County profile · Michigan
St. Joseph County, MI market data
How St. Joseph County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 60,968
- +0.1% since 2020
- Households
- 23,620
- Median household income
- $66,425
- +27.5% vs. 2015–2019, before inflation
- Median home value
- $178,300
- Jobs located here
- 19,267
- Highest market score
- 78
- Physical therapy, #83 of 1,422 scored counties
A site report maps the competitors on map listings around any address in St. Joseph County by name and distance, and the households and spending within reach. Or open the report at the center of St. Joseph County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
St. Joseph County has an estimated 60,968 people and 23,620 households. Population estimates show St. Joseph County grew 0.1% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in St. Joseph County is $66,425, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.5%, before inflation.
Relative to the U.S., household spending in St. Joseph County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in St. Joseph County, physical therapy clinics (78), chiropractors (67) and tire shops (67) have the highest Groundwork market scores. For physical therapy clinics, that ranks #83 of 1,422 scored counties.
St. Joseph County is part of the Sturgis area. Against the U.S., map listings per household run highest for funeral homes (2.2 times the U.S. rate) and lowest for real estate businesses (56% below the U.S. rate).
All 56 business types in St. Joseph County
Highest Groundwork market score first. Each score compares St. Joseph County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Physical therapy | 78 | #83 of 1,422 | 5 | 2.1 | $6.1M | 255 | 3 |
| Chiropractors | 67 | #283 of 1,490 | 10 | 4.2 | $3.1M | 128 | 4 |
| Tire shops | 67 | #340 of 1,530 | 5 | 2.1 | $5M | 199 | 4 |
| Clothing and shoe stores | 67 | #459 of 2,087 | 18 | 7.6 | $2.3M | 184 | 5 |
| HVAC and plumbing | 65 | #325 of 1,707 | 8 | 3.4 | $7.3M | 154 | 12 |
| Spas and skin care | 65 | #346 of 1,769 | 9 | 3.8 | $2.4M | 271 | Under 3 |
| Clothing, shoes and laundry | 64 | #565 of 2,210 | 31 | 13.1 | $1.4M | 154 | 5 |
| Barbershops | 62 | #398 of 1,356 | 6 | 2.5 | $3.6M | 189 | Under 3 |
| Home repair trades | 62 | #480 of 2,057 | 18 | 7.6 | $3.3M | 134 | 24 |
| Bakeries and dessert shops | 61 | #489 of 1,889 | 11 | 4.7 | $7.5M | 181 | 12 |
| Pizza | 60 | #643 of 2,090 | 16 | 6.8 | $5.2M | 102 | 31 |
| Dentists and orthodontists | 59 | #623 of 1,886 | 23 | 9.7 | $1.3M | 135 | 13 |
| Nail salons | 58 | #441 of 1,328 | 8 | 3.4 | $2.7M | 160 | Under 3 |
| Restaurants and cafes | 58 | #823 of 2,405 | 172 | 72.8 | $480K | 129 | 88 |
| Primary care and pediatrics | 56 | #635 of 1,656 | 14 | 5.9 | $2.2M | 123 | 29 |
| Salons, barbers and spas | 55 | #905 of 2,385 | 86 | 36.4 | $248K | 117 | 10 |
| Fast food and sandwich shops | 55 | #952 of 2,222 | 29 | 12.3 | $2.8M | 93 | 31 |
| Doctors, dentists and clinics | 55 | #957 of 2,394 | 130 | 55.0 | $235K | 154 | 53 |
| Veterinarians | 54 | #636 of 1,485 | 7 | 3.0 | $2.5M | 93 | 5 |
| Real estate agents and brokers | 53 | #878 of 2,176 | 33 | 14.0 | Index only | 171 | 9 |
| Convenience stores | 53 | #1,022 of 2,261 | 22 | 9.3 | $6.1M | 78 | 5 |
| Collision repair and body shops | 52 | #605 of 1,327 | 6 | 2.5 | $4.2M | 135 | 10 |
| Optometrists and eye care | 52 | #634 of 1,302 | 10 | 4.2 | $3.1M | 98 | 4 |
| Real estate | 52 | #974 of 2,229 | 40 | 16.9 | Index only | 178 | 14 |
| Sit-down restaurants | 52 | #1,069 of 2,405 | 90 | 38.1 | $917K | 138 | 45 |
| Gyms, studios and classes | 51 | #1,028 of 2,088 | 31 | 13.1 | $551K | 83 | 3 |
| Electricians | 50 | #569 of 1,160 | 5 | 2.1 | $11.7M | 98 | 12 |
| Roofing and gutters | 50 | #589 of 1,177 | 5 | 2.1 | $11.7M | 138 | Under 3 |
| Pet businesses | 50 | #1,115 of 2,200 | 29 | 12.3 | $609K | 69 | 5 |
| Grocery and convenience stores | 49 | #1,239 of 2,402 | 45 | 19.1 | $3M | 89 | 16 |
| Gyms | 48 | #1,004 of 1,792 | 19 | 8.0 | $900K | 69 | 3 |
| Grocery stores | 48 | #1,077 of 2,070 | 14 | 5.9 | $9.6M | 104 | 11 |
| Coffee shops and cafes | 46 | #1,169 of 2,063 | 21 | 8.9 | $3.9M | 106 | 12 |
| Auto repair shops | 46 | #1,377 of 2,378 | 54 | 22.9 | $461K | 104 | 30 |
| Gas stations | 43 | #1,478 of 2,358 | 39 | 16.5 | $1.7M | 69 | 23 |
| Hair salons | 43 | #1,529 of 2,339 | 61 | 25.8 | $350K | 81 | 8 |
| Martial arts and dance studios | 36 | #1,015 of 1,334 | 10 | 4.2 | $1.7M | 85 | Under 3 |
