Market rankings · Michigan

Real estate agents and brokers in Michigan

Every metro area, small-town market and county in Michigan, ranked by the Groundwork market score for real estate agents and brokers, with competitor counts and household spending for each.

Listings: 10,048; 614 chain locations (6%)
Official establishments: 2,548; +14.3% since 2019
Household spending a year: $57.1B; On rent and homeowner costs
Listings per 10k households: 24.6; 20% below the U.S.
Housing spending per listing (U.S. = 100): 104; 4% above the U.S.
Rank among states: #30 of 51; Market score 47 · Lower middle

A site report maps the real estate agents and brokers on map listings around any address in Michigan by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

There are 10,048 real estate agents and brokers on map listings in Michigan as of September 2026. 614 of them (6%) are chain locations, against 4% across the U.S. That is 24.6 per 10,000 households, 20% below the U.S. rate of 30.6.

Household spending on rent and homeowner costs in Michigan comes to about $57.1B a year: $13,996 per household, 16% below the U.S. average. Housing spending per office is 4% above the U.S. figure. The spending figure is all rent and homeowner costs, a measure of housing demand, not money real estate agents and brokers take in.

The official count of businesses with payroll classed as offices of real estate agents and brokers in Michigan was 2,548 in 2023, up 14.3% from 2019. That is one for every 1,600 households, against one for every 788 across the U.S. Across the U.S., the count rose 20.1% over the same years. Since fiscal 2022, 39 SBA-backed loans worth $7.8M have gone to businesses classed as offices of real estate agents and brokers in Michigan.

Among the 50 states and DC, Michigan ranks #30 for real estate agents and brokers, with a Groundwork market score of 47 (lower middle). Of the 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest (64). Of the 19 scored small-town markets in or partly in Michigan, the Houghton area scores highest (68).

Every market in Michigan for real estate agents and brokers

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Michigan, ranked for real estate agents and brokers by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Monroe, MI	64	116	18.4	141	+0.7%	#68 of 387
2Bay City, MI	60	54	12.0	198	−1.6%	#84 of 387
3Battle Creek, MI	60	76	14.3	169	−0.6%	#86 of 387
South Bend-Mishawaka, IN-MI	53	235	18.3	136	+0.1%	#149 of 387
4Midland, MI	53	82	23.4	113	+0.3%	#154 of 387
5Muskegon-Norton Shores, MI	52	138	20.4	117	+1.8%	#165 of 387
6Saginaw, MI	51	143	18.3	130	−1.1%	#172 of 387
7Kalamazoo-Portage, MI	49	256	23.9	107	+0.8%	#188 of 387
8Lansing-East Lansing, MI	48	403	20.8	122	+1.4%	#196 of 387
9Ann Arbor, MI	45	422	28.0	101	−0.4%	#234 of 387
10Jackson, MI	44	138	22.1	112	−0.4%	#243 of 387
11Detroit-Warren-Dearborn, MI	43	4,661	26.4	100	+0.1%	#254 of 387
12Grand Rapids-Wyoming-Kentwood, MI	40	1,247	28.3	94	+2.8%	#281 of 387
13Flint, MI	35	425	25.4	95	−1.1%	#332 of 387
14Traverse City, MI	24	273	41.7	63	+2.2%	#383 of 387
15Niles, MI	21	200	31.3	79	−1.3%	#386 of 387

Small-town markets

Small-town markets reaching Michigan, ranked for real estate agents and brokers by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Houghton, MI	68	18	11.7	204	+1.8%	#62 of 533
2Holland, MI	61	72	15.8	167	+2.1%	#124 of 533
3Owosso, MI	58	35	12.4	195	−0.4%	#154 of 533
4Alma, MI	57	17	11.5	207	−1.1%	#164 of 533
5Iron Mountain, MI-WI	57	18	12.8	187	+0.4%	#168 of 533
6Alpena, MI	54	17	13.1	174	−0.1%	#203 of 533
7Sturgis, MI	53	33	14.0	171	+0.1%	#217 of 533
Marinette, WI-MI	51	42	14.3	165	+0.3%	#242 of 533
8Coldwater, MI	46	32	18.9	125	+2.5%	#321 of 533
9Escanaba, MI	45	27	16.9	139	−0.8%	#328 of 533
10Marquette, MI	44	72	25.5	94	+2.3%	#344 of 533
11Sault Ste. Marie, MI	41	21	14.9	156	−1.9%	#366 of 533
12Adrian, MI	41	66	17.0	146	−1.6%	#368 of 533
13Hillsdale, MI	38	30	16.8	143	0.0%	#413 of 533
14Ludington, MI	32	34	26.6	92	0.0%	#489 of 533
15Cadillac, MI	31	54	27.5	86	+2.0%	#498 of 533
16Big Rapids, MI	28	52	31.1	74	+4.7%	#515 of 533
17Mount Pleasant, MI	26	57	22.9	100	+0.3%	#519 of 533
18Petoskey, MI	23	93	61.2	43	−1.0%	#526 of 533

