County profile · Michigan
Hillsdale County, MI market data
How Hillsdale County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 45,738
- 0.0% since 2020
- Households
- 17,860
- Median household income
- $64,242
- +29.5% vs. 2015–2019, before inflation
- Median home value
- $176,100
- Jobs located here
- 12,372
- Highest market score
- 73
- Primary care and pediatrics, #184 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Hillsdale County by name and distance, and the households and spending within reach. Or open the report at the center of Hillsdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hillsdale County has an estimated 45,738 people and 17,860 households. Between 2020 and 2025, the population of Hillsdale County held about level, against +3.1% for the U.S. Median household income in Hillsdale County is $64,242, 20% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.5%, before inflation.
Relative to the U.S., household spending in Hillsdale County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Of the business types scored in Hillsdale County, primary care and pediatric clinics (73), gyms and studios (72) and clothing and shoe stores (71) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #184 of 1,656 scored counties.
Hillsdale County is part of the Hillsdale area. Against the U.S., map listings per household run highest for pet businesses (83% above the U.S. rate) and lowest for clothing and shoe stores (62% below the U.S. rate).
All 56 business types in Hillsdale County
Highest Groundwork market score first. Each score compares Hillsdale County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 73 | #184 of 1,656 | 6 | 3.4 | $3.9M | 217 | 13 |
| Gyms, studios and classes | 72 | #194 of 2,088 | 12 | 6.7 | $1.1M | 167 | 3 |
| Clothing and shoe stores | 71 | #340 of 2,087 | 11 | 6.2 | $2.9M | 230 | 4 |
| Car washes and detailing | 70 | #225 of 1,451 | 5 | 2.8 | $3.9M | 154 | Under 3 |
| Sit-down restaurants | 70 | #359 of 2,405 | 49 | 27.4 | $1.3M | 192 | 22 |
| Clothing, shoes and laundry | 70 | #371 of 2,210 | 17 | 9.5 | $1.9M | 215 | 4 |
| Spas and skin care | 68 | #255 of 1,769 | 5 | 2.8 | $3.2M | 369 | 3 |
| Restaurants and cafes | 68 | #445 of 2,405 | 114 | 63.8 | $549K | 148 | 51 |
| Gyms | 67 | #284 of 1,792 | 8 | 4.5 | $1.7M | 127 | 3 |
| Optometrists and eye care | 65 | #293 of 1,302 | 5 | 2.8 | $4.6M | 148 | 3 |
| Dentists and orthodontists | 65 | #416 of 1,886 | 16 | 9.0 | $1.5M | 147 | 8 |
| Salons, barbers and spas | 65 | #451 of 2,385 | 43 | 24.1 | $375K | 177 | 9 |
| Auto repair and car care | 64 | #590 of 2,401 | 68 | 38.1 | $286K | 106 | 17 |
| Grocery and convenience stores | 64 | #639 of 2,402 | 31 | 17.4 | $3.3M | 97 | 4 |
| Fast food and sandwich shops | 63 | #611 of 2,222 | 17 | 9.5 | $3.7M | 121 | 24 |
| Coffee shops and cafes | 62 | #532 of 2,063 | 13 | 7.3 | $4.8M | 130 | 5 |
| Tire shops | 59 | #543 of 1,530 | 7 | 3.9 | $2.8M | 111 | Under 3 |
| Hair salons | 59 | #737 of 2,339 | 32 | 17.9 | $505K | 117 | 6 |
| Doctors, dentists and clinics | 59 | #785 of 2,394 | 93 | 52.1 | $250K | 164 | 36 |
| Auto repair shops | 58 | #816 of 2,378 | 43 | 24.1 | $452K | 102 | 14 |
| Grocery stores | 56 | #799 of 2,070 | 9 | 5.0 | $11.3M | 122 | Under 3 |
| Chiropractors | 54 | #617 of 1,490 | 8 | 4.5 | $2.9M | 121 | 6 |
| Bakeries and dessert shops | 53 | #828 of 1,889 | 15 | 8.4 | $4.2M | 101 | 5 |
| Pizza | 53 | #912 of 2,090 | 15 | 8.4 | $4.2M | 82 | 24 |
| Convenience stores | 53 | #1,008 of 2,261 | 14 | 7.8 | $7.3M | 92 | Under 3 |
| Real estate | 50 | #1,069 of 2,229 | 32 | 17.9 | Index only | 168 | 12 |
| Funeral homes | 49 | #721 of 1,472 | 5 | 2.8 | $573K | 84 | 5 |
| HVAC and plumbing | 47 | #954 of 1,707 | 10 | 5.6 | $4.5M | 94 | 13 |
| Home repair trades | 46 | #1,226 of 2,057 | 20 | 11.2 | $2.2M | 92 | 23 |
| Lawn, cleaning and pest control | 43 | #1,127 of 1,771 | 14 | 7.8 | $1.4M | 86 | 17 |
| Real estate agents and brokers | 41 | #1,507 of 2,176 | 30 | 16.8 | Index only | 143 | 12 |
| Gas stations | 41 | #1,561 of 2,358 | 35 | 19.6 | $1.4M | 60 | 17 |
| Insurance agencies | 40 | #1,445 of 2,272 | 21 | 11.8 | $1.5M | 115 | 17 |
| Landscaping and lawn care | 34 | #1,181 of 1,493 | 12 | 6.7 | $1.7M | 58 | 11 |
| Pet grooming and boarding | 33 | #1,121 of 1,461 | 8 | 4.5 | $1.7M | 66 | Under 3 |
| Child care and preschools | 33 | #1,285 of 1,611 | 13 | 7.3 | $462K | 46 | 7 |
