County profile · Michigan
Oakland County, MI market data
How Oakland County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 1,288,337
- +1.2% since 2020
- Households
- 530,460
- Median household income
- $97,760
- +22.7% vs. 2015–2019, before inflation
- Median home value
- $343,600
- Jobs located here
- 726,660
- Highest market score
- 82
- Convenience stores, #125 of 2,261 scored counties
A site report maps the competitors on map listings around any address in Oakland County by name and distance, and the households and spending within reach. Or open the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Oakland County has an estimated 1,288,337 people and 530,460 households. Population estimates show Oakland County grew 1.2% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Oakland County is $97,760, 21% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
Relative to the U.S., household spending in Oakland County runs highest on medical and dental services (an index of 128, where 100 is the U.S. average) and lowest on vehicle insurance (79).
Of the business types scored in Oakland County, convenience stores (82), grocery and convenience stores (77) and tire shops (76) have the highest Groundwork market scores. For convenience stores, that ranks #125 of 2,261 scored counties.
Oakland County is part of the Detroit-Warren-Dearborn metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (twice the U.S. rate) and lowest for convenience stores (55% below the U.S. rate).
All 56 business types in Oakland County
Highest Groundwork market score first. Each score compares Oakland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Convenience stores | 82 | #125 of 2,261 | 193 | 3.6 | $18.3M | 232 | 89 |
| Grocery and convenience stores | 77 | #236 of 2,402 | 663 | 12.5 | $5.3M | 157 | 307 |
| Tire shops | 76 | #150 of 1,530 | 130 | 2.5 | $4.4M | 174 | 64 |
| Electricians | 72 | #132 of 1,160 | 110 | 2.1 | $15.4M | 128 | 274 |
| Roofing and gutters | 71 | #150 of 1,177 | 174 | 3.3 | $9.7M | 115 | 70 |
| HVAC and plumbing | 70 | #209 of 1,707 | 309 | 5.8 | $5.5M | 115 | 370 |
| Laundromats | 69 | #162 of 785 | 59 | 1.1 | $21M | 168 | 41 |
| Home repair trades | 69 | #241 of 2,057 | 593 | 11.2 | $2.9M | 117 | 714 |
| Funeral homes | 69 | #243 of 1,472 | 65 | 1.2 | $1.2M | 171 | 50 |
| Auto repair shops | 69 | #367 of 2,378 | 903 | 17.0 | $629K | 141 | 473 |
| Grocery stores | 69 | #432 of 2,070 | 297 | 5.6 | $11.9M | 128 | 218 |
| Optometrists and eye care | 67 | #269 of 1,302 | 274 | 5.2 | $3.2M | 102 | 72 |
| Pest control | 66 | #140 of 699 | 64 | 1.2 | $11.9M | 116 | 45 |
| Barbershops | 66 | #304 of 1,356 | 241 | 4.5 | $2.5M | 135 | 34 |
| Pet grooming and boarding | 66 | #321 of 1,461 | 197 | 3.7 | $2.8M | 108 | 114 |
| Auto repair and car care | 66 | #499 of 2,401 | 1,674 | 31.6 | $339K | 126 | 737 |
| Pet businesses | 65 | #466 of 2,200 | 565 | 10.7 | $960K | 109 | 317 |
| Nail salons | 64 | #305 of 1,328 | 350 | 6.6 | $1.8M | 105 | 61 |
| Veterinarians | 64 | #402 of 1,485 | 201 | 3.8 | $2.7M | 99 | 152 |
| Pet stores | 63 | #265 of 974 | 102 | 1.9 | $5.3M | 118 | 51 |
| Collision repair and body shops | 63 | #367 of 1,327 | 147 | 2.8 | $3.9M | 125 | 140 |
| Child care and preschools | 63 | #454 of 1,611 | 288 | 5.4 | $1M | 104 | 277 |
| Coffee shops and cafes | 61 | #575 of 2,063 | 592 | 11.2 | $4.1M | 112 | 269 |
| Bakeries and dessert shops | 60 | #543 of 1,889 | 509 | 9.6 | $4.8M | 116 | 321 |
| Gas stations | 60 | #748 of 2,358 | 557 | 10.5 | $2.5M | 103 | 358 |
| Martial arts and dance studios | 59 | #399 of 1,334 | 296 | 5.6 | $2.2M | 109 | 174 |
| Gyms | 58 | #608 of 1,792 | 493 | 9.3 | $1.3M | 102 | 199 |
| Car washes and detailing | 57 | #540 of 1,451 | 215 | 4.1 | $2.6M | 105 | 96 |
| Chiropractors | 57 | #549 of 1,490 | 360 | 6.8 | $2.4M | 101 | 192 |
| Restaurants and cafes | 57 | #868 of 2,405 | 5,532 | 104.3 | $443K | 119 | 2,603 |
| Home inspectors | 56 | #148 of 415 | 34 | 0.6 | Index only | 95 | 25 |
| Pizza | 56 | #785 of 2,090 | 467 | 8.8 | $5.2M | 103 | 1,202 |
| Fast food and sandwich shops | 56 | #897 of 2,222 | 746 | 14.1 | $3.3M | 108 | 1,202 |
| Sit-down restaurants | 56 | #905 of 2,405 | 3,087 | 58.2 | $794K | 120 | 1,112 |
| House cleaning | 54 | #330 of 847 | 113 | 2.1 | $6.7M | 105 | 311 |
| Gyms, studios and classes | 52 | #955 of 2,088 | 981 | 18.5 | $664K | 100 | 373 |
| Primary care and pediatrics | 47 | #936 of 1,656 | 486 | 9.2 | $1.8M | 101 | 1,664 |
| Yoga, Pilates and fitness studios | 46 | #465 of 777 | 192 | 3.6 | $3.4M | 84 | 199 |