Counties

Counties in Michigan, ranked for real estate agents and brokers by Groundwork market score
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
1Barry County, MI	75	22	9.0	288	+2.2%	#82 of 2,176
2Montcalm County, MI	67	29	11.8	201	+4.1%	#301 of 2,176
3Newaygo County, MI	62	22	11.2	213	+3.1%	#464 of 2,176
4Houghton County, MI	61	18	12.6	190	+1.6%	#519 of 2,176
5Allegan County, MI	59	72	15.8	167	+2.1%	#602 of 2,176
6Monroe County, MI	58	116	18.4	141	+0.7%	#658 of 2,176
7Clinton County, MI	57	40	12.6	217	+1.6%	#677 of 2,176
8Alcona County, MI	57	6	11.3	201	+3.7%	#680 of 2,176
9Shiawassee County, MI	57	35	12.4	195	−0.4%	#682 of 2,176
10Ionia County, MI	57	31	13.3	187	−0.5%	#684 of 2,176
11Gratiot County, MI	56	17	11.5	207	−1.1%	#731 of 2,176
12Lake County, MI	56	6	11.6	186	+9.1%	#739 of 2,176
13Lapeer County, MI	56	58	16.6	155	+1.0%	#749 of 2,176
14Bay County, MI	55	54	12.0	198	−1.6%	#777 of 2,176
15Dickinson County, MI	55	15	12.6	190	−0.3%	#778 of 2,176
16Arenac County, MI	54	5	7.6	301	+0.5%	#807 of 2,176
17Osceola County, MI	54	13	13.9	167	+2.7%	#823 of 2,176
18Clare County, MI	54	18	14.4	152	+2.3%	#828 of 2,176
19Alpena County, MI	53	17	13.1	174	−0.1%	#876 of 2,176
20St. Joseph County, MI	53	33	14.0	171	+0.1%	#878 of 2,176
21Kalkaska County, MI	53	11	14.1	169	+4.3%	#879 of 2,176
22Ogemaw County, MI	53	13	13.9	162	+1.6%	#883 of 2,176
23Calhoun County, MI	52	76	14.3	169	−0.6%	#933 of 2,176
24Midland County, MI	50	82	23.4	113	+0.3%	#1,064 of 2,176
25Branch County, MI	49	32	18.9	125	+2.5%	#1,108 of 2,176

