Metro area profile · Michigan
Saginaw, MI metro area market data
How the Saginaw metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 187,688
- −1.1% since 2020
- Households
- 77,958
- Median household income
- $60,622
- +26.3% vs. 2015–2019, before inflation
- Median home value
- $152,800
- Jobs located here
- 77,780
- Highest market score
- 66
- Optometrists and eye care, #72 of 386 scored metro areas
A site report maps the competitors on map listings around any address in the Saginaw metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Saginaw metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Saginaw metro area has an estimated 187,688 people and 77,958 households. Population estimates show the Saginaw metro area declined 1.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in the Saginaw metro area is $60,622, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
Relative to the U.S., household spending in the Saginaw metro area runs highest on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and lowest on child care and other personal services (60).
Of the business types scored in the Saginaw metro area, optometrists and eye clinics (66); yoga, Pilates and fitness studios (63); and gyms and studios (61) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #72 of 386 scored metro areas.
The Saginaw metro area is made up of one county, Saginaw County. Against the U.S., map listings per household run highest for funeral homes (67% above the U.S. rate) and lowest for property management companies (53% below the U.S. rate).
All 56 business types in the Saginaw metro area
Highest Groundwork market score first. Each score compares the Saginaw metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 66 | #72 of 386 | 25 | 3.2 | $4M | 129 | 9 |
| Yoga, Pilates and fitness studios | 63 | #60 of 347 | 8 | 1.0 | $7.4M | 181 | 14 |
| Gyms, studios and classes | 61 | #89 of 387 | 79 | 10.1 | $744K | 112 | 20 |
| Gyms | 60 | #100 of 387 | 40 | 5.1 | $1.5M | 113 | 14 |
| Coffee shops and cafes | 60 | #110 of 387 | 53 | 6.8 | $5.1M | 139 | 28 |
| HVAC and plumbing | 58 | #125 of 387 | 28 | 3.6 | $6.9M | 145 | 50 |
| Property management | 56 | #122 of 374 | 11 | 1.4 | Index only | 166 | 19 |
| Sit-down restaurants | 56 | #136 of 387 | 324 | 41.6 | $840K | 127 | 123 |
| Real estate | 54 | #142 of 387 | 173 | 22.2 | Index only | 136 | 52 |
| Nail salons | 54 | #151 of 387 | 25 | 3.2 | $2.8M | 168 | Under 3 |
| Chiropractors | 54 | #165 of 386 | 37 | 4.7 | $2.7M | 114 | 17 |
| Physical therapy | 54 | #168 of 386 | 46 | 5.9 | $2.2M | 91 | 13 |
| Dry cleaners | 53 | #130 of 272 | 7 | 0.9 | $20.1M | 128 | 4 |
| Dentists and orthodontists | 53 | #165 of 387 | 86 | 11.0 | $1.2M | 119 | 63 |
| Martial arts and dance studios | 52 | #169 of 387 | 31 | 4.0 | $1.9M | 94 | 6 |
| Restaurants and cafes | 52 | #176 of 387 | 660 | 84.7 | $413K | 111 | 314 |
| Real estate agents and brokers | 51 | #172 of 387 | 143 | 18.3 | Index only | 130 | 22 |
| Doctors, dentists and clinics | 51 | #183 of 387 | 602 | 77.2 | $168K | 110 | 251 |
| Laundromats | 49 | #182 of 364 | 8 | 1.0 | $17.6M | 141 | 5 |
| Bakeries and dessert shops | 46 | #234 of 387 | 62 | 8.0 | $4.4M | 106 | 32 |
| Home repair trades | 45 | #225 of 387 | 82 | 10.5 | $2.4M | 97 | 105 |
| Salons, barbers and spas | 43 | #270 of 387 | 333 | 42.7 | $210K | 99 | 58 |
| Auto repair shops | 41 | #268 of 387 | 170 | 21.8 | $458K | 103 | 86 |
| Urgent care and walk-in clinics | 40 | #139 of 197 | 6 | 0.8 | $16.8M | 69 | 5 |
| Tire shops | 38 | #274 of 386 | 31 | 4.0 | $2.5M | 100 | 16 |
| Pet stores | 38 | #278 of 382 | 17 | 2.2 | $3.5M | 76 | 3 |
| Pizza | 38 | #287 of 387 | 51 | 6.5 | $5.3M | 105 | 161 |
| Auto repair and car care | 37 | #291 of 387 | 294 | 37.7 | $265K | 99 | 133 |
| Spas and skin care | 37 | #312 of 387 | 75 | 9.6 | $934K | 107 | 18 |
| Hair salons | 37 | #319 of 387 | 183 | 23.5 | $383K | 89 | 33 |
| Pet grooming and boarding | 36 | #300 of 386 | 31 | 4.0 | $1.9M | 75 | 11 |
| Primary care and pediatrics | 35 | #298 of 387 | 61 | 7.8 | $1.7M | 93 | 144 |
| Mortgage brokers and lenders | 35 | #312 of 373 | 19 | 2.4 | Index only | 137 | Under 3 |
| House cleaning | 34 | #308 of 375 | 19 | 2.4 | $4.6M | 73 | 22 |
| Barbershops | 34 | #313 of 387 | 45 | 5.8 | $1.6M | 83 | 4 |
| Gas stations | 33 | #308 of 387 | 105 | 13.5 | $1.9M | 80 | 61 |
| Pet businesses | 33 | #322 of 387 | 94 | 12.1 | $626K | 71 | 32 |
| Oil change and quick lube | 32 | #231 of 290 | 7 | 0.9 | $11.1M | 81 | 11 |
| Convenience stores | 32 | #308 of 387 | 62 | 8.0 | $7.1M | 90 | 22 |
| Grocery stores | 32 | #310 of 387 | 49 | 6.3 | $9M | 97 | 29 |
