County profile · Michigan
Dickinson County, MI market data
Population, household spending and competition for 56 business types in Dickinson County, each scored against other counties.
- Population, 2025
- 25,827
- −0.3% since 2020
- Households
- 11,905
- Median household income
- $65,156
- +26.2% vs. 2015–2019, before inflation
- Median home value
- $153,300
- Jobs located here
- 13,968
- Highest market score
- 64
- Spas and skin care, #381 of 1,769 scored counties
A site report maps the competitors on map listings around any address in Dickinson County by name and distance, and the households and spending within reach. Or open the report at the center of Dickinson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 25,827 people live in Dickinson County, in 11,905 households. Between 2020 and 2025, the population of Dickinson County declined 0.3%, against +3.1% for the U.S. The median household income in Dickinson County is $65,156 a year, 19% below the U.S. median of $80,734. That rose 26.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Dickinson County spend the most on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in Dickinson County are for spas and skin care studios (64), real estate agents and brokers (55) and real estate businesses (53). Dickinson County ranks #381 of 1,769 scored counties for spas and skin care studios.
Dickinson County is part of the Iron Mountain area. For its number of households, Dickinson County has the most map listings, relative to the U.S., for pizza places (89% above the U.S. rate) and the fewest for real estate businesses (63% below the U.S. rate).
All 56 business types in Dickinson County
Highest Groundwork market score first. Each score compares Dickinson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Spas and skin care | 64 | #381 of 1,769 | 5 | 4.2 | $2.1M | 245 | Under 3 |
| Real estate agents and brokers | 55 | #778 of 2,176 | 15 | 12.6 | Index only | 190 | 4 |
| Real estate | 53 | #905 of 2,229 | 17 | 14.3 | Index only | 211 | 9 |
| Lawn, cleaning and pest control | 51 | #807 of 1,771 | 8 | 6.7 | $1.7M | 100 | 8 |
| Coffee shops and cafes | 48 | #1,078 of 2,063 | 8 | 6.7 | $5.2M | 140 | 8 |
| Pet businesses | 48 | #1,210 of 2,200 | 15 | 12.6 | $597K | 68 | 3 |
| Sit-down restaurants | 47 | #1,297 of 2,405 | 51 | 42.8 | $812K | 122 | 22 |
| Landscaping and lawn care | 46 | #830 of 1,493 | 6 | 5.0 | $2.2M | 76 | 5 |
| Convenience stores | 46 | #1,263 of 2,261 | 11 | 9.2 | $6.2M | 78 | Under 3 |
| Primary care and pediatrics | 44 | #1,036 of 1,656 | 9 | 7.6 | $1.7M | 95 | 17 |
| Salons, barbers and spas | 43 | #1,562 of 2,385 | 41 | 34.4 | $261K | 123 | 12 |
| Grocery and convenience stores | 42 | #1,525 of 2,402 | 30 | 25.2 | $2.3M | 67 | 7 |
| Physical therapy | 38 | #1,033 of 1,422 | 8 | 6.7 | $1.9M | 79 | 5 |
| Restaurants and cafes | 37 | #1,736 of 2,405 | 116 | 97.4 | $357K | 96 | 52 |
| Clothing and shoe stores | 34 | #1,597 of 2,087 | 21 | 17.6 | $1M | 80 | 8 |
| Home repair trades | 34 | #1,721 of 2,057 | 14 | 11.8 | $2.1M | 87 | 22 |
| Fast food and sandwich shops | 34 | #1,723 of 2,222 | 21 | 17.6 | $2M | 65 | 21 |
| Clothing, shoes and laundry | 34 | #1,732 of 2,210 | 30 | 25.2 | $709K | 81 | 8 |
| HVAC and plumbing | 31 | #1,472 of 1,707 | 9 | 7.6 | $3.3M | 69 | 10 |
| Optometrists and eye care | 30 | #1,091 of 1,302 | 7 | 5.9 | $2.2M | 70 | 3 |
| Pizza | 30 | #1,806 of 2,090 | 18 | 15.1 | $2.3M | 45 | 21 |
| Child care and preschools | 29 | #1,365 of 1,611 | 10 | 8.4 | $390K | 39 | 5 |
| Dentists and orthodontists | 29 | #1,664 of 1,886 | 18 | 15.1 | $848K | 86 | 12 |
| Grocery stores | 29 | #1,680 of 2,070 | 13 | 10.9 | $5.2M | 56 | 6 |
| Gas stations | 29 | #1,987 of 2,358 | 19 | 16.0 | $1.6M | 65 | 17 |
| Doctors, dentists and clinics | 29 | #2,121 of 2,394 | 119 | 100.0 | $128K | 84 | 45 |
| Bakeries and dessert shops | 28 | #1,675 of 1,889 | 13 | 10.9 | $3.2M | 77 | 8 |
| Car washes and detailing | 27 | #1,268 of 1,451 | 7 | 5.9 | $1.6M | 65 | Under 3 |
| Gyms | 27 | #1,558 of 1,792 | 9 | 7.6 | $961K | 74 | 7 |
| Gyms, studios and classes | 27 | #1,866 of 2,088 | 19 | 16.0 | $455K | 69 | 7 |
| Insurance agencies | 27 | #1,888 of 2,272 | 15 | 12.6 | $1.2M | 96 | 13 |
| Hair salons | 26 | #2,113 of 2,339 | 30 | 25.2 | $357K | 83 | 11 |
| Tire shops | 25 | #1,322 of 1,530 | 7 | 5.9 | $1.6M | 66 | 6 |
