County profile · Michigan
Gratiot County, MI market data
How Gratiot County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 41,190
- −1.1% since 2020
- Households
- 14,775
- Median household income
- $63,556
- +32.8% vs. 2015–2019, before inflation
- Median home value
- $147,500
- Jobs located here
- 12,772
- Highest market score
- 68
- Dentists and orthodontists, #310 of 1,886 scored counties
A site report maps the competitors on map listings around any address in Gratiot County by name and distance, and the households and spending within reach. Or open the report at the center of Gratiot County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Gratiot County has an estimated 41,190 people and 14,775 households. Population estimates show Gratiot County declined 1.1% from 2020 to 2025, against +3.1% for the U.S. Median household income in Gratiot County is $63,556, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 32.8%, before inflation.
Relative to the U.S., household spending in Gratiot County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (55).
Of the business types scored in Gratiot County, dentists and orthodontists (68), sit-down restaurants (64) and spas and skin care studios (62) have the highest Groundwork market scores. For dentists and orthodontists, that ranks #310 of 1,886 scored counties.
Gratiot County is part of the Alma area. Against the U.S., map listings per household run highest for funeral homes (3.2 times the U.S. rate) and lowest for real estate agents and brokers (62% below the U.S. rate).
All 56 business types in Gratiot County
Highest Groundwork market score first. Each score compares Gratiot County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dentists and orthodontists | 68 | #310 of 1,886 | 11 | 7.4 | $1.7M | 175 | 6 |
| Sit-down restaurants | 64 | #551 of 2,405 | 42 | 28.4 | $1.2M | 184 | 20 |
| Spas and skin care | 62 | #433 of 1,769 | 5 | 3.4 | $2.6M | 302 | Under 3 |
| Restaurants and cafes | 61 | #706 of 2,405 | 99 | 67.0 | $517K | 139 | 49 |
| Clothing and shoe stores | 60 | #666 of 2,087 | 9 | 6.1 | $2.9M | 229 | Under 3 |
| Clothing, shoes and laundry | 60 | #698 of 2,210 | 13 | 8.8 | $2M | 229 | Under 3 |
| Grocery stores | 58 | #739 of 2,070 | 7 | 4.7 | $12M | 129 | 5 |
| Optometrists and eye care | 57 | #485 of 1,302 | 5 | 3.4 | $3.8M | 121 | Under 3 |
| Real estate agents and brokers | 56 | #731 of 2,176 | 17 | 11.5 | Index only | 207 | 4 |
| Bakeries and dessert shops | 51 | #898 of 1,889 | 12 | 8.1 | $4.3M | 103 | 4 |
| Salons, barbers and spas | 51 | #1,088 of 2,385 | 45 | 30.5 | $294K | 138 | Under 3 |
| Gyms, studios and classes | 50 | #1,039 of 2,088 | 14 | 9.5 | $752K | 114 | Under 3 |
| Fast food and sandwich shops | 50 | #1,128 of 2,222 | 16 | 10.8 | $3.2M | 105 | 25 |
| Hair salons | 50 | #1,162 of 2,339 | 26 | 17.6 | $508K | 118 | Under 3 |
| Grocery and convenience stores | 50 | #1,197 of 2,402 | 26 | 17.6 | $3.2M | 95 | 9 |
| Auto repair shops | 49 | #1,244 of 2,378 | 40 | 27.1 | $399K | 90 | 12 |
| Pizza | 48 | #1,104 of 2,090 | 11 | 7.4 | $4.6M | 92 | 25 |
| Car washes and detailing | 47 | #803 of 1,451 | 7 | 4.7 | $2.3M | 90 | Under 3 |
| Coffee shops and cafes | 47 | #1,141 of 2,063 | 15 | 10.2 | $3.4M | 92 | 4 |
| Real estate | 47 | #1,213 of 2,229 | 27 | 18.3 | Index only | 164 | 9 |
| Physical therapy | 46 | #815 of 1,422 | 8 | 5.4 | $2.4M | 99 | Under 3 |
| HVAC and plumbing | 45 | #1,027 of 1,707 | 9 | 6.1 | $4.1M | 85 | 8 |
| Doctors, dentists and clinics | 45 | #1,426 of 2,394 | 113 | 76.5 | $168K | 110 | 30 |
| Convenience stores | 43 | #1,367 of 2,261 | 15 | 10.2 | $5.6M | 71 | 4 |
| Gyms | 41 | #1,214 of 1,792 | 9 | 6.1 | $1.2M | 90 | Under 3 |
| Tire shops | 39 | #1,039 of 1,530 | 7 | 4.7 | $2.3M | 91 | 5 |
| Primary care and pediatrics | 39 | #1,184 of 1,656 | 13 | 8.8 | $1.5M | 82 | 21 |
| Home repair trades | 39 | #1,531 of 2,057 | 18 | 12.2 | $2M | 84 | 18 |
| Auto repair and car care | 39 | #1,717 of 2,401 | 73 | 49.4 | $218K | 81 | 22 |
| Collision repair and body shops | 37 | #957 of 1,327 | 6 | 4.1 | $2.7M | 86 | 6 |
| Lawn, cleaning and pest control | 36 | #1,380 of 1,771 | 13 | 8.8 | $1.3M | 76 | 13 |
| Pet businesses | 36 | #1,706 of 2,200 | 29 | 19.6 | $379K | 43 | 3 |
| Insurance agencies | 35 | #1,635 of 2,272 | 18 | 12.2 | $1.4M | 112 | 15 |
| Funeral homes | 34 | #1,135 of 1,472 | 10 | 6.8 | $241K | 35 | Under 3 |
