County profile · Michigan
Charlevoix County, MI market data
Population, household spending and competition for 56 business types in Charlevoix County, each scored against other counties.
- Population, 2025
- 26,036
- 0.0% since 2020
- Households
- 12,267
- Median household income
- $76,531
- +37.3% vs. 2015–2019, before inflation
- Median home value
- $276,800
- Jobs located here
- 10,239
- Highest market score
- 67
- Salons, barbers and spas, #382 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Charlevoix County by name and distance, and the households and spending within reach. Or open the report at the center of Charlevoix County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 26,036 people live in Charlevoix County, in 12,267 households. Between 2020 and 2025, the population of Charlevoix County held about level, against +3.1% for the U.S. The median household income in Charlevoix County is $76,531 a year, 5% below the U.S. median of $80,734. That rose 37.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Charlevoix County spend the most on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and the least on child care and other personal services (73).
The highest Groundwork market scores in Charlevoix County are for salons, barbers and spas (67); hair salons (64); and auto repair shops (58). Charlevoix County ranks #382 of 2,385 scored counties for salons, barbers and spas.
For its number of households, Charlevoix County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (3.2 times the U.S. rate) and the fewest for salons, barbers and spas (36% below the U.S. rate).
All 56 business types in Charlevoix County
Highest Groundwork market score first. Each score compares Charlevoix County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 67 | #382 of 2,385 | 37 | 30.2 | $335K | 157 | 7 |
| Hair salons | 64 | #486 of 2,339 | 21 | 17.1 | $589K | 137 | 6 |
| Auto repair shops | 58 | #796 of 2,378 | 24 | 19.6 | $570K | 128 | 15 |
| Gyms, studios and classes | 57 | #712 of 2,088 | 14 | 11.4 | $815K | 123 | 7 |
| Spas and skin care | 55 | #700 of 1,769 | 11 | 9.0 | $1.1M | 128 | Under 3 |
| Fast food and sandwich shops | 55 | #935 of 2,222 | 13 | 10.6 | $3.7M | 122 | 27 |
| Doctors, dentists and clinics | 53 | #1,044 of 2,394 | 79 | 64.4 | $224K | 147 | 37 |
| HVAC and plumbing | 52 | #769 of 1,707 | 5 | 4.1 | $6.8M | 144 | 17 |
| Convenience stores | 52 | #1,061 of 2,261 | 13 | 10.6 | $5.8M | 73 | Under 3 |
| Optometrists and eye care | 50 | #671 of 1,302 | 5 | 4.1 | $3.5M | 113 | 4 |
| Auto repair and car care | 50 | #1,229 of 2,401 | 50 | 40.8 | $274K | 102 | 20 |
| Gyms | 49 | #955 of 1,792 | 10 | 8.2 | $1.1M | 88 | 4 |
| Bakeries and dessert shops | 48 | #1,016 of 1,889 | 16 | 13.0 | $3M | 73 | 4 |
| Coffee shops and cafes | 48 | #1,119 of 2,063 | 19 | 15.5 | $2.6M | 69 | 4 |
| Dentists and orthodontists | 45 | #1,131 of 1,886 | 16 | 13.0 | $1.1M | 112 | 12 |
| Chiropractors | 43 | #926 of 1,490 | 8 | 6.5 | $2.2M | 92 | 7 |
| Home repair trades | 43 | #1,363 of 2,057 | 16 | 13.0 | $2.1M | 88 | 23 |
| Child care and preschools | 42 | #1,027 of 1,611 | 5 | 4.1 | $1M | 103 | 13 |
| Insurance agencies | 42 | #1,390 of 2,272 | 14 | 11.4 | $1.5M | 118 | 11 |
| Physical therapy | 39 | #1,020 of 1,422 | 11 | 9.0 | $1.6M | 67 | 5 |
| Pet businesses | 36 | #1,705 of 2,200 | 26 | 21.2 | $407K | 46 | 6 |
| Collision repair and body shops | 35 | #1,001 of 1,327 | 6 | 4.9 | $2.3M | 74 | 5 |
| Pizza | 35 | #1,635 of 2,090 | 16 | 13.0 | $3M | 60 | 27 |
| Car washes and detailing | 34 | #1,131 of 1,451 | 9 | 7.3 | $1.5M | 60 | Under 3 |
| Sit-down restaurants | 34 | #1,880 of 2,405 | 78 | 63.6 | $622K | 94 | 37 |
| Clothing, shoes and laundry | 32 | #1,797 of 2,210 | 33 | 26.9 | $747K | 85 | 20 |
| Grocery and convenience stores | 32 | #1,901 of 2,402 | 41 | 33.4 | $1.8M | 54 | 12 |
| Gas stations | 31 | #1,923 of 2,358 | 23 | 18.7 | $1.5M | 63 | 19 |
| Clothing and shoe stores | 29 | #1,749 of 2,087 | 27 | 22.0 | $913K | 72 | 20 |
| Restaurants and cafes | 29 | #2,077 of 2,405 | 172 | 140.2 | $282K | 76 | 68 |
| Veterinarians | 28 | #1,250 of 1,485 | 7 | 5.7 | $1.5M | 56 | 6 |
| Roofing and gutters | 27 | #1,036 of 1,177 | 7 | 5.7 | $4.9M | 58 | Under 3 |
| Pet grooming and boarding | 24 | #1,312 of 1,461 | 14 | 11.4 | $756K | 30 | Under 3 |
| Real estate | 24 | #2,188 of 2,229 | 57 | 46.5 | Index only | 71 | 29 |
| Grocery stores | 23 | #1,828 of 2,070 | 19 | 15.5 | $3.9M | 42 | 12 |
