County profile · Michigan
Macomb County, MI market data
How Macomb County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 886,221
- +0.7% since 2020
- Households
- 358,668
- Median household income
- $77,837
- +23.8% vs. 2015–2019, before inflation
- Median home value
- $243,900
- Jobs located here
- 329,207
- Highest market score
- 77
- Optometrists and eye care, #102 of 1,302 scored counties
A site report maps the competitors on map listings around any address in Macomb County by name and distance, and the households and spending within reach. Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Macomb County has an estimated 886,221 people and 358,668 households. Between 2020 and 2025, the population of Macomb County grew 0.7%, slower than the U.S. (+3.1%). Median household income in Macomb County is $77,837, 4% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 23.8%, before inflation.
Relative to the U.S., household spending in Macomb County runs highest on medical and dental services (an index of 111, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Of the business types scored in Macomb County, optometrists and eye clinics (77), veterinarians (75) and grocery stores (75) have the highest Groundwork market scores. For optometrists and eye clinics, that ranks #102 of 1,302 scored counties.
Macomb County is part of the Detroit-Warren-Dearborn metro area. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.3 times the U.S. rate) and lowest for pest control companies (57% below the U.S. rate).
All 56 business types in Macomb County
Highest Groundwork market score first. Each score compares Macomb County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Optometrists and eye care | 77 | #102 of 1,302 | 126 | 3.5 | $4.1M | 130 | 35 |
| Veterinarians | 75 | #177 of 1,485 | 88 | 2.5 | $3.5M | 129 | 57 |
| Grocery stores | 75 | #288 of 2,070 | 144 | 4.0 | $15.2M | 163 | 110 |
| Grocery and convenience stores | 74 | #310 of 2,402 | 431 | 12.0 | $5.1M | 150 | 189 |
| Convenience stores | 73 | #339 of 2,261 | 167 | 4.7 | $13.1M | 166 | 79 |
| Tire shops | 72 | #222 of 1,530 | 96 | 2.7 | $3.8M | 152 | 39 |
| Coffee shops and cafes | 71 | #273 of 2,063 | 257 | 7.2 | $5.5M | 149 | 129 |
| Pet businesses | 70 | #277 of 2,200 | 313 | 8.7 | $987K | 112 | 142 |
| Pest control | 67 | #120 of 699 | 23 | 0.6 | $19.4M | 190 | 13 |
| Gyms | 67 | #285 of 1,792 | 202 | 5.6 | $1.6M | 125 | 93 |
| Child care and preschools | 67 | #334 of 1,611 | 127 | 3.5 | $1.2M | 118 | 125 |
| Yoga, Pilates and fitness studios | 66 | #132 of 777 | 45 | 1.3 | $7.3M | 179 | 93 |
| Martial arts and dance studios | 66 | #241 of 1,334 | 138 | 3.8 | $2.4M | 118 | 63 |
| Funeral homes | 66 | #324 of 1,472 | 59 | 1.6 | $885K | 130 | 35 |
| Pet grooming and boarding | 64 | #379 of 1,461 | 125 | 3.5 | $2.5M | 97 | 57 |
| Gyms, studios and classes | 64 | #444 of 2,088 | 385 | 10.7 | $851K | 128 | 156 |
| Roofing and gutters | 62 | #326 of 1,177 | 107 | 3.0 | $9.2M | 109 | 46 |
| Bakeries and dessert shops | 61 | #510 of 1,889 | 290 | 8.1 | $4.9M | 118 | 165 |
| Dry cleaners | 60 | #161 of 507 | 33 | 0.9 | $21.7M | 139 | 30 |
| Sit-down restaurants | 60 | #742 of 2,405 | 1,674 | 46.7 | $847K | 128 | 629 |
| Laundromats | 59 | #270 of 785 | 44 | 1.2 | $16.3M | 130 | 26 |
| Clothing and shoe stores | 59 | #711 of 2,087 | 419 | 11.7 | $1.7M | 135 | 203 |
| Restaurants and cafes | 59 | #787 of 2,405 | 3,019 | 84.2 | $470K | 127 | 1,551 |
| Chiropractors | 57 | #545 of 1,490 | 199 | 5.5 | $2.6M | 108 | 124 |
| HVAC and plumbing | 57 | #610 of 1,707 | 215 | 6.0 | $4.6M | 96 | 261 |
| Nail salons | 56 | #519 of 1,328 | 238 | 6.6 | $1.5M | 91 | 35 |
| Home repair trades | 56 | #743 of 2,057 | 406 | 11.3 | $2.4M | 100 | 518 |
| Pet stores | 55 | #399 of 974 | 70 | 2.0 | $4.4M | 98 | 28 |
| Electricians | 55 | #469 of 1,160 | 84 | 2.3 | $11.7M | 98 | 211 |
| Clothing, shoes and laundry | 55 | #912 of 2,210 | 620 | 17.3 | $1.2M | 131 | 259 |
| Property management | 54 | #374 of 910 | 74 | 2.1 | Index only | 124 | 96 |
| Auto repair shops | 53 | #1,049 of 2,378 | 735 | 20.5 | $497K | 112 | 399 |
| Home inspectors | 52 | #183 of 415 | 23 | 0.6 | Index only | 84 | 9 |
| Barbershops | 52 | #642 of 1,356 | 159 | 4.4 | $2.3M | 120 | 31 |
| Spas and skin care | 52 | #810 of 1,769 | 343 | 9.6 | $1.1M | 120 | 83 |
| Primary care and pediatrics | 51 | #801 of 1,656 | 237 | 6.6 | $2.2M | 122 | 817 |
| Fast food and sandwich shops | 51 | #1,098 of 2,222 | 456 | 12.7 | $3.1M | 102 | 780 |
| Hair salons | 51 | #1,118 of 2,339 | 792 | 22.1 | $455K | 106 | 229 |
| Gas stations | 51 | #1,128 of 2,358 | 484 | 13.5 | $1.9M | 80 | 248 |
