Small-town market profile · Michigan
Escanaba, MI area market data
Population, household spending and competition for 56 business types in the Escanaba area, each scored against other small-town markets.
- Population, 2025
- 36,582
- −0.8% since 2020
- Households
- 15,971
- Median household income
- $57,809
- +21.9% vs. 2015–2019, before inflation
- Median home value
- $157,100
- Jobs located here
- 12,720
- Highest market score
- 77
- Primary care and pediatrics, #34 of 458 scored small-town markets
A site report maps the competitors on map listings around any address in the Escanaba area by name and distance, and the households and spending within reach. Or open the report at the center of the Escanaba area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,582 people live in the Escanaba area, in 15,971 households. Population estimates show the Escanaba area declined 0.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Escanaba area is $57,809 a year, 28% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Escanaba area spend the most on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in the Escanaba area are for primary care and pediatric clinics (77); sit-down restaurants (63); and salons, barbers and spas (62). The Escanaba area ranks #34 of 458 scored small-town markets for primary care and pediatric clinics.
The Escanaba area is made up of one county, Delta County. For its number of households, the Escanaba area has the most map listings, relative to the U.S., for funeral homes (3 times the U.S. rate) and the fewest for real estate businesses (46% below the U.S. rate).
All 56 business types in the Escanaba area
Highest Groundwork market score first. Each score compares the Escanaba area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 77 | #34 of 458 | 5 | 3.1 | $4M | 224 | 7 |
| Sit-down restaurants | 63 | #130 of 538 | 61 | 38.2 | $885K | 133 | 24 |
| Salons, barbers and spas | 62 | #119 of 538 | 50 | 31.3 | $279K | 131 | 6 |
| Physical therapy | 60 | #134 of 400 | 8 | 5.0 | $2.5M | 104 | 3 |
| Pizza | 58 | #165 of 520 | 10 | 6.3 | $5.4M | 106 | 27 |
| HVAC and plumbing | 56 | #162 of 476 | 6 | 3.8 | $6.4M | 135 | 12 |
| Home repair trades | 55 | #194 of 526 | 11 | 6.9 | $3.5M | 145 | 24 |
| Fast food and sandwich shops | 55 | #230 of 537 | 18 | 11.3 | $3M | 98 | 27 |
| Restaurants and cafes | 54 | #223 of 538 | 145 | 90.8 | $372K | 100 | 58 |
| Spas and skin care | 53 | #211 of 504 | 10 | 6.3 | $1.4M | 159 | Under 3 |
| Hair salons | 52 | #254 of 538 | 32 | 20.0 | $436K | 101 | 5 |
| Clothing and shoe stores | 51 | #261 of 536 | 19 | 11.9 | $1.5M | 116 | 9 |
| Gyms | 49 | #258 of 506 | 8 | 5.0 | $1.4M | 108 | 6 |
| Coffee shops and cafes | 49 | #270 of 529 | 14 | 8.8 | $3.9M | 104 | 7 |
| Gas stations | 48 | #298 of 536 | 19 | 11.9 | $2.1M | 88 | 19 |
| Clothing, shoes and laundry | 46 | #305 of 536 | 28 | 17.5 | $1M | 114 | 12 |
| Doctors, dentists and clinics | 46 | #311 of 538 | 112 | 70.1 | $178K | 117 | 43 |
| Car washes and detailing | 45 | #258 of 441 | 7 | 4.4 | $2.2M | 88 | Under 3 |
| Real estate agents and brokers | 45 | #328 of 533 | 27 | 16.9 | Index only | 139 | 4 |
| Landscaping and lawn care | 44 | #240 of 399 | 6 | 3.8 | $2.9M | 100 | 13 |
| Insurance agencies | 44 | #311 of 537 | 14 | 8.8 | $1.7M | 138 | 16 |
| Auto repair and car care | 42 | #346 of 538 | 59 | 36.9 | $263K | 98 | 34 |
| Real estate | 42 | #366 of 536 | 33 | 20.7 | Index only | 143 | 10 |
| Gyms, studios and classes | 42 | #366 of 535 | 17 | 10.6 | $664K | 100 | 9 |
| Auto repair shops | 41 | #362 of 538 | 33 | 20.7 | $470K | 106 | 31 |
| Martial arts and dance studios | 40 | #258 of 378 | 7 | 4.4 | $1.6M | 80 | 3 |
| Lawn, cleaning and pest control | 38 | #345 of 481 | 10 | 6.3 | $1.8M | 105 | 21 |
| Optometrists and eye care | 36 | #309 of 400 | 8 | 5.0 | $2.5M | 80 | 5 |
| Dentists and orthodontists | 36 | #393 of 526 | 17 | 10.6 | $1.2M | 119 | 17 |
| Convenience stores | 35 | #411 of 529 | 19 | 11.9 | $4.7M | 60 | 6 |
| Bakeries and dessert shops | 35 | #411 of 507 | 18 | 11.3 | $3M | 72 | 7 |
| Funeral homes | 34 | #291 of 365 | 10 | 6.3 | $289K | 43 | 8 |
| Collision repair and body shops | 32 | #314 of 387 | 6 | 3.8 | $2.6M | 84 | 11 |
| Grocery and convenience stores | 32 | #439 of 538 | 39 | 24.4 | $2.3M | 67 | 16 |
| Child care and preschools | 28 | #392 of 454 | 11 | 6.9 | $471K | 47 | 8 |
| Pet businesses | 28 | #471 of 527 | 21 | 13.1 | $553K | 63 | 10 |