| Barbershops | 33 | #1,046 of 1,356 | 8 | 5.4 | $1.7M | 88 | Under 3 |
| Gas stations | 32 | #1,906 of 2,358 | 34 | 23.0 | $1.2M | 51 | 16 |
| Property management | 30 | #787 of 910 | 7 | 4.7 | Index only | 49 | 3 |
| Electricians | 26 | #1,037 of 1,160 | 5 | 3.4 | $7.3M | 61 | 10 |
| Landscaping and lawn care | 25 | #1,378 of 1,493 | 10 | 6.8 | $1.7M | 57 | 13 |
| Child care and preschools | 17 | #1,533 of 1,611 | 15 | 10.2 | $317K | 32 | 9 |
| Pet stores | 15 | #929 of 974 | 5 | 3.4 | $2.2M | 49 | Under 3 |
| Pet grooming and boarding | 11 | #1,442 of 1,461 | 14 | 9.5 | $786K | 31 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 2.7 | $4.7M | 198 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 2.7 | $2.6M | 131 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 2.7 | $3.3M | 198 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 2.7 | $9.1M | 108 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 2.7 | $2.8M | 101 | 3 |
| House cleaning | Not scored | Not scored | 3 | 2.0 | $5.5M | 86 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.4 | $13.1M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.4 | $8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $26.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.7 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.7 | $19M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.7 | $10.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Gratiot County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15.9M | $1,079 | 113 |
| Gasoline and other fuels | $41.4M | $2,804 | 108 |
| Food away from home | $51.1M | $3,462 | 85 |
| Groceries | $83.8M | $5,673 | 90 |
| Personal care products and services | $13.2M | $894 | 89 |
| Child care and other personal services | $4.8M | $322 | 55 |
| Memberships, classes and admissions | $10.5M | $713 | 72 |
| Medical and dental services | $19M | $1,284 | 100 |
| Pets | $11M | $745 | 82 |
| Clothing, shoes and related services | $26.2M | $1,773 | 86 |
| Vehicle insurance | $25.2M | $1,708 | 87 |
| Home repairs, maintenance and insurance | $36.5M | $2,472 | 82 |
| Lawn care, cleaning and other household services | $16.5M | $1,120 | 79 |
| Rent and homeowner costs | $191.5M | $12,961 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Gratiot County
- Population, 2025 estimate
- 41,190−1.1% since 2020
- Households
- 14,775
- Median age
- 40.1
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 568 sq. mi.
- People per square mile
- 73
- Median household income
- $63,556+32.8% vs. 2015–2019, before inflation
- Average household income
- $83,011
- Median home value
- $147,500
- Jobs located here
- 12,772
- Daytime population
- 39,987Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Gratiot County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Gratiot County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Gratiot County, MI growing?
Population estimates put Gratiot County at 41,190 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 14,775 households. Median household income rose 32.8% from the 2015–2019 survey, before inflation.
How much do households in Gratiot County, MI spend?
Households in Gratiot County spend about $191.5M a year on rent and homeowner costs, $83.8M on groceries and $51.1M on food away from home. Set against the U.S., households in Gratiot County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (55).
Which business types have the highest market scores in Gratiot County, MI?
The highest Groundwork market scores in Gratiot County are for dentists and orthodontists (68), sit-down restaurants (64) and spas and skin care studios (62). Gratiot County ranks #310 of 1,886 scored counties for dentists and orthodontists.
How does Gratiot County, MI compare with the U.S.?
The median household income in Gratiot County is $63,556 a year, 21% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $147,500, against $332,700 for the U.S. For its number of households, Gratiot County has the most map listings, relative to the U.S., for funeral homes (3.2 times the U.S. rate) and the fewest for real estate agents and brokers (62% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Gratiot County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Gratiot County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Gratiot County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Gratiot County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.