County profile · Michigan
Wayne County, MI market data
How Wayne County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,769,038
- −1.1% since 2020
- Households
- 700,591
- Median household income
- $60,539
- +28.0% vs. 2015–2019, before inflation
- Median home value
- $178,500
- Jobs located here
- 669,243
- Highest market score
- 74
- Optometrists and eye care, #131 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Wayne County by name and distance, and the households and spending within reach. Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wayne County has an estimated 1,769,038 people and 700,591 households. Population estimates show Wayne County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in Wayne County is $60,539, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 28.0%, before inflation.
Relative to the U.S., household spending in Wayne County runs highest on medical and dental services (an index of 102, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Of the business types scored in Wayne County, optometrists and eye clinics (74), chiropractors (71) and veterinarians (68) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #131 of 1,302 scored counties.
Wayne County is part of the Detroit-Warren-Dearborn metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.1 times the U.S. rate) and lowest for pest control companies (57% below the U.S. rate).
All 56 business types in Wayne County
Highest Groundwork market score first. Each score compares Wayne County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 74 | #131 of 1,302 | 181 | 2.6 | $5.1M | 163 | 53 |
| Chiropractors | 71 | #202 of 1,490 | 212 | 3.0 | $4.4M | 182 | 130 |
| Veterinarians | 68 | #309 of 1,485 | 122 | 1.7 | $4.4M | 163 | 101 |
| Pet businesses | 68 | #337 of 2,200 | 388 | 5.5 | $1.4M | 158 | 202 |
| Pet grooming and boarding | 67 | #292 of 1,461 | 140 | 2.0 | $3.9M | 152 | 58 |
| Gyms | 65 | #353 of 1,792 | 340 | 4.9 | $1.6M | 126 | 139 |
| Electricians | 64 | #261 of 1,160 | 87 | 1.2 | $20.2M | 168 | 185 |
| Home repair trades | 64 | #388 of 2,057 | 486 | 6.9 | $3.6M | 149 | 536 |
| Roofing and gutters | 63 | #298 of 1,177 | 111 | 1.6 | $15.8M | 187 | 50 |
| Yoga, Pilates and fitness studios | 62 | #179 of 777 | 86 | 1.2 | $6.5M | 159 | 139 |
| Martial arts and dance studios | 62 | #330 of 1,334 | 238 | 3.4 | $2.3M | 116 | 86 |
| HVAC and plumbing | 62 | #414 of 1,707 | 288 | 4.1 | $6.1M | 128 | 301 |
| Convenience stores | 62 | #668 of 2,261 | 371 | 5.3 | $10.8M | 137 | 153 |
| Pest control | 61 | #204 of 699 | 43 | 0.6 | $18.7M | 182 | 24 |
| Gyms, studios and classes | 61 | #551 of 2,088 | 664 | 9.5 | $838K | 127 | 225 |
| Pet stores | 60 | #309 of 974 | 89 | 1.3 | $6.1M | 134 | 43 |
| Home inspectors | 58 | #131 of 415 | 24 | 0.3 | Index only | 146 | 14 |
| Nail salons | 58 | #459 of 1,328 | 318 | 4.5 | $2M | 120 | 60 |
| Physical therapy | 57 | #529 of 1,422 | 335 | 4.8 | $2.8M | 115 | 205 |
| Spas and skin care | 56 | #655 of 1,769 | 504 | 7.2 | $1.3M | 145 | 106 |
| Landscaping and lawn care | 54 | #600 of 1,493 | 252 | 3.6 | $3.2M | 109 | 382 |
| Funeral homes | 53 | #618 of 1,472 | 131 | 1.9 | $721K | 106 | 82 |
| Collision repair and body shops | 52 | #608 of 1,327 | 166 | 2.4 | $3.7M | 120 | 153 |
| Primary care and pediatrics | 52 | #768 of 1,656 | 401 | 5.7 | $2.3M | 129 | 1,050 |
| Lawn, cleaning and pest control | 52 | #769 of 1,771 | 402 | 5.7 | $2M | 119 | 678 |
| Urgent care and walk-in clinics | 51 | #153 of 325 | 38 | 0.5 | $24.3M | 99 | 50 |
| Laundromats | 51 | #367 of 785 | 84 | 1.2 | $15.4M | 123 | 46 |
| House cleaning | 51 | #387 of 847 | 107 | 1.5 | $7.5M | 117 | 272 |
| Coffee shops and cafes | 51 | #976 of 2,063 | 620 | 8.8 | $4M | 109 | 270 |
| Grocery and convenience stores | 50 | #1,192 of 2,402 | 1,135 | 16.2 | $3.5M | 104 | 503 |
| Insurance agencies | 48 | #1,173 of 2,272 | 587 | 8.4 | $1.6M | 129 | 337 |
| Tire shops | 47 | #843 of 1,530 | 252 | 3.6 | $2.4M | 97 | 103 |
| Hair salons | 47 | #1,320 of 2,339 | 1,385 | 19.8 | $461K | 107 | 354 |
| Doctors, dentists and clinics | 46 | #1,361 of 2,394 | 4,351 | 62.1 | $212K | 139 | 2,072 |
| Dentists and orthodontists | 45 | #1,124 of 1,886 | 772 | 11.0 | $1.2M | 122 | 584 |
| Mortgage brokers and lenders | 44 | #540 of 887 | 188 | 2.7 | Index only | 126 | 85 |
| Bakeries and dessert shops | 44 | #1,145 of 1,889 | 598 | 8.5 | $4.2M | 101 | 336 |
| Property management | 43 | #574 of 910 | 162 | 2.3 | Index only | 102 | 190 |
