Groundwork

Market rankings · Michigan

Chiropractors in Michigan

Markets across Michigan ranked by the Groundwork market score for chiropractors, with competitor counts and household spending for each.

Listings
2,275
130 chain locations (6%)
Official establishments
1,331
+1.7% since 2019
Household spending a year
$5.8B
On medical and dental services
Listings per 10k households
5.6
4% above the U.S.
Spending per listing
$2.5M
6% above the U.S.
Rank among states
#25 of 51
Market score 51 · Upper middle

A site report maps the chiropractors on map listings around any address in Michigan by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 2,275 chiropractors in Michigan. Chain locations make up 6% of them, against 8% across the U.S. That is 5.6 per 10,000 households, 4% above the U.S. rate of 5.4.

At $1,412 per household (10% above the U.S. average), households in Michigan spend about $5.8B a year on medical and dental services. Spread across 2,275 chiropractors, that is $2.5M per practice, 6% above the U.S. figure of $2.4M. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade.

The official count of businesses with payroll classed as offices of chiropractors in Michigan was 1,331 in 2023, up 1.7% from 2019. That is one for every 3,063 households, against one for every 3,237 across the U.S. Across the U.S., the count rose 0.8% over the same years. Since fiscal 2022, 107 SBA-backed loans worth $21M have gone to businesses classed as offices of chiropractors in Michigan.

Among the 50 states and DC, Michigan ranks #25 for chiropractors, with a Groundwork market score of 51 (upper middle). Of the 16 scored metro areas in or partly in Michigan, the South Bend-Mishawaka metro area scores highest (77). Of the 17 scored small-town markets in or partly in Michigan, the Holland area scores highest (78).

Every market in Michigan for chiropractors

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Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Michigan, ranked for chiropractors by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
South Bend-Mishawaka, IN-MI77352.7$5M+0.1%#14 of 386
1Muskegon-Norton Shores, MI60294.3$3M+1.8%#113 of 386
2Ann Arbor, MI58724.8$3.3M−0.4%#123 of 386
3Flint, MI57774.6$2.8M−1.1%#138 of 386
4Detroit-Warren-Dearborn, MI579115.2$2.8M+0.1%#139 of 386
5Midland, MI55195.4$2.7M+0.3%#155 of 386
6Saginaw, MI54374.7$2.7M−1.1%#165 of 386
7Lansing-East Lansing, MI541065.5$2.5M+1.4%#166 of 386
8Monroe, MI48375.9$2.4M+0.7%#203 of 386
9Grand Rapids-Wyoming-Kentwood, MI472916.6$2.2M+2.8%#211 of 386
10Kalamazoo-Portage, MI43666.2$2.3M+0.8%#238 of 386
11Battle Creek, MI43315.8$2.3M−0.6%#239 of 386
12Niles, MI42355.5$2.5M−1.3%#247 of 386
13Bay City, MI40235.1$2.5M−1.6%#262 of 386
14Traverse City, MI297811.9$1.2M+2.2%#350 of 386
15Jackson, MI27497.8$1.7M−0.4%#356 of 386

Small-town markets

Small-town markets reaching Michigan, ranked for chiropractors by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Holland, MI78214.6$3.2M+2.1%#15 of 426
2Sturgis, MI73104.2$3.1M+0.1%#29 of 426
3Owosso, MI70103.6$3.7M−0.4%#47 of 426
4Mount Pleasant, MI6893.6$3.4M+0.3%#66 of 426
5Big Rapids, MI6684.8$2.6M+4.7%#84 of 426
Marinette, WI-MI63134.4$2.9M+0.3%#111 of 426
6Coldwater, MI61105.9$2.2M+2.5%#130 of 426
7Hillsdale, MI6084.5$2.9M0.0%#137 of 426
8Cadillac, MI60105.1$2.5M+2.0%#139 of 426
9Alpena, MI5475.4$2.3M−0.1%#176 of 426
10Houghton, MI38138.4$1.5M+1.8%#307 of 426
11Petoskey, MI37138.6$1.7M−1.0%#317 of 426
12Ludington, MI35107.8$1.7M0.0%#332 of 426
13Adrian, MI31348.7$1.5M−1.6%#374 of 426
14Iron Mountain, MI-WI31128.5$1.5M+0.4%#375 of 426
15Marquette, MI313512.4$1M+2.3%#377 of 426
16Escanaba, MI201811.3$1.1M−0.8%#420 of 426
Alma, MINot scored42.7$4.7M−1.1%
Sault Ste. Marie, MINot scored42.8$4.4M−1.9%

