County profile · Michigan
Iosco County, MI market data
Population, household spending and competition for 56 business types in Iosco County, each scored against other counties.
- Population, 2025
- 25,266
- +0.3% since 2020
- Households
- 11,713
- Median household income
- $50,066
- +14.6% vs. 2015–2019, before inflation
- Median home value
- $142,200
- Jobs located here
- 5,682
- Highest market score
- 56
- Spas and skin care, #640 of 1,769 scored counties
A site report maps the competitors on map listings around any address in Iosco County by name and distance, and the households and spending within reach. Or open the report at the center of Iosco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 25,266 people live in Iosco County, in 11,713 households. Between 2020 and 2025, the population of Iosco County grew 0.3%, slower than the U.S. (+3.1%). The median household income in Iosco County is $50,066 a year, 38% below the U.S. median of $80,734. That rose 14.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Iosco County spend the most on vehicle maintenance and repairs (an index of 94, where 100 is the U.S. average, so still below it) and the least on child care and other personal services (50).
The highest Groundwork market scores in Iosco County are for spas and skin care studios (56), gyms and studios (55) and gyms (53). Iosco County ranks #640 of 1,769 scored counties for spas and skin care studios.
For its number of households, Iosco County has the most map listings, relative to the U.S., for convenience stores (2.1 times the U.S. rate) and the fewest for gyms and studios (43% below the U.S. rate).
All 56 business types in Iosco County
Highest Groundwork market score first. Each score compares Iosco County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Spas and skin care | 56 | #640 of 1,769 | 5 | 4.3 | $1.9M | 215 | Under 3 |
| Gyms, studios and classes | 55 | #802 of 2,088 | 10 | 8.5 | $723K | 109 | 3 |
| Gyms | 53 | #786 of 1,792 | 5 | 4.3 | $1.4M | 111 | 3 |
| Primary care and pediatrics | 48 | #890 of 1,656 | 6 | 5.1 | $2.3M | 128 | 20 |
| Auto repair shops | 48 | #1,271 of 2,378 | 21 | 17.9 | $503K | 113 | 13 |
| Lawn, cleaning and pest control | 45 | #1,054 of 1,771 | 8 | 6.8 | $1.5M | 90 | 9 |
| Salons, barbers and spas | 44 | #1,506 of 2,385 | 34 | 29.0 | $278K | 130 | 10 |
| Dentists and orthodontists | 41 | #1,264 of 1,886 | 16 | 13.7 | $856K | 87 | 6 |
| Pet businesses | 41 | #1,485 of 2,200 | 14 | 12.0 | $555K | 63 | 3 |
| Pizza | 38 | #1,521 of 2,090 | 11 | 9.4 | $3.3M | 65 | 17 |
| Fast food and sandwich shops | 38 | #1,574 of 2,222 | 16 | 13.7 | $2.3M | 74 | 17 |
| Real estate | 38 | #1,737 of 2,229 | 30 | 25.6 | Index only | 108 | 6 |
| Clothing, shoes and laundry | 35 | #1,701 of 2,210 | 26 | 22.2 | $740K | 84 | 6 |
| Clothing and shoe stores | 34 | #1,598 of 2,087 | 19 | 16.2 | $1M | 80 | 6 |
| Auto repair and car care | 34 | #1,895 of 2,401 | 52 | 44.4 | $203K | 76 | 16 |
| Child care and preschools | 33 | #1,265 of 1,611 | 5 | 4.3 | $675K | 67 | 6 |
| Hair salons | 33 | #1,934 of 2,339 | 23 | 19.6 | $410K | 95 | 8 |
| Tire shops | 32 | #1,200 of 1,530 | 6 | 5.1 | $1.8M | 70 | Under 3 |
| Doctors, dentists and clinics | 32 | #2,023 of 2,394 | 97 | 82.8 | $141K | 93 | 35 |
| Chiropractors | 31 | #1,250 of 1,490 | 9 | 7.7 | $1.5M | 64 | 4 |
| Real estate agents and brokers | 31 | #1,999 of 2,176 | 28 | 23.9 | Index only | 92 | 6 |
| Landscaping and lawn care | 30 | #1,272 of 1,493 | 7 | 6.0 | $1.7M | 59 | 9 |
| Coffee shops and cafes | 29 | #1,786 of 2,063 | 13 | 11.1 | $2.8M | 75 | 6 |
| Gas stations | 29 | #1,997 of 2,358 | 23 | 19.6 | $1.2M | 50 | 13 |
| Pet grooming and boarding | 25 | #1,280 of 1,461 | 5 | 4.3 | $1.6M | 61 | Under 3 |
| Grocery stores | 25 | #1,783 of 2,070 | 14 | 12.0 | $4.4M | 48 | 5 |
| Home repair trades | 24 | #1,942 of 2,057 | 15 | 12.8 | $1.8M | 72 | 21 |
| Restaurants and cafes | 24 | #2,213 of 2,405 | 132 | 112.7 | $274K | 74 | 48 |
| Optometrists and eye care | 23 | #1,167 of 1,302 | 6 | 5.1 | $2.3M | 73 | 5 |
| Physical therapy | 23 | #1,305 of 1,422 | 11 | 9.4 | $1.2M | 52 | Under 3 |
| Bakeries and dessert shops | 23 | #1,779 of 1,889 | 18 | 15.4 | $2M | 49 | 6 |
| Car washes and detailing | 22 | #1,346 of 1,451 | 7 | 6.0 | $1.5M | 60 | Under 3 |
