Market rankings · Michigan

Mortgage brokers and lenders in Michigan

Every metro area, small-town market and county in Michigan, ranked by the Groundwork market score for mortgage brokers and lenders, with competitor counts and household spending for each.

Listings: 1,366; 209 chain locations (15%)
Official establishments: 649; +31.1% since 2019
Household spending a year: $57.1B; On rent and homeowner costs
Listings per 10k households: 3.4; 21% below the U.S.
Housing spending per listing (U.S. = 100): 107; 7% above the U.S.
Rank among states: #38 of 51; Market score 38 · Lower middle

A site report maps the mortgage brokers and lenders on map listings around any address in Michigan by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 1,366 mortgage brokers and lenders on map listings in Michigan as of September 2026. Of those, 209 are chain locations, or 15%, against 21% across the U.S. That comes to 3.4 for every 10,000 households, 21% below the U.S. rate of 4.3.

At $13,996 per household (16% below the U.S. average), households in Michigan spend about $57.1B a year on rent and homeowner costs. Housing spending per office is 7% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money mortgage brokers and lenders take in.

Official counts show 649 businesses with payroll classed as mortgage brokers and real estate lenders in Michigan in 2023, up 31.1% from 2019. That is one for every 6,281 households, against one for every 4,897 across the U.S. Across the U.S., the count rose 9.5% over the same years. Since fiscal 2022, 10 SBA-backed loans worth $5.8M have gone to businesses classed as mortgage brokers and real estate lenders in Michigan.

Among the 50 states and DC, Michigan ranks #38 for mortgage brokers and lenders, with a Groundwork market score of 38 (lower middle). Of the 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest (65). Of the 3 scored small-town markets in or partly in Michigan, the Owosso area scores highest (53).

Every market in Michigan for mortgage brokers and lenders

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Michigan, ranked for mortgage brokers and lenders by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Monroe, MI	65	6	1.0	381	+0.7%	#56 of 373
2Jackson, MI	61	10	1.6	215	−0.4%	#86 of 373
South Bend-Mishawaka, IN-MI	61	21	1.6	213	+0.1%	#87 of 373
3Lansing-East Lansing, MI	60	48	2.5	143	+1.4%	#97 of 373
4Battle Creek, MI	56	6	1.1	299	−0.6%	#130 of 373
5Kalamazoo-Portage, MI	51	29	2.7	133	+0.8%	#172 of 373
6Traverse City, MI	51	23	3.5	105	+2.2%	#176 of 373
7Bay City, MI	50	9	2.0	166	−1.6%	#180 of 373
8Niles, MI	48	16	2.5	138	−1.3%	#197 of 373
9Flint, MI	44	37	2.2	152	−1.1%	#225 of 373
10Muskegon-Norton Shores, MI	43	19	2.8	119	+1.8%	#235 of 373
11Grand Rapids-Wyoming-Kentwood, MI	37	192	4.4	86	+2.8%	#294 of 373
12Ann Arbor, MI	37	73	4.8	81	−0.4%	#297 of 373
13Saginaw, MI	35	19	2.4	137	−1.1%	#312 of 373
14Detroit-Warren-Dearborn, MI	25	802	4.5	81	+0.1%	#365 of 373
15Midland, MI	23	17	4.9	76	+0.3%	#370 of 373

Small-town markets

Small-town markets reaching Michigan, ranked for mortgage brokers and lenders by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Owosso, MI	53	5	1.8	191	−0.4%	#84 of 177
2Mount Pleasant, MI	47	5	2.0	160	+0.3%	#98 of 177
3Cadillac, MI	28	8	4.1	81	+2.0%	#156 of 177
Holland, MI	Not scored	3	0.7	561	+2.1%
Adrian, MI	Not scored	4	1.0	336	−1.6%
Marquette, MI	Not scored	1	0.4	948	+2.3%
Marinette, WI-MI	Not scored	1	0.3	966	+0.3%
Sturgis, MI	Not scored	4	1.7	197	+0.1%
Hillsdale, MI	Not scored	0	0.0	n/a	0.0%
Coldwater, MI	Not scored	1	0.6	561	+2.5%
Alma, MI	Not scored	2	1.4	245	−1.1%
Big Rapids, MI	Not scored	0	0.0	n/a	+4.7%
Houghton, MI	Not scored	1	0.6	514	+1.8%
Escanaba, MI	Not scored	3	1.9	174	−0.8%
Sault Ste. Marie, MI	Not scored	0	0.0	n/a	−1.9%
Petoskey, MI	Not scored	2	1.3	282	−1.0%
Iron Mountain, MI-WI	Not scored	0	0.0	n/a	+0.4%
Ludington, MI	Not scored	1	0.8	435	0.0%
Alpena, MI	Not scored	1	0.8	413	−0.1%

