Small-town market profile · Michigan
Adrian, MI area market data
Population, household spending and competition for 56 business types in the Adrian area, each scored against other small-town markets.
- Population, 2025
- 97,779
- −1.6% since 2020
- Households
- 38,871
- Median household income
- $70,518
- +27.2% vs. 2015–2019, before inflation
- Median home value
- $196,800
- Jobs located here
- 24,864
- Highest market score
- 75
- Optometrists and eye care, #30 of 400 scored small-town markets
A site report maps the competitors on map listings around any address in the Adrian area by name and distance, and the households and spending within reach. Or open the report at the center of the Adrian area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 97,779 people live in the Adrian area, in 38,871 households. Population estimates show the Adrian area declined 1.6% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Adrian area is $70,518 a year, 13% below the U.S. median of $80,734. That rose 27.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Adrian area spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (62).
The highest Groundwork market scores in the Adrian area are for optometrists and eye clinics (75), gyms (71) and convenience stores (71). The Adrian area ranks #30 of 400 scored small-town markets for optometrists and eye clinics.
The Adrian area is made up of one county, Lenawee County. For its number of households, the Adrian area has the most map listings, relative to the U.S., for gas stations (77% above the U.S. rate) and the fewest for nail salons (57% below the U.S. rate).
All 56 business types in the Adrian area
Highest Groundwork market score first. Each score compares the Adrian area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 75 | #30 of 400 | 8 | 2.1 | $6.5M | 208 | 6 |
| Gyms | 71 | #45 of 506 | 22 | 5.7 | $1.4M | 108 | 4 |
| Convenience stores | 71 | #77 of 529 | 22 | 5.7 | $10.4M | 132 | 8 |
| Yoga, Pilates and fitness studios | 69 | #8 of 112 | 6 | 1.5 | $5.2M | 127 | 4 |
| Nail salons | 69 | #68 of 387 | 10 | 2.6 | $3.7M | 219 | Under 3 |
| Grocery and convenience stores | 69 | #86 of 538 | 62 | 16.0 | $3.7M | 109 | 18 |
| Fast food and sandwich shops | 68 | #99 of 537 | 36 | 9.3 | $4M | 130 | 64 |
| Clothing and shoe stores | 68 | #111 of 536 | 35 | 9.0 | $2.1M | 163 | 11 |
| Property management | 66 | #34 of 180 | 6 | 1.5 | Index only | 157 | 4 |
| Martial arts and dance studios | 66 | #73 of 378 | 14 | 3.6 | $2.2M | 110 | 3 |
| Barbershops | 66 | #92 of 377 | 12 | 3.1 | $3.1M | 162 | Under 3 |
| Grocery stores | 66 | #106 of 506 | 23 | 5.9 | $9.9M | 107 | 10 |
| Gyms, studios and classes | 65 | #96 of 535 | 42 | 10.8 | $737K | 111 | 7 |
| Primary care and pediatrics | 65 | #113 of 458 | 17 | 4.4 | $3.1M | 173 | 44 |
| Restaurants and cafes | 65 | #120 of 538 | 327 | 84.1 | $436K | 118 | 147 |
| Salons, barbers and spas | 64 | #94 of 538 | 119 | 30.6 | $308K | 145 | 21 |
| Clothing, shoes and laundry | 64 | #143 of 536 | 54 | 13.9 | $1.3M | 152 | 15 |
| Veterinarians | 62 | #110 of 398 | 12 | 3.1 | $2.6M | 94 | 10 |
| Hair salons | 62 | #128 of 538 | 71 | 18.3 | $516K | 120 | 14 |
| Sit-down restaurants | 62 | #141 of 538 | 152 | 39.1 | $937K | 141 | 71 |
| Auto repair shops | 62 | #144 of 538 | 84 | 21.6 | $507K | 114 | 39 |
| Coffee shops and cafes | 61 | #153 of 529 | 35 | 9.0 | $4.1M | 110 | 12 |
| Auto repair and car care | 60 | #177 of 538 | 149 | 38.3 | $286K | 106 | 58 |
| Car washes and detailing | 59 | #146 of 441 | 18 | 4.6 | $2.4M | 94 | 5 |
| Pet stores | 58 | #70 of 220 | 10 | 2.6 | $3.1M | 68 | 3 |
| Spas and skin care | 58 | #162 of 504 | 25 | 6.4 | $1.5M | 167 | 7 |
| Electricians | 55 | #121 of 295 | 12 | 3.1 | $8.4M | 70 | 17 |
| Laundromats | 54 | #59 of 150 | 9 | 2.3 | $8M | 64 | 4 |
| Pet grooming and boarding | 53 | #174 of 387 | 20 | 5.1 | $1.5M | 60 | 3 |
| Tire shops | 53 | #196 of 431 | 20 | 5.1 | $2.1M | 85 | 7 |
| HVAC and plumbing | 52 | #213 of 476 | 26 | 6.7 | $3.9M | 81 | 23 |
| Pizza | 52 | #235 of 520 | 37 | 9.5 | $3.9M | 76 | 64 |
| Doctors, dentists and clinics | 52 | #253 of 538 | 246 | 63.3 | $212K | 139 | 120 |
| Home repair trades | 51 | #267 of 526 | 51 | 13.1 | $2M | 81 | 40 |
| Funeral homes | 49 | #182 of 365 | 14 | 3.6 | $440K | 65 | 11 |
| Collision repair and body shops | 49 | #195 of 387 | 15 | 3.9 | $2.8M | 92 | 14 |
| House cleaning | 48 | #70 of 142 | 7 | 1.8 | $6.5M | 102 | 19 |
| Bakeries and dessert shops | 48 | #280 of 507 | 42 | 10.8 | $3.4M | 82 | 12 |
