County profile · Michigan
Ottawa County, MI market data
Population, household spending and competition for 56 business types in Ottawa County, each scored against other counties.
- Population, 2025
- 308,459
- +3.9% since 2020
- Households
- 111,322
- Median household income
- $90,502
- +30.6% vs. 2015–2019, before inflation
- Median home value
- $323,400
- Jobs located here
- 122,407
- Highest market score
- 87
- Nail salons, #13 of 1,328 scored counties
A site report maps the competitors on map listings around any address in Ottawa County by name and distance, and the households and spending within reach. Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 308,459 people live in Ottawa County, in 111,322 households. Population estimates show Ottawa County grew 3.9% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Ottawa County is $90,502 a year, 12% above the U.S. median of $80,734. That rose 30.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Ottawa County spend the most on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and the least on child care and other personal services (83).
The highest Groundwork market scores in Ottawa County are for nail salons (87), laundromats (87) and convenience stores (87). Ottawa County ranks #13 of 1,328 scored counties for nail salons.
Ottawa County is part of the Grand Rapids-Wyoming-Kentwood metro area. For its number of households, Ottawa County has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.4 times the U.S. rate) and the fewest for barbershops (49% below the U.S. rate).
All 56 business types in Ottawa County
Highest Groundwork market score first. Each score compares Ottawa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Nail salons | 87 | #13 of 1,328 | 38 | 3.4 | $3.2M | 190 | 4 |
| Laundromats | 87 | #20 of 785 | 6 | 0.5 | $39.9M | 319 | 4 |
| Convenience stores | 87 | #69 of 2,261 | 62 | 5.6 | $11.5M | 146 | 12 |
| Tire shops | 86 | #29 of 1,530 | 29 | 2.6 | $4.5M | 181 | 13 |
| Primary care and pediatrics | 84 | #47 of 1,656 | 51 | 4.6 | $3.4M | 189 | 83 |
| Sit-down restaurants | 84 | #72 of 2,405 | 398 | 35.8 | $1.2M | 181 | 141 |
| Grocery and convenience stores | 83 | #130 of 2,402 | 168 | 15.1 | $4.3M | 125 | 49 |
| Restaurants and cafes | 82 | #107 of 2,405 | 832 | 74.7 | $575K | 155 | 374 |
| Optometrists and eye care | 80 | #56 of 1,302 | 38 | 3.4 | $4.5M | 144 | 17 |
| Spas and skin care | 79 | #78 of 1,769 | 76 | 6.8 | $1.6M | 182 | 18 |
| Veterinarians | 79 | #99 of 1,485 | 25 | 2.2 | $4.2M | 154 | 28 |
| Gas stations | 79 | #170 of 2,358 | 105 | 9.4 | $3.1M | 130 | 63 |
| Barbershops | 78 | #88 of 1,356 | 30 | 2.7 | $4M | 214 | 7 |
| Fast food and sandwich shops | 77 | #192 of 2,222 | 118 | 10.6 | $4.1M | 133 | 185 |
| Grocery stores | 77 | #253 of 2,070 | 62 | 5.6 | $11.5M | 124 | 37 |
| Martial arts and dance studios | 75 | #78 of 1,334 | 34 | 3.1 | $3.4M | 171 | 28 |
| Urgent care and walk-in clinics | 74 | #28 of 325 | 6 | 0.5 | $28.7M | 117 | 7 |
| Funeral homes | 74 | #162 of 1,472 | 17 | 1.5 | $966K | 142 | 11 |
| Hair salons | 74 | #181 of 2,339 | 203 | 18.2 | $596K | 138 | 54 |
| Yoga, Pilates and fitness studios | 73 | #59 of 777 | 18 | 1.6 | $6.5M | 160 | 32 |
| Salons, barbers and spas | 73 | #216 of 2,385 | 355 | 31.9 | $341K | 160 | 84 |
| Pizza | 73 | #227 of 2,090 | 87 | 7.8 | $5.5M | 108 | 185 |
| Pet businesses | 72 | #222 of 2,200 | 105 | 9.4 | $999K | 114 | 59 |
| Child care and preschools | 72 | #222 of 1,611 | 53 | 4.8 | $1M | 101 | 42 |
| Dry cleaners | 71 | #58 of 507 | 11 | 1.0 | $21.8M | 139 | 9 |
| Coffee shops and cafes | 71 | #282 of 2,063 | 106 | 9.5 | $4.5M | 122 | 48 |
| Pet stores | 70 | #173 of 974 | 22 | 2.0 | $4.8M | 105 | 8 |
| Clothing and shoe stores | 70 | #385 of 2,087 | 131 | 11.8 | $1.8M | 144 | 58 |
| Bakeries and dessert shops | 69 | #303 of 1,889 | 99 | 8.9 | $4.8M | 117 | 55 |
| Clothing, shoes and laundry | 69 | #409 of 2,210 | 179 | 16.1 | $1.3M | 152 | 71 |
| Pest control | 68 | #113 of 699 | 12 | 1.1 | $12.4M | 122 | 10 |
| Gyms, studios and classes | 66 | #382 of 2,088 | 153 | 13.7 | $765K | 116 | 60 |
| Pet grooming and boarding | 64 | #387 of 1,461 | 49 | 4.4 | $2.1M | 84 | 23 |
| Dentists and orthodontists | 63 | #485 of 1,886 | 137 | 12.3 | $1.3M | 128 | 87 |
| Collision repair and body shops | 62 | #392 of 1,327 | 40 | 3.6 | $3.3M | 107 | 37 |
| Gyms | 62 | #468 of 1,792 | 101 | 9.1 | $1.2M | 89 | 32 |
| Auto repair shops | 62 | #656 of 2,378 | 253 | 22.7 | $519K | 117 | 156 |