| Grocery stores | 25 | #449 of 506 | 15 | 9.4 | $5.9M | 64 | 10 |
| Chiropractors | 20 | #420 of 426 | 18 | 11.3 | $1.1M | 46 | 11 |
| Pet grooming and boarding | 14 | #382 of 387 | 15 | 9.4 | $774K | 30 | 6 |
| Laundromats | Not scored | Not scored | 4 | 2.5 | $7M | 56 | 3 |
| Nail salons | Not scored | Not scored | 4 | 2.5 | $3.5M | 209 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.5 | $3.9M | 155 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.5 | $2.9M | 107 | 4 |
| Barbershops | Not scored | Not scored | 3 | 1.9 | $4.7M | 247 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.9 | $5.9M | 92 | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.9 | Index only | 174 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.9 | Index only | 122 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.9 | $12.9M | 152 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 1.3 | $14M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.3 | $19.3M | Too few | 8 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $7.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.3 | $10M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $5.6M | Too few | 6 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $17.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Escanaba area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $971 | 101 |
| Gasoline and other fuels | $40M | $2,505 | 97 |
| Food away from home | $54M | $3,380 | 83 |
| Groceries | $89.2M | $5,582 | 88 |
| Personal care products and services | $14M | $874 | 87 |
| Child care and other personal services | $5.2M | $324 | 56 |
| Memberships, classes and admissions | $11.3M | $706 | 72 |
| Medical and dental services | $20M | $1,250 | 97 |
| Pets | $11.6M | $727 | 80 |
| Clothing, shoes and related services | $28M | $1,755 | 85 |
| Vehicle insurance | $24.3M | $1,523 | 78 |
| Home repairs, maintenance and insurance | $38.7M | $2,420 | 80 |
| Lawn care, cleaning and other household services | $17.6M | $1,103 | 78 |
| Rent and homeowner costs | $203.9M | $12,768 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Escanaba area
- Population, 2025 estimate
- 36,582−0.8% since 2020
- Households
- 15,971
- Median age
- 48.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.7
- Land area
- 1,171 sq. mi.
- People per square mile
- 31
- Median household income
- $57,809+21.9% vs. 2015–2019, before inflation
- Average household income
- $81,442
- Median home value
- $157,100
- Jobs located here
- 12,720
- Daytime population
- 35,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Escanaba area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Escanaba area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Escanaba area 1
- Delta County, MI36,813 people
Other markets based in Michigan 12
- Detroit-Warren-Dearborn, MI metro area4,376,828 people
- Grand Rapids-Wyoming-Kentwood, MI metro area1,162,152 people
- Lansing-East Lansing, MI metro area472,669 people
- Flint, MI metro area403,305 people
- Ann Arbor, MI metro area369,822 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
Questions
How fast is the Escanaba, MI area growing?
Population estimates put the Escanaba area at 36,582 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 15,971 households. Against the 2015–2019 survey, median household income rose 21.9%, before inflation.
How much do households in the Escanaba, MI area spend?
Households in the Escanaba area spend about $203.9M a year on rent and homeowner costs, $89.2M on groceries and $54M on food away from home. Relative to the U.S., household spending in the Escanaba area runs highest on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in the Escanaba, MI area?
Of the business types scored in the Escanaba area, primary care and pediatric clinics (77); sit-down restaurants (63); and salons, barbers and spas (62) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #34 of 458 scored small-town markets.
How does the Escanaba, MI area compare with the U.S.?
Median household income in the Escanaba area is $57,809, 28% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3 times the U.S. rate) and lowest for real estate businesses (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in the Escanaba area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Escanaba area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in the Escanaba area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Escanaba area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.