Market rankings · Michigan

Salons, barbers and spas in Michigan

Markets across Michigan ranked by the Groundwork market score for salons, barbers and spas, with competitor counts and household spending for each.

Listings: 15,880; 2,601 chain locations (16%)
Official establishments: 3,436; +9.9% since 2019
Household spending a year: $4B; On personal care products and services
Listings per 10k households: 39.0; 17% below the U.S.
Spending per listing: $253K; 19% above the U.S.
Rank among states: #10 of 51; Market score 61 · Upper middle

A site report maps the salons, barbers and spas on map listings around any address in Michigan by name and distance, and the spending within reach.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

As of September 2026, map listings count 15,880 salons, barbers and spas in Michigan. Chain locations make up 16% of them, against 15% across the U.S. That comes to 39.0 for every 10,000 households, 17% below the U.S. rate of 47.2.

Household spending on personal care products and services in Michigan comes to about $4B a year: $986 per household, 2% below the U.S. average. That is about $253K of household spending for each business on map listings, 19% above the U.S. figure of $213K.

In 2023, official counts showed 3,436 businesses with payroll in Michigan classed as personal care services, up 9.9% from 2019. That is one for every 1,186 households, against one for every 804 across the U.S. Across the U.S., the count rose 14.1% over the same years. Since fiscal 2022, 312 SBA-backed loans worth $65.9M have gone to businesses classed as personal care services in Michigan.

Among the 50 states and DC, Michigan ranks #10 for salons, barbers and spas, with a Groundwork market score of 61 (upper middle). Of the 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest (80). Of the 19 scored small-town markets in or partly in Michigan, the Holland area scores highest (84).

Every market in Michigan for salons, barbers and spas

Download the ranking (CSV)

Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.

Metro areas

Metro areas reaching Michigan, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Monroe, MI	80	140	22.2	$452K	+0.7%	#4 of 387
2Midland, MI	72	134	38.3	$267K	+0.3%	#17 of 387
3Grand Rapids-Wyoming-Kentwood, MI	71	1,710	38.8	$268K	+2.8%	#21 of 387
4Muskegon-Norton Shores, MI	69	222	32.8	$274K	+1.8%	#30 of 387
5Niles, MI	68	201	31.4	$299K	−1.3%	#35 of 387
6Traverse City, MI	68	266	40.7	$252K	+2.2%	#39 of 387
7Ann Arbor, MI	65	587	39.0	$284K	−0.4%	#45 of 387
8Jackson, MI	65	216	34.5	$271K	−0.4%	#47 of 387
9Lansing-East Lansing, MI	65	719	37.0	$262K	+1.4%	#49 of 387
10Kalamazoo-Portage, MI	61	423	39.5	$250K	+0.8%	#76 of 387
South Bend-Mishawaka, IN-MI	58	450	35.0	$270K	+0.1%	#104 of 387
11Battle Creek, MI	58	200	37.5	$242K	−0.6%	#110 of 387
12Bay City, MI	52	165	36.6	$244K	−1.6%	#170 of 387
13Detroit-Warren-Dearborn, MI	51	7,860	44.4	$229K	+0.1%	#181 of 387
14Flint, MI	48	705	42.1	$215K	−1.1%	#218 of 387
15Saginaw, MI	43	333	42.7	$210K	−1.1%	#270 of 387

Small-town markets

Small-town markets reaching Michigan, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Holland, MI	84	101	22.2	$463K	+2.1%	#3 of 538
2Houghton, MI	82	38	24.6	$363K	+1.8%	#5 of 538
3Coldwater, MI	74	45	26.6	$335K	+2.5%	#30 of 538
Marinette, WI-MI	70	83	28.2	$312K	+0.3%	#50 of 538
4Hillsdale, MI	69	43	24.1	$375K	0.0%	#55 of 538
5Owosso, MI	67	91	32.4	$285K	−0.4%	#74 of 538
6Adrian, MI	64	119	30.6	$308K	−1.6%	#94 of 538
7Marquette, MI	63	83	29.4	$308K	+2.3%	#105 of 538
8Ludington, MI	62	35	27.3	$337K	0.0%	#116 of 538
9Escanaba, MI	62	50	31.3	$279K	−0.8%	#119 of 538
10Alma, MI	59	45	30.5	$294K	−1.1%	#156 of 538
11Big Rapids, MI	59	50	29.9	$289K	+4.7%	#157 of 538
12Cadillac, MI	59	67	34.2	$259K	+2.0%	#159 of 538
13Sturgis, MI	59	86	36.4	$248K	+0.1%	#160 of 538
14Iron Mountain, MI-WI	56	42	29.8	$302K	+0.4%	#195 of 538
15Sault Ste. Marie, MI	51	37	26.3	$332K	−1.9%	#252 of 538
16Mount Pleasant, MI	50	80	32.1	$265K	+0.3%	#268 of 538
17Alpena, MI	46	46	35.3	$238K	−0.1%	#323 of 538
18Petoskey, MI	33	88	57.9	$178K	−1.0%	#461 of 538

