County profile · Michigan
Emmet County, MI market data
Population, household spending and competition for 56 business types in Emmet County, each scored against other counties.
- Population, 2025
- 33,775
- −1.0% since 2020
- Households
- 15,190
- Median household income
- $78,112
- +39.9% vs. 2015–2019, before inflation
- Median home value
- $315,700
- Jobs located here
- 15,430
- Highest market score
- 68
- Nail salons, #186 of 1,328 scored counties
A site report maps the competitors on map listings around any address in Emmet County by name and distance, and the households and spending within reach. Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,775 people live in Emmet County, in 15,190 households. Between 2020 and 2025, the population of Emmet County declined 1.0%, against +3.1% for the U.S. The median household income in Emmet County is $78,112 a year, 3% below the U.S. median of $80,734. That rose 39.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Emmet County spend the most on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and the least on child care and other personal services (77).
The highest Groundwork market scores in Emmet County are for nail salons (68), barbershops (55) and martial arts and dance studios (54). Emmet County ranks #186 of 1,328 scored counties for nail salons.
Emmet County is part of the Petoskey area. For its number of households, Emmet County has the most map listings, relative to the U.S., for bakeries and dessert shops (3.9 times the U.S. rate) and the fewest for auto repair and car care businesses (9% above the U.S. rate).
All 56 business types in Emmet County
Highest Groundwork market score first. Each score compares Emmet County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 68 | #186 of 1,328 | 5 | 3.3 | $3.1M | 187 | Under 3 |
| Barbershops | 55 | #569 of 1,356 | 7 | 4.6 | $2.2M | 119 | Under 3 |
| Martial arts and dance studios | 54 | #536 of 1,334 | 6 | 3.9 | $2.5M | 123 | 5 |
| Pet grooming and boarding | 53 | #651 of 1,461 | 6 | 3.9 | $2.2M | 88 | Under 3 |
| Child care and preschools | 49 | #839 of 1,611 | 7 | 4.6 | $968K | 97 | 9 |
| Veterinarians | 46 | #844 of 1,485 | 6 | 3.9 | $2.2M | 82 | 5 |
| Fast food and sandwich shops | 44 | #1,383 of 2,222 | 26 | 17.1 | $2.4M | 78 | 28 |
| Pet businesses | 43 | #1,404 of 2,200 | 23 | 15.1 | $584K | 67 | 8 |
| Auto repair and car care | 43 | #1,494 of 2,401 | 59 | 38.8 | $285K | 106 | 33 |
| Auto repair shops | 43 | #1,512 of 2,378 | 36 | 23.7 | $467K | 105 | 23 |
| Pizza | 41 | #1,411 of 2,090 | 20 | 13.2 | $3.1M | 61 | 28 |
| Primary care and pediatrics | 39 | #1,172 of 1,656 | 13 | 8.6 | $1.7M | 96 | 66 |
| Gyms | 38 | #1,300 of 1,792 | 17 | 11.2 | $873K | 67 | 5 |
| Optometrists and eye care | 35 | #1,000 of 1,302 | 9 | 5.9 | $2.5M | 79 | 5 |
| Convenience stores | 35 | #1,654 of 2,261 | 26 | 17.1 | $3.6M | 46 | Under 3 |
| Gas stations | 35 | #1,788 of 2,358 | 26 | 17.1 | $1.6M | 67 | 19 |
| Chiropractors | 34 | #1,171 of 1,490 | 13 | 8.6 | $1.7M | 72 | 9 |
| Salons, barbers and spas | 34 | #2,003 of 2,385 | 88 | 57.9 | $178K | 84 | 16 |
| Hair salons | 33 | #1,948 of 2,339 | 47 | 30.9 | $333K | 77 | 11 |
| Spas and skin care | 31 | #1,513 of 1,769 | 28 | 18.4 | $559K | 64 | 4 |
| Physical therapy | 30 | #1,211 of 1,422 | 14 | 9.2 | $1.6M | 66 | 11 |
| Gyms, studios and classes | 30 | #1,800 of 2,088 | 35 | 23.0 | $424K | 64 | 10 |
| Yoga, Pilates and fitness studios | 28 | #720 of 777 | 12 | 7.9 | $1.2M | 30 | 5 |
| Coffee shops and cafes | 28 | #1,822 of 2,063 | 26 | 17.1 | $2.4M | 64 | 14 |
| Doctors, dentists and clinics | 28 | #2,156 of 2,394 | 178 | 117.2 | $125K | 82 | 113 |
| Car washes and detailing | 27 | #1,270 of 1,451 | 11 | 7.2 | $1.5M | 61 | 4 |
| Dentists and orthodontists | 26 | #1,748 of 1,886 | 30 | 19.7 | $743K | 76 | 22 |
| Grocery and convenience stores | 25 | #2,114 of 2,402 | 61 | 40.2 | $1.5M | 45 | 17 |
| Grocery stores | 24 | #1,800 of 2,070 | 21 | 13.8 | $4.5M | 48 | 15 |
| Restaurants and cafes | 24 | #2,216 of 2,405 | 320 | 210.7 | $192K | 52 | 94 |
| Sit-down restaurants | 24 | #2,234 of 2,405 | 146 | 96.1 | $422K | 64 | 50 |
| Roofing and gutters | 23 | #1,092 of 1,177 | 8 | 5.3 | $5.4M | 64 | 10 |
| HVAC and plumbing | 23 | #1,613 of 1,707 | 15 | 9.9 | $2.9M | 60 | 26 |
| Clothing, shoes and laundry | 23 | #2,027 of 2,210 | 89 | 58.6 | $351K | 40 | 28 |
| Bakeries and dessert shops | 22 | #1,795 of 1,889 | 58 | 38.2 | $1.1M | 26 | 17 |
