Metro area profile · Michigan
Jackson, MI metro area market data
Population, household spending and competition for 56 business types in the Jackson metro area, each scored against other metro areas.
- Population, 2025
- 159,552
- −0.4% since 2020
- Households
- 62,540
- Median household income
- $66,073
- +23.1% vs. 2015–2019, before inflation
- Median home value
- $193,700
- Jobs located here
- 59,579
- Highest market score
- 70
- Restaurants and cafes, #58 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Jackson metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 159,552 people live in the Jackson metro area, in 62,540 households. Between 2020 and 2025, the population of the Jackson metro area declined 0.4%, against +3.1% for the U.S. The median household income in the Jackson metro area is $66,073 a year, 18% below the U.S. median of $80,734. That rose 23.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Jackson metro area spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (63).
The highest Groundwork market scores in the Jackson metro area are for restaurants and cafes (70), sit-down restaurants (69) and auto repair shops (69). The Jackson metro area ranks #58 of 387 scored metro areas for restaurants and cafes.
The Jackson metro area is made up of one county, Jackson County. For its number of households, the Jackson metro area has the most map listings, relative to the U.S., for gas stations (44% above the U.S. rate) and the fewest for mortgage brokers and lenders (63% below the U.S. rate).
All 56 business types in the Jackson metro area
Highest Groundwork market score first. Each score compares the Jackson metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Restaurants and cafes | 70 | #58 of 387 | 462 | 73.9 | $495K | 133 | 213 |
| Sit-down restaurants | 69 | #52 of 387 | 220 | 35.2 | $1M | 156 | 86 |
| Auto repair shops | 69 | #59 of 387 | 118 | 18.9 | $541K | 122 | 44 |
| Nail salons | 68 | #48 of 387 | 22 | 3.5 | $2.7M | 160 | 3 |
| Clothing, shoes and laundry | 68 | #64 of 387 | 87 | 13.9 | $1.3M | 152 | 32 |
| Dentists and orthodontists | 67 | #69 of 387 | 61 | 9.8 | $1.4M | 140 | 45 |
| Clothing and shoe stores | 67 | #77 of 387 | 62 | 9.9 | $1.9M | 148 | 27 |
| Collision repair and body shops | 67 | #78 of 381 | 16 | 2.6 | $4M | 129 | 9 |
| Yoga, Pilates and fitness studios | 66 | #50 of 347 | 8 | 1.3 | $6.3M | 154 | 6 |
| Martial arts and dance studios | 66 | #56 of 387 | 18 | 2.9 | $2.8M | 138 | 8 |
| Primary care and pediatrics | 66 | #77 of 387 | 22 | 3.5 | $3.8M | 214 | 83 |
| Salons, barbers and spas | 65 | #47 of 387 | 216 | 34.5 | $271K | 128 | 42 |
| Gyms, studios and classes | 65 | #64 of 387 | 65 | 10.4 | $770K | 116 | 14 |
| Doctors, dentists and clinics | 64 | #85 of 387 | 420 | 67.2 | $200K | 131 | 189 |
| Spas and skin care | 63 | #71 of 387 | 44 | 7.0 | $1.3M | 152 | 10 |
| Grocery stores | 63 | #93 of 387 | 27 | 4.3 | $13.5M | 145 | 19 |
| Auto repair and car care | 62 | #105 of 387 | 220 | 35.2 | $290K | 108 | 73 |
| Tire shops | 62 | #117 of 386 | 17 | 2.7 | $3.8M | 150 | 9 |
| Mortgage brokers and lenders | 61 | #86 of 373 | 10 | 1.6 | Index only | 215 | 3 |
| Barbershops | 61 | #101 of 387 | 17 | 2.7 | $3.4M | 183 | Under 3 |
| Gyms | 60 | #104 of 387 | 39 | 6.2 | $1.3M | 99 | 6 |
| Physical therapy | 57 | #141 of 386 | 29 | 4.6 | $2.9M | 120 | 22 |
| Insurance agencies | 56 | #149 of 387 | 57 | 9.1 | $1.7M | 139 | 45 |
| Fast food and sandwich shops | 55 | #167 of 387 | 79 | 12.6 | $2.9M | 95 | 96 |
| Coffee shops and cafes | 54 | #159 of 387 | 50 | 8.0 | $4.6M | 123 | 30 |
| Roofing and gutters | 53 | #166 of 381 | 19 | 3.0 | $8.5M | 101 | 4 |
| Pizza | 53 | #167 of 387 | 46 | 7.4 | $5M | 98 | 96 |
| Optometrists and eye care | 53 | #172 of 386 | 29 | 4.6 | $2.9M | 92 | 6 |
| HVAC and plumbing | 52 | #180 of 387 | 29 | 4.6 | $5.6M | 117 | 46 |
| Property management | 51 | #172 of 374 | 13 | 2.1 | Index only | 116 | 10 |
| Home repair trades | 51 | #181 of 387 | 64 | 10.2 | $2.5M | 104 | 84 |
| Hair salons | 50 | #181 of 387 | 130 | 20.8 | $451K | 105 | 27 |
| Pest control | 49 | #177 of 345 | 7 | 1.1 | $10.5M | 102 | 4 |
| Real estate | 48 | #196 of 387 | 165 | 26.4 | Index only | 118 | 51 |
| Laundromats | 47 | #193 of 364 | 7 | 1.1 | $16.7M | 133 | 5 |
| Pet grooming and boarding | 46 | #233 of 386 | 24 | 3.8 | $2.1M | 81 | 6 |
| Pet stores | 45 | #227 of 382 | 12 | 1.9 | $4.1M | 91 | 3 |
| Grocery and convenience stores | 45 | #232 of 387 | 105 | 16.8 | $3.5M | 103 | 37 |
| Bakeries and dessert shops | 45 | #244 of 387 | 53 | 8.5 | $4.3M | 104 | 33 |