Counties

Counties in Michigan, ranked for chiropractors by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Clinton County, MI81103.2$4.8M+1.6%#49 of 1,490
2Newaygo County, MI7852.5$5M+3.1%#78 of 1,490
3Cass County, MI7773.3$4.2M+0.2%#96 of 1,490
4Antrim County, MI7754.5$3.1M+5.3%#108 of 1,490
5Barry County, MI7672.9$4.9M+2.2%#110 of 1,490
6Allegan County, MI72214.6$3.2M+2.1%#192 of 1,490
7Wayne County, MI712123.0$4.4M−1.1%#202 of 1,490
8St. Joseph County, MI67104.2$3.1M+0.1%#283 of 1,490
9Shiawassee County, MI65103.6$3.7M−0.4%#322 of 1,490
10Isabella County, MI6393.6$3.4M+0.3%#369 of 1,490
11Muskegon County, MI63294.3$3M+1.8%#375 of 1,490
12Washtenaw County, MI62724.8$3.3M−0.4%#395 of 1,490
13Ingham County, MI62625.3$2.5M+1.7%#415 of 1,490
14Genesee County, MI61774.6$2.8M−1.1%#434 of 1,490
15Midland County, MI60195.4$2.7M+0.3%#458 of 1,490
16Mecosta County, MI6084.8$2.6M+4.7%#461 of 1,490
17Saginaw County, MI58374.7$2.7M−1.1%#512 of 1,490
18Oceana County, MI5854.8$2.7M+1.7%#513 of 1,490
19Benzie County, MI5856.5$2.1M+3.1%#527 of 1,490
20Macomb County, MI571995.5$2.6M+0.7%#545 of 1,490
21Oakland County, MI573606.8$2.4M+1.2%#549 of 1,490
22Ottawa County, MI56746.6$2.3M+3.9%#574 of 1,490
23Branch County, MI56105.9$2.2M+2.5%#580 of 1,490
24Monroe County, MI55375.9$2.4M+0.7%#591 of 1,490
25Hillsdale County, MI5484.5$2.9M0.0%#617 of 1,490
Show all 83 counties
Counties in Michigan, ranked for chiropractors by Groundwork market score, continued
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
26Kent County, MI531817.1$2.1M+2.5%#661 of 1,490
27Lapeer County, MI51236.6$2.1M+1.0%#708 of 1,490
28Kalamazoo County, MI50666.2$2.3M+0.8%#731 of 1,490
29Alpena County, MI5075.4$2.3M−0.1%#732 of 1,490
30Van Buren County, MI50196.2$2.2M+0.7%#735 of 1,490
31Calhoun County, MI49315.8$2.3M−0.6%#764 of 1,490
32Montcalm County, MI49156.1$2.1M+4.1%#772 of 1,490
33Livingston County, MI49678.8$1.9M+1.7%#779 of 1,490
34Berrien County, MI48355.5$2.5M−1.3%#791 of 1,490
35Ionia County, MI48146.0$2.3M−0.5%#800 of 1,490
36Wexford County, MI4885.8$2.2M+2.3%#802 of 1,490
37Bay County, MI47235.1$2.5M−1.6%#825 of 1,490
38Sanilac County, MI4595.1$2.5M−1.0%#879 of 1,490
39Cheboygan County, MI4587.2$1.8M+0.9%#890 of 1,490
40Leelanau County, MI4499.3$1.7M+3.0%#913 of 1,490
41Charlevoix County, MI4386.5$2.2M0.0%#926 of 1,490
42Tuscola County, MI43136.0$2.1M−1.2%#930 of 1,490
43Eaton County, MI42347.5$1.9M+0.4%#960 of 1,490
44St. Clair County, MI40507.4$1.9M+0.1%#1,014 of 1,490
45Otsego County, MI3998.0$1.7M+3.8%#1,050 of 1,490
46Kalkaska County, MI37810.3$1.2M+4.3%#1,108 of 1,490
47Ogemaw County, MI3466.4$1.9M+1.6%#1,168 of 1,490
48Emmet County, MI34138.6$1.7M−1.0%#1,171 of 1,490
49Jackson County, MI34497.8$1.7M−0.4%#1,172 of 1,490
50Roscommon County, MI32108.6$1.4M+1.9%#1,231 of 1,490
51Mason County, MI31107.8$1.7M0.0%#1,243 of 1,490
52Clare County, MI3197.2$1.6M+2.3%#1,246 of 1,490
53Iosco County, MI3197.7$1.5M+0.3%#1,250 of 1,490
54Houghton County, MI30139.1$1.4M+1.6%#1,280 of 1,490
55Grand Traverse County, MI295613.9$1.1M+1.4%#1,313 of 1,490
56Lenawee County, MI28348.7$1.5M−1.6%#1,318 of 1,490
57Marquette County, MI263512.4$1M+2.3%#1,357 of 1,490
58Dickinson County, MI221210.1$1.3M−0.3%#1,407 of 1,490
59Huron County, MI22149.9$1.3M−2.7%#1,408 of 1,490
60Delta County, MI181811.3$1.1M−0.8%#1,455 of 1,490
Gratiot County, MINot scored42.7$4.7M−1.1%
Chippewa County, MINot scored42.8$4.4M−1.9%
Gladwin County, MINot scored43.5$3.5M+2.8%
Manistee County, MINot scored43.8$3.5M+2.3%
Menominee County, MINot scored21.9$6.4M−2.2%
Osceola County, MINot scored22.1$5.8M+2.7%
Missaukee County, MINot scored23.4$3.8M+1.4%
Arenac County, MINot scored23.1$4M+0.5%
Gogebic County, MINot scored45.7$2.1M−0.4%
Crawford County, MINot scored23.2$3.8M+5.7%
Presque Isle County, MINot scored46.0$2.1M+1.0%
Lake County, MINot scored00.0n/a+9.1%
Iron County, MINot scored47.2$1.7M+1.1%
Mackinac County, MINot scored11.9$6.7M+3.8%
Alcona County, MINot scored00.0n/a+3.7%
Montmorency County, MINot scored12.0$5.8M+7.3%
Alger County, MINot scored25.7$2.2M−2.3%
Oscoda County, MINot scored37.9$1.5M+6.0%
Baraga County, MINot scored25.8$2.1M+0.3%
Schoolcraft County, MINot scored25.1$2.4M+1.7%
Luce County, MINot scored28.1$1.4M−1.1%
Ontonagon County, MINot scored13.2$3.7M+0.4%
Keweenaw County, MINot scored00.0n/a+6.2%

