Metro area profile · Michigan
Monroe, MI metro area market data
How the Monroe metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 156,004
- +0.7% since 2020
- Households
- 63,029
- Median household income
- $77,335
- +24.3% vs. 2015–2019, before inflation
- Median home value
- $228,900
- Jobs located here
- 38,727
- Highest market score
- 83
- Dentists and orthodontists, #3 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Monroe metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Monroe metro area has an estimated 156,004 people and 63,029 households. Population estimates put the population change in the Monroe metro area from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). Median household income in the Monroe metro area is $77,335, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 24.3%, before inflation.
Relative to the U.S., household spending in the Monroe metro area runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Of the business types scored in the Monroe metro area, dentists and orthodontists (83); tire shops (82); and salons, barbers and spas (80) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #3 of 387 scored metro areas.
The Monroe metro area is made up of one county, Monroe County. Against the U.S., map listings per household run highest for car washes and detailers (37% above the U.S. rate) and lowest for nail salons (65% below the U.S. rate).
All 56 business types in the Monroe metro area
Highest Groundwork market score first. Each score compares the Monroe metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 83 | #3 of 387 | 54 | 8.6 | $1.7M | 170 | 34 |
| Tire shops | 82 | #8 of 386 | 13 | 2.1 | $5.4M | 217 | 4 |
| Salons, barbers and spas | 80 | #4 of 387 | 140 | 22.2 | $452K | 213 | 26 |
| Optometrists and eye care | 80 | #10 of 386 | 21 | 3.3 | $4.3M | 138 | 5 |
| Clothing, shoes and laundry | 80 | #18 of 387 | 58 | 9.2 | $2.2M | 246 | 18 |
| Hair salons | 79 | #7 of 387 | 75 | 11.9 | $845K | 196 | 15 |
| Doctors, dentists and clinics | 79 | #16 of 387 | 348 | 55.2 | $260K | 170 | 158 |
| Restaurants and cafes | 79 | #17 of 387 | 460 | 73.0 | $542K | 146 | 206 |
| Clothing and shoe stores | 79 | #23 of 387 | 37 | 5.9 | $3.4M | 267 | 14 |
| Coffee shops and cafes | 78 | #16 of 387 | 39 | 6.2 | $6.4M | 172 | 14 |
| Auto repair shops | 78 | #17 of 387 | 97 | 15.4 | $729K | 164 | 54 |
| Collision repair and body shops | 78 | #18 of 381 | 14 | 2.2 | $5.1M | 164 | 12 |
| Auto repair and car care | 78 | #19 of 387 | 192 | 30.5 | $368K | 137 | 77 |
| Bakeries and dessert shops | 77 | #10 of 387 | 38 | 6.0 | $6.6M | 158 | 20 |
| Gyms | 77 | #17 of 387 | 28 | 4.4 | $2M | 157 | 9 |
| Sit-down restaurants | 77 | #20 of 387 | 227 | 36.0 | $1.1M | 165 | 87 |
| Spas and skin care | 76 | #11 of 387 | 33 | 5.2 | $1.9M | 219 | 8 |
| Gyms, studios and classes | 75 | #18 of 387 | 62 | 9.8 | $922K | 139 | 16 |
| Nail salons | 74 | #19 of 387 | 13 | 2.1 | $4.9M | 292 | Under 3 |
| Yoga, Pilates and fitness studios | 74 | #20 of 347 | 8 | 1.3 | $7.1M | 176 | 9 |
| Convenience stores | 74 | #41 of 387 | 25 | 4.0 | $15.4M | 195 | 7 |
| Grocery and convenience stores | 73 | #39 of 387 | 79 | 12.5 | $4.9M | 144 | 27 |
| Home repair trades | 72 | #28 of 387 | 53 | 8.4 | $3.3M | 134 | 63 |
| HVAC and plumbing | 71 | #41 of 387 | 28 | 4.4 | $6.2M | 130 | 34 |
| Grocery stores | 71 | #50 of 387 | 25 | 4.0 | $15.4M | 166 | 20 |
| Roofing and gutters | 70 | #40 of 381 | 14 | 2.2 | $12.3M | 146 | 5 |
| Electricians | 70 | #43 of 383 | 11 | 1.7 | $15.7M | 131 | 24 |
| Barbershops | 70 | #48 of 387 | 19 | 3.0 | $3.3M | 177 | Under 3 |
| Primary care and pediatrics | 69 | #67 of 387 | 34 | 5.4 | $2.7M | 149 | 79 |
| Real estate | 68 | #46 of 387 | 128 | 20.3 | Index only | 161 | 41 |
| Physical therapy | 67 | #82 of 386 | 33 | 5.2 | $2.7M | 114 | 18 |
| Martial arts and dance studios | 66 | #58 of 387 | 26 | 4.1 | $2.2M | 109 | 7 |
| Veterinarians | 66 | #78 of 384 | 15 | 2.4 | $3.6M | 133 | 14 |
| Mortgage brokers and lenders | 65 | #56 of 373 | 6 | 1.0 | Index only | 381 | 6 |
| Real estate agents and brokers | 64 | #68 of 387 | 116 | 18.4 | Index only | 141 | 17 |
| Laundromats | 63 | #97 of 364 | 6 | 1.0 | $21M | 168 | 4 |
| Pet businesses | 61 | #108 of 387 | 62 | 9.8 | $876K | 100 | 27 |
| Fast food and sandwich shops | 61 | #130 of 387 | 85 | 13.5 | $2.9M | 96 | 103 |
| Insurance agencies | 59 | #131 of 387 | 65 | 10.3 | $1.7M | 132 | 47 |