| Doctors, dentists and clinics | 61 | #719 of 2,394 | 852 | 76.5 | $202K | 132 | 301 |
| Auto repair and car care | 59 | #794 of 2,401 | 451 | 40.5 | $291K | 108 | 211 |
| Physical therapy | 58 | #510 of 1,422 | 75 | 6.7 | $2.3M | 95 | 50 |
| Home inspectors | 56 | #152 of 415 | 8 | 0.7 | Index only | 80 | 5 |
| Chiropractors | 56 | #574 of 1,490 | 74 | 6.6 | $2.3M | 97 | 57 |
| HVAC and plumbing | 56 | #652 of 1,707 | 81 | 7.3 | $4.1M | 86 | 100 |
| Property management | 55 | #363 of 910 | 26 | 2.3 | Index only | 116 | 50 |
| Car washes and detailing | 54 | #634 of 1,451 | 62 | 5.6 | $2.1M | 84 | 23 |
| Oil change and quick lube | 53 | #235 of 479 | 19 | 1.7 | $6.9M | 50 | 7 |
| House cleaning | 50 | #424 of 847 | 26 | 2.3 | $5.7M | 90 | 64 |
| Roofing and gutters | 50 | #603 of 1,177 | 50 | 4.5 | $6.6M | 78 | 28 |
| Insurance agencies | 50 | #1,114 of 2,272 | 134 | 12.0 | $1.5M | 117 | 101 |
| Mortgage brokers and lenders | 49 | #464 of 887 | 49 | 4.4 | Index only | 88 | 15 |
| Home repair trades | 49 | #1,088 of 2,057 | 170 | 15.3 | $1.9M | 80 | 216 |
| Electricians | 48 | #638 of 1,160 | 39 | 3.5 | $8.5M | 70 | 88 |
| Landscaping and lawn care | 44 | #906 of 1,493 | 86 | 7.7 | $1.7M | 59 | 106 |
| Lawn, cleaning and pest control | 43 | #1,147 of 1,771 | 124 | 11.1 | $1.2M | 72 | 180 |
| Real estate agents and brokers | 42 | #1,480 of 2,176 | 306 | 27.5 | Index only | 101 | 126 |
| Real estate | 40 | #1,627 of 2,229 | 389 | 34.9 | Index only | 100 | 235 |
Household spending in Ottawa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $131.4M | $1,180 | 123 |
| Gasoline and other fuels | $325.6M | $2,925 | 113 |
| Food away from home | $478.6M | $4,299 | 106 |
| Groceries | $714.1M | $6,414 | 102 |
| Personal care products and services | $120.9M | $1,086 | 108 |
| Child care and other personal services | $53.4M | $479 | 83 |
| Memberships, classes and admissions | $117M | $1,051 | 107 |
| Medical and dental services | $171.9M | $1,544 | 120 |
| Pets | $104.9M | $942 | 104 |
| Clothing, shoes and related services | $239.7M | $2,153 | 105 |
| Vehicle insurance | $196.8M | $1,768 | 90 |
| Home repairs, maintenance and insurance | $329.6M | $2,961 | 98 |
| Lawn care, cleaning and other household services | $149.2M | $1,340 | 95 |
| Rent and homeowner costs | $1.7B | $15,070 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ottawa County
- Population, 2025 estimate
- 308,459+3.9% since 2020
- Households
- 111,322
- Median age
- 38.6
- Homes lived in by their owners
- 79%
- Vehicles per household
- 2.0
- Land area
- 564 sq. mi.
- People per square mile
- 535
- Median household income
- $90,502+30.6% vs. 2015–2019, before inflation
- Average household income
- $115,389
- Median home value
- $323,400
- Jobs located here
- 122,407
- Daytime population
- 286,672Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ottawa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Ottawa County, MI growing?
Population estimates put Ottawa County at 308,459 people in 2025, up 3.9% since 2020, faster than the U.S. (+3.1%). It has 111,322 households. Against the 2015–2019 survey, median household income rose 30.6%, before inflation.
How much do households in Ottawa County, MI spend?
Households in Ottawa County spend about $1.7B a year on rent and homeowner costs, $714.1M on groceries and $478.6M on food away from home. Relative to the U.S., household spending in Ottawa County runs highest on vehicle maintenance and repairs (an index of 123, where 100 is the U.S. average) and lowest on child care and other personal services (83).
Which business types have the highest market scores in Ottawa County, MI?
Of the business types scored in Ottawa County, nail salons (87), laundromats (87) and convenience stores (87) have the highest Groundwork market scores. For nail salons, that ranks #13 of 1,328 scored counties.
How does Ottawa County, MI compare with the U.S.?
Median household income in Ottawa County is $90,502, 12% above the U.S. median of $80,734. The population rose 3.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $323,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.4 times the U.S. rate) and lowest for barbershops (49% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Ottawa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ottawa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ottawa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ottawa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.