County profile · Michigan
Otsego County, MI market data
Population, household spending and competition for 56 business types in Otsego County, each scored against other counties.
- Population, 2025
- 26,080
- +3.8% since 2020
- Households
- 11,231
- Median household income
- $68,183
- +25.5% vs. 2015–2019, before inflation
- Median home value
- $219,700
- Jobs located here
- 8,813
- Highest market score
- 64
- Primary care and pediatrics, #391 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Otsego County by name and distance, and the households and spending within reach. Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 26,080 people live in Otsego County, in 11,231 households. Between 2020 and 2025, the population of Otsego County grew 3.8%, faster than the U.S. (+3.1%). The median household income in Otsego County is $68,183 a year, 16% below the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Otsego County spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (63).
The highest Groundwork market scores in Otsego County are for primary care and pediatric clinics (64), coffee shops and cafes (64) and home repair companies (61). Otsego County ranks #391 of 1,656 scored counties for primary care and pediatric clinics.
For its number of households, Otsego County has the most map listings, relative to the U.S., for car washes and detailers (2.6 times the U.S. rate) and the fewest for home repair companies (28% below the U.S. rate).
All 56 business types in Otsego County
Highest Groundwork market score first. Each score compares Otsego County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 64 | #391 of 1,656 | 5 | 4.5 | $3M | 169 | 21 |
| Coffee shops and cafes | 64 | #481 of 2,063 | 11 | 9.8 | $3.8M | 101 | 3 |
| Home repair trades | 61 | #522 of 2,057 | 10 | 8.9 | $2.9M | 121 | 19 |
| Grocery and convenience stores | 60 | #818 of 2,402 | 29 | 25.8 | $2.3M | 67 | 4 |
| Spas and skin care | 59 | #551 of 1,769 | 8 | 7.1 | $1.3M | 152 | 3 |
| Salons, barbers and spas | 56 | #852 of 2,385 | 43 | 38.3 | $247K | 116 | 9 |
| HVAC and plumbing | 55 | #668 of 1,707 | 5 | 4.5 | $5.9M | 124 | 13 |
| Bakeries and dessert shops | 55 | #760 of 1,889 | 13 | 11.6 | $3.2M | 77 | 3 |
| Gyms, studios and classes | 53 | #926 of 2,088 | 18 | 16.0 | $502K | 76 | 3 |
| Hair salons | 53 | #1,032 of 2,339 | 27 | 24.0 | $393K | 91 | 5 |
| Grocery stores | 52 | #952 of 2,070 | 10 | 8.9 | $6.6M | 71 | 4 |
| Convenience stores | 50 | #1,137 of 2,261 | 14 | 12.5 | $4.7M | 60 | Under 3 |
| Clothing, shoes and laundry | 47 | #1,255 of 2,210 | 27 | 24.0 | $779K | 88 | 8 |
| Physical therapy | 46 | #835 of 1,422 | 10 | 8.9 | $1.5M | 63 | 4 |
| Gyms | 46 | #1,077 of 1,792 | 11 | 9.8 | $821K | 63 | 3 |
| Funeral homes | 42 | #929 of 1,472 | 5 | 4.5 | $317K | 47 | Under 3 |
| Clothing and shoe stores | 42 | #1,347 of 2,087 | 24 | 21.4 | $876K | 69 | 8 |
| Tire shops | 41 | #1,017 of 1,530 | 10 | 8.9 | $1.2M | 48 | Under 3 |
| Doctors, dentists and clinics | 41 | #1,643 of 2,394 | 98 | 87.3 | $154K | 101 | 50 |
| Insurance agencies | 40 | #1,466 of 2,272 | 16 | 14.2 | $1.2M | 93 | 11 |
| Real estate | 40 | #1,633 of 2,229 | 37 | 32.9 | Index only | 95 | 13 |
| Auto repair shops | 40 | #1,671 of 2,378 | 33 | 29.4 | $364K | 82 | 17 |
| House cleaning | 39 | #632 of 847 | 5 | 4.5 | $2.7M | 41 | 3 |
| Chiropractors | 39 | #1,050 of 1,490 | 9 | 8.0 | $1.7M | 70 | 7 |
| Pizza | 38 | #1,525 of 2,090 | 13 | 11.6 | $3.2M | 62 | 26 |
| Real estate agents and brokers | 38 | #1,702 of 2,176 | 33 | 29.4 | Index only | 85 | 8 |
| Car washes and detailing | 37 | #1,072 of 1,451 | 11 | 9.8 | $1.1M | 43 | Under 3 |
| Dentists and orthodontists | 36 | #1,466 of 1,886 | 18 | 16.0 | $838K | 85 | 14 |
| Restaurants and cafes | 36 | #1,799 of 2,405 | 143 | 127.3 | $289K | 78 | 55 |
| Sit-down restaurants | 36 | #1,810 of 2,405 | 74 | 65.9 | $558K | 84 | 26 |
| Fast food and sandwich shops | 35 | #1,684 of 2,222 | 21 | 18.7 | $2M | 64 | 26 |
| Lawn, cleaning and pest control | 34 | #1,464 of 1,771 | 14 | 12.5 | $947K | 56 | 15 |
| Optometrists and eye care | 33 | #1,046 of 1,302 | 8 | 7.1 | $1.9M | 60 | 4 |