| Real estate agents and brokers | 44 | #243 of 387 | 138 | 22.1 | Index only | 112 | 29 |
| Veterinarians | 40 | #255 of 384 | 20 | 3.2 | $2.5M | 90 | 15 |
| Funeral homes | 39 | #256 of 377 | 18 | 2.9 | $528K | 78 | 8 |
| House cleaning | 39 | #278 of 375 | 14 | 2.2 | $5.2M | 82 | 19 |
| Car washes and detailing | 39 | #282 of 387 | 33 | 5.3 | $1.9M | 77 | 9 |
| Pet businesses | 37 | #295 of 387 | 78 | 12.5 | $631K | 72 | 24 |
| Electricians | 36 | #304 of 383 | 16 | 2.6 | $10.1M | 84 | 34 |
| Lawn, cleaning and pest control | 35 | #305 of 387 | 59 | 9.4 | $1.2M | 74 | 71 |
| Child care and preschools | 32 | #322 of 387 | 36 | 5.8 | $634K | 63 | 25 |
| Convenience stores | 29 | #323 of 387 | 64 | 10.2 | $5.7M | 72 | 18 |
| Gas stations | 29 | #328 of 387 | 98 | 15.7 | $1.7M | 70 | 52 |
| Landscaping and lawn care | 29 | #333 of 385 | 38 | 6.1 | $1.9M | 66 | 48 |
| Oil change and quick lube | 27 | #250 of 290 | 7 | 1.1 | $9.1M | 66 | 9 |
| Chiropractors | 27 | #356 of 386 | 49 | 7.8 | $1.7M | 72 | 29 |
| Dry cleaners | Not scored | Not scored | 4 | 0.6 | $29.2M | 186 | Under 3 |
| Home inspectors | Not scored | Not scored | 4 | 0.6 | Index only | 80 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 0.3 | $42M | Too few | 4 |
Household spending in the Jackson metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $63.8M | $1,021 | 107 |
| Gasoline and other fuels | $163.4M | $2,613 | 101 |
| Food away from home | $228.5M | $3,653 | 90 |
| Groceries | $364.7M | $5,831 | 92 |
| Personal care products and services | $58.6M | $937 | 93 |
| Child care and other personal services | $22.8M | $365 | 63 |
| Memberships, classes and admissions | $50M | $800 | 81 |
| Medical and dental services | $83.9M | $1,342 | 104 |
| Pets | $49.2M | $787 | 87 |
| Clothing, shoes and related services | $116.7M | $1,866 | 91 |
| Vehicle insurance | $99.3M | $1,588 | 81 |
| Home repairs, maintenance and insurance | $161.7M | $2,586 | 86 |
| Lawn care, cleaning and other household services | $73.3M | $1,172 | 83 |
| Rent and homeowner costs | $840.7M | $13,442 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Jackson metro area
- Population, 2025 estimate
- 159,552−0.4% since 2020
- Households
- 62,540
- Median age
- 41.4
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.8
- Land area
- 702 sq. mi.
- People per square mile
- 228
- Median household income
- $66,073+23.1% vs. 2015–2019, before inflation
- Average household income
- $88,666
- Median home value
- $193,700
- Jobs located here
- 59,579
- Daytime population
- 159,707Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Jackson metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Jackson metro area 1
- Jackson County, MI160,060 people
Other markets based in Michigan 12
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- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
- Battle Creek, MI metro area133,778 people
Questions
How fast is the Jackson, MI metro area growing?
Population estimates put the Jackson metro area at 159,552 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 62,540 households. Against the 2015–2019 survey, median household income rose 23.1%, before inflation.
How much do households in the Jackson, MI metro area spend?
Households in the Jackson metro area spend about $840.7M a year on rent and homeowner costs, $364.7M on groceries and $228.5M on food away from home. Relative to the U.S., household spending in the Jackson metro area runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Which business types have the highest market scores in the Jackson, MI metro area?
Of the business types scored in the Jackson metro area, restaurants and cafes (70), sit-down restaurants (69) and auto repair shops (69) have the highest Groundwork market scores. For restaurants and cafes, that ranks #58 of 387 scored metro areas.
How does the Jackson, MI metro area compare with the U.S.?
Median household income in the Jackson metro area is $66,073, 18% below the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $193,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (44% above the U.S. rate) and lowest for mortgage brokers and lenders (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 53 of the 56 business types have a score in the Jackson metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Jackson metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Jackson metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Jackson metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.