| Insurance agencies | 22 | #2,046 of 2,272 | 22 | 18.8 | $760K | 61 | 11 |
| HVAC and plumbing | 20 | #1,645 of 1,707 | 8 | 6.8 | $3.3M | 69 | 14 |
| Sit-down restaurants | 20 | #2,303 of 2,405 | 69 | 58.9 | $525K | 79 | 25 |
| Convenience stores | 16 | #2,105 of 2,261 | 20 | 17.1 | $3.1M | 39 | 7 |
| Grocery and convenience stores | 16 | #2,287 of 2,402 | 40 | 34.2 | $1.5M | 46 | 12 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.4 | $6.6M | 78 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.4 | $1.9M | 71 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.6 | $3.5M | 114 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.6 | $8.8M | 73 | 7 |
| Funeral homes | Not scored | Not scored | 3 | 2.6 | $735K | 108 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.6 | $6.4M | 51 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.6 | $2.4M | 119 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.6 | $3.1M | 188 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.6 | $2.6M | 57 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.7 | $4.7M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.7 | $3.6M | Too few | 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $12.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $13.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Iosco County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.6M | $902 | 94 |
| Gasoline and other fuels | $27.5M | $2,348 | 90 |
| Food away from home | $36.2M | $3,090 | 76 |
| Groceries | $62M | $5,291 | 84 |
| Personal care products and services | $9.4M | $806 | 80 |
| Child care and other personal services | $3.4M | $288 | 50 |
| Memberships, classes and admissions | $7.2M | $617 | 63 |
| Medical and dental services | $13.7M | $1,169 | 91 |
| Pets | $7.8M | $664 | 73 |
| Clothing, shoes and related services | $19.2M | $1,643 | 80 |
| Vehicle insurance | $16.7M | $1,428 | 73 |
| Home repairs, maintenance and insurance | $26.3M | $2,247 | 74 |
| Lawn care, cleaning and other household services | $12.1M | $1,031 | 73 |
| Rent and homeowner costs | $141M | $12,035 | 72 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Iosco County
- Population, 2025 estimate
- 25,266+0.3% since 2020
- Households
- 11,713
- Median age
- 51.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.6
- Land area
- 550 sq. mi.
- People per square mile
- 46
- Median household income
- $50,066+14.6% vs. 2015–2019, before inflation
- Average household income
- $67,180
- Median home value
- $142,200
- Jobs located here
- 5,682
- Daytime population
- 22,967Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Iosco County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Iosco County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Iosco County, MI growing?
Population estimates put Iosco County at 25,266 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 11,713 households. Against the 2015–2019 survey, median household income rose 14.6%, before inflation.
How much do households in Iosco County, MI spend?
Households in Iosco County spend about $141M a year on rent and homeowner costs, $62M on groceries and $36.2M on food away from home. Relative to the U.S., household spending in Iosco County runs highest on vehicle maintenance and repairs (an index of 94, where 100 is the U.S. average, so still below it) and lowest on child care and other personal services (50).
Which business types have the highest market scores in Iosco County, MI?
Of the business types scored in Iosco County, spas and skin care studios (56), gyms and studios (55) and gyms (53) have the highest Groundwork market scores. For spas and skin care studios, that ranks #640 of 1,769 scored counties.
How does Iosco County, MI compare with the U.S.?
Median household income in Iosco County is $50,066, 38% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $142,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.1 times the U.S. rate) and lowest for gyms and studios (43% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 37 of the 56 business types have a score in Iosco County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Iosco County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Iosco County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Iosco County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.