| Real estate agents and brokers | 20 | #2,161 of 2,176 | 54 | 44.0 | Index only | 59 | 22 |
| Lawn, cleaning and pest control | 18 | #1,750 of 1,771 | 15 | 12.2 | $1M | 61 | 37 |
| Landscaping and lawn care | 17 | #1,463 of 1,493 | 11 | 9.0 | $1.4M | 48 | 24 |
| Electricians | Not scored | Not scored | 4 | 3.3 | $8.6M | 71 | 6 |
| Funeral homes | Not scored | Not scored | 4 | 3.3 | $509K | 75 | 3 |
| Nail salons | Not scored | Not scored | 4 | 3.3 | $3.1M | 185 | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 4 | 3.3 | $4.4M | 248 | 9 |
| Tire shops | Not scored | Not scored | 4 | 3.3 | $3.4M | 137 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 2.4 | $8.2M | 66 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 2.4 | $3.8M | 94 | 4 |
| House cleaning | Not scored | Not scored | 2 | 1.6 | $7.7M | Too few | 10 |
| Pest control | Not scored | Not scored | 2 | 1.6 | $7.7M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 1.6 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 0.8 | $12.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.8 | $24.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 0.8 | $11.4M | Too few | 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.8 | $13.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.8 | $10.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Charlevoix County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $13.7M | $1,115 | 116 |
| Gasoline and other fuels | $34.3M | $2,798 | 108 |
| Food away from home | $48.5M | $3,955 | 97 |
| Groceries | $74.9M | $6,105 | 97 |
| Personal care products and services | $12.4M | $1,009 | 100 |
| Child care and other personal services | $5.2M | $423 | 73 |
| Memberships, classes and admissions | $11.4M | $930 | 95 |
| Medical and dental services | $17.7M | $1,441 | 112 |
| Pets | $10.6M | $863 | 95 |
| Clothing, shoes and related services | $24.6M | $2,009 | 98 |
| Vehicle insurance | $20.8M | $1,696 | 87 |
| Home repairs, maintenance and insurance | $34.2M | $2,792 | 93 |
| Lawn care, cleaning and other household services | $15.4M | $1,257 | 89 |
| Rent and homeowner costs | $175.1M | $14,271 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Charlevoix County
- Population, 2025 estimate
- 26,0360.0% since 2020
- Households
- 12,267
- Median age
- 49.9
- Homes lived in by their owners
- 83%
- Vehicles per household
- 1.9
- Land area
- 416 sq. mi.
- People per square mile
- 63
- Median household income
- $76,531+37.3% vs. 2015–2019, before inflation
- Average household income
- $104,936
- Median home value
- $276,800
- Jobs located here
- 10,239
- Daytime population
- 25,942Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Charlevoix County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Charlevoix County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Charlevoix County, MI growing?
Population estimates put Charlevoix County at 26,036 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 12,267 households. Against the 2015–2019 survey, median household income rose 37.3%, before inflation.
How much do households in Charlevoix County, MI spend?
Households in Charlevoix County spend about $175.1M a year on rent and homeowner costs, $74.9M on groceries and $48.5M on food away from home. Relative to the U.S., household spending in Charlevoix County runs highest on vehicle maintenance and repairs (an index of 116, where 100 is the U.S. average) and lowest on child care and other personal services (73).
Which business types have the highest market scores in Charlevoix County, MI?
Of the business types scored in Charlevoix County, salons, barbers and spas (67); hair salons (64); and auto repair shops (58) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #382 of 2,385 scored counties.
How does Charlevoix County, MI compare with the U.S.?
Median household income in Charlevoix County is $76,531, 5% below the U.S. median of $80,734. The population held level from 2020 to 2025, against +3.1% for the U.S. The median home value is $276,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (3.2 times the U.S. rate) and lowest for salons, barbers and spas (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Charlevoix County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Charlevoix County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Charlevoix County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Charlevoix County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.