County profile · Michigan
Osceola County, MI market data
Population, household spending and competition for 56 business types in Osceola County, each scored against other counties.
- Population, 2025
- 23,516
- +2.7% since 2020
- Households
- 9,356
- Median household income
- $58,267
- +32.3% vs. 2015–2019, before inflation
- Median home value
- $155,400
- Jobs located here
- 7,150
- Highest market score
- 73
- Doctors, dentists and clinics, #258 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Osceola County by name and distance, and the households and spending within reach. Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 23,516 people live in Osceola County, in 9,356 households. Population estimates put the population change in Osceola County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%). The median household income in Osceola County is $58,267 a year, 28% below the U.S. median of $80,734. That rose 32.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Osceola County spend the most on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in Osceola County are for medical and dental practices (73), restaurants and cafes (71) and gyms and studios (70). Osceola County ranks #258 of 2,394 scored counties for medical and dental practices.
For its number of households, Osceola County has the most map listings, relative to the U.S., for convenience stores (2.4 times the U.S. rate) and the fewest for sit-down restaurants (60% below the U.S. rate).
All 56 business types in Osceola County
Highest Groundwork market score first. Each score compares Osceola County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 73 | #258 of 2,394 | 36 | 38.5 | $323K | 212 | 11 |
| Restaurants and cafes | 71 | #358 of 2,405 | 49 | 52.4 | $635K | 171 | 28 |
| Gyms, studios and classes | 70 | #242 of 2,088 | 5 | 5.3 | $1.3M | 189 | Under 3 |
| Fast food and sandwich shops | 70 | #350 of 2,222 | 7 | 7.5 | $4.4M | 146 | 12 |
| Clothing and shoe stores | 69 | #390 of 2,087 | 5 | 5.3 | $3.2M | 253 | Under 3 |
| Pizza | 68 | #366 of 2,090 | 5 | 5.3 | $6.2M | 122 | 12 |
| Salons, barbers and spas | 65 | #455 of 2,385 | 23 | 24.6 | $351K | 165 | Under 3 |
| Clothing, shoes and laundry | 65 | #516 of 2,210 | 9 | 9.6 | $1.8M | 203 | Under 3 |
| Home repair trades | 64 | #393 of 2,057 | 7 | 7.5 | $3.2M | 132 | 10 |
| Sit-down restaurants | 64 | #548 of 2,405 | 23 | 24.6 | $1.4M | 204 | 16 |
| Bakeries and dessert shops | 61 | #494 of 1,889 | 5 | 5.3 | $6.2M | 150 | Under 3 |
| Real estate | 57 | #720 of 2,229 | 16 | 17.1 | Index only | 171 | 4 |
| Hair salons | 57 | #817 of 2,339 | 16 | 17.1 | $505K | 117 | Under 3 |
| Real estate agents and brokers | 54 | #823 of 2,176 | 13 | 13.9 | Index only | 167 | 4 |
| HVAC and plumbing | 53 | #745 of 1,707 | 5 | 5.3 | $4.5M | 94 | 6 |
| Gas stations | 49 | #1,216 of 2,358 | 13 | 13.9 | $2M | 82 | 11 |
| Grocery stores | 45 | #1,201 of 2,070 | 9 | 9.6 | $5.8M | 62 | 3 |
| Physical therapy | 42 | #940 of 1,422 | 8 | 8.6 | $1.5M | 60 | 3 |
| Funeral homes | 39 | #1,016 of 1,472 | 5 | 5.3 | $294K | 43 | 3 |
| Insurance agencies | 38 | #1,537 of 2,272 | 13 | 13.9 | $1.2M | 95 | 9 |
| Grocery and convenience stores | 36 | #1,772 of 2,402 | 36 | 38.5 | $1.4M | 43 | 5 |
| Auto repair and car care | 35 | #1,855 of 2,401 | 47 | 50.2 | $209K | 78 | 19 |
| Auto repair shops | 32 | #1,952 of 2,378 | 29 | 31.0 | $338K | 76 | 16 |
| Lawn, cleaning and pest control | 31 | #1,556 of 1,771 | 10 | 10.7 | $1M | 61 | 11 |
| Convenience stores | 27 | #1,897 of 2,261 | 18 | 19.2 | $2.9M | 37 | Under 3 |
| Landscaping and lawn care | 26 | #1,355 of 1,493 | 6 | 6.4 | $1.7M | 58 | 11 |
| Pet grooming and boarding | 23 | #1,325 of 1,461 | 6 | 6.4 | $1.1M | 44 | Under 3 |
| Pet businesses | 23 | #2,061 of 2,200 | 17 | 18.2 | $391K | 45 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.3 | $2.5M | 97 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.3 | $2.5M | 79 | 4 |
