County profile · Michigan
Newaygo County, MI market data
How Newaygo County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 51,622
- +3.1% since 2020
- Households
- 19,651
- Median household income
- $63,304
- +25.8% vs. 2015–2019, before inflation
- Median home value
- $186,700
- Jobs located here
- 10,466
- Highest market score
- 80
- Dentists and orthodontists, #74 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Newaygo County by name and distance, and the households and spending within reach. Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Newaygo County has an estimated 51,622 people and 19,651 households. Population estimates show Newaygo County grew 3.1% from 2020 to 2025, in step with the U.S. (+3.1%). Median household income in Newaygo County is $63,304, 22% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.8%, before inflation.
Relative to the U.S., household spending in Newaygo County runs highest on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and lowest on child care and other personal services (56).
Of the business types scored in Newaygo County, dentists and orthodontists (80), chiropractors (78) and clothing and shoe stores (77) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #74 of 1,886 scored counties.
Against the U.S., map listings per household run highest for convenience stores (40% above the U.S. rate) and lowest for real estate businesses (67% below the U.S. rate).
All 56 business types in Newaygo County
Highest Groundwork market score first. Each score compares Newaygo County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 80 | #74 of 1,886 | 13 | 6.6 | $1.9M | 197 | 7 |
| Chiropractors | 78 | #78 of 1,490 | 5 | 2.5 | $5M | 210 | 4 |
| Clothing and shoe stores | 77 | #189 of 2,087 | 9 | 4.6 | $3.9M | 305 | 5 |
| Sit-down restaurants | 76 | #212 of 2,405 | 52 | 26.5 | $1.3M | 197 | 23 |
| Fast food and sandwich shops | 75 | #221 of 2,222 | 15 | 7.6 | $4.5M | 149 | 23 |
| Restaurants and cafes | 75 | #235 of 2,405 | 113 | 57.5 | $602K | 162 | 54 |
| Gyms, studios and classes | 74 | #145 of 2,088 | 11 | 5.6 | $1.3M | 194 | Under 3 |
| Gyms | 73 | #156 of 1,792 | 6 | 3.1 | $2.4M | 181 | Under 3 |
| Physical therapy | 71 | #209 of 1,422 | 8 | 4.1 | $3.1M | 131 | 5 |
| Spas and skin care | 70 | #212 of 1,769 | 10 | 5.1 | $1.8M | 201 | Under 3 |
| Pizza | 70 | #312 of 2,090 | 12 | 6.1 | $5.7M | 111 | 23 |
| Clothing, shoes and laundry | 70 | #365 of 2,210 | 16 | 8.1 | $2.2M | 248 | 10 |
| Martial arts and dance studios | 67 | #215 of 1,334 | 5 | 2.5 | $2.8M | 140 | Under 3 |
| Bakeries and dessert shops | 67 | #335 of 1,889 | 12 | 6.1 | $5.7M | 137 | 7 |
| Tire shops | 67 | #345 of 1,530 | 7 | 3.6 | $3.2M | 126 | 4 |
| Salons, barbers and spas | 67 | #384 of 2,385 | 54 | 27.5 | $326K | 153 | 11 |
| Car washes and detailing | 65 | #346 of 1,451 | 9 | 4.6 | $2.5M | 97 | Under 3 |
| Coffee shops and cafes | 65 | #432 of 2,063 | 14 | 7.1 | $4.9M | 131 | 7 |
| Auto repair and car care | 65 | #537 of 2,401 | 73 | 37.1 | $302K | 112 | 29 |
| Doctors, dentists and clinics | 65 | #554 of 2,394 | 111 | 56.5 | $227K | 149 | 32 |
| Real estate | 63 | #443 of 2,229 | 25 | 12.7 | Index only | 236 | 14 |
| Insurance agencies | 63 | #699 of 2,272 | 20 | 10.2 | $1.7M | 139 | 11 |
| Real estate agents and brokers | 62 | #464 of 2,176 | 22 | 11.2 | Index only | 213 | 9 |
| Home repair trades | 62 | #486 of 2,057 | 16 | 8.1 | $3M | 125 | 27 |
| Funeral homes | 59 | #505 of 1,472 | 5 | 2.5 | $637K | 94 | 5 |
| Primary care and pediatrics | 59 | #552 of 1,656 | 17 | 8.7 | $1.5M | 83 | 13 |
| Auto repair shops | 58 | #817 of 2,378 | 50 | 25.4 | $441K | 99 | 21 |
| Pet grooming and boarding | 57 | #561 of 1,461 | 7 | 3.6 | $2.1M | 82 | 3 |
| Gas stations | 57 | #870 of 2,358 | 25 | 12.7 | $2.3M | 96 | 25 |
| Hair salons | 54 | #973 of 2,339 | 40 | 20.4 | $440K | 102 | 9 |
| Grocery and convenience stores | 53 | #1,094 of 2,402 | 49 | 24.9 | $2.3M | 67 | 9 |
| Pet businesses | 48 | #1,205 of 2,200 | 23 | 11.7 | $634K | 72 | 9 |
| Convenience stores | 46 | #1,275 of 2,261 | 22 | 11.2 | $5.1M | 64 | Under 3 |
| Grocery stores | 45 | #1,194 of 2,070 | 17 | 8.7 | $6.6M | 71 | 8 |
| Roofing and gutters | 42 | #763 of 1,177 | 6 | 3.1 | $8.1M | 96 | 6 |
| Electricians | 40 | #826 of 1,160 | 6 | 3.1 | $8.1M | 68 | 12 |