| Chiropractors | 22 | #1,407 of 1,490 | 12 | 10.1 | $1.3M | 53 | 8 |
| Pet grooming and boarding | 21 | #1,351 of 1,461 | 9 | 7.6 | $995K | 39 | 3 |
| Collision repair and body shops | 20 | #1,253 of 1,327 | 6 | 5.0 | $1.9M | 62 | 8 |
| Martial arts and dance studios | 20 | #1,261 of 1,334 | 8 | 6.7 | $1.1M | 54 | Under 3 |
| Auto repair shops | 18 | #2,297 of 2,378 | 42 | 35.3 | $273K | 61 | 22 |
| Auto repair and car care | 18 | #2,309 of 2,401 | 66 | 55.4 | $174K | 65 | 31 |
| Barbershops | Not scored | Not scored | 3 | 2.5 | $3.6M | 189 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 2.5 | $9.8M | 82 | 8 |
| Funeral homes | Not scored | Not scored | 3 | 2.5 | $671K | 99 | 3 |
| Nail salons | Not scored | Not scored | 3 | 2.5 | $3.6M | 214 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.7 | $10.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.5M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.7 | $14.7M | Too few | 4 |
| Veterinarians | Not scored | Not scored | 2 | 1.7 | $4.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.7 | $4.3M | Too few | 7 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $21.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.8 | $13.4M | Too few | 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $11.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.8 | $13.4M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Dickinson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.5M | $964 | 101 |
| Gasoline and other fuels | $29.6M | $2,483 | 96 |
| Food away from home | $41.4M | $3,481 | 86 |
| Groceries | $67.9M | $5,706 | 90 |
| Personal care products and services | $10.7M | $900 | 90 |
| Child care and other personal services | $3.9M | $327 | 56 |
| Memberships, classes and admissions | $8.6M | $726 | 74 |
| Medical and dental services | $15.3M | $1,282 | 100 |
| Pets | $9M | $752 | 83 |
| Clothing, shoes and related services | $21.3M | $1,787 | 87 |
| Vehicle insurance | $18M | $1,513 | 77 |
| Home repairs, maintenance and insurance | $29.5M | $2,478 | 82 |
| Lawn care, cleaning and other household services | $13.4M | $1,128 | 80 |
| Rent and homeowner costs | $155.1M | $13,031 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Dickinson County
- Population, 2025 estimate
- 25,827−0.3% since 2020
- Households
- 11,905
- Median age
- 46.6
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.7
- Land area
- 761 sq. mi.
- People per square mile
- 34
- Median household income
- $65,156+26.2% vs. 2015–2019, before inflation
- Average household income
- $81,228
- Median home value
- $153,300
- Jobs located here
- 13,968
- Daytime population
- 28,673Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Dickinson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Dickinson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Dickinson County, MI growing?
Population estimates put Dickinson County at 25,827 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 11,905 households. Against the 2015–2019 survey, median household income rose 26.2%, before inflation.
How much do households in Dickinson County, MI spend?
Households in Dickinson County spend about $155.1M a year on rent and homeowner costs, $67.9M on groceries and $41.4M on food away from home. Relative to the U.S., household spending in Dickinson County runs highest on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in Dickinson County, MI?
Of the business types scored in Dickinson County, spas and skin care studios (64), real estate agents and brokers (55) and real estate businesses (53) have the highest Groundwork market scores. For spas and skin care studios, that ranks #381 of 1,769 scored counties.
How does Dickinson County, MI compare with the U.S.?
Median household income in Dickinson County is $65,156, 19% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $153,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pizza places (89% above the U.S. rate) and lowest for real estate businesses (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Dickinson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Dickinson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Dickinson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Dickinson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.