| Veterinarians | 33 | #1,150 of 1,485 | 7 | 6.2 | $1.3M | 47 | 4 |
| Pet businesses | 33 | #1,799 of 2,200 | 19 | 16.9 | $468K | 53 | 8 |
| Auto repair and car care | 32 | #1,971 of 2,401 | 68 | 60.5 | $177K | 66 | 25 |
| Landscaping and lawn care | 30 | #1,285 of 1,493 | 9 | 8.0 | $1.5M | 50 | 12 |
| Gas stations | 28 | #2,029 of 2,358 | 24 | 21.4 | $1.3M | 54 | 23 |
| Pet grooming and boarding | 27 | #1,257 of 1,461 | 8 | 7.1 | $1.1M | 44 | 4 |
| Barbershops | Not scored | Not scored | 4 | 3.6 | $2.7M | 141 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 3.6 | $3M | 98 | 4 |
| Nail salons | Not scored | Not scored | 4 | 3.6 | $2.7M | 159 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.6 | $2.2M | 49 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 3.6 | $2.3M | 56 | 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.7 | $1.4M | 136 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.7 | $3M | 149 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.7 | $9.8M | 116 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $14.7M | Too few | 6 |
| Home inspectors | Not scored | Not scored | 2 | 1.8 | Index only | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $21M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.9 | $12M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $15.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Otsego County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12M | $1,070 | 112 |
| Gasoline and other fuels | $30.7M | $2,737 | 105 |
| Food away from home | $41.3M | $3,675 | 90 |
| Groceries | $66M | $5,874 | 93 |
| Personal care products and services | $10.6M | $946 | 94 |
| Child care and other personal services | $4.1M | $364 | 63 |
| Memberships, classes and admissions | $9M | $804 | 82 |
| Medical and dental services | $15.1M | $1,343 | 104 |
| Pets | $8.9M | $792 | 87 |
| Clothing, shoes and related services | $21M | $1,872 | 91 |
| Vehicle insurance | $18.7M | $1,665 | 85 |
| Home repairs, maintenance and insurance | $29.4M | $2,617 | 87 |
| Lawn care, cleaning and other household services | $13.3M | $1,180 | 83 |
| Rent and homeowner costs | $152.1M | $13,546 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Otsego County
- Population, 2025 estimate
- 26,080+3.8% since 2020
- Households
- 11,231
- Median age
- 44.9
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.9
- Land area
- 515 sq. mi.
- People per square mile
- 50
- Median household income
- $68,183+25.5% vs. 2015–2019, before inflation
- Average household income
- $88,599
- Median home value
- $219,700
- Jobs located here
- 8,813
- Daytime population
- 24,512Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Otsego County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Otsego County, MI growing?
Population estimates put Otsego County at 26,080 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,231 households. Against the 2015–2019 survey, median household income rose 25.5%, before inflation.
How much do households in Otsego County, MI spend?
Households in Otsego County spend about $152.1M a year on rent and homeowner costs, $66M on groceries and $41.3M on food away from home. Relative to the U.S., household spending in Otsego County runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (63).
Which business types have the highest market scores in Otsego County, MI?
Of the business types scored in Otsego County, primary care and pediatric clinics (64), coffee shops and cafes (64) and home repair companies (61) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #391 of 1,656 scored counties.
How does Otsego County, MI compare with the U.S.?
Median household income in Otsego County is $68,183, 16% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $219,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (2.6 times the U.S. rate) and lowest for home repair companies (28% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Otsego County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Otsego County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Otsego County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Otsego County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.