County profile · Michigan
Chippewa County, MI market data
How Chippewa County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 36,081
- −1.9% since 2020
- Households
- 14,080
- Median household income
- $62,217
- +33.8% vs. 2015–2019, before inflation
- Median home value
- $161,900
- Jobs located here
- 11,286
- Highest market score
- 72
- Dentists and orthodontists, #211 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Chippewa County by name and distance, and the households and spending within reach. Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Chippewa County has an estimated 36,081 people and 14,080 households. Population estimates put the population change in Chippewa County from 2020 to 2025 at −1.9%, against +3.1% for the U.S. Median household income in Chippewa County is $62,217, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 33.8%, before inflation.
Relative to the U.S., household spending in Chippewa County runs highest on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Of the business types scored in Chippewa County, dentists and orthodontists (72), landscaping and lawn care companies (54) and primary care and pediatric clinics (54) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #211 of 1,886 scored counties.
Chippewa County is part of the Sault Ste. Marie area. Against the U.S., map listings per household run highest for convenience stores (2.3 times the U.S. rate) and lowest for real estate businesses (52% below the U.S. rate).
All 56 business types in Chippewa County
Highest Groundwork market score first. Each score compares Chippewa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 72 | #211 of 1,886 | 7 | 5.0 | $2.5M | 255 | 5 |
| Landscaping and lawn care | 54 | #601 of 1,493 | 5 | 3.6 | $3.1M | 105 | 4 |
| Primary care and pediatrics | 54 | #703 of 1,656 | 7 | 5.0 | $2.5M | 141 | 18 |
| Doctors, dentists and clinics | 52 | #1,086 of 2,394 | 78 | 55.4 | $225K | 148 | 27 |
| Spas and skin care | 50 | #862 of 1,769 | 8 | 5.7 | $1.5M | 175 | Under 3 |
| Salons, barbers and spas | 50 | #1,149 of 2,385 | 37 | 26.3 | $332K | 156 | 12 |
| Lawn, cleaning and pest control | 49 | #892 of 1,771 | 9 | 6.4 | $1.7M | 102 | 8 |
| Tire shops | 47 | #842 of 1,530 | 5 | 3.6 | $2.7M | 108 | Under 3 |
| Real estate agents and brokers | 44 | #1,366 of 2,176 | 21 | 14.9 | Index only | 156 | 6 |
| Real estate | 43 | #1,445 of 2,229 | 26 | 18.5 | Index only | 159 | 10 |
| Optometrists and eye care | 42 | #857 of 1,302 | 5 | 3.6 | $3.5M | 112 | 4 |
| Clothing, shoes and laundry | 41 | #1,439 of 2,210 | 22 | 15.6 | $1.1M | 126 | 10 |
| Hair salons | 41 | #1,578 of 2,339 | 24 | 17.0 | $512K | 119 | 10 |
| Home repair trades | 40 | #1,484 of 2,057 | 15 | 10.7 | $2.2M | 93 | 18 |
| Fast food and sandwich shops | 40 | #1,493 of 2,222 | 19 | 13.5 | $2.5M | 82 | 22 |
| HVAC and plumbing | 39 | #1,232 of 1,707 | 8 | 5.7 | $4.2M | 89 | 10 |
| Clothing and shoe stores | 39 | #1,423 of 2,087 | 16 | 11.4 | $1.5M | 120 | 10 |
| Coffee shops and cafes | 39 | #1,433 of 2,063 | 15 | 10.7 | $3.2M | 85 | 5 |
| Pizza | 36 | #1,597 of 2,090 | 14 | 9.9 | $3.4M | 67 | 22 |
| Bakeries and dessert shops | 35 | #1,480 of 1,889 | 15 | 10.7 | $3.2M | 76 | 5 |
| Physical therapy | 34 | #1,124 of 1,422 | 9 | 6.4 | $2M | 81 | Under 3 |
| Gyms, studios and classes | 33 | #1,698 of 2,088 | 16 | 11.4 | $600K | 91 | Under 3 |
| Pet businesses | 29 | #1,902 of 2,200 | 21 | 14.9 | $484K | 55 | 6 |
| Pet grooming and boarding | 26 | #1,261 of 1,461 | 6 | 4.3 | $1.7M | 67 | Under 3 |
| Restaurants and cafes | 25 | #2,185 of 2,405 | 157 | 111.5 | $302K | 81 | 60 |
| Insurance agencies | 24 | #1,976 of 2,272 | 21 | 14.9 | $1M | 81 | 13 |
| Auto repair shops | 23 | #2,192 of 2,378 | 38 | 27.0 | $356K | 80 | 22 |
| Auto repair and car care | 22 | #2,243 of 2,401 | 71 | 50.4 | $190K | 71 | 25 |
| Sit-down restaurants | 22 | #2,264 of 2,405 | 79 | 56.1 | $599K | 90 | 33 |
| Car washes and detailing | 20 | #1,365 of 1,451 | 9 | 6.4 | $1.5M | 60 | Under 3 |
| Grocery and convenience stores | 20 | #2,220 of 2,402 | 52 | 36.9 | $1.5M | 45 | 11 |
| Collision repair and body shops | 19 | #1,265 of 1,327 | 7 | 5.0 | $1.9M | 63 | 7 |
| Gyms | 18 | #1,684 of 1,792 | 13 | 9.2 | $738K | 57 | Under 3 |
| Convenience stores | 17 | #2,081 of 2,261 | 26 | 18.5 | $3M | 38 | Under 3 |
| Gas stations | 17 | #2,262 of 2,358 | 33 | 23.4 | $1.1M | 45 | 20 |
