Metro area profile · Michigan
Detroit-Warren-Dearborn, MI metro area market data
Population, household spending and competition for 56 business types in the Detroit-Warren-Dearborn metro area, each scored against other metro areas.
- Population, 2025
- 4,390,913
- +0.1% since 2020
- Households
- 1,768,816
- Median household income
- $76,664
- +25.7% vs. 2015–2019, before inflation
- Median home value
- $249,700
- Jobs located here
- 1,848,019
- Highest market score
- 75
- Optometrists and eye care, #26 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Detroit-Warren-Dearborn metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Detroit-Warren-Dearborn metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 4,390,913 people live in the Detroit-Warren-Dearborn metro area, in 1,768,816 households. Between 2020 and 2025, the population of the Detroit-Warren-Dearborn metro area grew 0.1%, slower than the U.S. (+3.1%). The median household income in the Detroit-Warren-Dearborn metro area is $76,664 a year, 5% below the U.S. median of $80,734. That rose 25.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Detroit-Warren-Dearborn metro area spend the most on medical and dental services (an index of 113, where 100 is the U.S. average) and the least on vehicle insurance (76).
The highest Groundwork market scores in the Detroit-Warren-Dearborn metro area are for optometrists and eye clinics (75), home repair companies (68) and electricians (67). The Detroit-Warren-Dearborn metro area ranks #26 of 386 scored metro areas for optometrists and eye clinics.
The Detroit-Warren-Dearborn metro area takes in 6 counties: Wayne County, Oakland County, Macomb County, Livingston County and 2 more. For its number of households, the Detroit-Warren-Dearborn metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.1 times the U.S. rate) and the fewest for convenience stores (40% below the U.S. rate).
All 56 business types in the Detroit-Warren-Dearborn metro area
Highest Groundwork market score first. Each score compares the Detroit-Warren-Dearborn metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 75 | #26 of 386 | 649 | 3.7 | $4M | 127 | 187 |
| Home repair trades | 68 | #49 of 387 | 1,730 | 9.8 | $2.9M | 118 | 2,099 |
| Electricians | 67 | #59 of 383 | 328 | 1.9 | $15.1M | 126 | 798 |
| Roofing and gutters | 67 | #60 of 381 | 463 | 2.6 | $10.7M | 126 | 194 |
| Pet businesses | 66 | #74 of 387 | 1,493 | 8.4 | $1M | 119 | 782 |
| Veterinarians | 66 | #79 of 384 | 473 | 2.7 | $3.3M | 121 | 368 |
| Pest control | 65 | #69 of 345 | 151 | 0.9 | $14.9M | 146 | 102 |
| Convenience stores | 65 | #88 of 387 | 842 | 4.8 | $12.9M | 163 | 352 |
| HVAC and plumbing | 64 | #75 of 387 | 939 | 5.3 | $5.3M | 111 | 1,107 |
| Coffee shops and cafes | 64 | #84 of 387 | 1,593 | 9.0 | $4.5M | 121 | 725 |
| Gyms | 63 | #74 of 387 | 1,140 | 6.4 | $1.5M | 116 | 463 |
| Gyms, studios and classes | 63 | #78 of 387 | 2,235 | 12.6 | $769K | 116 | 819 |
| Tire shops | 63 | #110 of 386 | 511 | 2.9 | $3.4M | 137 | 226 |
| Martial arts and dance studios | 62 | #82 of 387 | 740 | 4.2 | $2.3M | 115 | 356 |
| Pet grooming and boarding | 62 | #102 of 386 | 545 | 3.1 | $2.9M | 112 | 278 |
| Grocery and convenience stores | 62 | #112 of 387 | 2,492 | 14.1 | $4.3M | 128 | 1,081 |
| Restaurants and cafes | 61 | #120 of 387 | 16,792 | 94.9 | $424K | 114 | 7,739 |
| Nail salons | 60 | #100 of 387 | 966 | 5.5 | $1.9M | 112 | 161 |