Show all 83 counties

Counties in Michigan, ranked for real estate agents and brokers by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Housing spending per listing (U.S. = 100)	Population growth	U.S. rank
26Macomb County, MI	49	749	20.9	124	+0.7%	#1,111 of 2,176
27Eaton County, MI	48	77	16.9	152	+0.4%	#1,149 of 2,176
28Cass County, MI	48	37	17.4	145	+0.2%	#1,155 of 2,176
29Muskegon County, MI	48	138	20.4	117	+1.8%	#1,174 of 2,176
30Delta County, MI	47	27	16.9	139	−0.8%	#1,215 of 2,176
31Tuscola County, MI	46	22	10.2	229	−1.2%	#1,254 of 2,176
32Missaukee County, MI	45	8	13.5	175	+1.4%	#1,312 of 2,176
33Saginaw County, MI	45	143	18.3	130	−1.1%	#1,322 of 2,176
34Crawford County, MI	45	11	17.7	128	+5.7%	#1,324 of 2,176
35St. Clair County, MI	45	145	21.4	117	+0.1%	#1,327 of 2,176
36Kalamazoo County, MI	45	256	23.9	107	+0.8%	#1,335 of 2,176
37Gogebic County, MI	44	9	12.9	175	−0.4%	#1,361 of 2,176
38Chippewa County, MI	44	21	14.9	156	−1.9%	#1,366 of 2,176
39Lenawee County, MI	44	66	17.0	146	−1.6%	#1,370 of 2,176
40Marquette County, MI	44	72	25.5	94	+2.3%	#1,389 of 2,176
41Presque Isle County, MI	43	9	13.5	172	+1.0%	#1,404 of 2,176
42Wayne County, MI	43	1,269	18.1	133	−1.1%	#1,412 of 2,176
43Oceana County, MI	43	23	22.1	108	+1.7%	#1,429 of 2,176
44Van Buren County, MI	42	67	21.9	112	+0.7%	#1,475 of 2,176
45Gladwin County, MI	42	24	21.3	108	+2.8%	#1,478 of 2,176
46Ottawa County, MI	42	306	27.5	101	+3.9%	#1,480 of 2,176
47Livingston County, MI	42	229	30.0	99	+1.7%	#1,481 of 2,176
48Hillsdale County, MI	41	30	16.8	143	0.0%	#1,507 of 2,176
49Huron County, MI	41	24	17.0	137	−2.7%	#1,510 of 2,176
50Washtenaw County, MI	41	422	28.0	101	−0.4%	#1,532 of 2,176
51Sanilac County, MI	40	33	18.8	125	−1.0%	#1,577 of 2,176
52Jackson County, MI	40	138	22.1	112	−0.4%	#1,586 of 2,176
53Leelanau County, MI	39	26	27.0	107	+3.0%	#1,650 of 2,176
54Ingham County, MI	38	286	24.4	101	+1.7%	#1,690 of 2,176
55Otsego County, MI	38	33	29.4	85	+3.8%	#1,702 of 2,176
56Menominee County, MI	36	13	12.5	183	−2.2%	#1,777 of 2,176
57Oakland County, MI	36	2,211	41.7	70	+1.2%	#1,827 of 2,176
58Kent County, MI	35	859	33.5	80	+2.5%	#1,863 of 2,176
59Iron County, MI	34	8	14.4	156	+1.1%	#1,882 of 2,176
60Mason County, MI	33	34	26.6	92	0.0%	#1,942 of 2,176
61Cheboygan County, MI	32	25	22.4	107	+0.9%	#1,961 of 2,176
62Genesee County, MI	32	425	25.4	95	−1.1%	#1,968 of 2,176
63Benzie County, MI	32	21	27.2	93	+3.1%	#1,970 of 2,176
64Antrim County, MI	32	41	36.9	68	+5.3%	#1,981 of 2,176
65Iosco County, MI	31	28	23.9	92	+0.3%	#1,999 of 2,176
66Mackinac County, MI	30	15	28.9	82	+3.8%	#2,025 of 2,176
67Mecosta County, MI	30	52	31.1	74	+4.7%	#2,032 of 2,176
68Isabella County, MI	29	57	22.9	100	+0.3%	#2,047 of 2,176
69Wexford County, MI	29	46	33.6	70	+2.3%	#2,058 of 2,176
70Manistee County, MI	26	36	34.1	71	+2.3%	#2,109 of 2,176
71Grand Traverse County, MI	24	215	53.4	50	+1.4%	#2,127 of 2,176
72Berrien County, MI	23	200	31.3	79	−1.3%	#2,130 of 2,176
73Emmet County, MI	21	93	61.2	43	−1.0%	#2,155 of 2,176
74Charlevoix County, MI	20	54	44.0	59	0.0%	#2,161 of 2,176
75Roscommon County, MI	19	36	31.1	74	+1.9%	#2,166 of 2,176
Montmorency County, MI	Not scored	11	22.4	98	+7.3%
Alger County, MI	Not scored	11	31.2	74	−2.3%
Oscoda County, MI	Not scored	5	13.2	164	+6.0%
Baraga County, MI	Not scored	1	2.9	776	+0.3%
Schoolcraft County, MI	Not scored	6	15.4	149	+1.7%
Luce County, MI	Not scored	2	8.1	272	−1.1%
Ontonagon County, MI	Not scored	2	6.4	347	+0.4%
Keweenaw County, MI	Not scored	0	0.0	n/a	+6.2%

Markets with fewer than 5 real estate agents and brokers on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many real estate agents and brokers are in Michigan?

As of September 2026, map listings count 10,048 real estate agents and brokers in Michigan. 614 of them (6%) are chain locations. The listings count real estate agents and brokerages, commercial brokers included. Official counts show 2,548 businesses with payroll classed as offices of real estate agents and brokers in 2023, up 14.3% from 2019.

How much do households in Michigan spend on rent and homeowner costs?

About $57.1B a year, or $13,996 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). For the 10,048 real estate agents and brokers on map listings, housing spending per office is 4% above the U.S. figure. That figure is all rent and homeowner costs, used as a measure of housing demand; it is not money real estate agents and brokers take in. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.

How does Michigan compare with the U.S. for real estate agents and brokers?

Michigan has 24.6 real estate agents and brokers per 10,000 households, 20% below the U.S. rate of 30.6. The index of housing spending per office is 104, where 100 is the U.S. At the U.S. ratio of real estate agents and brokers to household spending, Michigan would have about 10,465, against 10,048 on map listings. There is one business with payroll in the industry for every 1,600 households, against one for every 788 across the U.S. The official count rose 14.3% from 2019 to 2023, against +20.1% for the U.S.

Which market in Michigan has the highest market score for real estate agents and brokers?

Among 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest, at 64 (upper middle). Among 19 scored small-town markets in or partly in Michigan, the Houghton area scores highest, at 68 (upper middle). Among 75 scored counties in Michigan, Barry County scores highest, at 75 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 47 for real estate agents and brokers (lower middle), #30 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Michigan. It maps the real estate agents and brokers on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Real estate12,725 listings
Property management1,058 listings
Mortgage brokers and lenders1,366 listings
Home inspectors253 listings

Screening a site or an acquisition in Michigan?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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