| Pet grooming and boarding | 58 | #137 of 386 | 22 | 3.5 | $2.5M | 97 | 9 |
| Lawn, cleaning and pest control | 56 | #145 of 387 | 49 | 7.8 | $1.6M | 95 | 67 |
| Car washes and detailing | 55 | #167 of 387 | 33 | 5.2 | $2.1M | 85 | 8 |
| Funeral homes | 52 | #161 of 377 | 12 | 1.9 | $791K | 117 | 9 |
| House cleaning | 52 | #164 of 375 | 12 | 1.9 | $6.5M | 102 | 24 |
| Child care and preschools | 50 | #195 of 387 | 31 | 4.9 | $848K | 85 | 23 |
| Pizza | 50 | #200 of 387 | 62 | 9.8 | $4M | 79 | 103 |
| Chiropractors | 48 | #203 of 386 | 37 | 5.9 | $2.4M | 102 | 22 |
| Gas stations | 46 | #225 of 387 | 89 | 14.1 | $2M | 84 | 50 |
| Pet stores | 45 | #230 of 382 | 15 | 2.4 | $3.6M | 80 | 4 |
| Landscaping and lawn care | 43 | #228 of 385 | 36 | 5.7 | $2.2M | 74 | 43 |
| Oil change and quick lube | 30 | #242 of 290 | 9 | 1.4 | $7.9M | 57 | 9 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $41.9M | 267 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 113 | 3 |
| Property management | Not scored | Not scored | 3 | 0.5 | Index only | 536 | 8 |
| Pest control | Not scored | Not scored | 1 | 0.2 | $78.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Monroe metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $70.7M | $1,122 | 117 |
| Gasoline and other fuels | $178.5M | $2,831 | 109 |
| Food away from home | $249.1M | $3,953 | 97 |
| Groceries | $384.7M | $6,104 | 97 |
| Personal care products and services | $63.3M | $1,005 | 100 |
| Child care and other personal services | $26.3M | $417 | 72 |
| Memberships, classes and admissions | $57.2M | $907 | 92 |
| Medical and dental services | $90.5M | $1,436 | 111 |
| Pets | $54.3M | $862 | 95 |
| Clothing, shoes and related services | $125.7M | $1,995 | 97 |
| Vehicle insurance | $107.9M | $1,712 | 88 |
| Home repairs, maintenance and insurance | $172.8M | $2,741 | 91 |
| Lawn care, cleaning and other household services | $78.5M | $1,246 | 88 |
| Rent and homeowner costs | $892.9M | $14,166 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Monroe metro area
- Population, 2025 estimate
- 156,004+0.7% since 2020
- Households
- 63,029
- Median age
- 43.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 549 sq. mi.
- People per square mile
- 283
- Median household income
- $77,335+24.3% vs. 2015–2019, before inflation
- Average household income
- $98,107
- Median home value
- $228,900
- Jobs located here
- 38,727
- Daytime population
- 128,192Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Monroe metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Monroe metro area 1
- Monroe County, MI155,505 people
Other markets based in Michigan 12
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- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
- Battle Creek, MI metro area133,778 people
Questions
How fast is the Monroe, MI metro area growing?
Population estimates put the Monroe metro area at 156,004 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 63,029 households. Median household income rose 24.3% from the 2015–2019 survey, before inflation.
How much do households in the Monroe, MI metro area spend?
Households in the Monroe metro area spend about $892.9M a year on rent and homeowner costs, $384.7M on groceries and $249.1M on food away from home. Set against the U.S., households in the Monroe metro area spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (72).
Which business types have the highest market scores in the Monroe, MI metro area?
The highest Groundwork market scores in the Monroe metro area are for dentists and orthodontists (83); tire shops (82); and salons, barbers and spas (80). The Monroe metro area ranks #3 of 387 scored metro areas for dentists and orthodontists.
How does the Monroe, MI metro area compare with the U.S.?
The median household income in the Monroe metro area is $77,335 a year, 4% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $228,900, against $332,700 for the U.S. For its number of households, the Monroe metro area has the most map listings, relative to the U.S., for car washes and detailers (37% above the U.S. rate) and the fewest for nail salons (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in the Monroe metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Monroe metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Monroe metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Monroe metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.