| Gas stations | 48 | #302 of 536 | 75 | 19.3 | $1.5M | 61 | 27 |
| Dentists and orthodontists | 47 | #284 of 526 | 42 | 10.8 | $1.2M | 126 | 29 |
| Roofing and gutters | 45 | #174 of 288 | 13 | 3.3 | $7.7M | 92 | Under 3 |
| Physical therapy | 44 | #249 of 400 | 23 | 5.9 | $2.3M | 95 | 17 |
| Real estate | 42 | #363 of 536 | 81 | 20.8 | Index only | 150 | 37 |
| Real estate agents and brokers | 41 | #368 of 533 | 66 | 17.0 | Index only | 146 | 22 |
| Pet businesses | 41 | #378 of 527 | 57 | 14.7 | $539K | 61 | 16 |
| Chiropractors | 31 | #374 of 426 | 34 | 8.7 | $1.5M | 64 | 20 |
| Child care and preschools | 27 | #398 of 454 | 28 | 7.2 | $500K | 50 | 27 |
| Insurance agencies | 27 | #450 of 537 | 58 | 14.9 | $1.1M | 91 | 45 |
| Lawn, cleaning and pest control | 24 | #460 of 481 | 40 | 10.3 | $1.1M | 68 | 58 |
| Landscaping and lawn care | 21 | #387 of 399 | 31 | 8.0 | $1.5M | 50 | 39 |
| Home inspectors | Not scored | Not scored | 5 | 1.3 | Index only | 40 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.0 | Index only | 336 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $10.6M | 77 | 3 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $22.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $72.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in the Adrian area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $42.6M | $1,096 | 114 |
| Gasoline and other fuels | $108.8M | $2,799 | 108 |
| Food away from home | $142.5M | $3,666 | 90 |
| Groceries | $228.1M | $5,868 | 93 |
| Personal care products and services | $36.6M | $943 | 94 |
| Child care and other personal services | $14M | $360 | 62 |
| Memberships, classes and admissions | $31M | $796 | 81 |
| Medical and dental services | $52.3M | $1,344 | 104 |
| Pets | $30.7M | $791 | 87 |
| Clothing, shoes and related services | $72.4M | $1,863 | 91 |
| Vehicle insurance | $66.2M | $1,704 | 87 |
| Home repairs, maintenance and insurance | $100.7M | $2,590 | 86 |
| Lawn care, cleaning and other household services | $45.6M | $1,174 | 83 |
| Rent and homeowner costs | $524.6M | $13,496 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Adrian area
- Population, 2025 estimate
- 97,779−1.6% since 2020
- Households
- 38,871
- Median age
- 42.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 750 sq. mi.
- People per square mile
- 131
- Median household income
- $70,518+27.2% vs. 2015–2019, before inflation
- Average household income
- $86,684
- Median home value
- $196,800
- Jobs located here
- 24,864
- Daytime population
- 85,633Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Adrian area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Adrian area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Adrian area 1
- Lenawee County, MI98,415 people
Other markets based in Michigan 12
- Detroit-Warren-Dearborn, MI metro area4,376,828 people
- Grand Rapids-Wyoming-Kentwood, MI metro area1,162,152 people
- Lansing-East Lansing, MI metro area472,669 people
- Flint, MI metro area403,305 people
- Ann Arbor, MI metro area369,822 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
Questions
How fast is the Adrian, MI area growing?
Population estimates put the Adrian area at 97,779 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 38,871 households. Against the 2015–2019 survey, median household income rose 27.2%, before inflation.
How much do households in the Adrian, MI area spend?
Households in the Adrian area spend about $524.6M a year on rent and homeowner costs, $228.1M on groceries and $142.5M on food away from home. Relative to the U.S., household spending in the Adrian area runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Which business types have the highest market scores in the Adrian, MI area?
Of the business types scored in the Adrian area, optometrists and eye clinics (75), gyms (71) and convenience stores (71) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #30 of 400 scored small-town markets.
How does the Adrian, MI area compare with the U.S.?
Median household income in the Adrian area is $70,518, 13% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $196,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (77% above the U.S. rate) and lowest for nail salons (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in the Adrian area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Adrian area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Adrian area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Adrian area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.