| Hair salons | 45 | #1,432 of 2,339 | 1,497 | 28.2 | $410K | 95 | 447 |
| Lawn, cleaning and pest control | 43 | #1,134 of 1,771 | 560 | 10.6 | $1.4M | 81 | 1,003 |
| Landscaping and lawn care | 41 | #971 of 1,493 | 383 | 7.2 | $2M | 68 | 647 |
| Clothing and shoe stores | 40 | #1,406 of 2,087 | 1,195 | 22.5 | $1M | 82 | 573 |
| Salons, barbers and spas | 40 | #1,738 of 2,385 | 3,063 | 57.7 | $200K | 94 | 732 |
| Urgent care and walk-in clinics | 39 | #237 of 325 | 54 | 1.0 | $16.2M | 66 | 76 |
| Spas and skin care | 37 | #1,370 of 1,769 | 875 | 16.5 | $702K | 80 | 173 |
| Clothing, shoes and laundry | 37 | #1,632 of 2,210 | 1,736 | 32.7 | $714K | 81 | 731 |
| Dentists and orthodontists | 36 | #1,461 of 1,886 | 1,001 | 18.9 | $871K | 89 | 777 |
| Real estate agents and brokers | 36 | #1,827 of 2,176 | 2,211 | 41.7 | Index only | 70 | 477 |
| Doctors, dentists and clinics | 36 | #1,856 of 2,394 | 6,269 | 118.2 | $139K | 91 | 3,176 |
| Physical therapy | 34 | #1,133 of 1,422 | 560 | 10.6 | $1.6M | 65 | 395 |
| Oil change and quick lube | 32 | #395 of 479 | 76 | 1.4 | $7.5M | 54 | 72 |
| Dry cleaners | 30 | #437 of 507 | 112 | 2.1 | $11.1M | 71 | 117 |
| Real estate | 30 | #2,080 of 2,229 | 2,927 | 55.2 | Index only | 67 | 1,286 |
| Property management | 29 | #794 of 910 | 246 | 4.6 | Index only | 62 | 402 |
| Mortgage brokers and lenders | 22 | #859 of 887 | 436 | 8.2 | Index only | 50 | 210 |
| Insurance agencies | 18 | #2,122 of 2,272 | 1,055 | 19.9 | $781K | 62 | 712 |
Household spending in Oakland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $567.7M | $1,070 | 112 |
| Gasoline and other fuels | $1.4B | $2,587 | 100 |
| Food away from home | $2.5B | $4,620 | 114 |
| Groceries | $3.5B | $6,644 | 105 |
| Personal care products and services | $614.1M | $1,158 | 115 |
| Child care and other personal services | $301.3M | $568 | 98 |
| Memberships, classes and admissions | $651.7M | $1,229 | 125 |
| Medical and dental services | $872.2M | $1,644 | 128 |
| Pets | $542.4M | $1,023 | 112 |
| Clothing, shoes and related services | $1.2B | $2,336 | 114 |
| Vehicle insurance | $823.9M | $1,553 | 79 |
| Home repairs, maintenance and insurance | $1.7B | $3,187 | 106 |
| Lawn care, cleaning and other household services | $761.8M | $1,436 | 102 |
| Rent and homeowner costs | $8.5B | $15,935 | 96 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Oakland County
- Population, 2025 estimate
- 1,288,337+1.2% since 2020
- Households
- 530,460
- Median age
- 42.5
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 867 sq. mi.
- People per square mile
- 1,475
- Median household income
- $97,760+22.7% vs. 2015–2019, before inflation
- Average household income
- $134,121
- Median home value
- $343,600
- Jobs located here
- 726,660
- Daytime population
- 1,442,622Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Oakland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Oakland County, MI growing?
Population estimates put Oakland County at 1,288,337 people in 2025, up 1.2% since 2020, slower than the U.S. (+3.1%). It has 530,460 households. Median household income rose 22.7% from the 2015–2019 survey, before inflation.
How much do households in Oakland County, MI spend?
Households in Oakland County spend about $8.5B a year on rent and homeowner costs, $3.5B on groceries and $2.5B on food away from home. Set against the U.S., households in Oakland County spend the most on medical and dental services (an index of 128, where 100 is the U.S. average) and the least on vehicle insurance (79).
Which business types have the highest market scores in Oakland County, MI?
The highest Groundwork market scores in Oakland County are for convenience stores (82), grocery and convenience stores (77) and tire shops (76). Oakland County ranks #125 of 2,261 scored counties for convenience stores.
How does Oakland County, MI compare with the U.S.?
The median household income in Oakland County is $97,760 a year, 21% above the U.S. median of $80,734. The population rose 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $343,600, against $332,700 for the U.S. For its number of households, Oakland County has the most map listings, relative to the U.S., for oil change and quick-lube shops (twice the U.S. rate) and the fewest for convenience stores (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Oakland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Oakland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Oakland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Oakland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.