County profile · Michigan
Eaton County, MI market data
Population, household spending and competition for 56 business types in Eaton County, each scored against other counties.
- Population, 2025
- 109,581
- +0.4% since 2020
- Households
- 45,428
- Median household income
- $79,597
- +23.7% vs. 2015–2019, before inflation
- Median home value
- $216,900
- Jobs located here
- 46,164
- Highest market score
- 81
- Primary care and pediatrics, #78 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Eaton County by name and distance, and the households and spending within reach. Or open the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 109,581 people live in Eaton County, in 45,428 households. Population estimates show Eaton County grew 0.4% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Eaton County is $79,597 a year, in line with the U.S. median of $80,734. That rose 23.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Eaton County spend the most on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (69).
The highest Groundwork market scores in Eaton County are for primary care and pediatric clinics (81), collision repair and body shops (74) and grocery stores (74). Eaton County ranks #78 of 1,656 scored counties for primary care and pediatric clinics.
Eaton County is part of the Lansing-East Lansing metro area. For its number of households, Eaton County has the most map listings, relative to the U.S., for funeral homes (67% above the U.S. rate) and the fewest for primary care and pediatric clinics (54% below the U.S. rate).
All 56 business types in Eaton County
Highest Groundwork market score first. Each score compares Eaton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 81 | #78 of 1,656 | 15 | 3.3 | $4.3M | 242 | 24 |
| Collision repair and body shops | 74 | #136 of 1,327 | 8 | 1.8 | $6.1M | 196 | 9 |
| Grocery stores | 74 | #313 of 2,070 | 21 | 4.6 | $13.2M | 142 | 12 |
| Grocery and convenience stores | 72 | #386 of 2,402 | 67 | 14.7 | $4.1M | 122 | 21 |
| Yoga, Pilates and fitness studios | 71 | #76 of 777 | 6 | 1.3 | $6.7M | 164 | 3 |
| Barbershops | 70 | #221 of 1,356 | 13 | 2.9 | $3.5M | 185 | Under 3 |
| Gyms, studios and classes | 70 | #261 of 2,088 | 55 | 12.1 | $726K | 110 | 3 |
| Convenience stores | 70 | #424 of 2,261 | 29 | 6.4 | $9.5M | 121 | 9 |
| Gyms | 69 | #259 of 1,792 | 31 | 6.8 | $1.3M | 99 | 3 |
| Car washes and detailing | 68 | #282 of 1,451 | 17 | 3.7 | $2.9M | 113 | 5 |
| Auto repair shops | 68 | #417 of 2,378 | 80 | 17.6 | $606K | 136 | 38 |
| Property management | 67 | #167 of 910 | 6 | 1.3 | Index only | 192 | 4 |
| Optometrists and eye care | 67 | #257 of 1,302 | 17 | 3.7 | $3.8M | 121 | 7 |
| Sit-down restaurants | 67 | #458 of 2,405 | 189 | 41.6 | $940K | 142 | 65 |
| Coffee shops and cafes | 66 | #399 of 2,063 | 33 | 7.3 | $5.4M | 145 | 20 |
| Hair salons | 65 | #458 of 2,339 | 92 | 20.3 | $493K | 115 | 14 |
| Physical therapy | 63 | #371 of 1,422 | 23 | 5.1 | $2.8M | 117 | 14 |
| Auto repair and car care | 63 | #617 of 2,401 | 147 | 32.4 | $330K | 123 | 63 |
| Spas and skin care | 61 | #479 of 1,769 | 32 | 7.0 | $1.4M | 162 | 10 |
| Restaurants and cafes | 61 | #708 of 2,405 | 369 | 81.2 | $482K | 130 | 186 |
| Laundromats | 60 | #260 of 785 | 5 | 1.1 | $17.8M | 142 | Under 3 |
| Pet stores | 60 | #317 of 974 | 8 | 1.8 | $4.8M | 106 | 3 |
| Salons, barbers and spas | 60 | #651 of 2,385 | 164 | 36.1 | $276K | 130 | 28 |
| Doctors, dentists and clinics | 60 | #748 of 2,394 | 259 | 57.0 | $249K | 164 | 111 |
| Martial arts and dance studios | 59 | #398 of 1,334 | 18 | 4.0 | $2.2M | 110 | Under 3 |
| Tire shops | 58 | #564 of 1,530 | 14 | 3.1 | $3.5M | 138 | 10 |
| Pet grooming and boarding | 57 | #563 of 1,461 | 20 | 4.4 | $1.9M | 76 | 6 |
| Gas stations | 56 | #911 of 2,358 | 55 | 12.1 | $2.2M | 94 | 34 |
| Bakeries and dessert shops | 55 | #741 of 1,889 | 39 | 8.6 | $4.6M | 110 | 24 |
| Nail salons | 54 | #560 of 1,328 | 24 | 5.3 | $1.9M | 113 | Under 3 |
| HVAC and plumbing | 54 | #711 of 1,707 | 28 | 6.2 | $4.4M | 93 | 33 |
| Clothing and shoe stores | 54 | #894 of 2,087 | 60 | 13.2 | $1.5M | 117 | 25 |
| Pet businesses | 54 | #920 of 2,200 | 57 | 12.5 | $675K | 77 | 19 |
| Clothing, shoes and laundry | 53 | #1,014 of 2,210 | 84 | 18.5 | $1.1M | 120 | 28 |
| Electricians | 52 | #538 of 1,160 | 12 | 2.6 | $10.3M | 86 | 23 |
| Dry cleaners | 50 | #261 of 507 | 6 | 1.3 | $14.8M | 95 | 3 |
| Mortgage brokers and lenders | 50 | #434 of 887 | 10 | 2.2 | Index only | 164 | Under 3 |
