County profile · Michigan
Ingham County, MI market data
Population, household spending and competition for 56 business types in Ingham County, each scored against other counties.
- Population, 2025
- 289,709
- +1.7% since 2020
- Households
- 117,096
- Median household income
- $65,526
- +23.9% vs. 2015–2019, before inflation
- Median home value
- $198,800
- Jobs located here
- 166,989
- Highest market score
- 69
- HVAC and plumbing, #229 of 1,707 scored counties
A site report maps the competitors on map listings around any address in Ingham County by name and distance, and the households and spending within reach. Or open the report at the center of Ingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 289,709 people live in Ingham County, in 117,096 households. Population estimates show Ingham County grew 1.7% from 2020 to 2025, slower than the U.S. (+3.1%). The median household income in Ingham County is $65,526 a year, 19% below the U.S. median of $80,734. That rose 23.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Ingham County spend the most on medical and dental services (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (65).
The highest Groundwork market scores in Ingham County are for HVAC and plumbing companies (69), home repair companies (67) and electricians (66). Ingham County ranks #229 of 1,707 scored counties for HVAC and plumbing companies.
Ingham County is part of the Lansing-East Lansing metro area. For its number of households, Ingham County has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.4 times the U.S. rate) and the fewest for mortgage brokers and lenders (33% below the U.S. rate).
All 56 business types in Ingham County
Highest Groundwork market score first. Each score compares Ingham County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| HVAC and plumbing | 69 | #229 of 1,707 | 49 | 4.2 | $6.1M | 129 | 52 |
| Home repair trades | 67 | #300 of 2,057 | 105 | 9.0 | $2.9M | 118 | 93 |
| Electricians | 66 | #229 of 1,160 | 22 | 1.9 | $13.7M | 114 | 28 |
| Nail salons | 65 | #270 of 1,328 | 56 | 4.8 | $2M | 117 | 7 |
| Tire shops | 65 | #396 of 1,530 | 33 | 2.8 | $3.3M | 131 | 15 |
| Collision repair and body shops | 64 | #337 of 1,327 | 29 | 2.5 | $3.7M | 121 | 21 |
| Pest control | 63 | #177 of 699 | 9 | 0.8 | $15.2M | 149 | 6 |
| Auto repair shops | 63 | #609 of 2,378 | 200 | 17.1 | $542K | 122 | 88 |
| Chiropractors | 62 | #415 of 1,490 | 62 | 5.3 | $2.5M | 106 | 28 |
| Laundromats | 61 | #252 of 785 | 13 | 1.1 | $16.9M | 135 | 7 |
| Gyms | 61 | #505 of 1,792 | 82 | 7.0 | $1.2M | 89 | 22 |
| Gas stations | 60 | #751 of 2,358 | 114 | 9.7 | $2.4M | 102 | 65 |
| Roofing and gutters | 59 | #386 of 1,177 | 34 | 2.9 | $8.8M | 104 | 13 |
| Grocery stores | 59 | #715 of 2,070 | 68 | 5.8 | $10M | 107 | 42 |
| Auto repair and car care | 58 | #836 of 2,401 | 369 | 31.5 | $294K | 109 | 142 |
| Grocery and convenience stores | 58 | #859 of 2,402 | 187 | 16.0 | $3.6M | 107 | 83 |
| Funeral homes | 57 | #531 of 1,472 | 17 | 1.5 | $795K | 117 | 13 |
| Convenience stores | 57 | #852 of 2,261 | 84 | 7.2 | $8.1M | 103 | 41 |
| Pet stores | 56 | #377 of 974 | 18 | 1.5 | $5.1M | 113 | 10 |
| Car washes and detailing | 56 | #566 of 1,451 | 42 | 3.6 | $2.6M | 102 | 17 |
| Hair salons | 56 | #880 of 2,339 | 231 | 19.7 | $473K | 110 | 55 |
| Pet grooming and boarding | 54 | #632 of 1,461 | 42 | 3.6 | $2.2M | 86 | 23 |
| Mortgage brokers and lenders | 53 | #382 of 887 | 34 | 2.9 | Index only | 118 | 8 |
| Child care and preschools | 53 | #751 of 1,611 | 52 | 4.4 | $853K | 85 | 50 |
| Primary care and pediatrics | 49 | #881 of 1,656 | 99 | 8.5 | $1.6M | 89 | 163 |
| Sit-down restaurants | 49 | #1,235 of 2,405 | 633 | 54.1 | $675K | 102 | 188 |
| Yoga, Pilates and fitness studios | 48 | #429 of 777 | 32 | 2.7 | $3M | 73 | 22 |
| Optometrists and eye care | 47 | #753 of 1,302 | 60 | 5.1 | $2.6M | 84 | 23 |
| Barbershops | 47 | #779 of 1,356 | 57 | 4.9 | $1.9M | 102 | 9 |
| Gyms, studios and classes | 47 | #1,226 of 2,088 | 176 | 15.0 | $542K | 82 | 44 |
| Martial arts and dance studios | 46 | #800 of 1,334 | 62 | 5.3 | $1.5M | 76 | 22 |
| Landscaping and lawn care | 46 | #837 of 1,493 | 67 | 5.7 | $2M | 70 | 64 |
| Pizza | 46 | #1,178 of 2,090 | 93 | 7.9 | $4.6M | 90 | 260 |
| Pet businesses | 46 | #1,273 of 2,200 | 130 | 11.1 | $710K | 81 | 71 |
| Salons, barbers and spas | 46 | #1,409 of 2,385 | 463 | 39.5 | $236K | 111 | 109 |
| Clothing and shoe stores | 44 | #1,259 of 2,087 | 180 | 15.4 | $1.2M | 96 | 90 |
| Spas and skin care | 43 | #1,129 of 1,769 | 109 | 9.3 | $1M | 114 | 34 |
| Lawn, cleaning and pest control | 43 | #1,131 of 1,771 | 98 | 8.4 | $1.4M | 83 | 137 |
