County profile · Michigan
Saginaw County, MI market data
How Saginaw County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 187,688
- −1.1% since 2020
- Households
- 77,958
- Median household income
- $60,622
- +26.3% vs. 2015–2019, before inflation
- Median home value
- $152,800
- Jobs located here
- 77,780
- Highest market score
- 66
- Optometrists and eye care, #277 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Saginaw County by name and distance, and the households and spending within reach. Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Saginaw County has an estimated 187,688 people and 77,958 households. Between 2020 and 2025, the population of Saginaw County declined 1.1%, against +3.1% for the U.S. Median household income in Saginaw County is $60,622, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
Relative to the U.S., household spending in Saginaw County runs highest on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in Saginaw County, optometrists and eye clinics (66); yoga, Pilates and fitness studios (63); and gyms (62) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #277 of 1,302 scored counties.
Saginaw County is part of the Saginaw metro area. Against the U.S., map listings per household run highest for funeral homes (67% above the U.S. rate) and lowest for property management companies (53% below the U.S. rate).
All 56 business types in Saginaw County
Highest Groundwork market score first. Each score compares Saginaw County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 66 | #277 of 1,302 | 25 | 3.2 | $4M | 129 | 9 |
| Yoga, Pilates and fitness studios | 63 | #167 of 777 | 8 | 1.0 | $7.4M | 181 | 14 |
| Gyms | 62 | #449 of 1,792 | 40 | 5.1 | $1.5M | 113 | 14 |
| HVAC and plumbing | 59 | #515 of 1,707 | 28 | 3.6 | $6.9M | 145 | 50 |
| Gyms, studios and classes | 59 | #633 of 2,088 | 79 | 10.1 | $744K | 112 | 20 |
| Coffee shops and cafes | 59 | #640 of 2,063 | 53 | 6.8 | $5.1M | 139 | 28 |
| Chiropractors | 58 | #512 of 1,490 | 37 | 4.7 | $2.7M | 114 | 17 |
| Dry cleaners | 56 | #206 of 507 | 7 | 0.9 | $20.1M | 128 | 4 |
| Nail salons | 56 | #499 of 1,328 | 25 | 3.2 | $2.8M | 168 | Under 3 |
| Physical therapy | 56 | #568 of 1,422 | 46 | 5.9 | $2.2M | 91 | 13 |
| Martial arts and dance studios | 55 | #520 of 1,334 | 31 | 4.0 | $1.9M | 94 | 6 |
| Property management | 54 | #368 of 910 | 11 | 1.4 | Index only | 166 | 19 |
| Laundromats | 53 | #339 of 785 | 8 | 1.0 | $17.6M | 141 | 5 |
| Sit-down restaurants | 52 | #1,073 of 2,405 | 324 | 41.6 | $840K | 127 | 123 |
| Convenience stores | 49 | #1,151 of 2,261 | 62 | 8.0 | $7.1M | 90 | 22 |
| Pet grooming and boarding | 48 | #785 of 1,461 | 31 | 4.0 | $1.9M | 75 | 11 |
| Bakeries and dessert shops | 48 | #992 of 1,889 | 62 | 8.0 | $4.4M | 106 | 32 |
| Grocery stores | 48 | #1,081 of 2,070 | 49 | 6.3 | $9M | 97 | 29 |
| Grocery and convenience stores | 48 | #1,280 of 2,402 | 139 | 17.8 | $3.2M | 94 | 51 |
| Pet stores | 47 | #538 of 974 | 17 | 2.2 | $3.5M | 76 | 3 |
| Restaurants and cafes | 47 | #1,303 of 2,405 | 660 | 84.7 | $413K | 111 | 314 |
| Tire shops | 46 | #873 of 1,530 | 31 | 4.0 | $2.5M | 100 | 16 |
| Pizza | 46 | #1,170 of 2,090 | 51 | 6.5 | $5.3M | 105 | 161 |
| Gas stations | 46 | #1,359 of 2,358 | 105 | 13.5 | $1.9M | 80 | 61 |
| Funeral homes | 45 | #838 of 1,472 | 27 | 3.5 | $451K | 67 | 15 |
| Home repair trades | 45 | #1,266 of 2,057 | 82 | 10.5 | $2.4M | 97 | 105 |
| Real estate agents and brokers | 45 | #1,322 of 2,176 | 143 | 18.3 | Index only | 130 | 22 |
| Auto repair shops | 45 | #1,427 of 2,378 | 170 | 21.8 | $458K | 103 | 86 |
| Dentists and orthodontists | 44 | #1,156 of 1,886 | 86 | 11.0 | $1.2M | 119 | 63 |
| Pet businesses | 43 | #1,395 of 2,200 | 94 | 12.1 | $626K | 71 | 32 |
| Urgent care and walk-in clinics | 42 | #213 of 325 | 6 | 0.8 | $16.8M | 69 | 5 |
| Real estate | 42 | #1,511 of 2,229 | 173 | 22.2 | Index only | 136 | 52 |
| Barbershops | 41 | #915 of 1,356 | 45 | 5.8 | $1.6M | 83 | 4 |
| Collision repair and body shops | 40 | #898 of 1,327 | 29 | 3.7 | $2.7M | 87 | 23 |
| Veterinarians | 40 | #983 of 1,485 | 32 | 4.1 | $1.8M | 68 | 18 |
| Auto repair and car care | 40 | #1,649 of 2,401 | 294 | 37.7 | $265K | 99 | 133 |
| Hair salons | 40 | #1,653 of 2,339 | 183 | 23.5 | $383K | 89 | 33 |
