County profile · Michigan
Delta County, MI market data
Population, household spending and competition for 56 business types in Delta County, each scored against other counties.
- Population, 2025
- 36,582
- −0.8% since 2020
- Households
- 15,971
- Median household income
- $57,809
- +21.9% vs. 2015–2019, before inflation
- Median home value
- $157,100
- Jobs located here
- 12,720
- Highest market score
- 74
- Primary care and pediatrics, #163 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Delta County by name and distance, and the households and spending within reach. Or open the report at the center of Delta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 36,582 people live in Delta County, in 15,971 households. Population estimates show Delta County declined 0.8% from 2020 to 2025, against +3.1% for the U.S. The median household income in Delta County is $57,809 a year, 28% below the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Delta County spend the most on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and the least on child care and other personal services (56).
The highest Groundwork market scores in Delta County are for primary care and pediatric clinics (74); physical therapy clinics (59); and salons, barbers and spas (57). Delta County ranks #163 of 1,656 scored counties for primary care and pediatric clinics.
Delta County is part of the Escanaba area. For its number of households, Delta County has the most map listings, relative to the U.S., for funeral homes (3 times the U.S. rate) and the fewest for real estate businesses (46% below the U.S. rate).
All 56 business types in Delta County
Highest Groundwork market score first. Each score compares Delta County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 74 | #163 of 1,656 | 5 | 3.1 | $4M | 224 | 7 |
| Physical therapy | 59 | #483 of 1,422 | 8 | 5.0 | $2.5M | 104 | 3 |
| Salons, barbers and spas | 57 | #792 of 2,385 | 50 | 31.3 | $279K | 131 | 6 |
| HVAC and plumbing | 54 | #693 of 1,707 | 6 | 3.8 | $6.4M | 135 | 12 |
| Sit-down restaurants | 54 | #979 of 2,405 | 61 | 38.2 | $885K | 133 | 24 |
| Home repair trades | 53 | #869 of 2,057 | 11 | 6.9 | $3.5M | 145 | 24 |
| Pizza | 52 | #931 of 2,090 | 10 | 6.3 | $5.4M | 106 | 27 |
| Spas and skin care | 50 | #866 of 1,769 | 10 | 6.3 | $1.4M | 159 | Under 3 |
| Hair salons | 50 | #1,185 of 2,339 | 32 | 20.0 | $436K | 101 | 5 |
| Real estate agents and brokers | 47 | #1,215 of 2,176 | 27 | 16.9 | Index only | 139 | 4 |
| Fast food and sandwich shops | 47 | #1,255 of 2,222 | 18 | 11.3 | $3M | 98 | 27 |
| Landscaping and lawn care | 45 | #851 of 1,493 | 6 | 3.8 | $2.9M | 100 | 13 |
| Gyms | 45 | #1,082 of 1,792 | 8 | 5.0 | $1.4M | 108 | 6 |
| Clothing and shoe stores | 45 | #1,210 of 2,087 | 19 | 11.9 | $1.5M | 116 | 9 |
| Coffee shops and cafes | 44 | #1,236 of 2,063 | 14 | 8.8 | $3.9M | 104 | 7 |
| Real estate | 43 | #1,453 of 2,229 | 33 | 20.7 | Index only | 143 | 10 |
| Restaurants and cafes | 43 | #1,491 of 2,405 | 145 | 90.8 | $372K | 100 | 58 |
| Lawn, cleaning and pest control | 42 | #1,161 of 1,771 | 10 | 6.3 | $1.8M | 105 | 21 |
| Gas stations | 41 | #1,538 of 2,358 | 19 | 11.9 | $2.1M | 88 | 19 |
| Doctors, dentists and clinics | 41 | #1,623 of 2,394 | 112 | 70.1 | $178K | 117 | 43 |
| Car washes and detailing | 40 | #983 of 1,451 | 7 | 4.4 | $2.2M | 88 | Under 3 |
| Gyms, studios and classes | 40 | #1,478 of 2,088 | 17 | 10.6 | $664K | 100 | 9 |
| Clothing, shoes and laundry | 40 | #1,502 of 2,210 | 28 | 17.5 | $1M | 114 | 12 |
| Martial arts and dance studios | 39 | #967 of 1,334 | 7 | 4.4 | $1.6M | 80 | 3 |
| Insurance agencies | 39 | #1,480 of 2,272 | 14 | 8.8 | $1.7M | 138 | 16 |
| Dentists and orthodontists | 37 | #1,394 of 1,886 | 17 | 10.6 | $1.2M | 119 | 17 |
| Auto repair and car care | 35 | #1,827 of 2,401 | 59 | 36.9 | $263K | 98 | 34 |
| Auto repair shops | 35 | #1,828 of 2,378 | 33 | 20.7 | $470K | 106 | 31 |
| Funeral homes | 33 | #1,161 of 1,472 | 10 | 6.3 | $289K | 43 | 8 |
| Bakeries and dessert shops | 33 | #1,539 of 1,889 | 18 | 11.3 | $3M | 72 | 7 |
| Convenience stores | 33 | #1,711 of 2,261 | 19 | 11.9 | $4.7M | 60 | 6 |
| Optometrists and eye care | 29 | #1,096 of 1,302 | 8 | 5.0 | $2.5M | 80 | 5 |
| Grocery and convenience stores | 28 | #2,004 of 2,402 | 39 | 24.4 | $2.3M | 67 | 16 |
| Collision repair and body shops | 27 | #1,150 of 1,327 | 6 | 3.8 | $2.6M | 84 | 11 |
| Pet businesses | 27 | #1,957 of 2,200 | 21 | 13.1 | $553K | 63 | 10 |
