County profile · Michigan
Monroe County, MI market data
Population, household spending and competition for 56 business types in Monroe County, each scored against other counties.
- Population, 2025
- 156,004
- +0.7% since 2020
- Households
- 63,029
- Median household income
- $77,335
- +24.3% vs. 2015–2019, before inflation
- Median home value
- $228,900
- Jobs located here
- 38,727
- Highest market score
- 82
- Tire shops, #69 of 1,530 scored counties
A site report maps the competitors on map listings around any address in Monroe County by name and distance, and the households and spending within reach. Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 156,004 people live in Monroe County, in 63,029 households. Population estimates put the population change in Monroe County from 2020 to 2025 at +0.7%, slower than the U.S. (+3.1%). The median household income in Monroe County is $77,335 a year, 4% below the U.S. median of $80,734. That rose 24.3% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Monroe County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (72).
The highest Groundwork market scores in Monroe County are for tire shops (82), hair salons (81) and convenience stores (80). Monroe County ranks #69 of 1,530 scored counties for tire shops.
Monroe County is part of the Monroe metro area. For its number of households, Monroe County has the most map listings, relative to the U.S., for car washes and detailers (37% above the U.S. rate) and the fewest for nail salons (65% below the U.S. rate).
All 56 business types in Monroe County
Highest Groundwork market score first. Each score compares Monroe County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 82 | #69 of 1,530 | 13 | 2.1 | $5.4M | 217 | 4 |
| Hair salons | 81 | #66 of 2,339 | 75 | 11.9 | $845K | 196 | 15 |
| Convenience stores | 80 | #159 of 2,261 | 25 | 4.0 | $15.4M | 195 | 7 |
| Optometrists and eye care | 79 | #69 of 1,302 | 21 | 3.3 | $4.3M | 138 | 5 |
| Gyms | 79 | #76 of 1,792 | 28 | 4.4 | $2M | 157 | 9 |
| Clothing and shoe stores | 79 | #168 of 2,087 | 37 | 5.9 | $3.4M | 267 | 14 |
| Salons, barbers and spas | 78 | #107 of 2,385 | 140 | 22.2 | $452K | 213 | 26 |
| Coffee shops and cafes | 78 | #135 of 2,063 | 39 | 6.2 | $6.4M | 172 | 14 |
| Clothing, shoes and laundry | 78 | #168 of 2,210 | 58 | 9.2 | $2.2M | 246 | 18 |
| Spas and skin care | 77 | #96 of 1,769 | 33 | 5.2 | $1.9M | 219 | 8 |
| Grocery and convenience stores | 77 | #238 of 2,402 | 79 | 12.5 | $4.9M | 144 | 27 |
| Collision repair and body shops | 76 | #112 of 1,327 | 14 | 2.2 | $5.1M | 164 | 12 |
| Nail salons | 75 | #79 of 1,328 | 13 | 2.1 | $4.9M | 292 | Under 3 |
| Bakeries and dessert shops | 75 | #165 of 1,889 | 38 | 6.0 | $6.6M | 158 | 20 |
| Gyms, studios and classes | 74 | #161 of 2,088 | 62 | 9.8 | $922K | 139 | 16 |
| Auto repair shops | 74 | #224 of 2,378 | 97 | 15.4 | $729K | 164 | 54 |
| Grocery stores | 74 | #309 of 2,070 | 25 | 4.0 | $15.4M | 166 | 20 |
| Sit-down restaurants | 73 | #297 of 2,405 | 227 | 36.0 | $1.1M | 165 | 87 |
| Restaurants and cafes | 73 | #302 of 2,405 | 460 | 73.0 | $542K | 146 | 206 |
| Yoga, Pilates and fitness studios | 72 | #68 of 777 | 8 | 1.3 | $7.1M | 176 | 9 |
| Dentists and orthodontists | 72 | #217 of 1,886 | 54 | 8.6 | $1.7M | 170 | 34 |
| Auto repair and car care | 72 | #295 of 2,401 | 192 | 30.5 | $368K | 137 | 77 |
| Home repair trades | 71 | #184 of 2,057 | 53 | 8.4 | $3.3M | 134 | 63 |
| HVAC and plumbing | 71 | #184 of 1,707 | 28 | 4.4 | $6.2M | 130 | 34 |
| Barbershops | 71 | #197 of 1,356 | 19 | 3.0 | $3.3M | 177 | Under 3 |
| Veterinarians | 71 | #252 of 1,485 | 15 | 2.4 | $3.6M | 133 | 14 |
| Roofing and gutters | 70 | #158 of 1,177 | 14 | 2.2 | $12.3M | 146 | 5 |
| Electricians | 69 | #171 of 1,160 | 11 | 1.7 | $15.7M | 131 | 24 |
| Martial arts and dance studios | 69 | #186 of 1,334 | 26 | 4.1 | $2.2M | 109 | 7 |
| Mortgage brokers and lenders | 67 | #142 of 887 | 6 | 1.0 | Index only | 381 | 6 |
| Laundromats | 66 | #195 of 785 | 6 | 1.0 | $21M | 168 | 4 |
| Pet grooming and boarding | 66 | #324 of 1,461 | 22 | 3.5 | $2.5M | 97 | 9 |
| Pet businesses | 66 | #433 of 2,200 | 62 | 9.8 | $876K | 100 | 27 |
| Physical therapy | 65 | #328 of 1,422 | 33 | 5.2 | $2.7M | 114 | 18 |
| Primary care and pediatrics | 65 | #366 of 1,656 | 34 | 5.4 | $2.7M | 149 | 79 |
| Funeral homes | 62 | #430 of 1,472 | 12 | 1.9 | $791K | 117 | 9 |
| Doctors, dentists and clinics | 62 | #660 of 2,394 | 348 | 55.2 | $260K | 170 | 158 |
| Fast food and sandwich shops | 59 | #795 of 2,222 | 85 | 13.5 | $2.9M | 96 | 103 |
