Metro area profile · Michigan
Ann Arbor, MI metro area market data
Population, household spending and competition for 56 business types in the Ann Arbor metro area, each scored against other metro areas.
- Population, 2025
- 370,214
- −0.4% since 2020
- Households
- 150,550
- Median household income
- $89,180
- +22.9% vs. 2015–2019, before inflation
- Median home value
- $374,100
- Jobs located here
- 186,868
- Highest market score
- 78
- HVAC and plumbing, #11 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Ann Arbor metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Ann Arbor metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 370,214 people live in the Ann Arbor metro area, in 150,550 households. Population estimates show the Ann Arbor metro area declined 0.4% from 2020 to 2025, against +3.1% for the U.S. The median household income in the Ann Arbor metro area is $89,180 a year, 10% above the U.S. median of $80,734. That rose 22.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Ann Arbor metro area spend the most on medical and dental services (an index of 123, where 100 is the U.S. average) and the least on vehicle insurance (76).
The highest Groundwork market scores in the Ann Arbor metro area are for HVAC and plumbing companies (78), nail salons (76) and home repair companies (76). The Ann Arbor metro area ranks #11 of 387 scored metro areas for HVAC and plumbing companies.
The Ann Arbor metro area is made up of one county, Washtenaw County. For its number of households, the Ann Arbor metro area has the most map listings, relative to the U.S., for yoga, Pilates and fitness studios (96% above the U.S. rate) and the fewest for convenience stores (59% below the U.S. rate).
All 56 business types in the Ann Arbor metro area
Highest Groundwork market score first. Each score compares the Ann Arbor metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 78 | #11 of 387 | 64 | 4.3 | $7.2M | 151 | 70 |
| Nail salons | 76 | #13 of 387 | 53 | 3.5 | $3.1M | 188 | 14 |
| Home repair trades | 76 | #16 of 387 | 145 | 9.6 | $3.2M | 131 | 124 |
| Electricians | 76 | #16 of 383 | 29 | 1.9 | $15.9M | 132 | 38 |
| Auto repair and car care | 75 | #24 of 387 | 342 | 22.7 | $450K | 168 | 145 |
| Auto repair shops | 75 | #30 of 387 | 186 | 12.4 | $828K | 186 | 89 |
| Convenience stores | 75 | #36 of 387 | 50 | 3.3 | $19.4M | 246 | 18 |
| Laundromats | 75 | #38 of 364 | 12 | 0.8 | $28.2M | 225 | 7 |
| Pest control | 74 | #22 of 345 | 10 | 0.7 | $20.8M | 203 | 3 |
| Collision repair and body shops | 74 | #29 of 381 | 24 | 1.6 | $6.4M | 208 | 25 |
| Tire shops | 72 | #49 of 386 | 29 | 1.9 | $5.3M | 212 | 16 |
| Barbershops | 71 | #40 of 387 | 61 | 4.1 | $2.7M | 145 | 5 |
| Grocery and convenience stores | 71 | #51 of 387 | 180 | 12.0 | $5.4M | 159 | 85 |
| Primary care and pediatrics | 71 | #55 of 387 | 90 | 6.0 | $2.6M | 149 | 168 |
| Car washes and detailing | 68 | #55 of 387 | 45 | 3.0 | $3.4M | 136 | 17 |
| Clothing, shoes and laundry | 66 | #83 of 387 | 271 | 18.0 | $1.2M | 142 | 129 |
| Fast food and sandwich shops | 66 | #97 of 387 | 163 | 10.8 | $4.1M | 134 | 303 |
| Home inspectors | 65 | #41 of 243 | 7 | 0.5 | Index only | 126 | 4 |
| Salons, barbers and spas | 65 | #45 of 387 | 587 | 39.0 | $284K | 134 | 153 |
| Roofing and gutters | 65 | #75 of 381 | 52 | 3.5 | $8.8M | 105 | 16 |
| Clothing and shoe stores | 64 | #98 of 387 | 203 | 13.5 | $1.7M | 131 | 108 |
| Restaurants and cafes | 64 | #102 of 387 | 1,491 | 99.0 | $446K | 120 | 681 |
| Urgent care and walk-in clinics | 62 | #51 of 197 | 11 | 0.7 | $21.7M | 88 | 7 |
| Hair salons | 60 | #98 of 387 | 320 | 21.3 | $522K | 121 | 93 |
| Bakeries and dessert shops | 60 | #115 of 387 | 134 | 8.9 | $5M | 120 | 91 |
| Doctors, dentists and clinics | 59 | #118 of 387 | 1,350 | 89.7 | $176K | 116 | 510 |
| Physical therapy | 59 | #128 of 386 | 86 | 5.7 | $2.8M | 115 | 59 |
| Spas and skin care | 58 | #111 of 387 | 134 | 8.9 | $1.2M | 142 | 39 |
| Sit-down restaurants | 58 | #121 of 387 | 826 | 54.9 | $805K | 121 | 293 |
| Chiropractors | 58 | #123 of 386 | 72 | 4.8 | $3.3M | 138 | 55 |
| Grocery stores | 58 | #135 of 387 | 76 | 5.0 | $12.8M | 137 | 67 |
| Optometrists and eye care | 56 | #134 of 386 | 68 | 4.5 | $3.5M | 112 | 27 |
| House cleaning | 55 | #129 of 375 | 29 | 1.9 | $7.2M | 112 | 73 |
| Martial arts and dance studios | 53 | #151 of 387 | 75 | 5.0 | $2.3M | 115 | 47 |
| Funeral homes | 53 | #155 of 377 | 19 | 1.3 | $976K | 144 | 13 |
| Dry cleaners | 51 | #147 of 272 | 19 | 1.3 | $17.8M | 113 | 14 |
| Pizza | 50 | #193 of 387 | 137 | 9.1 | $4.9M | 95 | 303 |
| Pet grooming and boarding | 50 | #201 of 386 | 59 | 3.9 | $2.5M | 98 | 34 |
| Insurance agencies | 48 | #194 of 387 | 155 | 10.3 | $1.5M | 116 | 105 |
| Pet stores | 47 | #211 of 382 | 30 | 2.0 | $4.9M | 108 | 16 |