| Urgent care and walk-in clinics | 50 | #162 of 325 | 24 | 0.7 | $21.4M | 87 | 33 |
| House cleaning | 50 | #414 of 847 | 61 | 1.7 | $7.3M | 115 | 199 |
| Real estate agents and brokers | 49 | #1,111 of 2,176 | 749 | 20.9 | Index only | 124 | 174 |
| Pizza | 48 | #1,109 of 2,090 | 323 | 9.0 | $4.4M | 86 | 780 |
| Collision repair and body shops | 47 | #720 of 1,327 | 127 | 3.5 | $2.9M | 93 | 109 |
| Physical therapy | 46 | #822 of 1,422 | 260 | 7.2 | $2M | 82 | 154 |
| Auto repair and car care | 46 | #1,370 of 2,401 | 1,323 | 36.9 | $276K | 103 | 622 |
| Salons, barbers and spas | 45 | #1,462 of 2,385 | 1,569 | 43.7 | $230K | 108 | 385 |
| Doctors, dentists and clinics | 43 | #1,525 of 2,394 | 2,838 | 79.1 | $181K | 119 | 1,569 |
| Real estate | 42 | #1,518 of 2,229 | 957 | 26.7 | Index only | 123 | 438 |
| Lawn, cleaning and pest control | 40 | #1,255 of 1,771 | 294 | 8.2 | $1.5M | 91 | 614 |
| Mortgage brokers and lenders | 39 | #630 of 887 | 111 | 3.1 | Index only | 117 | 82 |
| Landscaping and lawn care | 37 | #1,091 of 1,493 | 210 | 5.9 | $2.1M | 73 | 402 |
| Car washes and detailing | 36 | #1,085 of 1,451 | 195 | 5.4 | $1.9M | 74 | 78 |
| Dentists and orthodontists | 36 | #1,457 of 1,886 | 572 | 15.9 | $899K | 91 | 406 |
| Insurance agencies | 36 | #1,611 of 2,272 | 484 | 13.5 | $1.2M | 92 | 290 |
| Oil change and quick lube | 25 | #430 of 479 | 59 | 1.6 | $6.2M | 45 | 55 |
Household spending in Macomb County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $365.6M | $1,019 | 106 |
| Gasoline and other fuels | $922.2M | $2,571 | 99 |
| Food away from home | $1.4B | $3,954 | 97 |
| Groceries | $2.2B | $6,099 | 97 |
| Personal care products and services | $360.5M | $1,005 | 100 |
| Child care and other personal services | $150.2M | $419 | 72 |
| Memberships, classes and admissions | $327.5M | $913 | 93 |
| Medical and dental services | $514.4M | $1,434 | 111 |
| Pets | $308.8M | $861 | 95 |
| Clothing, shoes and related services | $716.6M | $1,998 | 97 |
| Vehicle insurance | $557.9M | $1,556 | 79 |
| Home repairs, maintenance and insurance | $984.8M | $2,746 | 91 |
| Lawn care, cleaning and other household services | $447.2M | $1,247 | 88 |
| Rent and homeowner costs | $5.1B | $14,172 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Macomb County
- Population, 2025 estimate
- 886,221+0.7% since 2020
- Households
- 358,668
- Median age
- 42.0
- Homes lived in by their owners
- 75%
- Vehicles per household
- 1.7
- Land area
- 479 sq. mi.
- People per square mile
- 1,835
- Median household income
- $77,837+23.8% vs. 2015–2019, before inflation
- Average household income
- $98,852
- Median home value
- $243,900
- Jobs located here
- 329,207
- Daytime population
- 825,351Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Macomb County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Washtenaw County, MI369,822 people
- Livingston County, MI195,833 people
- Genesee County, MI403,305 people
- Sanilac County, MI40,462 people
Questions
How fast is Macomb County, MI growing?
Population estimates put Macomb County at 886,221 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 358,668 households. Median household income rose 23.8% from the 2015–2019 survey, before inflation.
How much do households in Macomb County, MI spend?
Households in Macomb County spend about $5.1B a year on rent and homeowner costs, $2.2B on groceries and $1.4B on food away from home. Set against the U.S., households in Macomb County spend the most on medical and dental services (an index of 111, where 100 is the U.S. average) and the least on child care and other personal services (72).
Which business types have the highest market scores in Macomb County, MI?
The highest Groundwork market scores in Macomb County are for optometrists and eye clinics (77), veterinarians (75) and grocery stores (75). Macomb County ranks #102 of 1,302 scored counties for optometrists and eye clinics.
How does Macomb County, MI compare with the U.S.?
The median household income in Macomb County is $77,837 a year, 4% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $243,900, against $332,700 for the U.S. For its number of households, Macomb County has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.3 times the U.S. rate) and the fewest for pest control companies (57% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Macomb County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Macomb County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in Macomb County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Macomb County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.