| Auto repair and car care | 36 | #1,802 of 2,401 | 108 | 45.7 | $231K | 86 | 43 |
| Funeral homes | 32 | #1,177 of 1,472 | 11 | 4.7 | $315K | 46 | 7 |
| Lawn, cleaning and pest control | 32 | #1,522 of 1,771 | 26 | 11.0 | $1M | 61 | 20 |
| Landscaping and lawn care | 31 | #1,262 of 1,493 | 20 | 8.5 | $1.3M | 45 | 12 |
| Insurance agencies | 31 | #1,773 of 2,272 | 35 | 14.8 | $1.1M | 90 | 23 |
| Pet grooming and boarding | 30 | #1,185 of 1,461 | 11 | 4.7 | $1.6M | 63 | Under 3 |
| Car washes and detailing | 30 | #1,217 of 1,451 | 17 | 7.2 | $1.5M | 58 | 5 |
| Pet stores | 25 | #849 of 974 | 6 | 2.5 | $2.9M | 65 | Under 3 |
| Child care and preschools | 24 | #1,428 of 1,611 | 14 | 5.9 | $542K | 54 | 15 |
| Dry cleaners | Not scored | Not scored | 4 | 1.7 | $10.5M | 67 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.7 | $6.7M | 104 | 5 |
| Laundromats | Not scored | Not scored | 4 | 1.7 | $10.5M | 84 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.7 | Index only | 197 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.3 | $8.3M | 60 | 4 |
| Pest control | Not scored | Not scored | 2 | 0.8 | $13.3M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 0.8 | Index only | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.8 | $8.5M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $30.6M | Too few | Under 3 |
Household spending in St. Joseph County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $24.9M | $1,055 | 110 |
| Gasoline and other fuels | $64.6M | $2,733 | 105 |
| Food away from home | $82.6M | $3,495 | 86 |
| Groceries | $135M | $5,715 | 90 |
| Personal care products and services | $21.3M | $903 | 90 |
| Child care and other personal services | $7.6M | $321 | 55 |
| Memberships, classes and admissions | $17.1M | $724 | 74 |
| Medical and dental services | $30.6M | $1,295 | 101 |
| Pets | $17.7M | $747 | 82 |
| Clothing, shoes and related services | $42M | $1,778 | 87 |
| Vehicle insurance | $39.5M | $1,672 | 85 |
| Home repairs, maintenance and insurance | $58.6M | $2,479 | 82 |
| Lawn care, cleaning and other household services | $26.6M | $1,126 | 80 |
| Rent and homeowner costs | $308M | $13,042 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in St. Joseph County
- Population, 2025 estimate
- 60,968+0.1% since 2020
- Households
- 23,620
- Median age
- 40.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 501 sq. mi.
- People per square mile
- 122
- Median household income
- $66,425+27.5% vs. 2015–2019, before inflation
- Average household income
- $81,433
- Median home value
- $178,300
- Jobs located here
- 19,267
- Daytime population
- 52,362Residents who don’t work, plus everyone whose job is here
Looking at a specific site in St. Joseph County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of St. Joseph County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is St. Joseph County, MI growing?
Population estimates put St. Joseph County at 60,968 people in 2025, up 0.1% since 2020, slower than the U.S. (+3.1%). It has 23,620 households. Median household income rose 27.5% from the 2015–2019 survey, before inflation.
How much do households in St. Joseph County, MI spend?
Households in St. Joseph County spend about $308M a year on rent and homeowner costs, $135M on groceries and $82.6M on food away from home. Set against the U.S., households in St. Joseph County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in St. Joseph County, MI?
The highest Groundwork market scores in St. Joseph County are for physical therapy clinics (78), chiropractors (67) and tire shops (67). St. Joseph County ranks #83 of 1,422 scored counties for physical therapy clinics.
How does St. Joseph County, MI compare with the U.S.?
The median household income in St. Joseph County is $66,425 a year, 18% below the U.S. median of $80,734. The population rose 0.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $178,300, against $332,700 for the U.S. For its number of households, St. Joseph County has the most map listings, relative to the U.S., for funeral homes (2.2 times the U.S. rate) and the fewest for real estate businesses (56% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in St. Joseph County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in St. Joseph County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in St. Joseph County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of St. Joseph County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.