County profile · Michigan
Barry County, MI market data
How Barry County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 63,991
- +2.2% since 2020
- Households
- 24,480
- Median household income
- $77,500
- +20.2% vs. 2015–2019, before inflation
- Median home value
- $264,100
- Jobs located here
- 11,794
- Highest market score
- 85
- Fast food and sandwich shops, #49 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Barry County by name and distance, and the households and spending within reach. Or open the report at the center of Barry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Barry County has an estimated 63,991 people and 24,480 households. Population estimates show Barry County grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Barry County is $77,500, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 20.2%, before inflation.
Relative to the U.S., household spending in Barry County runs highest on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and lowest on child care and other personal services (69).
Of the business types scored in Barry County, fast food and sandwich shops (85); clothing, shoe and laundry businesses (85); and salons, barbers and spas (84) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #49 of 2,222 scored counties.
Barry County is part of the Grand Rapids-Wyoming-Kentwood metro area. Against the U.S., map listings per household run highest for car washes and detailers (39% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (72% below the U.S. rate).
All 56 business types in Barry County
Highest Groundwork market score first. Each score compares Barry County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 85 | #49 of 2,222 | 12 | 4.9 | $8M | 262 | 21 |
| Clothing, shoes and laundry | 85 | #65 of 2,210 | 16 | 6.5 | $3M | 342 | 4 |
| Salons, barbers and spas | 84 | #42 of 2,385 | 46 | 18.8 | $531K | 250 | 7 |
| Clothing and shoe stores | 84 | #82 of 2,087 | 9 | 3.7 | $5.4M | 421 | 4 |
| Bakeries and dessert shops | 83 | #58 of 1,889 | 10 | 4.1 | $9.6M | 231 | 6 |
| Restaurants and cafes | 83 | #80 of 2,405 | 113 | 46.2 | $847K | 229 | 64 |
| Physical therapy | 82 | #33 of 1,422 | 6 | 2.5 | $5.8M | 240 | Under 3 |
| Coffee shops and cafes | 82 | #73 of 2,063 | 13 | 5.3 | $7.4M | 199 | 6 |
| Hair salons | 81 | #69 of 2,339 | 34 | 13.9 | $718K | 167 | 6 |
| Gyms, studios and classes | 79 | #78 of 2,088 | 17 | 6.9 | $1.3M | 193 | Under 3 |
| Dentists and orthodontists | 79 | #82 of 1,886 | 16 | 6.5 | $2.2M | 220 | 13 |
| Gyms | 78 | #86 of 1,792 | 10 | 4.1 | $2.2M | 167 | Under 3 |
| Nail salons | 77 | #64 of 1,328 | 6 | 2.5 | $4.1M | 244 | Under 3 |
| Primary care and pediatrics | 77 | #116 of 1,656 | 9 | 3.7 | $3.8M | 216 | 24 |
| Sit-down restaurants | 77 | #182 of 2,405 | 54 | 22.1 | $1.8M | 267 | 37 |
| Chiropractors | 76 | #110 of 1,490 | 7 | 2.9 | $4.9M | 207 | 7 |
| Optometrists and eye care | 76 | #114 of 1,302 | 8 | 3.3 | $4.3M | 138 | Under 3 |
| Real estate agents and brokers | 75 | #82 of 2,176 | 22 | 9.0 | Index only | 288 | 6 |
| Martial arts and dance studios | 74 | #91 of 1,334 | 7 | 2.9 | $3.1M | 153 | Under 3 |
| Doctors, dentists and clinics | 74 | #238 of 2,394 | 105 | 42.9 | $330K | 216 | 44 |
| Pizza | 73 | #229 of 2,090 | 19 | 7.8 | $5M | 99 | 21 |
| Convenience stores | 73 | #354 of 2,261 | 19 | 7.8 | $7.8M | 100 | 4 |
| Child care and preschools | 72 | #208 of 1,611 | 5 | 2.0 | $2M | 197 | 11 |
| Auto repair and car care | 71 | #340 of 2,401 | 89 | 36.4 | $331K | 123 | 34 |
| Grocery and convenience stores | 70 | #444 of 2,402 | 43 | 17.6 | $3.5M | 102 | 12 |
| Real estate | 68 | #270 of 2,229 | 32 | 13.1 | Index only | 249 | 18 |
| Gas stations | 68 | #465 of 2,358 | 32 | 13.1 | $2.3M | 98 | 20 |
| Collision repair and body shops | 67 | #280 of 1,327 | 8 | 3.3 | $3.7M | 119 | 7 |
| Grocery stores | 67 | #485 of 2,070 | 15 | 6.1 | $9.9M | 107 | 8 |
| Car washes and detailing | 66 | #329 of 1,451 | 13 | 5.3 | $2.3M | 90 | 3 |
| Auto repair shops | 64 | #573 of 2,378 | 57 | 23.3 | $517K | 116 | 28 |
| Pet businesses | 63 | #559 of 2,200 | 29 | 11.8 | $716K | 82 | 9 |
| Insurance agencies | 61 | #755 of 2,272 | 24 | 9.8 | $1.9M | 150 | 18 |
| Property management | 59 | #301 of 910 | 5 | 2.0 | Index only | 124 | 5 |
| Roofing and gutters | 57 | #427 of 1,177 | 7 | 2.9 | $9.5M | 113 | 5 |
| HVAC and plumbing | 56 | #650 of 1,707 | 16 | 6.5 | $4.2M | 88 | 17 |