| Veterinarians | 40 | #984 of 1,485 | 8 | 4.1 | $1.8M | 67 | 6 |
| Landscaping and lawn care | 40 | #1,023 of 1,493 | 13 | 6.6 | $1.7M | 58 | 13 |
| House cleaning | 38 | #641 of 847 | 5 | 2.5 | $4.4M | 69 | 8 |
| Child care and preschools | 37 | #1,160 of 1,611 | 8 | 4.1 | $796K | 79 | 14 |
| Lawn, cleaning and pest control | 37 | #1,363 of 1,771 | 20 | 10.2 | $1.1M | 66 | 21 |
| HVAC and plumbing | Not scored | Not scored | 4 | 2.0 | $12.2M | 256 | 9 |
| Laundromats | Not scored | Not scored | 4 | 2.0 | $8.7M | 70 | 5 |
| Optometrists and eye care | Not scored | Not scored | 4 | 2.0 | $6.3M | 201 | 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 1.5 | $7.4M | 238 | 8 |
| Barbershops | Not scored | Not scored | 2 | 1.0 | $8.8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.0 | $8.8M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.0 | $11M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.0 | $7.3M | Too few | Under 3 |
| Property management | Not scored | Not scored | 2 | 1.0 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 2 | 1.0 | $12.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $34.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $22.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Newaygo County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.1M | $1,122 | 117 |
| Gasoline and other fuels | $57.1M | $2,905 | 112 |
| Food away from home | $68M | $3,459 | 85 |
| Groceries | $111.5M | $5,674 | 90 |
| Personal care products and services | $17.6M | $895 | 89 |
| Child care and other personal services | $6.4M | $324 | 56 |
| Memberships, classes and admissions | $14.2M | $720 | 73 |
| Medical and dental services | $25.1M | $1,280 | 99 |
| Pets | $14.6M | $743 | 82 |
| Clothing, shoes and related services | $34.9M | $1,776 | 86 |
| Vehicle insurance | $34.8M | $1,772 | 91 |
| Home repairs, maintenance and insurance | $48.7M | $2,480 | 82 |
| Lawn care, cleaning and other household services | $22.1M | $1,123 | 79 |
| Rent and homeowner costs | $255.1M | $12,984 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Newaygo County
- Population, 2025 estimate
- 51,622+3.1% since 2020
- Households
- 19,651
- Median age
- 42.9
- Homes lived in by their owners
- 87%
- Vehicles per household
- 2.0
- Land area
- 839 sq. mi.
- People per square mile
- 61
- Median household income
- $63,304+25.8% vs. 2015–2019, before inflation
- Average household income
- $79,003
- Median home value
- $186,700
- Jobs located here
- 10,466
- Daytime population
- 41,120Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Newaygo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Newaygo County, MI growing?
Population estimates put Newaygo County at 51,622 people in 2025, up 3.1% since 2020, in step with the U.S. (+3.1%). It has 19,651 households. Median household income rose 25.8% from the 2015–2019 survey, before inflation.
How much do households in Newaygo County, MI spend?
Households in Newaygo County spend about $255.1M a year on rent and homeowner costs, $111.5M on groceries and $68M on food away from home. Set against the U.S., households in Newaygo County spend the most on vehicle maintenance and repairs (an index of 117, where 100 is the U.S. average) and the least on child care and other personal services (56).
Which business types have the highest market scores in Newaygo County, MI?
The highest Groundwork market scores in Newaygo County are for dentists and orthodontists (80), chiropractors (78) and clothing and shoe stores (77). Newaygo County ranks #74 of 1,886 scored counties for dentists and orthodontists.
How does Newaygo County, MI compare with the U.S.?
The median household income in Newaygo County is $63,304 a year, 22% below the U.S. median of $80,734. The population rose 3.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $186,700, against $332,700 for the U.S. For its number of households, Newaygo County has the most map listings, relative to the U.S., for convenience stores (40% above the U.S. rate) and the fewest for real estate businesses (67% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Newaygo County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Newaygo County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Newaygo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Newaygo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.