| Nail salons | Not scored | Not scored | 4 | 4.3 | $2M | 121 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 4.3 | $2.9M | 93 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.3 | $2.5M | 98 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.2 | $955K | 95 | 4 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 3.2 | $10.4M | 280 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 3.2 | $3.9M | 394 | Under 3 |
| Gyms | Not scored | Not scored | 3 | 3.2 | $2.1M | 160 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 3.2 | $5.4M | 43 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $2.2M | 82 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.1 | $5.8M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 2.1 | $5.1M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.1 | $3.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.1 | $5.1M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.1 | $3.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.1 | $5.8M | Too few | 8 |
| Roofing and gutters | Not scored | Not scored | 2 | 2.1 | $11.2M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 2 | 2.1 | $4M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $9.8M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Osceola County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.8M | $1,048 | 109 |
| Gasoline and other fuels | $25.5M | $2,729 | 105 |
| Food away from home | $31.1M | $3,323 | 82 |
| Groceries | $51.9M | $5,545 | 88 |
| Personal care products and services | $8.1M | $863 | 86 |
| Child care and other personal services | $2.9M | $306 | 53 |
| Memberships, classes and admissions | $6.3M | $668 | 68 |
| Medical and dental services | $11.6M | $1,242 | 96 |
| Pets | $6.7M | $711 | 78 |
| Clothing, shoes and related services | $16.1M | $1,718 | 84 |
| Vehicle insurance | $15.5M | $1,662 | 85 |
| Home repairs, maintenance and insurance | $22.4M | $2,398 | 79 |
| Lawn care, cleaning and other household services | $10.2M | $1,087 | 77 |
| Rent and homeowner costs | $118.2M | $12,634 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Osceola County
- Population, 2025 estimate
- 23,516+2.7% since 2020
- Households
- 9,356
- Median age
- 43.8
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 566 sq. mi.
- People per square mile
- 41
- Median household income
- $58,267+32.3% vs. 2015–2019, before inflation
- Average household income
- $75,575
- Median home value
- $155,400
- Jobs located here
- 7,150
- Daytime population
- 21,888Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Osceola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Osceola County, MI growing?
Population estimates put Osceola County at 23,516 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 9,356 households. Against the 2015–2019 survey, median household income rose 32.3%, before inflation.
How much do households in Osceola County, MI spend?
Households in Osceola County spend about $118.2M a year on rent and homeowner costs, $51.9M on groceries and $31.1M on food away from home. Relative to the U.S., household spending in Osceola County runs highest on vehicle maintenance and repairs (an index of 109, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in Osceola County, MI?
Of the business types scored in Osceola County, medical and dental practices (73), restaurants and cafes (71) and gyms and studios (70) have the highest Groundwork market scores. For medical and dental practices, that ranks #258 of 2,394 scored counties.
How does Osceola County, MI compare with the U.S.?
Median household income in Osceola County is $58,267, 28% below the U.S. median of $80,734. The population rose 2.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $155,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for convenience stores (2.4 times the U.S. rate) and lowest for sit-down restaurants (60% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Osceola County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Osceola County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Osceola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Osceola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.