| Gas stations | 47 | #216 of 387 | 153 | 10.2 | $2.4M | 103 | 94 |
| Coffee shops and cafes | 47 | #220 of 387 | 192 | 12.8 | $3.5M | 93 | 80 |
| Gyms | 46 | #233 of 387 | 136 | 9.0 | $1.3M | 98 | 61 |
| Lawn, cleaning and pest control | 45 | #216 of 387 | 148 | 9.8 | $1.4M | 84 | 224 |
| Pet businesses | 45 | #230 of 387 | 171 | 11.4 | $856K | 97 | 110 |
| Real estate agents and brokers | 45 | #234 of 387 | 422 | 28.0 | Index only | 101 | 99 |
| Gyms, studios and classes | 44 | #254 of 387 | 282 | 18.7 | $616K | 93 | 108 |
| Real estate | 42 | #257 of 387 | 556 | 36.9 | Index only | 96 | 211 |
| Child care and preschools | 40 | #261 of 387 | 86 | 5.7 | $940K | 94 | 113 |
| Dentists and orthodontists | 40 | #267 of 387 | 240 | 15.9 | $992K | 101 | 194 |
| Property management | 37 | #296 of 374 | 54 | 3.6 | Index only | 77 | 66 |
| Mortgage brokers and lenders | 37 | #297 of 373 | 73 | 4.8 | Index only | 81 | 20 |
| Veterinarians | 34 | #300 of 384 | 66 | 4.4 | $2.2M | 82 | 60 |
| Oil change and quick lube | 33 | #229 of 290 | 17 | 1.1 | $9.1M | 66 | 14 |
| Landscaping and lawn care | 32 | #307 of 385 | 109 | 7.2 | $1.9M | 65 | 148 |
| Yoga, Pilates and fitness studios | 27 | #330 of 347 | 71 | 4.7 | $2.4M | 60 | 61 |
Household spending in the Ann Arbor metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $154M | $1,023 | 107 |
| Gasoline and other fuels | $374.6M | $2,488 | 96 |
| Food away from home | $664.6M | $4,414 | 108 |
| Groceries | $970.6M | $6,447 | 102 |
| Personal care products and services | $166.9M | $1,109 | 110 |
| Child care and other personal services | $80.8M | $537 | 92 |
| Memberships, classes and admissions | $173.6M | $1,153 | 117 |
| Medical and dental services | $238.2M | $1,582 | 123 |
| Pets | $146.4M | $973 | 107 |
| Clothing, shoes and related services | $337.9M | $2,244 | 109 |
| Vehicle insurance | $224.9M | $1,494 | 76 |
| Home repairs, maintenance and insurance | $459.7M | $3,054 | 101 |
| Lawn care, cleaning and other household services | $207.8M | $1,380 | 98 |
| Rent and homeowner costs | $2.3B | $15,393 | 92 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Ann Arbor metro area
- Population, 2025 estimate
- 370,214−0.4% since 2020
- Households
- 150,550
- Median age
- 38.4
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.7
- Land area
- 706 sq. mi.
- People per square mile
- 524
- Median household income
- $89,180+22.9% vs. 2015–2019, before inflation
- Average household income
- $124,750
- Median home value
- $374,100
- Jobs located here
- 186,868
- Daytime population
- 409,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Ann Arbor metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Ann Arbor metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Ann Arbor metro area 1
- Washtenaw County, MI369,822 people
Other markets based in Michigan 12
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- Grand Rapids-Wyoming-Kentwood, MI metro area1,162,152 people
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- Flint, MI metro area403,305 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
- Battle Creek, MI metro area133,778 people
Questions
How fast is the Ann Arbor, MI metro area growing?
Population estimates put the Ann Arbor metro area at 370,214 people in 2025, down 0.4% since 2020, against +3.1% for the U.S. It has 150,550 households. Against the 2015–2019 survey, median household income rose 22.9%, before inflation.
How much do households in the Ann Arbor, MI metro area spend?
Households in the Ann Arbor metro area spend about $2.3B a year on rent and homeowner costs, $970.6M on groceries and $664.6M on food away from home. Relative to the U.S., household spending in the Ann Arbor metro area runs highest on medical and dental services (an index of 123, where 100 is the U.S. average) and lowest on vehicle insurance (76).
Which business types have the highest market scores in the Ann Arbor, MI metro area?
Of the business types scored in the Ann Arbor metro area, HVAC and plumbing companies (78), nail salons (76) and home repair companies (76) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #11 of 387 scored metro areas.
How does the Ann Arbor, MI metro area compare with the U.S.?
Median household income in the Ann Arbor metro area is $89,180, 10% above the U.S. median of $80,734. The population fell 0.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $374,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for yoga, Pilates and fitness studios (96% above the U.S. rate) and lowest for convenience stores (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Ann Arbor metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Ann Arbor metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Ann Arbor metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Ann Arbor metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.