| Real estate agents and brokers | 43 | #1,412 of 2,176 | 1,269 | 18.1 | Index only | 133 | 313 |
| Child care and preschools | 41 | #1,059 of 1,611 | 296 | 4.2 | $888K | 89 | 409 |
| Sit-down restaurants | 41 | #1,586 of 2,405 | 3,695 | 52.7 | $677K | 102 | 1,181 |
| Salons, barbers and spas | 41 | #1,665 of 2,385 | 2,681 | 38.3 | $238K | 112 | 591 |
| Clothing and shoe stores | 40 | #1,394 of 2,087 | 1,044 | 14.9 | $1.2M | 97 | 462 |
| Grocery stores | 39 | #1,386 of 2,070 | 475 | 6.8 | $8.4M | 90 | 350 |
| Pizza | 39 | #1,465 of 2,090 | 565 | 8.1 | $4.4M | 87 | 1,496 |
| Clothing, shoes and laundry | 38 | #1,583 of 2,210 | 1,402 | 20.0 | $922K | 105 | 593 |
| Restaurants and cafes | 38 | #1,691 of 2,405 | 6,943 | 99.1 | $360K | 97 | 2,972 |
| Auto repair shops | 38 | #1,726 of 2,378 | 1,417 | 20.2 | $434K | 98 | 723 |
| Real estate | 37 | #1,780 of 2,229 | 1,643 | 23.5 | Index only | 130 | 709 |
| Fast food and sandwich shops | 36 | #1,632 of 2,222 | 952 | 13.6 | $2.6M | 86 | 1,496 |
| Barbershops | 32 | #1,070 of 1,356 | 419 | 6.0 | $1.5M | 81 | 59 |
| Auto repair and car care | 32 | #1,942 of 2,401 | 2,406 | 34.3 | $256K | 95 | 1,211 |
| Car washes and detailing | 30 | #1,209 of 1,451 | 318 | 4.5 | $1.9M | 77 | 134 |
| Dry cleaners | 29 | #440 of 507 | 103 | 1.5 | $12.5M | 80 | 85 |
| Gas stations | 28 | #2,024 of 2,358 | 1,195 | 17.1 | $1.3M | 55 | 758 |
| Oil change and quick lube | 12 | #469 of 479 | 107 | 1.5 | $5.7M | 42 | 138 |
Household spending in Wayne County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $615M | $878 | 92 |
| Gasoline and other fuels | $1.6B | $2,242 | 86 |
| Food away from home | $2.5B | $3,568 | 88 |
| Groceries | $4B | $5,697 | 90 |
| Personal care products and services | $638.2M | $911 | 91 |
| Child care and other personal services | $262.8M | $375 | 65 |
| Memberships, classes and admissions | $556.6M | $794 | 81 |
| Medical and dental services | $923.3M | $1,318 | 102 |
| Pets | $539.9M | $771 | 85 |
| Clothing, shoes and related services | $1.3B | $1,844 | 90 |
| Vehicle insurance | $947.4M | $1,352 | 69 |
| Home repairs, maintenance and insurance | $1.8B | $2,503 | 83 |
| Lawn care, cleaning and other household services | $802.1M | $1,145 | 81 |
| Rent and homeowner costs | $9.2B | $13,166 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wayne County
- Population, 2025 estimate
- 1,769,038−1.1% since 2020
- Households
- 700,591
- Median age
- 38.8
- Homes lived in by their owners
- 65%
- Vehicles per household
- 1.5
- Land area
- 612 sq. mi.
- People per square mile
- 2,897
- Median household income
- $60,539+28.0% vs. 2015–2019, before inflation
- Average household income
- $85,609
- Median home value
- $178,500
- Jobs located here
- 669,243
- Daytime population
- 1,771,020Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wayne County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wayne County, MI growing?
Population estimates put Wayne County at 1,769,038 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 700,591 households. Median household income rose 28.0% from the 2015–2019 survey, before inflation.
How much do households in Wayne County, MI spend?
Households in Wayne County spend about $9.2B a year on rent and homeowner costs, $4B on groceries and $2.5B on food away from home. Set against the U.S., households in Wayne County spend the most on medical and dental services (an index of 102, where 100 is the U.S. average) and the least on child care and other personal services (65).
Which business types have the highest market scores in Wayne County, MI?
The highest Groundwork market scores in Wayne County are for optometrists and eye clinics (74), chiropractors (71) and veterinarians (68). Wayne County ranks #131 of 1,302 scored counties for optometrists and eye clinics.
How does Wayne County, MI compare with the U.S.?
The median household income in Wayne County is $60,539 a year, 25% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $178,500, against $332,700 for the U.S. For its number of households, Wayne County has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.1 times the U.S. rate) and the fewest for pest control companies (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Wayne County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wayne County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in Wayne County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wayne County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.