents and brokers | 60 | #86 of 387 | 76 | 14.3 | Index only | 169 | 16 |
| Real estate | 60 | #90 of 387 | 93 | 17.4 | Index only | 174 | 37 |
| Property management | 59 | #102 of 374 | 7 | 1.3 | Index only | 180 | 11 |
| Salons, barbers and spas | 58 | #110 of 387 | 200 | 37.5 | $242K | 114 | 28 |
| Primary care and pediatrics | 58 | #133 of 387 | 32 | 6.0 | $2.2M | 122 | 63 |
| Mortgage brokers and lenders | 56 | #130 of 373 | 6 | 1.1 | Index only | 299 | 5 |
| Dentists and orthodontists | 56 | #136 of 387 | 58 | 10.9 | $1.2M | 122 | 43 |
| Restaurants and cafes | 56 | #147 of 387 | 461 | 86.4 | $407K | 110 | 193 |
| Bakeries and dessert shops | 53 | #172 of 387 | 40 | 7.5 | $4.7M | 113 | 17 |
| Martial arts and dance studios | 52 | #166 of 387 | 20 | 3.8 | $2M | 100 | 7 |
| Coffee shops and cafes | 52 | #177 of 387 | 46 | 8.6 | $4.1M | 110 | 14 |
| Tire shops | 52 | #195 of 386 | 20 | 3.8 | $2.6M | 104 | 7 |
| Optometrists and eye care | 51 | #194 of 386 | 24 | 4.5 | $2.9M | 93 | 6 |
| Hair salons | 48 | #205 of 387 | 115 | 21.6 | $421K | 98 | 18 |
| Electricians | 47 | #218 of 383 | 12 | 2.3 | $11.2M | 93 | 20 |
| Nail salons | 47 | #219 of 387 | 22 | 4.1 | $2.2M | 132 | Under 3 |
| Funeral homes | 44 | #219 of 377 | 14 | 2.6 | $544K | 80 | 4 |
| Collision repair and body shops | 44 | #237 of 381 | 14 | 2.6 | $3.7M | 121 | 16 |
| Chiropractors | 43 | #239 of 386 | 31 | 5.8 | $2.3M | 94 | 15 |
| Doctors, dentists and clinics | 42 | #263 of 387 | 569 | 106.7 | $123K | 80 | 145 |
| HVAC and plumbing | 41 | #265 of 387 | 32 | 6.0 | $4.2M | 88 | 34 |
| Lawn, cleaning and pest control | 40 | #266 of 387 | 45 | 8.4 | $1.4M | 80 | 53 |
| House cleaning | 39 | #277 of 375 | 11 | 2.1 | $5.5M | 86 | 17 |
| Home repair trades | 39 | #281 of 387 | 67 | 12.6 | $2M | 82 | 59 |
| Pet grooming and boarding | 38 | #287 of 386 | 20 | 3.8 | $2M | 80 | 8 |
| Car washes and detailing | 38 | #292 of 387 | 28 | 5.3 | $1.9M | 74 | 7 |
| Pet businesses | 37 | #292 of 387 | 58 | 10.9 | $699K | 80 | 23 |
| Physical therapy | 37 | #298 of 386 | 40 | 7.5 | $1.7M | 73 | 18 |
| Roofing and gutters | 36 | #299 of 381 | 23 | 4.3 | $5.8M | 69 | 5 |
| Landscaping and lawn care | 35 | #279 of 385 | 30 | 5.6 | $2M | 69 | 31 |
| Pet stores | 35 | #301 of 382 | 9 | 1.7 | $4.5M | 99 | Under 3 |
| Child care and preschools | 33 | #308 of 387 | 23 | 4.3 | $795K | 79 | 25 |
| Pizza | 33 | #315 of 387 | 42 | 7.9 | $4.5M | 88 | 106 |
| Auto repair shops | 32 | #323 of 387 | 126 | 23.6 | $414K | 93 | 66 |
| Grocery and convenience stores | 31 | #317 of 387 | 109 | 20.4 | $2.8M | 82 | 31 |
| Barbershops | 31 | #323 of 387 | 29 | 5.4 | $1.7M | 88 | Under 3 |
| Urgent care and walk-in clinics | 29 | #172 of 197 | 5 | 0.9 | $14M | 57 | Under 3 |
| Convenience stores | 29 | #324 of 387 | 62 | 11.6 | $4.9M | 62 | 9 |
| Grocery stores | 29 | #328 of 387 | 34 | 6.4 | $9M | 96 | 22 |
| Auto repair and car care | 27 | #341 of 387 | 226 | 42.4 | $231K | 86 | 93 |
| Veterinarians | 27 | #342 of 384 | 19 | 3.6 | $2.1M | 78 | 15 |
| Oil change and quick lube | 25 | #256 of 290 | 6 | 1.1 | $8.7M | 63 | 6 |
| Fast food and sandwich shops | 25 | #341 of 387 | 88 | 16.5 | $2.1M | 70 | 106 |
| Insurance agencies | 23 | #348 of 387 | 90 | 16.9 | $906K | 72 | 48 |
| Laundromats | 20 | #345 of 364 | 11 | 2.1 | $8.8M | 70 | 5 |