| Veterinarians | 50 | #758 of 1,485 | 21 | 4.6 | $1.8M | 67 | 10 |
| Real estate | 50 | #1,075 of 2,229 | 96 | 21.1 | Index only | 154 | 45 |
| Pest control | 49 | #361 of 699 | 6 | 1.3 | $9.3M | 91 | 4 |
| Roofing and gutters | 49 | #627 of 1,177 | 21 | 4.6 | $5.9M | 70 | 4 |
| Home repair trades | 49 | #1,084 of 2,057 | 61 | 13.4 | $2M | 84 | 60 |
| Fast food and sandwich shops | 49 | #1,172 of 2,222 | 58 | 12.8 | $3.1M | 100 | 100 |
| Real estate agents and brokers | 48 | #1,149 of 2,176 | 77 | 16.9 | Index only | 152 | 33 |
| Dentists and orthodontists | 46 | #1,094 of 1,886 | 56 | 12.3 | $1.2M | 117 | 45 |
| Pizza | 46 | #1,181 of 2,090 | 41 | 9.0 | $4.3M | 85 | 100 |
| Funeral homes | 45 | #841 of 1,472 | 16 | 3.5 | $428K | 63 | 9 |
| Lawn, cleaning and pest control | 44 | #1,092 of 1,771 | 38 | 8.4 | $1.5M | 88 | 57 |
| Landscaping and lawn care | 42 | #943 of 1,493 | 28 | 6.2 | $2M | 68 | 34 |
| Chiropractors | 42 | #960 of 1,490 | 34 | 7.5 | $1.9M | 79 | 21 |
| Child care and preschools | 39 | #1,128 of 1,611 | 30 | 6.6 | $604K | 60 | 23 |
| Insurance agencies | 27 | #1,907 of 2,272 | 87 | 19.2 | $858K | 68 | 41 |
| Oil change and quick lube | 25 | #431 of 479 | 8 | 1.8 | $6.1M | 44 | 8 |
| House cleaning | Not scored | Not scored | 4 | 0.9 | $14M | 219 | 19 |
| Home inspectors | Not scored | Not scored | 3 | 0.7 | Index only | 81 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.2 | $64.6M | Too few | Under 3 |
Household spending in Eaton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $48.5M | $1,067 | 111 |
| Gasoline and other fuels | $123.1M | $2,710 | 104 |
| Food away from home | $177.7M | $3,912 | 96 |
| Groceries | $276.7M | $6,091 | 96 |
| Personal care products and services | $45.3M | $998 | 99 |
| Child care and other personal services | $18.1M | $399 | 69 |
| Memberships, classes and admissions | $39.9M | $879 | 89 |
| Medical and dental services | $64.6M | $1,422 | 110 |
| Pets | $38.5M | $847 | 93 |
| Clothing, shoes and related services | $89.1M | $1,961 | 95 |
| Vehicle insurance | $74.7M | $1,644 | 84 |
| Home repairs, maintenance and insurance | $123.8M | $2,725 | 90 |
| Lawn care, cleaning and other household services | $56M | $1,232 | 87 |
| Rent and homeowner costs | $640M | $14,089 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Eaton County
- Population, 2025 estimate
- 109,581+0.4% since 2020
- Households
- 45,428
- Median age
- 42.3
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.9
- Land area
- 575 sq. mi.
- People per square mile
- 190
- Median household income
- $79,597+23.7% vs. 2015–2019, before inflation
- Average household income
- $96,970
- Median home value
- $216,900
- Jobs located here
- 46,164
- Daytime population
- 108,771Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Eaton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Michigan 8
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- Calhoun County, MI133,778 people
- Barry County, MI63,409 people
- Jackson County, MI160,060 people
- Shiawassee County, MI67,991 people
- Livingston County, MI195,833 people
Questions
How fast is Eaton County, MI growing?
Population estimates put Eaton County at 109,581 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 45,428 households. Against the 2015–2019 survey, median household income rose 23.7%, before inflation.
How much do households in Eaton County, MI spend?
Households in Eaton County spend about $640M a year on rent and homeowner costs, $276.7M on groceries and $177.7M on food away from home. Relative to the U.S., household spending in Eaton County runs highest on vehicle maintenance and repairs (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (69).
Which business types have the highest market scores in Eaton County, MI?
Of the business types scored in Eaton County, primary care and pediatric clinics (81), collision repair and body shops (74) and grocery stores (74) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #78 of 1,656 scored counties.
How does Eaton County, MI compare with the U.S.?
Median household income in Eaton County is $79,597, in line with the U.S. median of $80,734. The population rose 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (67% above the U.S. rate) and lowest for primary care and pediatric clinics (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in Eaton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Eaton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Eaton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Eaton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.