| Coffee shops and cafes | 43 | #1,287 of 2,063 | 141 | 12.0 | $3M | 82 | 58 |
| Restaurants and cafes | 43 | #1,496 of 2,405 | 1,205 | 102.9 | $354K | 96 | 511 |
| Dentists and orthodontists | 42 | #1,224 of 1,886 | 150 | 12.8 | $1M | 106 | 120 |
| Fast food and sandwich shops | 42 | #1,440 of 2,222 | 163 | 13.9 | $2.6M | 86 | 260 |
| House cleaning | 41 | #573 of 847 | 22 | 1.9 | $6.2M | 97 | 67 |
| Bakeries and dessert shops | 41 | #1,263 of 1,889 | 121 | 10.3 | $3.5M | 85 | 70 |
| Clothing, shoes and laundry | 41 | #1,463 of 2,210 | 259 | 22.1 | $846K | 96 | 108 |
| Dry cleaners | 40 | #353 of 507 | 17 | 1.5 | $12.9M | 82 | 11 |
| Physical therapy | 40 | #994 of 1,422 | 89 | 7.6 | $1.8M | 73 | 53 |
| Real estate agents and brokers | 38 | #1,690 of 2,176 | 286 | 24.4 | Index only | 101 | 73 |
| Doctors, dentists and clinics | 38 | #1,778 of 2,394 | 1,127 | 96.2 | $139K | 91 | 399 |
| Home inspectors | 37 | #313 of 415 | 7 | 0.6 | Index only | 85 | Under 3 |
| Veterinarians | 37 | #1,046 of 1,485 | 54 | 4.6 | $1.7M | 63 | 38 |
| Real estate | 33 | #1,978 of 2,229 | 374 | 31.9 | Index only | 97 | 155 |
| Property management | 30 | #786 of 910 | 47 | 4.0 | Index only | 60 | 48 |
| Oil change and quick lube | 20 | #445 of 479 | 20 | 1.7 | $5.4M | 39 | 18 |
| Insurance agencies | 19 | #2,109 of 2,272 | 240 | 20.5 | $696K | 55 | 139 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 0.3 | $52.3M | 213 | 12 |
Household spending in Ingham County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $108.4M | $926 | 97 |
| Gasoline and other fuels | $276M | $2,357 | 91 |
| Food away from home | $427.1M | $3,647 | 90 |
| Groceries | $678.8M | $5,797 | 92 |
| Personal care products and services | $109.2M | $933 | 93 |
| Child care and other personal services | $44.3M | $379 | 65 |
| Memberships, classes and admissions | $95.4M | $815 | 83 |
| Medical and dental services | $157M | $1,341 | 104 |
| Pets | $92.3M | $788 | 87 |
| Clothing, shoes and related services | $219.2M | $1,872 | 91 |
| Vehicle insurance | $167M | $1,426 | 73 |
| Home repairs, maintenance and insurance | $300.4M | $2,565 | 85 |
| Lawn care, cleaning and other household services | $136.7M | $1,168 | 83 |
| Rent and homeowner costs | $1.6B | $13,406 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ingham County
- Population, 2025 estimate
- 289,709+1.7% since 2020
- Households
- 117,096
- Median age
- 36.2
- Homes lived in by their owners
- 59%
- Vehicles per household
- 1.6
- Land area
- 556 sq. mi.
- People per square mile
- 511
- Median household income
- $65,526+23.9% vs. 2015–2019, before inflation
- Average household income
- $89,082
- Median home value
- $198,800
- Jobs located here
- 166,989
- Daytime population
- 339,161Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ingham County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ingham County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Livingston County, MI195,833 people
- Ionia County, MI66,574 people
- Calhoun County, MI133,778 people
- Barry County, MI63,409 people
Questions
How fast is Ingham County, MI growing?
Population estimates put Ingham County at 289,709 people in 2025, up 1.7% since 2020, slower than the U.S. (+3.1%). It has 117,096 households. Against the 2015–2019 survey, median household income rose 23.9%, before inflation.
How much do households in Ingham County, MI spend?
Households in Ingham County spend about $1.6B a year on rent and homeowner costs, $678.8M on groceries and $427.1M on food away from home. Relative to the U.S., household spending in Ingham County runs highest on medical and dental services (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (65).
Which business types have the highest market scores in Ingham County, MI?
Of the business types scored in Ingham County, HVAC and plumbing companies (69), home repair companies (67) and electricians (66) have the highest Groundwork market scores. For HVAC and plumbing companies, that ranks #229 of 1,707 scored counties.
How does Ingham County, MI compare with the U.S.?
Median household income in Ingham County is $65,526, 19% below the U.S. median of $80,734. The population rose 1.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $198,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.4 times the U.S. rate) and lowest for mortgage brokers and lenders (33% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 55 of the 56 business types have a score in Ingham County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ingham County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ingham County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ingham County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.