| Child care and preschools | 26 | #1,414 of 1,611 | 11 | 6.9 | $471K | 47 | 8 |
| Grocery stores | 25 | #1,773 of 2,070 | 15 | 9.4 | $5.9M | 64 | 10 |
| Chiropractors | 18 | #1,455 of 1,490 | 18 | 11.3 | $1.1M | 46 | 11 |
| Pet grooming and boarding | 10 | #1,445 of 1,461 | 15 | 9.4 | $774K | 30 | 6 |
| Laundromats | Not scored | Not scored | 4 | 2.5 | $7M | 56 | 3 |
| Nail salons | Not scored | Not scored | 4 | 2.5 | $3.5M | 209 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 2.5 | $3.9M | 155 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.5 | $2.9M | 107 | 4 |
| Barbershops | Not scored | Not scored | 3 | 1.9 | $4.7M | 247 | Under 3 |
| House cleaning | Not scored | Not scored | 3 | 1.9 | $5.9M | 92 | 8 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.9 | Index only | 174 | Under 3 |
| Property management | Not scored | Not scored | 3 | 1.9 | Index only | 122 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.9 | $12.9M | 152 | 4 |
| Dry cleaners | Not scored | Not scored | 2 | 1.3 | $14M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.3 | $19.3M | Too few | 8 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.3 | $7.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.3 | $10M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.3 | $5.6M | Too few | 6 |
| Pest control | Not scored | Not scored | 1 | 0.6 | $17.6M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Delta County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.5M | $971 | 101 |
| Gasoline and other fuels | $40M | $2,505 | 97 |
| Food away from home | $54M | $3,380 | 83 |
| Groceries | $89.2M | $5,582 | 88 |
| Personal care products and services | $14M | $874 | 87 |
| Child care and other personal services | $5.2M | $324 | 56 |
| Memberships, classes and admissions | $11.3M | $706 | 72 |
| Medical and dental services | $20M | $1,250 | 97 |
| Pets | $11.6M | $727 | 80 |
| Clothing, shoes and related services | $28M | $1,755 | 85 |
| Vehicle insurance | $24.3M | $1,523 | 78 |
| Home repairs, maintenance and insurance | $38.7M | $2,420 | 80 |
| Lawn care, cleaning and other household services | $17.6M | $1,103 | 78 |
| Rent and homeowner costs | $203.9M | $12,768 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Delta County
- Population, 2025 estimate
- 36,582−0.8% since 2020
- Households
- 15,971
- Median age
- 48.2
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.7
- Land area
- 1,171 sq. mi.
- People per square mile
- 31
- Median household income
- $57,809+21.9% vs. 2015–2019, before inflation
- Average household income
- $81,442
- Median home value
- $157,100
- Jobs located here
- 12,720
- Daytime population
- 35,893Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Delta County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Delta County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Delta County, MI growing?
Population estimates put Delta County at 36,582 people in 2025, down 0.8% since 2020, against +3.1% for the U.S. It has 15,971 households. Against the 2015–2019 survey, median household income rose 21.9%, before inflation.
How much do households in Delta County, MI spend?
Households in Delta County spend about $203.9M a year on rent and homeowner costs, $89.2M on groceries and $54M on food away from home. Relative to the U.S., household spending in Delta County runs highest on vehicle maintenance and repairs (an index of 101, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Which business types have the highest market scores in Delta County, MI?
Of the business types scored in Delta County, primary care and pediatric clinics (74); physical therapy clinics (59); and salons, barbers and spas (57) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #163 of 1,656 scored counties.
How does Delta County, MI compare with the U.S.?
Median household income in Delta County is $57,809, 28% below the U.S. median of $80,734. The population fell 0.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $157,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (3 times the U.S. rate) and lowest for real estate businesses (46% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 39 of the 56 business types have a score in Delta County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Delta County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Delta County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Delta County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.