County profile · Michigan
Lenawee County, MI market data
How Lenawee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 97,779
- −1.6% since 2020
- Households
- 38,871
- Median household income
- $70,518
- +27.2% vs. 2015–2019, before inflation
- Median home value
- $196,800
- Jobs located here
- 24,864
- Highest market score
- 68
- Optometrists and eye care, #222 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Lenawee County by name and distance, and the households and spending within reach. Or open the report at the center of Lenawee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Lenawee County has an estimated 97,779 people and 38,871 households. Population estimates put the population change in Lenawee County from 2020 to 2025 at −1.6%, against +3.1% for the U.S. Median household income in Lenawee County is $70,518, 13% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.2%, before inflation.
Relative to the U.S., household spending in Lenawee County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (62).
Of the business types scored in Lenawee County, optometrists and eye clinics (68), gyms (65) and convenience stores (64) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #222 of 1,302 scored counties.
Lenawee County is part of the Adrian area. Against the U.S., map listings per household run highest for gas stations (77% above the U.S. rate) and lowest for nail salons (57% below the U.S. rate).
All 56 business types in Lenawee County
Highest Groundwork market score first. Each score compares Lenawee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 68 | #222 of 1,302 | 8 | 2.1 | $6.5M | 208 | 6 |
| Gyms | 65 | #363 of 1,792 | 22 | 5.7 | $1.4M | 108 | 4 |
| Convenience stores | 64 | #610 of 2,261 | 22 | 5.7 | $10.4M | 132 | 8 |
| Nail salons | 63 | #311 of 1,328 | 10 | 2.6 | $3.7M | 219 | Under 3 |
| Primary care and pediatrics | 63 | #419 of 1,656 | 17 | 4.4 | $3.1M | 173 | 44 |
| Clothing and shoe stores | 63 | #571 of 2,087 | 35 | 9.0 | $2.1M | 163 | 11 |
| Martial arts and dance studios | 62 | #334 of 1,334 | 14 | 3.6 | $2.2M | 110 | 3 |
| Gyms, studios and classes | 62 | #527 of 2,088 | 42 | 10.8 | $737K | 111 | 7 |
| Grocery and convenience stores | 62 | #702 of 2,402 | 62 | 16.0 | $3.7M | 109 | 18 |
| Grocery stores | 60 | #678 of 2,070 | 23 | 5.9 | $9.9M | 107 | 10 |
| Fast food and sandwich shops | 60 | #731 of 2,222 | 36 | 9.3 | $4M | 130 | 64 |
| Salons, barbers and spas | 59 | #687 of 2,385 | 119 | 30.6 | $308K | 145 | 21 |
| Yoga, Pilates and fitness studios | 58 | #229 of 777 | 6 | 1.5 | $5.2M | 127 | 4 |
| Property management | 58 | #308 of 910 | 6 | 1.5 | Index only | 157 | 4 |
| Barbershops | 58 | #479 of 1,356 | 12 | 3.1 | $3.1M | 162 | Under 3 |
| Spas and skin care | 58 | #578 of 1,769 | 25 | 6.4 | $1.5M | 167 | 7 |
| Hair salons | 58 | #768 of 2,339 | 71 | 18.3 | $516K | 120 | 14 |
| Clothing, shoes and laundry | 58 | #775 of 2,210 | 54 | 13.9 | $1.3M | 152 | 15 |
| Car washes and detailing | 55 | #598 of 1,451 | 18 | 4.6 | $2.4M | 94 | 5 |
| Coffee shops and cafes | 55 | #814 of 2,063 | 35 | 9.0 | $4.1M | 110 | 12 |
| Auto repair shops | 55 | #946 of 2,378 | 84 | 21.6 | $507K | 114 | 39 |
| Sit-down restaurants | 53 | #1,020 of 2,405 | 152 | 39.1 | $937K | 141 | 71 |
| Restaurants and cafes | 53 | #1,042 of 2,405 | 327 | 84.1 | $436K | 118 | 147 |
| Auto repair and car care | 51 | #1,175 of 2,401 | 149 | 38.3 | $286K | 106 | 58 |
| Veterinarians | 50 | #738 of 1,485 | 12 | 3.1 | $2.6M | 94 | 10 |
| Dentists and orthodontists | 49 | #966 of 1,886 | 42 | 10.8 | $1.2M | 126 | 29 |
| Tire shops | 48 | #825 of 1,530 | 20 | 5.1 | $2.1M | 85 | 7 |
| Pet grooming and boarding | 46 | #830 of 1,461 | 20 | 5.1 | $1.5M | 60 | 3 |
| HVAC and plumbing | 45 | #1,030 of 1,707 | 26 | 6.7 | $3.9M | 81 | 23 |
| Pizza | 45 | #1,233 of 2,090 | 37 | 9.5 | $3.9M | 76 | 64 |
| Home repair trades | 45 | #1,286 of 2,057 | 51 | 13.1 | $2M | 81 | 40 |
| Doctors, dentists and clinics | 45 | #1,402 of 2,394 | 246 | 63.3 | $212K | 139 | 120 |
| Bakeries and dessert shops | 44 | #1,159 of 1,889 | 42 | 10.8 | $3.4M | 82 | 12 |
| Real estate agents and brokers | 44 | #1,370 of 2,176 | 66 | 17.0 | Index only | 146 | 22 |
| Physical therapy | 43 | #892 of 1,422 | 23 | 5.9 | $2.3M | 95 | 17 |
| Real estate | 43 | #1,449 of 2,229 | 81 | 20.8 | Index only | 150 | 37 |
| Gas stations | 43 | #1,487 of 2,358 | 75 | 19.3 | $1.5M | 61 | 27 |
| House cleaning | 42 | #554 of 847 | 7 | 1.8 | $6.5M | 102 | 19 |
| Collision repair and body shops | 41 | #870 of 1,327 | 15 | 3.9 | $2.8M | 92 | 14 |