| Bakeries and dessert shops | 59 | #130 of 387 | 1,529 | 8.6 | $4.7M | 112 | 890 |
| Laundromats | 58 | #120 of 364 | 209 | 1.2 | $17.3M | 139 | 121 |
| Yoga, Pilates and fitness studios | 57 | #110 of 347 | 355 | 2.0 | $4.8M | 119 | 463 |
| Sit-down restaurants | 57 | #131 of 387 | 9,096 | 51.4 | $783K | 118 | 3,191 |
| Auto repair shops | 57 | #137 of 387 | 3,387 | 19.1 | $519K | 117 | 1,759 |
| Chiropractors | 57 | #139 of 386 | 911 | 5.2 | $2.8M | 118 | 518 |
| Pet stores | 56 | #139 of 382 | 299 | 1.7 | $5.2M | 115 | 136 |
| Funeral homes | 55 | #144 of 377 | 291 | 1.6 | $857K | 126 | 185 |
| Home inspectors | 54 | #105 of 243 | 102 | 0.6 | Index only | 95 | 56 |
| Child care and preschools | 53 | #176 of 387 | 795 | 4.5 | $1M | 100 | 887 |
| House cleaning | 51 | #173 of 375 | 315 | 1.8 | $7.1M | 111 | 857 |
| Doctors, dentists and clinics | 51 | #180 of 387 | 14,604 | 82.6 | $177K | 116 | 7,437 |
| Salons, barbers and spas | 51 | #181 of 387 | 7,860 | 44.4 | $229K | 108 | 1,835 |
| Collision repair and body shops | 51 | #190 of 381 | 486 | 2.7 | $3.6M | 117 | 442 |
| Grocery stores | 51 | #196 of 387 | 1,002 | 5.7 | $10.8M | 116 | 729 |
| Hair salons | 49 | #192 of 387 | 3,979 | 22.5 | $453K | 105 | 1,112 |
| Spas and skin care | 49 | #196 of 387 | 1,856 | 10.5 | $971K | 111 | 396 |
| Fast food and sandwich shops | 49 | #200 of 387 | 2,349 | 13.3 | $3M | 99 | 3,764 |
| Auto repair and car care | 49 | #207 of 387 | 5,999 | 33.9 | $293K | 109 | 2,811 |
| Clothing and shoe stores | 49 | #211 of 387 | 2,851 | 16.1 | $1.3M | 100 | 1,330 |
| Primary care and pediatrics | 48 | #214 of 387 | 1,218 | 6.9 | $2.1M | 119 | 3,816 |
| Barbershops | 47 | #219 of 387 | 859 | 4.9 | $2.1M | 111 | 126 |
| Clothing, shoes and laundry | 46 | #233 of 387 | 4,033 | 22.8 | $899K | 102 | 1,689 |
| Urgent care and walk-in clinics | 45 | #115 of 197 | 126 | 0.7 | $20.5M | 83 | 175 |
| Lawn, cleaning and pest control | 45 | #213 of 387 | 1,457 | 8.2 | $1.5M | 92 | 2,670 |
| Dentists and orthodontists | 43 | #245 of 387 | 2,552 | 14.4 | $1M | 103 | 1,921 |
| Pizza | 43 | #249 of 387 | 1,485 | 8.4 | $4.8M | 94 | 3,764 |
| Real estate agents and brokers | 43 | #254 of 387 | 4,661 | 26.4 | Index only | 100 | 1,080 |
| Property management | 41 | #263 of 374 | 503 | 2.8 | Index only | 91 | 722 |
| Physical therapy | 40 | #265 of 386 | 1,256 | 7.1 | $2.1M | 85 | 820 |
| Car washes and detailing | 39 | #278 of 387 | 800 | 4.5 | $2.2M | 87 | 333 |
| Real estate | 39 | #288 of 387 | 6,068 | 34.3 | Index only | 97 | 2,661 |
| Landscaping and lawn care | 37 | #263 of 385 | 991 | 5.6 | $2.3M | 77 | 1,711 |
| Insurance agencies | 33 | #288 of 387 | 2,359 | 13.3 | $1.1M | 89 | 1,520 |
| Dry cleaners | 32 | #224 of 272 | 256 | 1.4 | $14.2M | 90 | 238 |
| Gas stations | 30 | #323 of 387 | 2,451 | 13.9 | $1.8M | 75 | 1,494 |
| Mortgage brokers and lenders | 25 | #365 of 373 | 802 | 4.5 | Index only | 81 | 408 |
| Oil change and quick lube | 21 | #271 of 290 | 260 | 1.5 | $6.8M | 49 | 287 |
Household spending in the Detroit-Warren-Dearborn metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $1.8B | $994 | 104 |
| Gasoline and other fuels | $4.4B | $2,480 | 96 |
| Food away from home | $7.1B | $4,024 | 99 |
| Groceries | $10.8B | $6,124 | 97 |
| Personal care products and services | $1.8B | $1,019 | 101 |
| Child care and other personal services | $797.5M | $451 | 78 |
| Memberships, classes and admissions | $1.7B | $971 | 99 |