Counties

Counties in Michigan, ranked for mortgage brokers and lenders by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Monroe County, MI	67	6	1.0	381	+0.7%	#142 of 887
2Jackson County, MI	62	10	1.6	215	−0.4%	#213 of 887
3Calhoun County, MI	59	6	1.1	299	−0.6%	#259 of 887
4St. Clair County, MI	58	15	2.2	158	+0.1%	#274 of 887
5Bay County, MI	53	9	2.0	166	−1.6%	#371 of 887
6Kalamazoo County, MI	53	29	2.7	133	+0.8%	#377 of 887
7Ingham County, MI	53	34	2.9	118	+1.7%	#382 of 887
8Berrien County, MI	51	16	2.5	138	−1.3%	#414 of 887
9Eaton County, MI	50	10	2.2	164	+0.4%	#434 of 887
10Ottawa County, MI	49	49	4.4	88	+3.9%	#464 of 887
11Shiawassee County, MI	47	5	1.8	191	−0.4%	#486 of 887
12Genesee County, MI	47	37	2.2	152	−1.1%	#488 of 887
13Muskegon County, MI	46	19	2.8	119	+1.8%	#506 of 887
14Wayne County, MI	44	188	2.7	126	−1.1%	#540 of 887
15Isabella County, MI	43	5	2.0	160	+0.3%	#563 of 887
16Washtenaw County, MI	40	73	4.8	81	−0.4%	#622 of 887
17Macomb County, MI	39	111	3.1	117	+0.7%	#630 of 887
18Saginaw County, MI	36	19	2.4	137	−1.1%	#689 of 887
19Kent County, MI	33	137	5.3	70	+2.5%	#737 of 887
20Grand Traverse County, MI	33	22	5.5	68	+1.4%	#739 of 887
21Livingston County, MI	29	49	6.4	65	+1.7%	#792 of 887
22Midland County, MI	26	17	4.9	76	+0.3%	#830 of 887
23Oakland County, MI	22	436	8.2	50	+1.2%	#859 of 887
24Wexford County, MI	15	8	5.8	57	+2.3%	#878 of 887
Allegan County, MI	Not scored	3	0.7	561	+2.1%

