County profile · Michigan
Tuscola County, MI market data
Population, household spending and competition for 56 business types in Tuscola County, each scored against other counties.
- Population, 2025
- 52,680
- −1.2% since 2020
- Households
- 21,498
- Median household income
- $63,811
- +27.7% vs. 2015–2019, before inflation
- Median home value
- $149,500
- Jobs located here
- 10,757
- Highest market score
- 70
- Coffee shops and cafes, #285 of 2,063 scored counties
A site report maps the competitors on map listings around any address in Tuscola County by name and distance, and the households and spending within reach. Or open the report at the center of Tuscola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 52,680 people live in Tuscola County, in 21,498 households. Population estimates put the population change in Tuscola County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. The median household income in Tuscola County is $63,811 a year, 21% below the U.S. median of $80,734. That rose 27.7% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Tuscola County spend the most on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and the least on child care and other personal services (53).
The highest Groundwork market scores in Tuscola County are for coffee shops and cafes (70), dentists and orthodontists (68) and bakeries and dessert shops (68). Tuscola County ranks #285 of 2,063 scored counties for coffee shops and cafes.
For its number of households, Tuscola County has the most map listings, relative to the U.S., for funeral homes (2.9 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (72% below the U.S. rate).
All 56 business types in Tuscola County
Highest Groundwork market score first. Each score compares Tuscola County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Coffee shops and cafes | 70 | #285 of 2,063 | 7 | 3.3 | $10.4M | 281 | 3 |
| Dentists and orthodontists | 68 | #305 of 1,886 | 14 | 6.5 | $1.9M | 197 | 10 |
| Bakeries and dessert shops | 68 | #306 of 1,889 | 8 | 3.7 | $9.1M | 220 | 3 |
| Restaurants and cafes | 67 | #468 of 2,405 | 119 | 55.4 | $612K | 165 | 53 |
| Salons, barbers and spas | 66 | #411 of 2,385 | 51 | 23.7 | $370K | 174 | 7 |
| HVAC and plumbing | 65 | #318 of 1,707 | 6 | 2.8 | $8.7M | 183 | 6 |
| Sit-down restaurants | 65 | #512 of 2,405 | 57 | 26.5 | $1.3M | 192 | 26 |
| Spas and skin care | 62 | #432 of 1,769 | 5 | 2.3 | $3.8M | 431 | Under 3 |
| Clothing, shoes and laundry | 61 | #648 of 2,210 | 14 | 6.5 | $2.7M | 302 | Under 3 |
| Clothing and shoe stores | 60 | #662 of 2,087 | 10 | 4.7 | $3.7M | 293 | Under 3 |
| Physical therapy | 59 | #464 of 1,422 | 8 | 3.7 | $3.4M | 141 | Under 3 |
| Auto repair and car care | 59 | #810 of 2,401 | 89 | 41.4 | $264K | 98 | 17 |
| Home repair trades | 58 | #645 of 2,057 | 15 | 7.0 | $3.5M | 143 | 24 |
| Real estate | 58 | #649 of 2,229 | 27 | 12.6 | Index only | 235 | 5 |
| Pizza | 57 | #744 of 2,090 | 14 | 6.5 | $5.2M | 102 | 24 |
| Auto repair shops | 57 | #869 of 2,378 | 52 | 24.2 | $451K | 101 | 16 |
| Fast food and sandwich shops | 56 | #902 of 2,222 | 23 | 10.7 | $3.2M | 104 | 24 |
| Gas stations | 56 | #905 of 2,358 | 25 | 11.6 | $2.4M | 102 | 19 |
| Car washes and detailing | 55 | #591 of 1,451 | 9 | 4.2 | $2.6M | 103 | Under 3 |
| Hair salons | 54 | #967 of 2,339 | 40 | 18.6 | $472K | 110 | 6 |
| Primary care and pediatrics | 53 | #734 of 1,656 | 12 | 5.6 | $2.3M | 127 | 27 |
| Gyms, studios and classes | 51 | #1,015 of 2,088 | 24 | 11.2 | $612K | 92 | 3 |
| Roofing and gutters | 48 | #633 of 1,177 | 6 | 2.8 | $8.7M | 103 | 3 |
| Doctors, dentists and clinics | 48 | #1,273 of 2,394 | 133 | 61.9 | $204K | 134 | 47 |
| Martial arts and dance studios | 47 | #752 of 1,334 | 8 | 3.7 | $1.8M | 91 | 3 |
| Optometrists and eye care | 46 | #770 of 1,302 | 9 | 4.2 | $3M | 96 | 4 |
| Grocery stores | 46 | #1,146 of 2,070 | 15 | 7.0 | $8.1M | 87 | 7 |
| Real estate agents and brokers | 46 | #1,254 of 2,176 | 22 | 10.2 | Index only | 229 | Under 3 |
| Grocery and convenience stores | 46 | #1,355 of 2,402 | 43 | 20.0 | $2.8M | 83 | 12 |
| Collision repair and body shops | 45 | #777 of 1,327 | 8 | 3.7 | $2.9M | 95 | 7 |
| Chiropractors | 43 | #930 of 1,490 | 13 | 6.0 | $2.1M | 87 | 6 |
| Convenience stores | 43 | #1,369 of 2,261 | 23 | 10.7 | $5.3M | 67 | 5 |
| Funeral homes | 37 | #1,067 of 1,472 | 13 | 6.0 | $267K | 39 | 4 |
| Child care and preschools | 36 | #1,195 of 1,611 | 11 | 5.1 | $599K | 60 | 6 |
| Lawn, cleaning and pest control | 36 | #1,383 of 1,771 | 19 | 8.8 | $1.2M | 74 | 16 |