Counties

Counties in Michigan, ranked for salons, barbers and spas by Groundwork market score
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
1Leelanau County, MI	84	16	16.6	$692K	+3.0%	#40 of 2,385
2Barry County, MI	84	46	18.8	$531K	+2.2%	#42 of 2,385
3Allegan County, MI	80	101	22.2	$463K	+2.1%	#67 of 2,385
4Cass County, MI	79	34	16.0	$605K	+0.2%	#75 of 2,385
5Monroe County, MI	78	140	22.2	$452K	+0.7%	#107 of 2,385
6Benzie County, MI	77	19	24.6	$395K	+3.1%	#122 of 2,385
7Antrim County, MI	76	32	28.8	$333K	+5.3%	#152 of 2,385
8Kalkaska County, MI	75	17	21.8	$411K	+4.3%	#167 of 2,385
9Houghton County, MI	74	36	25.2	$356K	+1.6%	#185 of 2,385
10Gladwin County, MI	73	26	23.0	$370K	+2.8%	#212 of 2,385
11Clinton County, MI	73	92	29.1	$370K	+1.6%	#213 of 2,385
12Ottawa County, MI	73	355	31.9	$341K	+3.9%	#216 of 2,385
13Oceana County, MI	72	21	20.2	$445K	+1.7%	#223 of 2,385
14Crawford County, MI	72	13	20.9	$402K	+5.7%	#229 of 2,385
15Ionia County, MI	71	60	25.7	$369K	−0.5%	#256 of 2,385
16Lapeer County, MI	71	103	29.6	$336K	+1.0%	#263 of 2,385
17Presque Isle County, MI	70	8	12.0	$725K	+1.0%	#277 of 2,385
18St. Clair County, MI	70	191	28.2	$340K	+0.1%	#289 of 2,385
19Branch County, MI	68	45	26.6	$335K	+2.5%	#339 of 2,385
20Arenac County, MI	67	9	13.7	$623K	+0.5%	#362 of 2,385
21Van Buren County, MI	67	82	26.8	$348K	+0.7%	#379 of 2,385
22Charlevoix County, MI	67	37	30.2	$335K	0.0%	#382 of 2,385
23Newaygo County, MI	67	54	27.5	$326K	+3.1%	#384 of 2,385
24Manistee County, MI	67	35	33.1	$274K	+2.3%	#395 of 2,385
25Missaukee County, MI	66	14	23.7	$376K	+1.4%	#410 of 2,385