Show all 83 counties

Counties in Michigan, ranked for mortgage brokers and lenders by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth
Lenawee County, MI	Not scored	4	1.0	336	−1.6%
Lapeer County, MI	Not scored	3	0.9	418	+1.0%
Clinton County, MI	Not scored	4	1.3	303	+1.6%
Van Buren County, MI	Not scored	3	1.0	349	+0.7%
Montcalm County, MI	Not scored	1	0.4	816	+4.1%
Marquette County, MI	Not scored	1	0.4	948	+2.3%
Ionia County, MI	Not scored	1	0.4	809	−0.5%
Barry County, MI	Not scored	4	1.6	221	+2.2%
St. Joseph County, MI	Not scored	4	1.7	197	+0.1%
Tuscola County, MI	Not scored	3	1.4	235	−1.2%
Cass County, MI	Not scored	0	0.0	n/a	+0.2%
Newaygo County, MI	Not scored	1	0.5	654	+3.1%
Hillsdale County, MI	Not scored	0	0.0	n/a	0.0%
Branch County, MI	Not scored	1	0.6	561	+2.5%
Gratiot County, MI	Not scored	2	1.4	245	−1.1%
Mecosta County, MI	Not scored	0	0.0	n/a	+4.7%
Sanilac County, MI	Not scored	1	0.6	576	−1.0%
Houghton County, MI	Not scored	1	0.7	477	+1.6%
Delta County, MI	Not scored	3	1.9	174	−0.8%
Chippewa County, MI	Not scored	0	0.0	n/a	−1.9%
Emmet County, MI	Not scored	2	1.3	282	−1.0%
Clare County, MI	Not scored	0	0.0	n/a	+2.3%
Huron County, MI	Not scored	0	0.0	n/a	−2.7%
Mason County, MI	Not scored	1	0.8	435	0.0%
Alpena County, MI	Not scored	1	0.8	413	−0.1%
Oceana County, MI	Not scored	0	0.0	n/a	+1.7%
Charlevoix County, MI	Not scored	1	0.8	449	0.0%
Dickinson County, MI	Not scored	0	0.0	n/a	−0.3%
Cheboygan County, MI	Not scored	0	0.0	n/a	+0.9%
Gladwin County, MI	Not scored	1	0.9	362	+2.8%
Otsego County, MI	Not scored	1	0.9	390	+3.8%
Manistee County, MI	Not scored	0	0.0	n/a	+2.3%
Iosco County, MI	Not scored	1	0.9	361	+0.3%
Antrim County, MI	Not scored	1	0.9	390	+5.3%
Roscommon County, MI	Not scored	2	1.7	186	+1.9%
Menominee County, MI	Not scored	0	0.0	n/a	−2.2%
Osceola County, MI	Not scored	1	1.1	303	+2.7%
Leelanau County, MI	Not scored	0	0.0	n/a	+3.0%
Ogemaw County, MI	Not scored	0	0.0	n/a	+1.6%
Benzie County, MI	Not scored	0	0.0	n/a	+3.1%
Kalkaska County, MI	Not scored	1	1.3	259	+4.3%
Missaukee County, MI	Not scored	0	0.0	n/a	+1.4%
Arenac County, MI	Not scored	0	0.0	n/a	+0.5%
Gogebic County, MI	Not scored	0	0.0	n/a	−0.4%
Crawford County, MI	Not scored	3	4.8	66	+5.7%
Presque Isle County, MI	Not scored	0	0.0	n/a	+1.0%
Lake County, MI	Not scored	0	0.0	n/a	+9.1%
Iron County, MI	Not scored	0	0.0	n/a	+1.1%
Mackinac County, MI	Not scored	0	0.0	n/a	+3.8%
Alcona County, MI	Not scored	0	0.0	n/a	+3.7%
Montmorency County, MI	Not scored	0	0.0	n/a	+7.3%
Alger County, MI	Not scored	0	0.0	n/a	−2.3%
Oscoda County, MI	Not scored	0	0.0	n/a	+6.0%
Baraga County, MI	Not scored	0	0.0	n/a	+0.3%
Schoolcraft County, MI	Not scored	0	0.0	n/a	+1.7%
Luce County, MI	Not scored	0	0.0	n/a	−1.1%
Ontonagon County, MI	Not scored	0	0.0	n/a	+0.4%
Keweenaw County, MI	Not scored	0	0.0	n/a	+6.2%

Markets with fewer than 5 mortgage brokers and lenders on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many mortgage brokers and lenders are in Michigan?

As of September 2026, map listings count 1,366 mortgage brokers and lenders in Michigan. 209 of them (15%) are chain locations. The listings count mortgage brokers and mortgage lenders. Official counts show 649 businesses with payroll classed as mortgage brokers and real estate lenders in 2023, up 31.1% from 2019.

How much do households in Michigan spend on rent and homeowner costs?

About $57.1B a year, or $13,996 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 1,366 mortgage brokers and lenders on map listings, housing spending per office is 7% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money mortgage brokers and lenders take in. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.

How does Michigan compare with the U.S. for mortgage brokers and lenders?

Michigan has 3.4 mortgage brokers and lenders per 10,000 households, 21% below the U.S. rate of 4.3. The index of housing spending per office is 107, where 100 is the U.S. At the U.S. ratio of mortgage brokers and lenders to household spending, Michigan would have about 1,462, against 1,366 on map listings. There is one business with payroll in the industry for every 6,281 households, against one for every 4,897 across the U.S. The official count rose 31.1% from 2019 to 2023, against +9.5% for the U.S.

Which market in Michigan has the highest market score for mortgage brokers and lenders?

Among 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest, at 65 (upper middle). Among 3 scored small-town markets in or partly in Michigan, the Owosso area scores highest, at 53 (upper middle). Among 24 scored counties in Michigan, Monroe County scores highest, at 67 (upper middle). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 38 for mortgage brokers and lenders (lower middle), #38 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Michigan. It maps the mortgage brokers and lenders on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Real estate12,725 listings
Real estate agents and brokers10,048 listings
Property management1,058 listings
Home inspectors253 listings

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