Metro area profile · Michigan
Niles, MI metro area market data
Population, household spending and competition for 56 business types in the Niles metro area, each scored against other metro areas.
- Population, 2025
- 152,444
- −1.3% since 2020
- Households
- 63,999
- Median household income
- $65,425
- +28.8% vs. 2015–2019, before inflation
- Median home value
- $224,300
- Jobs located here
- 53,306
- Highest market score
- 71
- Physical therapy, #50 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Niles metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Niles metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 152,444 people live in the Niles metro area, in 63,999 households. Population estimates put the population change in the Niles metro area from 2020 to 2025 at −1.3%, against +3.1% for the U.S. The median household income in the Niles metro area is $65,425 a year, 19% below the U.S. median of $80,734. That rose 28.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Niles metro area spend the most on medical and dental services (an index of 105, where 100 is the U.S. average) and the least on child care and other personal services (66).
The highest Groundwork market scores in the Niles metro area are for physical therapy clinics (71), dentists and orthodontists (70) and spas and skin care studios (69). The Niles metro area ranks #50 of 386 scored metro areas for physical therapy clinics.
The Niles metro area is made up of one county, Berrien County. For its number of households, the Niles metro area has the most map listings, relative to the U.S., for landscaping and lawn care companies (69% above the U.S. rate) and the fewest for nail salons (55% below the U.S. rate).
All 56 business types in the Niles metro area
Highest Groundwork market score first. Each score compares the Niles metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 71 | #50 of 386 | 26 | 4.1 | $3.3M | 138 | 10 |
| Dentists and orthodontists | 70 | #53 of 387 | 59 | 9.2 | $1.5M | 149 | 44 |
| Spas and skin care | 69 | #40 of 387 | 40 | 6.3 | $1.5M | 171 | 6 |
| Salons, barbers and spas | 68 | #35 of 387 | 201 | 31.4 | $299K | 140 | 34 |
| Martial arts and dance studios | 67 | #51 of 387 | 19 | 3.0 | $2.8M | 138 | 7 |
| Clothing and shoe stores | 62 | #116 of 387 | 78 | 12.2 | $1.5M | 122 | 23 |
| Tire shops | 62 | #119 of 386 | 21 | 3.3 | $3M | 122 | 6 |
| Nail salons | 61 | #86 of 387 | 17 | 2.7 | $3.5M | 211 | Under 3 |
| Doctors, dentists and clinics | 61 | #107 of 387 | 471 | 73.6 | $184K | 120 | 179 |
| Barbershops | 60 | #109 of 387 | 16 | 2.5 | $3.8M | 199 | Under 3 |
| Clothing, shoes and laundry | 60 | #125 of 387 | 111 | 17.3 | $1.1M | 124 | 37 |
| Optometrists and eye care | 57 | #122 of 386 | 18 | 2.8 | $4.8M | 153 | 12 |
| Primary care and pediatrics | 57 | #138 of 387 | 37 | 5.8 | $2.3M | 131 | 88 |
| Electricians | 55 | #152 of 383 | 11 | 1.7 | $15M | 125 | 30 |
| Collision repair and body shops | 53 | #174 of 381 | 17 | 2.7 | $3.8M | 122 | 15 |
| Hair salons | 52 | #154 of 387 | 128 | 20.0 | $469K | 109 | 27 |
| Roofing and gutters | 52 | #174 of 381 | 16 | 2.5 | $10.3M | 122 | 9 |
| Pet stores | 51 | #178 of 382 | 11 | 1.7 | $4.6M | 102 | 3 |
| Gyms, studios and classes | 50 | #189 of 387 | 82 | 12.8 | $647K | 98 | 27 |
| Veterinarians | 50 | #197 of 384 | 16 | 2.5 | $3.2M | 117 | 16 |
| Mortgage brokers and lenders | 48 | #197 of 373 | 16 | 2.5 | Index only | 138 | 5 |
| Auto repair shops | 45 | #245 of 387 | 133 | 20.8 | $481K | 108 | 69 |
| Pest control | 44 | #211 of 345 | 7 | 1.1 | $10.8M | 105 | 6 |
| Auto repair and car care | 44 | #248 of 387 | 247 | 38.6 | $259K | 96 | 90 |
| Gyms | 44 | #253 of 387 | 42 | 6.6 | $1.3M | 97 | 20 |
| Chiropractors | 42 | #247 of 386 | 35 | 5.5 | $2.5M | 103 | 22 |
| Home repair trades | 41 | #260 of 387 | 73 | 11.4 | $2.3M | 93 | 95 |
| Fast food and sandwich shops | 40 | #259 of 387 | 86 | 13.4 | $2.7M | 90 | 126 |
| Car washes and detailing | 40 | #276 of 387 | 35 | 5.5 | $1.8M | 73 | 7 |
| Convenience stores | 39 | #266 of 387 | 56 | 8.8 | $6.6M | 84 | 11 |
| Coffee shops and cafes | 39 | #284 of 387 | 74 | 11.6 | $3.2M | 86 | 26 |
| Sit-down restaurants | 38 | #286 of 387 | 312 | 48.8 | $753K | 113 | 135 |
| Pizza | 37 | #291 of 387 | 51 | 8.0 | $4.6M | 91 | 126 |
| Property management | 36 | #303 of 374 | 16 | 2.5 | Index only | 97 | 25 |
| Child care and preschools | 35 | #289 of 387 | 30 | 4.7 | $818K | 82 | 32 |
| Pet businesses | 35 | #302 of 387 | 69 | 10.8 | $738K | 84 | 33 |
| Insurance agencies | 34 | #278 of 387 | 85 | 13.3 | $1.2M | 92 | 52 |
| Bakeries and dessert shops | 32 | #331 of 387 | 76 | 11.9 | $3.1M | 75 | 32 |
| Restaurants and cafes | 31 | #325 of 387 | 674 | 105.3 | $349K | 94 | 290 |
