County profile · Michigan
Huron County, MI market data
Population, household spending and competition for 56 business types in Huron County, each scored against other counties.
- Population, 2025
- 30,530
- −2.7% since 2020
- Households
- 14,150
- Median household income
- $58,870
- +21.9% vs. 2015–2019, before inflation
- Median home value
- $154,300
- Jobs located here
- 11,589
- Highest market score
- 56
- Salons, barbers and spas, #843 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Huron County by name and distance, and the households and spending within reach. Or open the report at the center of Huron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,530 people live in Huron County, in 14,150 households. Population estimates show Huron County declined 2.7% from 2020 to 2025, against +3.1% for the U.S. The median household income in Huron County is $58,870 a year, 27% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Huron County spend the most on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and the least on child care and other personal services (54).
The highest Groundwork market scores in Huron County are for salons, barbers and spas (56); physical therapy clinics (51); and tire shops (51). Huron County ranks #843 of 2,385 scored counties for salons, barbers and spas.
For its number of households, Huron County has the most map listings, relative to the U.S., for gas stations (twice the U.S. rate) and the fewest for real estate businesses (54% below the U.S. rate).
All 56 business types in Huron County
Highest Groundwork market score first. Each score compares Huron County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 56 | #843 of 2,385 | 45 | 31.8 | $272K | 128 | 4 |
| Physical therapy | 51 | #684 of 1,422 | 6 | 4.2 | $3M | 123 | 5 |
| Tire shops | 51 | #746 of 1,530 | 5 | 3.5 | $2.9M | 115 | Under 3 |
| Coffee shops and cafes | 51 | #956 of 2,063 | 8 | 5.7 | $5.9M | 159 | 7 |
| Spas and skin care | 49 | #905 of 1,769 | 8 | 5.7 | $1.5M | 175 | Under 3 |
| Dentists and orthodontists | 46 | #1,070 of 1,886 | 11 | 7.8 | $1.6M | 164 | 14 |
| Fast food and sandwich shops | 46 | #1,293 of 2,222 | 13 | 9.2 | $3.6M | 119 | 27 |
| Clothing, shoes and laundry | 45 | #1,318 of 2,210 | 28 | 19.8 | $876K | 99 | 3 |
| Clothing and shoe stores | 43 | #1,301 of 2,087 | 22 | 15.5 | $1.1M | 88 | 3 |
| Hair salons | 43 | #1,524 of 2,339 | 33 | 23.3 | $372K | 86 | 3 |
| Veterinarians | 41 | #948 of 1,485 | 5 | 3.5 | $2M | 75 | 3 |
| Real estate agents and brokers | 41 | #1,510 of 2,176 | 24 | 17.0 | Index only | 137 | 5 |
| Bakeries and dessert shops | 39 | #1,314 of 1,889 | 11 | 7.8 | $4.3M | 104 | 7 |
| Real estate | 39 | #1,653 of 2,229 | 25 | 17.7 | Index only | 166 | 15 |
| Child care and preschools | 38 | #1,143 of 1,611 | 6 | 4.2 | $736K | 73 | 5 |
| Pet businesses | 36 | #1,700 of 2,200 | 21 | 14.8 | $485K | 55 | 3 |
| Funeral homes | 34 | #1,129 of 1,472 | 9 | 6.4 | $282K | 42 | 4 |
| Primary care and pediatrics | 34 | #1,293 of 1,656 | 10 | 7.1 | $1.8M | 100 | 34 |
| Pizza | 31 | #1,756 of 2,090 | 13 | 9.2 | $3.6M | 71 | 27 |
| Grocery and convenience stores | 31 | #1,929 of 2,402 | 41 | 29.0 | $1.9M | 57 | 8 |
| Auto repair and car care | 31 | #1,975 of 2,401 | 57 | 40.3 | $252K | 94 | 31 |
| Doctors, dentists and clinics | 31 | #2,038 of 2,394 | 99 | 70.0 | $179K | 117 | 62 |
| Auto repair shops | 30 | #2,005 of 2,378 | 33 | 23.3 | $435K | 98 | 28 |
| Grocery stores | 29 | #1,671 of 2,070 | 13 | 9.2 | $6M | 65 | 6 |
| Gyms, studios and classes | 29 | #1,815 of 2,088 | 17 | 12.0 | $571K | 86 | Under 3 |
| Gyms | 27 | #1,556 of 1,792 | 10 | 7.1 | $971K | 75 | Under 3 |
| Home repair trades | 27 | #1,896 of 2,057 | 17 | 12.0 | $2M | 83 | 25 |
| Restaurants and cafes | 27 | #2,117 of 2,405 | 130 | 91.9 | $363K | 98 | 73 |
| Sit-down restaurants | 23 | #2,241 of 2,405 | 72 | 50.9 | $656K | 99 | 39 |
| Chiropractors | 22 | #1,408 of 1,490 | 14 | 9.9 | $1.3M | 53 | 6 |
| HVAC and plumbing | 22 | #1,625 of 1,707 | 11 | 7.8 | $3.1M | 65 | 13 |
| Convenience stores | 22 | #1,988 of 2,261 | 19 | 13.4 | $4.1M | 52 | Under 3 |
| Collision repair and body shops | 19 | #1,266 of 1,327 | 8 | 5.7 | $1.8M | 58 | 7 |
| Gas stations | 19 | #2,228 of 2,358 | 31 | 21.9 | $1.2M | 50 | 21 |