| Primary care and pediatrics | 38 | #1,204 of 1,656 | 61 | 7.8 | $1.7M | 93 | 144 |
| Spas and skin care | 38 | #1,317 of 1,769 | 75 | 9.6 | $934K | 107 | 18 |
| Salons, barbers and spas | 38 | #1,814 of 2,385 | 333 | 42.7 | $210K | 99 | 58 |
| Roofing and gutters | 37 | #879 of 1,177 | 32 | 4.1 | $6.1M | 72 | 11 |
| Doctors, dentists and clinics | 37 | #1,805 of 2,394 | 602 | 77.2 | $168K | 110 | 251 |
| House cleaning | 36 | #667 of 847 | 19 | 2.4 | $4.6M | 73 | 22 |
| Mortgage brokers and lenders | 36 | #689 of 887 | 19 | 2.4 | Index only | 137 | Under 3 |
| Electricians | 35 | #906 of 1,160 | 22 | 2.8 | $8.8M | 73 | 44 |
| Car washes and detailing | 35 | #1,094 of 1,451 | 37 | 4.7 | $2.1M | 83 | 17 |
| Oil change and quick lube | 33 | #382 of 479 | 7 | 0.9 | $11.1M | 81 | 11 |
| Fast food and sandwich shops | 31 | #1,804 of 2,222 | 119 | 15.3 | $2.3M | 75 | 161 |
| Child care and preschools | 29 | #1,350 of 1,611 | 43 | 5.5 | $636K | 64 | 47 |
| Insurance agencies | 29 | #1,836 of 2,272 | 112 | 14.4 | $1.1M | 86 | 67 |
| Lawn, cleaning and pest control | 28 | #1,629 of 1,771 | 79 | 10.1 | $1.1M | 66 | 87 |
| Landscaping and lawn care | 26 | #1,361 of 1,493 | 56 | 7.2 | $1.6M | 54 | 61 |
| Clothing, shoes and laundry | 20 | #2,074 of 2,210 | 227 | 29.1 | $621K | 71 | 121 |
| Clothing and shoe stores | 19 | #1,964 of 2,087 | 187 | 24.0 | $753K | 59 | 112 |
| Pest control | Not scored | Not scored | 4 | 0.5 | $22M | 216 | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Saginaw County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $77.8M | $998 | 104 |
| Gasoline and other fuels | $199.5M | $2,559 | 99 |
| Food away from home | $272.3M | $3,493 | 86 |
| Groceries | $441.5M | $5,663 | 90 |
| Personal care products and services | $70M | $898 | 89 |
| Child care and other personal services | $27.4M | $351 | 60 |
| Memberships, classes and admissions | $58.8M | $754 | 77 |
| Medical and dental services | $101M | $1,295 | 101 |
| Pets | $58.8M | $754 | 83 |
| Clothing, shoes and related services | $140.9M | $1,807 | 88 |
| Vehicle insurance | $120.9M | $1,550 | 79 |
| Home repairs, maintenance and insurance | $193.6M | $2,483 | 82 |
| Lawn care, cleaning and other household services | $88.1M | $1,131 | 80 |
| Rent and homeowner costs | $1B | $13,031 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Saginaw County
- Population, 2025 estimate
- 187,688−1.1% since 2020
- Households
- 77,958
- Median age
- 41.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 236
- Median household income
- $60,622+26.3% vs. 2015–2019, before inflation
- Average household income
- $82,545
- Median home value
- $152,800
- Jobs located here
- 77,780
- Daytime population
- 194,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Saginaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Saginaw County, MI growing?
Population estimates put Saginaw County at 187,688 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 77,958 households. Median household income rose 26.3% from the 2015–2019 survey, before inflation.
How much do households in Saginaw County, MI spend?
Households in Saginaw County spend about $1B a year on rent and homeowner costs, $441.5M on groceries and $272.3M on food away from home. Set against the U.S., households in Saginaw County spend the most on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in Saginaw County, MI?
The highest Groundwork market scores in Saginaw County are for optometrists and eye clinics (66); yoga, Pilates and fitness studios (63); and gyms (62). Saginaw County ranks #277 of 1,302 scored counties for optometrists and eye clinics.
How does Saginaw County, MI compare with the U.S.?
The median household income in Saginaw County is $60,622 a year, 25% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,800, against $332,700 for the U.S. For its number of households, Saginaw County has the most map listings, relative to the U.S., for funeral homes (67% above the U.S. rate) and the fewest for property management companies (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in Saginaw County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Saginaw County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Saginaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Saginaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.