| Roofing and gutters | 28 | #1,021 of 1,177 | 7 | 3.9 | $6.4M | 75 | Under 3 |
| Pet businesses | 28 | #1,944 of 2,200 | 34 | 19.0 | $395K | 45 | 9 |
| Veterinarians | 19 | #1,390 of 1,485 | 10 | 5.6 | $1.3M | 49 | 9 |
| Pet stores | 16 | #922 of 974 | 7 | 3.9 | $1.9M | 42 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 2.2 | $4.9M | 157 | 3 |
| Physical therapy | Not scored | Not scored | 4 | 2.2 | $5.8M | 241 | 6 |
| Electricians | Not scored | Not scored | 3 | 1.7 | $14.9M | 124 | 10 |
| Nail salons | Not scored | Not scored | 3 | 1.7 | $5.4M | 322 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.1 | $8.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.1 | $16.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 1.1 | $6.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.1 | Index only | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.1 | $6.6M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.6 | $32.1M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.6 | $20.3M | Too few | 6 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.6 | $19.4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $20.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.6 | $23.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hillsdale County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $19.4M | $1,087 | 113 |
| Gasoline and other fuels | $49.9M | $2,796 | 108 |
| Food away from home | $62.5M | $3,501 | 86 |
| Groceries | $101.9M | $5,704 | 90 |
| Personal care products and services | $16.1M | $904 | 90 |
| Child care and other personal services | $6M | $336 | 58 |
| Memberships, classes and admissions | $13.2M | $742 | 75 |
| Medical and dental services | $23.2M | $1,299 | 101 |
| Pets | $13.4M | $753 | 83 |
| Clothing, shoes and related services | $32.1M | $1,798 | 88 |
| Vehicle insurance | $30.5M | $1,705 | 87 |
| Home repairs, maintenance and insurance | $44.6M | $2,499 | 83 |
| Lawn care, cleaning and other household services | $20.3M | $1,135 | 80 |
| Rent and homeowner costs | $233.6M | $13,077 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hillsdale County
- Population, 2025 estimate
- 45,7380.0% since 2020
- Households
- 17,860
- Median age
- 43.3
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 598 sq. mi.
- People per square mile
- 76
- Median household income
- $64,242+29.5% vs. 2015–2019, before inflation
- Average household income
- $81,816
- Median home value
- $176,100
- Jobs located here
- 12,372
- Daytime population
- 39,069Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hillsdale County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hillsdale County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Hillsdale County, MI growing?
Population estimates put Hillsdale County at 45,738 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 17,860 households. Median household income rose 29.5% from the 2015–2019 survey, before inflation.
How much do households in Hillsdale County, MI spend?
Households in Hillsdale County spend about $233.6M a year on rent and homeowner costs, $101.9M on groceries and $62.5M on food away from home. Set against the U.S., households in Hillsdale County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (58).
Which business types have the highest market scores in Hillsdale County, MI?
The highest Groundwork market scores in Hillsdale County are for primary care and pediatric clinics (73), gyms and studios (72) and clothing and shoe stores (71). Hillsdale County ranks #184 of 1,656 scored counties for primary care and pediatric clinics.
How does Hillsdale County, MI compare with the U.S.?
The median household income in Hillsdale County is $64,242 a year, 20% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $176,100, against $332,700 for the U.S. For its number of households, Hillsdale County has the most map listings, relative to the U.S., for pet businesses (83% above the U.S. rate) and the fewest for clothing and shoe stores (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 40 of the 56 business types have a score in Hillsdale County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hillsdale County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hillsdale County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hillsdale County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.