| Gas stations | 11 | #384 of 387 | 105 | 19.7 | $1.3M | 53 | 69 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 67 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 0.8 | $15.2M | 149 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $32.2M | 205 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.6 | $13.4M | 330 | 6 |
Household spending in the Battle Creek metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $52.2M | $978 | 102 |
| Gasoline and other fuels | $134M | $2,512 | 97 |
| Food away from home | $187.7M | $3,519 | 86 |
| Groceries | $304.5M | $5,709 | 90 |
| Personal care products and services | $48.4M | $907 | 90 |
| Child care and other personal services | $18.3M | $343 | 59 |
| Memberships, classes and admissions | $40.2M | $754 | 77 |
| Medical and dental services | $69.8M | $1,309 | 102 |
| Pets | $40.5M | $760 | 84 |
| Clothing, shoes and related services | $96.6M | $1,811 | 88 |
| Vehicle insurance | $81.6M | $1,529 | 78 |
| Home repairs, maintenance and insurance | $133.9M | $2,510 | 83 |
| Lawn care, cleaning and other household services | $60.8M | $1,140 | 81 |
| Rent and homeowner costs | $699.7M | $13,119 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Battle Creek metro area
- Population, 2025 estimate
- 133,408−0.6% since 2020
- Households
- 53,333
- Median age
- 40.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 706 sq. mi.
- People per square mile
- 189
- Median household income
- $63,177+30.0% vs. 2015–2019, before inflation
- Average household income
- $83,388
- Median home value
- $162,800
- Jobs located here
- 51,778
- Daytime population
- 134,519Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Battle Creek metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Battle Creek metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Battle Creek metro area 1
- Calhoun County, MI133,778 people
Other markets based in Michigan 12
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- Ann Arbor, MI metro area369,822 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
Questions
How fast is the Battle Creek, MI metro area growing?
Population estimates put the Battle Creek metro area at 133,408 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 53,333 households. Against the 2015–2019 survey, median household income rose 30.0%, before inflation.
How much do households in the Battle Creek, MI metro area spend?
Households in the Battle Creek metro area spend about $699.7M a year on rent and homeowner costs, $304.5M on groceries and $187.7M on food away from home. Relative to the U.S., household spending in the Battle Creek metro area runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Which business types have the highest market scores in the Battle Creek, MI metro area?
Of the business types scored in the Battle Creek metro area, spas and skin care studios (66), gyms (66) and gyms and studios (65) have the highest Groundwork market scores. For spas and skin care studios, that ranks #52 of 387 scored metro areas.
How does the Battle Creek, MI metro area compare with the U.S.?
Median household income in the Battle Creek metro area is $63,177, 22% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (81% above the U.S. rate) and lowest for real estate businesses (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Battle Creek metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Battle Creek metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Battle Creek metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Battle Creek metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.