| Clothing and shoe stores | 22 | #1,914 of 2,087 | 70 | 46.1 | $446K | 35 | 28 |
| Insurance agencies | 22 | #2,031 of 2,272 | 26 | 17.1 | $973K | 78 | 17 |
| Real estate agents and brokers | 21 | #2,155 of 2,176 | 93 | 61.2 | Index only | 43 | 22 |
| Pet stores | 20 | #900 of 974 | 6 | 3.9 | $2.2M | 49 | 3 |
| Home repair trades | 20 | #2,007 of 2,057 | 35 | 23.0 | $1.2M | 51 | 60 |
| Real estate | 20 | #2,214 of 2,229 | 106 | 69.8 | Index only | 48 | 39 |
| Property management | 18 | #886 of 910 | 10 | 6.6 | Index only | 40 | 10 |
| Electricians | 17 | #1,122 of 1,160 | 12 | 7.9 | $3.6M | 30 | 24 |
| Landscaping and lawn care | 13 | #1,483 of 1,493 | 23 | 15.1 | $847K | 29 | 50 |
| Lawn, cleaning and pest control | 13 | #1,768 of 1,771 | 33 | 21.7 | $590K | 35 | 69 |
| House cleaning | 11 | #844 of 847 | 9 | 5.9 | $2.2M | 34 | 19 |
| Tire shops | Not scored | Not scored | 4 | 2.6 | $4.2M | 168 | 3 |
| Laundromats | Not scored | Not scored | 3 | 2.0 | $10.4M | 83 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 1.3 | $8.4M | Too few | 5 |
| Funeral homes | Not scored | Not scored | 2 | 1.3 | $1.2M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.3 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.3 | $11.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $31.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.7 | $16.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.7 | $19.5M | Too few | Under 3 |
Household spending in Emmet County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $16.8M | $1,106 | 115 |
| Gasoline and other fuels | $41.8M | $2,753 | 106 |
| Food away from home | $61.6M | $4,054 | 100 |
| Groceries | $94M | $6,185 | 98 |
| Personal care products and services | $15.7M | $1,031 | 103 |
| Child care and other personal services | $6.8M | $446 | 77 |
| Memberships, classes and admissions | $14.8M | $977 | 99 |
| Medical and dental services | $22.3M | $1,467 | 114 |
| Pets | $13.4M | $885 | 97 |
| Clothing, shoes and related services | $31.2M | $2,056 | 100 |
| Vehicle insurance | $25.3M | $1,666 | 85 |
| Home repairs, maintenance and insurance | $43.2M | $2,841 | 94 |
| Lawn care, cleaning and other household services | $19.5M | $1,282 | 91 |
| Rent and homeowner costs | $220.4M | $14,509 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Emmet County
- Population, 2025 estimate
- 33,775−1.0% since 2020
- Households
- 15,190
- Median age
- 46.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 468 sq. mi.
- People per square mile
- 73
- Median household income
- $78,112+39.9% vs. 2015–2019, before inflation
- Average household income
- $109,768
- Median home value
- $315,700
- Jobs located here
- 15,430
- Daytime population
- 36,226Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Emmet County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Emmet County, MI growing?
Population estimates put Emmet County at 33,775 people in 2025, down 1.0% since 2020, against +3.1% for the U.S. It has 15,190 households. Against the 2015–2019 survey, median household income rose 39.9%, before inflation.
How much do households in Emmet County, MI spend?
Households in Emmet County spend about $220.4M a year on rent and homeowner costs, $94M on groceries and $61.6M on food away from home. Relative to the U.S., household spending in Emmet County runs highest on vehicle maintenance and repairs (an index of 115, where 100 is the U.S. average) and lowest on child care and other personal services (77).
Which business types have the highest market scores in Emmet County, MI?
Of the business types scored in Emmet County, nail salons (68), barbershops (55) and martial arts and dance studios (54) have the highest Groundwork market scores. For nail salons, that ranks #186 of 1,328 scored counties.
How does Emmet County, MI compare with the U.S.?
Median household income in Emmet County is $78,112, 3% below the U.S. median of $80,734. The population fell 1.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $315,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for bakeries and dessert shops (3.9 times the U.S. rate) and lowest for auto repair and car care businesses (9% above the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Emmet County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Emmet County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Emmet County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Emmet County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.