| Funeral homes | 28 | #324 of 377 | 22 | 3.4 | $476K | 70 | 14 |
| Grocery stores | 28 | #330 of 387 | 40 | 6.3 | $9.3M | 100 | 30 |
| Grocery and convenience stores | 27 | #337 of 387 | 137 | 21.4 | $2.7M | 80 | 41 |
| Yoga, Pilates and fitness studios | 25 | #336 of 347 | 21 | 3.3 | $2.5M | 62 | 20 |
| Pet grooming and boarding | 24 | #359 of 386 | 29 | 4.5 | $1.8M | 69 | 14 |
| Real estate | 24 | #384 of 387 | 235 | 36.7 | Index only | 85 | 102 |
| HVAC and plumbing | 23 | #373 of 387 | 46 | 7.2 | $3.6M | 75 | 56 |
| Gas stations | 21 | #360 of 387 | 95 | 14.8 | $1.7M | 72 | 66 |
| Real estate agents and brokers | 21 | #386 of 387 | 200 | 31.3 | Index only | 79 | 58 |
| Laundromats | 20 | #344 of 364 | 13 | 2.0 | $9.3M | 74 | 7 |
| House cleaning | 20 | #364 of 375 | 20 | 3.1 | $3.8M | 59 | 33 |
| Lawn, cleaning and pest control | 19 | #383 of 387 | 79 | 12.3 | $954K | 57 | 98 |
| Landscaping and lawn care | 18 | #376 of 385 | 52 | 8.1 | $1.4M | 49 | 59 |
| Oil change and quick lube | Not scored | Not scored | 4 | 0.6 | $16M | 116 | 6 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $40.3M | 257 | 7 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 109 | 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.5 | $28.8M | 118 | 3 |
Household spending in the Niles metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $64M | $1,000 | 104 |
| Gasoline and other fuels | $162.3M | $2,536 | 98 |
| Food away from home | $234.9M | $3,671 | 90 |
| Groceries | $372M | $5,813 | 92 |
| Personal care products and services | $60M | $938 | 93 |
| Child care and other personal services | $24.5M | $383 | 66 |
| Memberships, classes and admissions | $53M | $828 | 84 |
| Medical and dental services | $86.5M | $1,352 | 105 |
| Pets | $50.9M | $795 | 87 |
| Clothing, shoes and related services | $120.8M | $1,888 | 92 |
| Vehicle insurance | $98.3M | $1,536 | 79 |
| Home repairs, maintenance and insurance | $165M | $2,578 | 85 |
| Lawn care, cleaning and other household services | $75.3M | $1,177 | 83 |
| Rent and homeowner costs | $861.2M | $13,457 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Niles metro area
- Population, 2025 estimate
- 152,444−1.3% since 2020
- Households
- 63,999
- Median age
- 43.3
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.8
- Land area
- 568 sq. mi.
- People per square mile
- 270
- Median household income
- $65,425+28.8% vs. 2015–2019, before inflation
- Average household income
- $89,826
- Median home value
- $224,300
- Jobs located here
- 53,306
- Daytime population
- 143,817Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Niles metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Niles metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Niles metro area 1
- Berrien County, MI153,288 people
Other markets based in Michigan 12
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- Kalamazoo-Portage, MI metro area262,375 people
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- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Battle Creek, MI metro area133,778 people
Questions
How fast is the Niles, MI metro area growing?
Population estimates put the Niles metro area at 152,444 people in 2025, down 1.3% since 2020, against +3.1% for the U.S. It has 63,999 households. Against the 2015–2019 survey, median household income rose 28.8%, before inflation.
How much do households in the Niles, MI metro area spend?
Households in the Niles metro area spend about $861.2M a year on rent and homeowner costs, $372M on groceries and $234.9M on food away from home. Relative to the U.S., household spending in the Niles metro area runs highest on medical and dental services (an index of 105, where 100 is the U.S. average) and lowest on child care and other personal services (66).
Which business types have the highest market scores in the Niles, MI metro area?
Of the business types scored in the Niles metro area, physical therapy clinics (71), dentists and orthodontists (70) and spas and skin care studios (69) have the highest Groundwork market scores. For physical therapy clinics, that ranks #50 of 386 scored metro areas.
How does the Niles, MI metro area compare with the U.S.?
Median household income in the Niles metro area is $65,425, 19% below the U.S. median of $80,734. The population fell 1.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $224,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (69% above the U.S. rate) and lowest for nail salons (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in the Niles metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Niles metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Niles metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Niles metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.