County profile · Michigan
Leelanau County, MI market data
Population, household spending and competition for 56 business types in Leelanau County, each scored against other counties.
- Population, 2025
- 22,982
- +3.0% since 2020
- Households
- 9,645
- Median household income
- $99,422
- +52.4% vs. 2015–2019, before inflation
- Median home value
- $458,400
- Jobs located here
- 6,706
- Highest market score
- 90
- Auto repair shops, #18 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Leelanau County by name and distance, and the households and spending within reach. Or open the report at the center of Leelanau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 22,982 people live in Leelanau County, in 9,645 households. Between 2020 and 2025, the population of Leelanau County grew 3.0%, in step with the U.S. (+3.1%). The median household income in Leelanau County is $99,422 a year, 23% above the U.S. median of $80,734. That rose 52.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Leelanau County spend the most on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and the least on child care and other personal services (93).
The highest Groundwork market scores in Leelanau County are for auto repair shops (90), auto repair and car care businesses (88) and spas and skin care studios (86). Leelanau County ranks #18 of 2,378 scored counties for auto repair shops.
Leelanau County is part of the Traverse City metro area. For its number of households, Leelanau County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.8 times the U.S. rate) and the fewest for salons, barbers and spas (65% below the U.S. rate).
All 56 business types in Leelanau County
Highest Groundwork market score first. Each score compares Leelanau County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 90 | #18 of 2,378 | 11 | 11.4 | $1.1M | 244 | 5 |
| Auto repair and car care | 88 | #28 of 2,401 | 19 | 19.7 | $627K | 233 | 9 |
| Spas and skin care | 86 | #24 of 1,769 | 5 | 5.2 | $2.2M | 253 | Under 3 |
| Hair salons | 86 | #29 of 2,339 | 10 | 10.4 | $1.1M | 257 | 3 |
| Gyms, studios and classes | 85 | #28 of 2,088 | 11 | 11.4 | $1M | 156 | Under 3 |
| Salons, barbers and spas | 84 | #40 of 2,385 | 16 | 16.6 | $692K | 325 | 5 |
| Fast food and sandwich shops | 84 | #68 of 2,222 | 8 | 8.3 | $5.5M | 181 | 14 |
| Pizza | 80 | #87 of 2,090 | 7 | 7.3 | $6.3M | 124 | 14 |
| Convenience stores | 77 | #257 of 2,261 | 8 | 8.3 | $8M | 101 | Under 3 |
| Primary care and pediatrics | 75 | #157 of 1,656 | 6 | 6.2 | $2.6M | 147 | 10 |
| Pet businesses | 72 | #225 of 2,200 | 10 | 10.4 | $970K | 110 | 5 |
| Gyms | 71 | #216 of 1,792 | 9 | 9.3 | $1.3M | 97 | Under 3 |
| Gas stations | 67 | #498 of 2,358 | 14 | 14.5 | $2.1M | 87 | 7 |
| Doctors, dentists and clinics | 66 | #480 of 2,394 | 52 | 53.9 | $301K | 198 | 31 |
| Home repair trades | 63 | #446 of 2,057 | 10 | 10.4 | $3M | 125 | 22 |
| Dentists and orthodontists | 55 | #753 of 1,886 | 12 | 12.4 | $1.3M | 133 | 12 |
| Insurance agencies | 54 | #978 of 2,272 | 9 | 9.3 | $1.9M | 155 | 10 |
| Sit-down restaurants | 49 | #1,226 of 2,405 | 61 | 63.2 | $723K | 109 | 36 |
| Chiropractors | 44 | #913 of 1,490 | 9 | 9.3 | $1.7M | 73 | 6 |
| Coffee shops and cafes | 43 | #1,294 of 2,063 | 22 | 22.8 | $2M | 54 | 6 |
| Grocery and convenience stores | 43 | #1,500 of 2,402 | 32 | 33.2 | $2M | 59 | 10 |
| Real estate | 42 | #1,521 of 2,229 | 30 | 31.1 | Index only | 117 | 23 |
| Clothing and shoe stores | 39 | #1,447 of 2,087 | 23 | 23.8 | $960K | 76 | 24 |
| Real estate agents and brokers | 39 | #1,650 of 2,176 | 26 | 27.0 | Index only | 107 | 18 |
| Grocery stores | 36 | #1,492 of 2,070 | 14 | 14.5 | $4.6M | 49 | 9 |
| Clothing, shoes and laundry | 36 | #1,678 of 2,210 | 36 | 37.3 | $613K | 70 | 24 |
| Bakeries and dessert shops | 35 | #1,493 of 1,889 | 25 | 25.9 | $1.8M | 43 | 9 |
| Restaurants and cafes | 35 | #1,851 of 2,405 | 184 | 190.8 | $240K | 65 | 56 |
| Lawn, cleaning and pest control | 30 | #1,586 of 1,771 | 14 | 14.5 | $975K | 58 | 40 |
| Landscaping and lawn care | 27 | #1,351 of 1,493 | 13 | 13.5 | $1M | 36 | 32 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.1 | $7.6M | 159 | 13 |
| Physical therapy | Not scored | Not scored | 4 | 4.1 | $3.9M | 163 | 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.1 | $1.7M | 174 | 3 |
| Electricians | Not scored | Not scored | 3 | 3.1 | $10.1M | 84 | 9 |