| Gyms | 34 | #1,403 of 1,792 | 14 | 6.5 | $1M | 81 | Under 3 |
| Pet businesses | 33 | #1,801 of 2,200 | 35 | 16.3 | $445K | 51 | 7 |
| Landscaping and lawn care | 32 | #1,232 of 1,493 | 15 | 7.0 | $1.6M | 54 | 9 |
| Pet grooming and boarding | 24 | #1,298 of 1,461 | 10 | 4.7 | $1.6M | 61 | Under 3 |
| Veterinarians | 22 | #1,351 of 1,485 | 11 | 5.1 | $1.4M | 52 | 7 |
| Insurance agencies | 21 | #2,053 of 2,272 | 39 | 18.1 | $956K | 76 | 26 |
| House cleaning | Not scored | Not scored | 4 | 1.9 | $5.9M | 92 | 7 |
| Tire shops | Not scored | Not scored | 4 | 1.9 | $5.9M | 234 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 1.4 | $6.3M | 334 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 1.4 | $17.4M | 145 | 15 |
| Mortgage brokers and lenders | Not scored | Not scored | 3 | 1.4 | Index only | 235 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 1.4 | $5.2M | 115 | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.9 | $18.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 0.9 | $7.3M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.5 | $37.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.5 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 0.5 | $18.9M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.5 | $23.5M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 0.5 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $27.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Tuscola County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.5M | $1,091 | 114 |
| Gasoline and other fuels | $61M | $2,839 | 109 |
| Food away from home | $72.8M | $3,385 | 83 |
| Groceries | $120.8M | $5,619 | 89 |
| Personal care products and services | $18.9M | $878 | 87 |
| Child care and other personal services | $6.6M | $306 | 53 |
| Memberships, classes and admissions | $14.7M | $683 | 70 |
| Medical and dental services | $27.1M | $1,260 | 98 |
| Pets | $15.6M | $724 | 80 |
| Clothing, shoes and related services | $37.3M | $1,733 | 84 |
| Vehicle insurance | $37.3M | $1,734 | 89 |
| Home repairs, maintenance and insurance | $52.1M | $2,425 | 80 |
| Lawn care, cleaning and other household services | $23.6M | $1,100 | 78 |
| Rent and homeowner costs | $274.9M | $12,789 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Tuscola County
- Population, 2025 estimate
- 52,680−1.2% since 2020
- Households
- 21,498
- Median age
- 45.7
- Homes lived in by their owners
- 86%
- Vehicles per household
- 2.0
- Land area
- 805 sq. mi.
- People per square mile
- 66
- Median household income
- $63,811+27.7% vs. 2015–2019, before inflation
- Average household income
- $77,133
- Median home value
- $149,500
- Jobs located here
- 10,757
- Daytime population
- 44,077Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Tuscola County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Tuscola County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Tuscola County, MI growing?
Population estimates put Tuscola County at 52,680 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 21,498 households. Against the 2015–2019 survey, median household income rose 27.7%, before inflation.
How much do households in Tuscola County, MI spend?
Households in Tuscola County spend about $274.9M a year on rent and homeowner costs, $120.8M on groceries and $72.8M on food away from home. Relative to the U.S., household spending in Tuscola County runs highest on vehicle maintenance and repairs (an index of 114, where 100 is the U.S. average) and lowest on child care and other personal services (53).
Which business types have the highest market scores in Tuscola County, MI?
Of the business types scored in Tuscola County, coffee shops and cafes (70), dentists and orthodontists (68) and bakeries and dessert shops (68) have the highest Groundwork market scores. For coffee shops and cafes, that ranks #285 of 2,063 scored counties.
How does Tuscola County, MI compare with the U.S.?
Median household income in Tuscola County is $63,811, 21% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $149,500, against $332,700 for the U.S. Against the U.S., map listings per household run highest for funeral homes (2.9 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (72% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 41 of the 56 business types have a score in Tuscola County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Tuscola County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Tuscola County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Tuscola County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.