Markets with fewer than 5 chiropractors on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many chiropractors are in Michigan?

There are 2,275 chiropractors on map listings in Michigan as of September 2026. 130 of them (6%) are chain locations. The listings count chiropractors. Official counts show 1,331 businesses with payroll classed as offices of chiropractors in 2023, up 1.7% from 2019.

How much do households in Michigan spend on medical and dental services?

About $5.8B a year, or $1,412 per household. That is 10% above the U.S. average (an index of 110, where 100 is the U.S. average). Spread across the 2,275 chiropractors on map listings, it comes to $2.5M per practice. The spending figure covers all medical and dental services, not only chiropractors. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.

How does Michigan compare with the U.S. for chiropractors?

Michigan has 5.6 chiropractors per 10,000 households, 4% above the U.S. rate of 5.4. Spending per practice is $2.5M, 6% above the U.S. figure of $2.4M. At the national ratio of chiropractors to household spending, Michigan would have about 2,406, against 2,275 on map listings. There is one business with payroll in the industry for every 3,063 households, against one for every 3,237 across the U.S. The official count rose 1.7% from 2019 to 2023, against +0.8% for the U.S.

Which market in Michigan has the highest market score for chiropractors?

Among 16 scored metro areas in or partly in Michigan, the South Bend-Mishawaka metro area scores highest, at 77 (high). Among 17 scored small-town markets in or partly in Michigan, the Holland area scores highest, at 78 (high). Among 60 scored counties in Michigan, Clinton County scores highest, at 81 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 51 for chiropractors (upper middle), #25 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Michigan. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Chiropractors in other states

All 51 states

Top markets for chiropractors across the U.S. · All business types in Michigan

Screening a site or an acquisition in Michigan?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.