Small-town market profile · Michigan
Marquette, MI area market data
Population, household spending and competition for 56 business types in the Marquette area, each scored against other small-town markets.
- Population, 2025
- 68,064
- +2.3% since 2020
- Households
- 28,255
- Median household income
- $65,429
- +21.2% vs. 2015–2019, before inflation
- Median home value
- $216,500
- Jobs located here
- 24,514
- Highest market score
- 80
- Nail salons, #11 of 387 scored small-town markets
A site report maps the competitors on map listings around any address in the Marquette area by name and distance, and the households and spending within reach. Or open the report at the center of the Marquette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 68,064 people live in the Marquette area, in 28,255 households. Population estimates put the population change in the Marquette area from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The median household income in the Marquette area is $65,429 a year, 19% below the U.S. median of $80,734. That rose 21.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Marquette area spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in the Marquette area are for nail salons (80), optometrists and eye clinics (78) and tire shops (77). The Marquette area ranks #11 of 387 scored small-town markets for nail salons.
The Marquette area is made up of one county, Marquette County. For its number of households, the Marquette area has the most map listings, relative to the U.S., for chiropractors (2.3 times the U.S. rate) and the fewest for insurance agencies (44% below the U.S. rate).
All 56 business types in the Marquette area
Highest Groundwork market score first. Each score compares the Marquette area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 80 | #11 of 387 | 6 | 2.1 | $4.3M | 255 | Under 3 |
| Optometrists and eye care | 78 | #20 of 400 | 7 | 2.5 | $5.2M | 167 | 5 |
| Tire shops | 77 | #37 of 431 | 9 | 3.2 | $3.2M | 128 | 4 |
| Landscaping and lawn care | 73 | #44 of 399 | 5 | 1.8 | $6.4M | 218 | 13 |
| Roofing and gutters | 71 | #38 of 288 | 5 | 1.8 | $14.1M | 167 | 4 |
| Gas stations | 70 | #72 of 536 | 26 | 9.2 | $2.9M | 120 | 29 |
| Primary care and pediatrics | 70 | #81 of 458 | 16 | 5.7 | $2.3M | 129 | 28 |
| HVAC and plumbing | 68 | #65 of 476 | 13 | 4.6 | $5.4M | 114 | 17 |
| Lawn, cleaning and pest control | 67 | #77 of 481 | 7 | 2.5 | $4.6M | 272 | 31 |
| Funeral homes | 67 | #81 of 365 | 9 | 3.2 | $455K | 67 | 4 |
| Veterinarians | 67 | #81 of 398 | 8 | 2.8 | $2.7M | 98 | 8 |
| Auto repair and car care | 67 | #107 of 538 | 99 | 35.0 | $292K | 109 | 43 |
| Convenience stores | 67 | #115 of 529 | 30 | 10.6 | $5.4M | 68 | 3 |
| Home repair trades | 65 | #96 of 526 | 26 | 9.2 | $2.7M | 112 | 35 |
| Auto repair shops | 64 | #121 of 538 | 60 | 21.2 | $482K | 108 | 31 |
| Grocery and convenience stores | 64 | #136 of 538 | 62 | 21.9 | $2.6M | 77 | 13 |
| Collision repair and body shops | 63 | #98 of 387 | 8 | 2.8 | $3.6M | 117 | 10 |
| Salons, barbers and spas | 63 | #105 of 538 | 83 | 29.4 | $308K | 145 | 24 |
| Car washes and detailing | 63 | #118 of 441 | 12 | 4.2 | $2.4M | 96 | Under 3 |
| Sit-down restaurants | 63 | #129 of 538 | 112 | 39.6 | $886K | 133 | 57 |
| Hair salons | 62 | #127 of 538 | 49 | 17.3 | $522K | 121 | 16 |
| Insurance agencies | 62 | #163 of 537 | 25 | 8.8 | $1.8M | 145 | 20 |
| Clothing and shoe stores | 62 | #166 of 536 | 40 | 14.2 | $1.3M | 100 | 11 |
| Electricians | 60 | #88 of 295 | 8 | 2.8 | $8.8M | 73 | 14 |
| Pizza | 59 | #161 of 520 | 26 | 9.2 | $3.8M | 75 | 46 |
| Fast food and sandwich shops | 59 | #193 of 537 | 41 | 14.5 | $2.4M | 79 | 46 |
| Yoga, Pilates and fitness studios | 58 | #43 of 112 | 8 | 2.8 | $2.6M | 65 | 5 |
| Clothing, shoes and laundry | 58 | #208 of 536 | 64 | 22.7 | $793K | 90 | 11 |
| Martial arts and dance studios | 56 | #145 of 378 | 13 | 4.6 | $1.6M | 80 | 4 |
| Doctors, dentists and clinics | 56 | #215 of 538 | 194 | 68.7 | $189K | 124 | 87 |
| Physical therapy | 55 | #177 of 400 | 17 | 6.0 | $2.2M | 90 | 10 |
| Restaurants and cafes | 54 | #225 of 538 | 276 | 97.7 | $359K | 97 | 122 |
| Spas and skin care | 51 | #235 of 504 | 23 | 8.1 | $1.1M | 127 | 7 |
| Grocery stores | 51 | #264 of 506 | 25 | 8.8 | $6.5M | 69 | 10 |
| Pet stores | 48 | #111 of 220 | 7 | 2.5 | $3M | 67 | 5 |
| Gyms | 48 | #283 of 506 | 32 | 11.3 | $657K | 51 | 5 |
| Dentists and orthodontists | 47 | #286 of 526 | 33 | 11.7 | $1.1M | 113 | 25 |