| Lawn, cleaning and pest control | 18 | #1,749 of 1,771 | 14 | 9.9 | $1.1M | 66 | 22 |
| Electricians | 17 | #1,115 of 1,160 | 5 | 3.5 | $6.8M | 57 | 12 |
| Pet grooming and boarding | 14 | #1,421 of 1,461 | 8 | 5.7 | $1.3M | 50 | Under 3 |
| Landscaping and lawn care | 12 | #1,486 of 1,493 | 10 | 7.1 | $1.5M | 53 | 19 |
| Yoga, Pilates and fitness studios | 10 | #774 of 777 | 5 | 3.5 | $1.9M | 48 | Under 3 |
| Insurance agencies | 9 | #2,254 of 2,272 | 36 | 25.4 | $630K | 50 | 20 |
| Barbershops | Not scored | Not scored | 4 | 2.8 | $3.1M | 163 | Under 3 |
| Laundromats | Not scored | Not scored | 4 | 2.8 | $6.1M | 49 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.8 | $4.4M | 142 | 3 |
| Pet stores | Not scored | Not scored | 4 | 2.8 | $2.5M | 56 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 1.4 | $7.2M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 1.4 | $7.7M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.4 | $4.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.4 | $7.7M | Too few | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.4 | $8.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $14.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.7 | Index only | Too few | 9 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $34.2M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Huron County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $14.4M | $1,016 | 106 |
| Gasoline and other fuels | $37.2M | $2,630 | 101 |
| Food away from home | $47.2M | $3,337 | 82 |
| Groceries | $78.6M | $5,551 | 88 |
| Personal care products and services | $12.3M | $867 | 86 |
| Child care and other personal services | $4.4M | $312 | 54 |
| Memberships, classes and admissions | $9.7M | $686 | 70 |
| Medical and dental services | $17.7M | $1,253 | 97 |
| Pets | $10.2M | $720 | 79 |
| Clothing, shoes and related services | $24.5M | $1,733 | 84 |
| Vehicle insurance | $22.7M | $1,602 | 82 |
| Home repairs, maintenance and insurance | $34.2M | $2,418 | 80 |
| Lawn care, cleaning and other household services | $15.5M | $1,094 | 77 |
| Rent and homeowner costs | $179.7M | $12,698 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Huron County
- Population, 2025 estimate
- 30,530−2.7% since 2020
- Households
- 14,150
- Median age
- 48.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.8
- Land area
- 836 sq. mi.
- People per square mile
- 37
- Median household income
- $58,870+21.9% vs. 2015–2019, before inflation
- Average household income
- $76,624
- Median home value
- $154,300
- Jobs located here
- 11,589
- Daytime population
- 29,753Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Huron County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Huron County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Huron County, MI growing?
Population estimates put Huron County at 30,530 people in 2025, down 2.7% since 2020, against +3.1% for the U.S. It has 14,150 households. Against the 2015–2019 survey, median household income rose 21.9%, before inflation.
How much do households in Huron County, MI spend?
Households in Huron County spend about $179.7M a year on rent and homeowner costs, $78.6M on groceries and $47.2M on food away from home. Relative to the U.S., household spending in Huron County runs highest on vehicle maintenance and repairs (an index of 106, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Which business types have the highest market scores in Huron County, MI?
Of the business types scored in Huron County, salons, barbers and spas (56); physical therapy clinics (51); and tire shops (51) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #843 of 2,385 scored counties.
How does Huron County, MI compare with the U.S.?
Median household income in Huron County is $58,870, 27% below the U.S. median of $80,734. The population fell 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (twice the U.S. rate) and lowest for real estate businesses (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Huron County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Huron County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Huron County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Huron County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.