| Car washes and detailing | 58 | #526 of 1,451 | 33 | 5.2 | $2.1M | 85 | 8 |
| Real estate agents and brokers | 58 | #658 of 2,176 | 116 | 18.4 | Index only | 141 | 17 |
| Real estate | 57 | #727 of 2,229 | 128 | 20.3 | Index only | 161 | 41 |
| Child care and preschools | 56 | #665 of 1,611 | 31 | 4.9 | $848K | 85 | 23 |
| Gas stations | 56 | #918 of 2,358 | 89 | 14.1 | $2M | 84 | 50 |
| Chiropractors | 55 | #591 of 1,490 | 37 | 5.9 | $2.4M | 102 | 22 |
| Pizza | 55 | #840 of 2,090 | 62 | 9.8 | $4M | 79 | 103 |
| House cleaning | 53 | #348 of 847 | 12 | 1.9 | $6.5M | 102 | 24 |
| Lawn, cleaning and pest control | 53 | #754 of 1,771 | 49 | 7.8 | $1.6M | 95 | 67 |
| Pet stores | 52 | #444 of 974 | 15 | 2.4 | $3.6M | 80 | 4 |
| Insurance agencies | 51 | #1,064 of 2,272 | 65 | 10.3 | $1.7M | 132 | 47 |
| Landscaping and lawn care | 48 | #764 of 1,493 | 36 | 5.7 | $2.2M | 74 | 43 |
| Oil change and quick lube | 33 | #385 of 479 | 9 | 1.4 | $7.9M | 57 | 9 |
| Dry cleaners | Not scored | Not scored | 3 | 0.5 | $41.9M | 267 | Under 3 |
| Home inspectors | Not scored | Not scored | 3 | 0.5 | Index only | 113 | 3 |
| Property management | Not scored | Not scored | 3 | 0.5 | Index only | 536 | 8 |
| Pest control | Not scored | Not scored | 1 | 0.2 | $78.5M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Monroe County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $70.7M | $1,122 | 117 |
| Gasoline and other fuels | $178.5M | $2,831 | 109 |
| Food away from home | $249.1M | $3,953 | 97 |
| Groceries | $384.7M | $6,104 | 97 |
| Personal care products and services | $63.3M | $1,005 | 100 |
| Child care and other personal services | $26.3M | $417 | 72 |
| Memberships, classes and admissions | $57.2M | $907 | 92 |
| Medical and dental services | $90.5M | $1,436 | 111 |
| Pets | $54.3M | $862 | 95 |
| Clothing, shoes and related services | $125.7M | $1,995 | 97 |
| Vehicle insurance | $107.9M | $1,712 | 88 |
| Home repairs, maintenance and insurance | $172.8M | $2,741 | 91 |
| Lawn care, cleaning and other household services | $78.5M | $1,246 | 88 |
| Rent and homeowner costs | $892.9M | $14,166 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Monroe County
- Population, 2025 estimate
- 156,004+0.7% since 2020
- Households
- 63,029
- Median age
- 43.7
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 549 sq. mi.
- People per square mile
- 283
- Median household income
- $77,335+24.3% vs. 2015–2019, before inflation
- Average household income
- $98,107
- Median home value
- $228,900
- Jobs located here
- 38,727
- Daytime population
- 128,192Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Monroe County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Michigan 8
- Washtenaw County, MI369,822 people
- Lenawee County, MI98,415 people
- Wayne County, MI1,772,259 people
- Oakland County, MI1,279,825 people
- Livingston County, MI195,833 people
- Jackson County, MI160,060 people
- Macomb County, MI879,853 people
- Hillsdale County, MI45,654 people
Questions
How fast is Monroe County, MI growing?
Population estimates put Monroe County at 156,004 people in 2025, up 0.7% since 2020, slower than the U.S. (+3.1%). It has 63,029 households. Against the 2015–2019 survey, median household income rose 24.3%, before inflation.
How much do households in Monroe County, MI spend?
Households in Monroe County spend about $892.9M a year on rent and homeowner costs, $384.7M on groceries and $249.1M on food away from home. Relative to the U.S., household spending in Monroe County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (72).
Which business types have the highest market scores in Monroe County, MI?
Of the business types scored in Monroe County, tire shops (82), hair salons (81) and convenience stores (80) have the highest Groundwork market scores. For tire shops, that ranks #69 of 1,530 scored counties.
How does Monroe County, MI compare with the U.S.?
Median household income in Monroe County is $77,335, 4% below the U.S. median of $80,734. The population rose 0.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $228,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for car washes and detailers (37% above the U.S. rate) and lowest for nail salons (65% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 51 of the 56 business types have a score in Monroe County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Monroe County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in Monroe County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Monroe County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.