Show all 83 counties

Counties in Michigan, ranked for salons, barbers and spas by Groundwork market score, continued
Market	Score	Listings	Per 10k households	Spending per listing	Population growth	U.S. rank
26Tuscola County, MI	66	51	23.7	$370K	−1.2%	#411 of 2,385
27Sanilac County, MI	66	45	25.7	$343K	−1.0%	#413 of 2,385
28Mackinac County, MI	66	15	28.9	$308K	+3.8%	#428 of 2,385
29Montcalm County, MI	66	81	33.0	$271K	+4.1%	#437 of 2,385
30Hillsdale County, MI	65	43	24.1	$375K	0.0%	#451 of 2,385
31Livingston County, MI	65	253	33.1	$356K	+1.7%	#453 of 2,385
32Osceola County, MI	65	23	24.6	$351K	+2.7%	#455 of 2,385
33Iron County, MI	61	12	21.6	$384K	+1.1%	#593 of 2,385
34Shiawassee County, MI	61	91	32.4	$285K	−0.4%	#616 of 2,385
35Eaton County, MI	60	164	36.1	$276K	+0.4%	#651 of 2,385
36Clare County, MI	60	38	30.3	$263K	+2.3%	#659 of 2,385
37Marquette County, MI	59	83	29.4	$308K	+2.3%	#686 of 2,385
38Lenawee County, MI	59	119	30.6	$308K	−1.6%	#687 of 2,385
39Berrien County, MI	59	201	31.4	$299K	−1.3%	#691 of 2,385
40Midland County, MI	59	134	38.3	$267K	+0.3%	#707 of 2,385
41Menominee County, MI	58	18	17.4	$491K	−2.2%	#727 of 2,385
42Mason County, MI	58	35	27.3	$337K	0.0%	#734 of 2,385
43Muskegon County, MI	58	222	32.8	$274K	+1.8%	#750 of 2,385
44Delta County, MI	57	50	31.3	$279K	−0.8%	#792 of 2,385
45Gogebic County, MI	56	20	28.6	$290K	−0.4%	#830 of 2,385
46Mecosta County, MI	56	50	29.9	$289K	+4.7%	#831 of 2,385
47Huron County, MI	56	45	31.8	$272K	−2.7%	#843 of 2,385
48Otsego County, MI	56	43	38.3	$247K	+3.8%	#852 of 2,385
49St. Joseph County, MI	55	86	36.4	$248K	+0.1%	#905 of 2,385
50Washtenaw County, MI	54	587	39.0	$284K	−0.4%	#933 of 2,385
51Jackson County, MI	54	216	34.5	$271K	−0.4%	#936 of 2,385
52Kalamazoo County, MI	52	423	39.5	$250K	+0.8%	#1,053 of 2,385
53Gratiot County, MI	51	45	30.5	$294K	−1.1%	#1,088 of 2,385
54Chippewa County, MI	50	37	26.3	$332K	−1.9%	#1,149 of 2,385
55Calhoun County, MI	50	200	37.5	$242K	−0.6%	#1,178 of 2,385
56Isabella County, MI	48	80	32.1	$265K	+0.3%	#1,263 of 2,385
57Roscommon County, MI	48	40	34.5	$246K	+1.9%	#1,273 of 2,385
58Kent County, MI	48	1,168	45.5	$230K	+2.5%	#1,283 of 2,385
59Cheboygan County, MI	47	35	31.4	$287K	+0.9%	#1,314 of 2,385
60Ingham County, MI	46	463	39.5	$236K	+1.7%	#1,409 of 2,385
61Macomb County, MI	45	1,569	43.7	$230K	+0.7%	#1,462 of 2,385
62Wexford County, MI	45	53	38.7	$229K	+2.3%	#1,465 of 2,385
63Iosco County, MI	44	34	29.0	$278K	+0.3%	#1,506 of 2,385
64Ogemaw County, MI	44	29	30.9	$268K	+1.6%	#1,508 of 2,385
65Bay County, MI	44	165	36.6	$244K	−1.6%	#1,515 of 2,385
66Alpena County, MI	44	46	35.3	$238K	−0.1%	#1,518 of 2,385
67Dickinson County, MI	43	41	34.4	$261K	−0.3%	#1,562 of 2,385
68Wayne County, MI	41	2,681	38.3	$238K	−1.1%	#1,665 of 2,385
69Genesee County, MI	41	705	42.1	$215K	−1.1%	#1,678 of 2,385
70Grand Traverse County, MI	41	214	53.1	$194K	+1.4%	#1,690 of 2,385
71Oakland County, MI	40	3,063	57.7	$200K	+1.2%	#1,738 of 2,385
72Saginaw County, MI	38	333	42.7	$210K	−1.1%	#1,814 of 2,385
73Emmet County, MI	34	88	57.9	$178K	−1.0%	#2,003 of 2,385
Lake County, MI	Not scored	4	7.7	$1M	+9.1%
Alcona County, MI	Not scored	4	7.5	$1.1M	+3.7%
Montmorency County, MI	Not scored	7	14.2	$558K	+7.3%
Alger County, MI	Not scored	6	17.0	$506K	−2.3%
Oscoda County, MI	Not scored	7	18.5	$425K	+6.0%
Baraga County, MI	Not scored	11	32.0	$261K	+0.3%
Schoolcraft County, MI	Not scored	6	15.4	$557K	+1.7%
Luce County, MI	Not scored	5	20.4	$399K	−1.1%
Ontonagon County, MI	Not scored	5	15.9	$509K	+0.4%
Keweenaw County, MI	Not scored	2	17.6	$497K	+6.2%

Markets with fewer than 5 salons, barbers and spas on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.

Questions

How many salons, barbers and spas are in Michigan?

Michigan has 15,880 salons, barbers and spas on map listings as of September 2026. 2,601 of them (16%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 3,436 businesses with payroll classed as personal care services in 2023, up 9.9% from 2019. Official counts also show 55,491 one-person businesses without payroll.

How much do households in Michigan spend on personal care products and services?

About $4B a year, or $986 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 15,880 salons, barbers and spas on map listings, it comes to $253K per business. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.

How does Michigan compare with the U.S. for salons, barbers and spas?

Michigan has 39.0 salons, barbers and spas per 10,000 households, 17% below the U.S. rate of 47.2. Spending per business is $253K, 19% above the U.S. figure of $213K. At the national ratio of salons, barbers and spas to household spending, Michigan would have about 18,903, against 15,880 on map listings. There is one business with payroll in the industry for every 1,186 households, against one for every 804 across the U.S. The official count rose 9.9% from 2019 to 2023, against +14.1% for the U.S.

Which market in Michigan has the highest market score for salons, barbers and spas?

Among 16 scored metro areas in or partly in Michigan, the Monroe metro area scores highest, at 80 (high). Among 19 scored small-town markets in or partly in Michigan, the Holland area scores highest, at 84 (high). Among 73 scored counties in Michigan, Leelanau County scores highest, at 84 (high). Scores compare each market with others of its kind across the U.S.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 61 for salons, barbers and spas (upper middle), #10 of the 50 states and DC.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Michigan. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

Hair salons8,658 listings
Barbershops1,647 listings
Nail salons1,754 listings
Spas and skin care3,488 listings

Screening a site or an acquisition in Michigan?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

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