| Landscaping and lawn care | 53 | #634 of 1,493 | 12 | 4.9 | $2.5M | 86 | 20 |
| Home repair trades | 53 | #905 of 2,057 | 31 | 12.7 | $2.2M | 89 | 36 |
| Pet grooming and boarding | 51 | #718 of 1,461 | 11 | 4.5 | $1.9M | 74 | Under 3 |
| Electricians | 46 | #687 of 1,160 | 8 | 3.3 | $8.3M | 69 | 14 |
| Veterinarians | 45 | #872 of 1,485 | 10 | 4.1 | $2.1M | 76 | 9 |
| Lawn, cleaning and pest control | 43 | #1,133 of 1,771 | 22 | 9.0 | $1.4M | 82 | 34 |
| House cleaning | 32 | #726 of 847 | 7 | 2.9 | $4.3M | 67 | 14 |
| Funeral homes | Not scored | Not scored | 4 | 1.6 | $951K | 140 | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.6 | Index only | 221 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 1.6 | $7.4M | 294 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 1.2 | $8.1M | 432 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.2 | $16.1M | 128 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.2 | $10.1M | 99 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 1.2 | $8.1M | 930 | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $48.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $29.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.4 | $20.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Barry County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $29.5M | $1,204 | 126 |
| Gasoline and other fuels | $74.7M | $3,051 | 118 |
| Food away from home | $95.8M | $3,912 | 96 |
| Groceries | $149M | $6,087 | 96 |
| Personal care products and services | $24.4M | $998 | 99 |
| Child care and other personal services | $9.9M | $403 | 69 |
| Memberships, classes and admissions | $21.7M | $885 | 90 |
| Medical and dental services | $34.6M | $1,414 | 110 |
| Pets | $20.8M | $848 | 93 |
| Clothing, shoes and related services | $48.2M | $1,968 | 96 |
| Vehicle insurance | $45.3M | $1,849 | 94 |
| Home repairs, maintenance and insurance | $66.7M | $2,725 | 90 |
| Lawn care, cleaning and other household services | $30.2M | $1,234 | 87 |
| Rent and homeowner costs | $344.9M | $14,089 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Barry County
- Population, 2025 estimate
- 63,991+2.2% since 2020
- Households
- 24,480
- Median age
- 43.5
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 553 sq. mi.
- People per square mile
- 115
- Median household income
- $77,500+20.2% vs. 2015–2019, before inflation
- Average household income
- $102,948
- Median home value
- $264,100
- Jobs located here
- 11,794
- Daytime population
- 46,883Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Barry County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Barry County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Barry County, MI growing?
Population estimates put Barry County at 63,991 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 24,480 households. Median household income rose 20.2% from the 2015–2019 survey, before inflation.
How much do households in Barry County, MI spend?
Households in Barry County spend about $344.9M a year on rent and homeowner costs, $149M on groceries and $95.8M on food away from home. Set against the U.S., households in Barry County spend the most on vehicle maintenance and repairs (an index of 126, where 100 is the U.S. average) and the least on child care and other personal services (69).
Which business types have the highest market scores in Barry County, MI?
The highest Groundwork market scores in Barry County are for fast food and sandwich shops (85); clothing, shoe and laundry businesses (85); and salons, barbers and spas (84). Barry County ranks #49 of 2,222 scored counties for fast food and sandwich shops.
How does Barry County, MI compare with the U.S.?
The median household income in Barry County is $77,500 a year, 4% below the U.S. median of $80,734. The population rose 2.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $264,100, against $332,700 for the U.S. For its number of households, Barry County has the most map listings, relative to the U.S., for car washes and detailers (39% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 43 of the 56 business types have a score in Barry County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Barry County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Barry County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Barry County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.