| Grocery and convenience stores | 32 | #311 of 387 | 139 | 17.8 | $3.2M | 94 | 51 |
| Roofing and gutters | 32 | #321 of 381 | 32 | 4.1 | $6.1M | 72 | 11 |
| Car washes and detailing | 31 | #334 of 387 | 37 | 4.7 | $2.1M | 83 | 17 |
| Insurance agencies | 30 | #310 of 387 | 112 | 14.4 | $1.1M | 86 | 67 |
| Collision repair and body shops | 29 | #328 of 381 | 29 | 3.7 | $2.7M | 87 | 23 |
| Funeral homes | 28 | #325 of 377 | 27 | 3.5 | $451K | 67 | 15 |
| Veterinarians | 28 | #336 of 384 | 32 | 4.1 | $1.8M | 68 | 18 |
| Lawn, cleaning and pest control | 28 | #349 of 387 | 79 | 10.1 | $1.1M | 66 | 87 |
| Electricians | 27 | #351 of 383 | 22 | 2.8 | $8.8M | 73 | 44 |
| Fast food and sandwich shops | 25 | #339 of 387 | 119 | 15.3 | $2.3M | 75 | 161 |
| Landscaping and lawn care | 21 | #367 of 385 | 56 | 7.2 | $1.6M | 54 | 61 |
| Child care and preschools | 18 | #374 of 387 | 43 | 5.5 | $636K | 64 | 47 |
| Clothing, shoes and laundry | 14 | #376 of 387 | 227 | 29.1 | $621K | 71 | 121 |
| Clothing and shoe stores | 13 | #376 of 387 | 187 | 24.0 | $753K | 59 | 112 |
| Pest control | Not scored | Not scored | 4 | 0.5 | $22M | 216 | 4 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Saginaw metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $77.8M | $998 | 104 |
| Gasoline and other fuels | $199.5M | $2,559 | 99 |
| Food away from home | $272.3M | $3,493 | 86 |
| Groceries | $441.5M | $5,663 | 90 |
| Personal care products and services | $70M | $898 | 89 |
| Child care and other personal services | $27.4M | $351 | 60 |
| Memberships, classes and admissions | $58.8M | $754 | 77 |
| Medical and dental services | $101M | $1,295 | 101 |
| Pets | $58.8M | $754 | 83 |
| Clothing, shoes and related services | $140.9M | $1,807 | 88 |
| Vehicle insurance | $120.9M | $1,550 | 79 |
| Home repairs, maintenance and insurance | $193.6M | $2,483 | 82 |
| Lawn care, cleaning and other household services | $88.1M | $1,131 | 80 |
| Rent and homeowner costs | $1B | $13,031 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Saginaw metro area
- Population, 2025 estimate
- 187,688−1.1% since 2020
- Households
- 77,958
- Median age
- 41.8
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.8
- Land area
- 801 sq. mi.
- People per square mile
- 236
- Median household income
- $60,622+26.3% vs. 2015–2019, before inflation
- Average household income
- $82,545
- Median home value
- $152,800
- Jobs located here
- 77,780
- Daytime population
- 194,916Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Saginaw metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Saginaw metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Saginaw metro area 1
- Saginaw County, MI188,665 people
Other markets based in Michigan 12
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- Battle Creek, MI metro area133,778 people
Questions
How fast is the Saginaw, MI metro area growing?
Population estimates put the Saginaw metro area at 187,688 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 77,958 households. Median household income rose 26.3% from the 2015–2019 survey, before inflation.
How much do households in the Saginaw, MI metro area spend?
Households in the Saginaw metro area spend about $1B a year on rent and homeowner costs, $441.5M on groceries and $272.3M on food away from home. Set against the U.S., households in the Saginaw metro area spend the most on vehicle maintenance and repairs (an index of 104, where 100 is the U.S. average) and the least on child care and other personal services (60).
Which business types have the highest market scores in the Saginaw, MI metro area?
The highest Groundwork market scores in the Saginaw metro area are for optometrists and eye clinics (66); yoga, Pilates and fitness studios (63); and gyms and studios (61). The Saginaw metro area ranks #72 of 386 scored metro areas for optometrists and eye clinics.
How does the Saginaw, MI metro area compare with the U.S.?
The median household income in the Saginaw metro area is $60,622 a year, 25% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $152,800, against $332,700 for the U.S. For its number of households, the Saginaw metro area has the most map listings, relative to the U.S., for funeral homes (67% above the U.S. rate) and the fewest for property management companies (53% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 54 of the 56 business types have a score in the Saginaw metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Saginaw metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Saginaw metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Saginaw metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.