| Optometrists and eye care | Not scored | Not scored | 3 | 3.1 | $5.2M | 167 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.1 | $3.2M | 127 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.1 | $10.1M | 119 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.1 | $3.2M | 119 | 5 |
| Home inspectors | Not scored | Not scored | 2 | 2.1 | Index only | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 2.1 | Index only | Too few | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 2.1 | $5.7M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.0 | $11.1M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.0 | $11.9M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 1.0 | $11.9M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 1 | 1.0 | $2.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.0 | $22.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.0 | $13.6M | Too few | 3 |
| Pet stores | Not scored | Not scored | 1 | 1.0 | $9.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Leelanau County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.9M | $1,235 | 129 |
| Gasoline and other fuels | $29.1M | $3,017 | 116 |
| Food away from home | $44.1M | $4,572 | 112 |
| Groceries | $64M | $6,632 | 105 |
| Personal care products and services | $11.1M | $1,147 | 114 |
| Child care and other personal services | $5.2M | $541 | 93 |
| Memberships, classes and admissions | $11.4M | $1,179 | 120 |
| Medical and dental services | $15.7M | $1,625 | 126 |
| Pets | $9.7M | $1,006 | 111 |
| Clothing, shoes and related services | $22.1M | $2,290 | 111 |
| Vehicle insurance | $17.5M | $1,817 | 93 |
| Home repairs, maintenance and insurance | $30.2M | $3,136 | 104 |
| Lawn care, cleaning and other household services | $13.6M | $1,415 | 100 |
| Rent and homeowner costs | $152.1M | $15,775 | 95 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Leelanau County
- Population, 2025 estimate
- 22,982+3.0% since 2020
- Households
- 9,645
- Median age
- 54.0
- Homes lived in by their owners
- 92%
- Vehicles per household
- 2.1
- Land area
- 347 sq. mi.
- People per square mile
- 65
- Median household income
- $99,422+52.4% vs. 2015–2019, before inflation
- Average household income
- $136,818
- Median home value
- $458,400
- Jobs located here
- 6,706
- Daytime population
- 21,101Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Leelanau County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Leelanau County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Charlevoix County, MI26,108 people
- Wexford County, MI34,077 people
- Manistee County, MI25,350 people
- Missaukee County, MI15,207 people
Questions
How fast is Leelanau County, MI growing?
Population estimates put Leelanau County at 22,982 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 9,645 households. Against the 2015–2019 survey, median household income rose 52.4%, before inflation.
How much do households in Leelanau County, MI spend?
Households in Leelanau County spend about $152.1M a year on rent and homeowner costs, $64M on groceries and $44.1M on food away from home. Relative to the U.S., household spending in Leelanau County runs highest on vehicle maintenance and repairs (an index of 129, where 100 is the U.S. average) and lowest on child care and other personal services (93).
Which business types have the highest market scores in Leelanau County, MI?
Of the business types scored in Leelanau County, auto repair shops (90), auto repair and car care businesses (88) and spas and skin care studios (86) have the highest Groundwork market scores. For auto repair shops, that ranks #18 of 2,378 scored counties.
How does Leelanau County, MI compare with the U.S.?
Median household income in Leelanau County is $99,422, 23% above the U.S. median of $80,734. The population rose 3.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $458,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.8 times the U.S. rate) and lowest for salons, barbers and spas (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 30 of the 56 business types have a score in Leelanau County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Leelanau County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Leelanau County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Leelanau County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.