| Grocery stores | 14 | #1,977 of 2,070 | 20 | 14.2 | $3.9M | 42 | 10 |
| Veterinarians | 13 | #1,451 of 1,485 | 9 | 6.4 | $1.1M | 41 | 6 |
| Pet stores | 11 | #950 of 974 | 5 | 3.6 | $2M | 45 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.8 | $1.1M | 109 | 6 |
| Chiropractors | Not scored | Not scored | 4 | 2.8 | $4.4M | 184 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.8 | $3.1M | 184 | Under 3 |
| Property management | Not scored | Not scored | 4 | 2.8 | Index only | 81 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.8 | $8.4M | 100 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.1 | $11.2M | 94 | 8 |
| Funeral homes | Not scored | Not scored | 3 | 2.1 | $742K | 109 | 4 |
| House cleaning | Not scored | Not scored | 3 | 2.1 | $5.1M | 80 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.4 | $4.8M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.7 | $12.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $24.4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $24.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.7 | $9.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $13.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $15.4M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Chippewa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.5M | $960 | 100 |
| Gasoline and other fuels | $35M | $2,488 | 96 |
| Food away from home | $47.4M | $3,363 | 83 |
| Groceries | $78.7M | $5,593 | 89 |
| Personal care products and services | $12.3M | $872 | 87 |
| Child care and other personal services | $4.4M | $309 | 53 |
| Memberships, classes and admissions | $9.6M | $681 | 69 |
| Medical and dental services | $17.6M | $1,249 | 97 |
| Pets | $10.2M | $722 | 79 |
| Clothing, shoes and related services | $24.4M | $1,730 | 84 |
| Vehicle insurance | $21.4M | $1,517 | 78 |
| Home repairs, maintenance and insurance | $33.7M | $2,395 | 79 |
| Lawn care, cleaning and other household services | $15.4M | $1,093 | 77 |
| Rent and homeowner costs | $179M | $12,714 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Chippewa County
- Population, 2025 estimate
- 36,081−1.9% since 2020
- Households
- 14,080
- Median age
- 42.1
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 1,559 sq. mi.
- People per square mile
- 23
- Median household income
- $62,217+33.8% vs. 2015–2019, before inflation
- Average household income
- $76,569
- Median home value
- $161,900
- Jobs located here
- 11,286
- Daytime population
- 35,358Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Chippewa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Chippewa County, MI growing?
Population estimates put Chippewa County at 36,081 people in 2025, down 1.9% since 2020, against +3.1% for the U.S. It has 14,080 households. Median household income rose 33.8% from the 2015–2019 survey, before inflation.
How much do households in Chippewa County, MI spend?
Households in Chippewa County spend about $179M a year on rent and homeowner costs, $78.7M on groceries and $47.4M on food away from home. Set against the U.S., households in Chippewa County spend the most on vehicle maintenance and repairs (an index of 100, where 100 is the U.S. average) and the least on child care and other personal services (53).
Which business types have the highest market scores in Chippewa County, MI?
The highest Groundwork market scores in Chippewa County are for dentists and orthodontists (72), landscaping and lawn care companies (54) and primary care and pediatric clinics (54). Chippewa County ranks #211 of 1,886 scored counties for dentists and orthodontists.
How does Chippewa County, MI compare with the U.S.?
The median household income in Chippewa County is $62,217 a year, 23% below the U.S. median of $80,734. The population fell 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $161,900, against $332,700 for the U.S. For its number of households, Chippewa County has the most map listings, relative to the U.S., for convenience stores (2.3 times the U.S. rate) and the fewest for real estate businesses (52% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Chippewa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Chippewa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Chippewa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Chippewa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.