| Medical and dental services | $2.6B | $1,458 | 113 |
| Pets | $1.6B | $879 | 97 |
| Clothing, shoes and related services | $3.6B | $2,050 | 100 |
| Vehicle insurance | $2.6B | $1,495 | 76 |
| Home repairs, maintenance and insurance | $4.9B | $2,798 | 93 |
| Lawn care, cleaning and other household services | $2.2B | $1,270 | 90 |
| Rent and homeowner costs | $25.4B | $14,366 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Detroit-Warren-Dearborn metro area
- Population, 2025 estimate
- 4,390,913+0.1% since 2020
- Households
- 1,768,816
- Median age
- 41.1
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 3,893 sq. mi.
- People per square mile
- 1,124
- Median household income
- $76,664+25.7% vs. 2015–2019, before inflation
- Average household income
- $105,167
- Median home value
- $249,700
- Jobs located here
- 1,848,019
- Daytime population
- 4,411,570Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Detroit-Warren-Dearborn metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Detroit-Warren-Dearborn metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Detroit-Warren-Dearborn metro area 6
- Wayne County, MI1,772,259 people
- Oakland County, MI1,279,825 people
- Macomb County, MI879,853 people
- Livingston County, MI195,833 people
- St. Clair County, MI160,221 people
- Lapeer County, MI88,837 people
Other markets based in Michigan 12
- Grand Rapids-Wyoming-Kentwood, MI metro area1,162,152 people
- Lansing-East Lansing, MI metro area472,669 people
- Flint, MI metro area403,305 people
- Ann Arbor, MI metro area369,822 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
- Battle Creek, MI metro area133,778 people
Questions
How fast is the Detroit-Warren-Dearborn, MI metro area growing?
Population estimates put the Detroit-Warren-Dearborn metro area at 4,390,913 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 1,768,816 households. Against the 2015–2019 survey, median household income rose 25.7%, before inflation.
How much do households in the Detroit-Warren-Dearborn, MI metro area spend?
Households in the Detroit-Warren-Dearborn metro area spend about $25.4B a year on rent and homeowner costs, $10.8B on groceries and $7.1B on food away from home. Relative to the U.S., household spending in the Detroit-Warren-Dearborn metro area runs highest on medical and dental services (an index of 113, where 100 is the U.S. average) and lowest on vehicle insurance (76).
Which business types have the highest market scores in the Detroit-Warren-Dearborn, MI metro area?
Of the business types scored in the Detroit-Warren-Dearborn metro area, optometrists and eye clinics (75), home repair companies (68) and electricians (67) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #26 of 386 scored metro areas.
How does the Detroit-Warren-Dearborn, MI metro area compare with the U.S.?
Median household income in the Detroit-Warren-Dearborn metro area is $76,664, 5% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $249,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.1 times the U.S. rate) and lowest for convenience stores (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Detroit-Warren-Dearborn metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Detroit-Warren-Dearborn metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Detroit-Warren-Dearborn metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Detroit-Warren-Dearborn metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.