| Electricians | 40 | #823 of 1,160 | 12 | 3.1 | $8.4M | 70 | 17 |
| Funeral homes | 40 | #972 of 1,472 | 14 | 3.6 | $440K | 65 | 11 |
| Pet businesses | 39 | #1,573 of 2,200 | 57 | 14.7 | $539K | 61 | 16 |
| Roofing and gutters | 37 | #875 of 1,177 | 13 | 3.3 | $7.7M | 92 | Under 3 |
| Pet stores | 35 | #708 of 974 | 10 | 2.6 | $3.1M | 68 | 3 |
| Chiropractors | 28 | #1,318 of 1,490 | 34 | 8.7 | $1.5M | 64 | 20 |
| Laundromats | 25 | #670 of 785 | 9 | 2.3 | $8M | 64 | 4 |
| Insurance agencies | 25 | #1,940 of 2,272 | 58 | 14.9 | $1.1M | 91 | 45 |
| Lawn, cleaning and pest control | 24 | #1,683 of 1,771 | 40 | 10.3 | $1.1M | 68 | 58 |
| Child care and preschools | 21 | #1,469 of 1,611 | 28 | 7.2 | $500K | 50 | 27 |
| Landscaping and lawn care | 20 | #1,438 of 1,493 | 31 | 8.0 | $1.5M | 50 | 39 |
| Home inspectors | 15 | #404 of 415 | 5 | 1.3 | Index only | 40 | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.0 | Index only | 336 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 4 | 1.0 | $10.6M | 77 | 3 |
| Pest control | Not scored | Not scored | 2 | 0.5 | $22.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $72.4M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
Household spending in Lenawee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $42.6M | $1,096 | 114 |
| Gasoline and other fuels | $108.8M | $2,799 | 108 |
| Food away from home | $142.5M | $3,666 | 90 |
| Groceries | $228.1M | $5,868 | 93 |
| Personal care products and services | $36.6M | $943 | 94 |
| Child care and other personal services | $14M | $360 | 62 |
| Memberships, classes and admissions | $31M | $796 | 81 |
| Medical and dental services | $52.3M | $1,344 | 104 |
| Pets | $30.7M | $791 | 87 |
| Clothing, shoes and related services | $72.4M | $1,863 | 91 |
| Vehicle insurance | $66.2M | $1,704 | 87 |
| Home repairs, maintenance and insurance | $100.7M | $2,590 | 86 |
| Lawn care, cleaning and other household services | $45.6M | $1,174 | 83 |
| Rent and homeowner costs | $524.6M | $13,496 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lenawee County
- Population, 2025 estimate
- 97,779−1.6% since 2020
- Households
- 38,871
- Median age
- 42.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 1.9
- Land area
- 750 sq. mi.
- People per square mile
- 131
- Median household income
- $70,518+27.2% vs. 2015–2019, before inflation
- Average household income
- $86,684
- Median home value
- $196,800
- Jobs located here
- 24,864
- Daytime population
- 85,633Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lenawee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lenawee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Michigan 8
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- Jackson County, MI160,060 people
- Hillsdale County, MI45,654 people
- Monroe County, MI155,505 people
- Livingston County, MI195,833 people
- Branch County, MI45,300 people
- Wayne County, MI1,772,259 people
- Ingham County, MI283,913 people
Questions
How fast is Lenawee County, MI growing?
Population estimates put Lenawee County at 97,779 people in 2025, down 1.6% since 2020, against +3.1% for the U.S. It has 38,871 households. Median household income rose 27.2% from the 2015–2019 survey, before inflation.
How much do households in Lenawee County, MI spend?
Households in Lenawee County spend about $524.6M a year on rent and homeowner costs, $228.1M on groceries and $142.5M on food away from home. Set against the U.S., households in Lenawee County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (62).
Which business types have the highest market scores in Lenawee County, MI?
The highest Groundwork market scores in Lenawee County are for optometrists and eye clinics (68), gyms (65) and convenience stores (64). Lenawee County ranks #222 of 1,302 scored counties for optometrists and eye clinics.
How does Lenawee County, MI compare with the U.S.?
The median household income in Lenawee County is $70,518 a year, 13% below the U.S. median of $80,734. The population fell 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $196,800, against $332,700 for the U.S. For its number of households, Lenawee County has the most map listings, relative to the U.S., for gas stations (77% above the U.S. rate) and the fewest for nail salons (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Lenawee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lenawee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lenawee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lenawee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.