| Laundromats | 46 | #83 of 150 | 9 | 3.2 | $5.6M | 45 | Under 3 |
| Bakeries and dessert shops | 45 | #305 of 507 | 26 | 9.2 | $3.8M | 92 | 19 |
| Coffee shops and cafes | 45 | #314 of 529 | 30 | 10.6 | $3.3M | 89 | 19 |
| Real estate agents and brokers | 44 | #344 of 533 | 72 | 25.5 | Index only | 94 | 8 |
| Pet businesses | 42 | #363 of 527 | 36 | 12.7 | $592K | 67 | 19 |
| Property management | 41 | #126 of 180 | 14 | 5.0 | Index only | 48 | 6 |
| Gyms, studios and classes | 41 | #377 of 535 | 53 | 18.8 | $397K | 60 | 9 |
| Real estate | 40 | #397 of 536 | 88 | 31.1 | Index only | 97 | 20 |
| Pet grooming and boarding | 39 | #275 of 387 | 17 | 6.0 | $1.3M | 49 | 6 |
| Child care and preschools | 39 | #320 of 454 | 16 | 5.7 | $596K | 59 | 18 |
| Chiropractors | 31 | #377 of 426 | 35 | 12.4 | $1M | 44 | 19 |
| Barbershops | Not scored | Not scored | 4 | 1.4 | $6.4M | 339 | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 0.7 | $25.4M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 2 | 0.7 | $16M | Too few | 18 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $14.5M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $36.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Marquette area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.9M | $1,024 | 107 |
| Gasoline and other fuels | $74.5M | $2,638 | 102 |
| Food away from home | $99.2M | $3,510 | 86 |
| Groceries | $161.4M | $5,711 | 90 |
| Personal care products and services | $25.6M | $905 | 90 |
| Child care and other personal services | $9.5M | $338 | 58 |
| Memberships, classes and admissions | $21M | $744 | 76 |
| Medical and dental services | $36.7M | $1,299 | 101 |
| Pets | $21.3M | $754 | 83 |
| Clothing, shoes and related services | $50.7M | $1,796 | 87 |
| Vehicle insurance | $45.4M | $1,606 | 82 |
| Home repairs, maintenance and insurance | $70.4M | $2,493 | 83 |
| Lawn care, cleaning and other household services | $32M | $1,131 | 80 |
| Rent and homeowner costs | $370M | $13,094 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Marquette area
- Population, 2025 estimate
- 68,064+2.3% since 2020
- Households
- 28,255
- Median age
- 40.4
- Homes lived in by their owners
- 70%
- Vehicles per household
- 1.8
- Land area
- 1,809 sq. mi.
- People per square mile
- 37
- Median household income
- $65,429+21.2% vs. 2015–2019, before inflation
- Average household income
- $82,058
- Median home value
- $216,500
- Jobs located here
- 24,514
- Daytime population
- 66,266Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marquette area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Marquette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Marquette area 1
- Marquette County, MI67,112 people
Other markets based in Michigan 12
- Detroit-Warren-Dearborn, MI metro area4,376,828 people
- Grand Rapids-Wyoming-Kentwood, MI metro area1,162,152 people
- Lansing-East Lansing, MI metro area472,669 people
- Flint, MI metro area403,305 people
- Ann Arbor, MI metro area369,822 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
Questions
How fast is the Marquette, MI area growing?
Population estimates put the Marquette area at 68,064 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 28,255 households. Against the 2015–2019 survey, median household income rose 21.2%, before inflation.
How much do households in the Marquette, MI area spend?
Households in the Marquette area spend about $370M a year on rent and homeowner costs, $161.4M on groceries and $99.2M on food away from home. Relative to the U.S., household spending in the Marquette area runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in the Marquette, MI area?
Of the business types scored in the Marquette area, nail salons (80), optometrists and eye clinics (78) and tire shops (77) have the highest Groundwork market scores. For nail salons, that ranks #11 of 387 scored small-town markets.
How does the Marquette, MI area compare with the U.S.?
Median household income in the Marquette area is $65,429, 19% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for chiropractors (2.3 times the U.S. rate) and lowest for insurance agencies (44% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 48 of the 56 business types have a score in the Marquette area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marquette area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Marquette area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marquette area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.