County profile · Michigan
Roscommon County, MI market data
How Roscommon County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,914
- +1.9% since 2020
- Households
- 11,579
- Median household income
- $55,246
- +31.4% vs. 2015–2019, before inflation
- Median home value
- $158,700
- Jobs located here
- 5,588
- Highest market score
- 76
- Primary care and pediatrics, #136 of 1,656 scored counties
A site report maps the competitors on map listings around any address in Roscommon County by name and distance, and the households and spending within reach. Or open the report at the center of Roscommon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Roscommon County has an estimated 23,914 people and 11,579 households. Population estimates put the population change in Roscommon County from 2020 to 2025 at +1.9%, slower than the U.S. (+3.1%). Median household income in Roscommon County is $55,246, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 31.4%, before inflation.
Relative to the U.S., household spending in Roscommon County runs highest on vehicle maintenance and repairs (an index of 99, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Of the business types scored in Roscommon County, primary care and pediatric clinics (76), medical and dental practices (67) and gyms and studios (64) have the highest Groundwork market scores. For primary care and pediatric clinics, that ranks #136 of 1,656 scored counties.
Against the U.S., map listings per household run highest for car washes and detailers (2.3 times the U.S. rate) and lowest for medical and dental practices (45% below the U.S. rate).
All 56 business types in Roscommon County
Highest Groundwork market score first. Each score compares Roscommon County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Primary care and pediatrics | 76 | #136 of 1,656 | 5 | 4.3 | $2.9M | 161 | 5 |
| Doctors, dentists and clinics | 67 | #454 of 2,394 | 54 | 46.6 | $266K | 174 | 16 |
| Gyms, studios and classes | 64 | #440 of 2,088 | 8 | 6.9 | $965K | 146 | Under 3 |
| Dentists and orthodontists | 64 | #442 of 1,886 | 10 | 8.6 | $1.4M | 146 | 6 |
| Clothing and shoe stores | 64 | #539 of 2,087 | 7 | 6.0 | $2.8M | 223 | Under 3 |
| Spas and skin care | 61 | #470 of 1,769 | 6 | 5.2 | $1.6M | 188 | Under 3 |
| HVAC and plumbing | 57 | #597 of 1,707 | 5 | 4.3 | $5.5M | 116 | 8 |
| Home repair trades | 56 | #729 of 2,057 | 10 | 8.6 | $2.8M | 114 | 15 |
| Clothing, shoes and laundry | 54 | #938 of 2,210 | 15 | 13.0 | $1.3M | 150 | Under 3 |
| Fast food and sandwich shops | 53 | #1,033 of 2,222 | 14 | 12.1 | $2.7M | 89 | 14 |
| Pizza | 50 | #1,034 of 2,090 | 10 | 8.6 | $3.8M | 75 | 14 |
| Auto repair shops | 49 | #1,234 of 2,378 | 25 | 21.6 | $441K | 99 | 12 |
| Salons, barbers and spas | 48 | #1,273 of 2,385 | 40 | 34.5 | $246K | 116 | 8 |
| Barbershops | 44 | #850 of 1,356 | 5 | 4.3 | $2M | 105 | Under 3 |
| Insurance agencies | 44 | #1,303 of 2,272 | 10 | 8.6 | $1.8M | 140 | 12 |
| Pet businesses | 43 | #1,410 of 2,200 | 16 | 13.8 | $508K | 58 | 3 |
| Auto repair and car care | 43 | #1,521 of 2,401 | 49 | 42.3 | $225K | 84 | 16 |
| Hair salons | 41 | #1,595 of 2,339 | 25 | 21.6 | $394K | 92 | 6 |
| Lawn, cleaning and pest control | 38 | #1,328 of 1,771 | 10 | 8.6 | $1.3M | 75 | 12 |
| Convenience stores | 36 | #1,620 of 2,261 | 17 | 14.7 | $3.7M | 47 | 3 |
| Grocery stores | 34 | #1,556 of 2,070 | 16 | 13.8 | $4M | 43 | 4 |
| Restaurants and cafes | 33 | #1,915 of 2,405 | 118 | 101.9 | $321K | 87 | 50 |
| Chiropractors | 32 | #1,231 of 1,490 | 10 | 8.6 | $1.4M | 60 | 5 |
| Grocery and convenience stores | 32 | #1,908 of 2,402 | 40 | 34.5 | $1.6M | 47 | 7 |
| Sit-down restaurants | 32 | #1,952 of 2,405 | 57 | 49.2 | $664K | 100 | 28 |
| Coffee shops and cafes | 29 | #1,779 of 2,063 | 13 | 11.2 | $2.9M | 79 | 8 |
| Gas stations | 28 | #2,035 of 2,358 | 26 | 22.5 | $1.1M | 46 | 15 |
| Car washes and detailing | 25 | #1,311 of 1,451 | 10 | 8.6 | $1.1M | 44 | Under 3 |
| Bakeries and dessert shops | 25 | #1,741 of 1,889 | 14 | 12.1 | $2.7M | 65 | 8 |
| Landscaping and lawn care | 24 | #1,399 of 1,493 | 8 | 6.9 | $1.6M | 53 | 12 |
| Real estate | 23 | #2,195 of 2,229 | 43 | 37.1 | Index only | 78 | 20 |
| Pet grooming and boarding | 21 | #1,350 of 1,461 | 7 | 6.0 | $1.2M | 46 | Under 3 |
| Real estate agents and brokers | 19 | #2,166 of 2,176 | 36 | 31.1 | Index only | 74 | 17 |
| Laundromats | 17 | #730 of 785 | 5 | 4.3 | $4M | 32 | Under 3 |
| Property management | 17 | #890 of 910 | 5 | 4.3 | Index only | 52 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 3.5 | $547K | 81 | 4 |
| Gyms | Not scored | Not scored | 4 | 3.5 | $1.9M | 148 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.5 | $2.5M | 148 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.5 | $2.8M | 110 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.5 | $2M | 75 | 3 |
| Child care and preschools | Not scored | Not scored | 3 | 2.6 | $1.2M | 115 | 6 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.6 | $3.7M | 119 | 4 |
| Electricians | Not scored | Not scored | 3 | 2.6 | $9.2M | 77 | 7 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.6 | $2.6M | 128 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.6 | $4.8M | 153 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.6 | $4.8M | 199 | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.7 | $5.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 1.7 | $4.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.7 | $13.9M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $12.5M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $12.5M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $7.7M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Roscommon County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11M | $953 | 99 |
| Gasoline and other fuels | $28.7M | $2,474 | 95 |
| Food away from home | $37.9M | $3,270 | 80 |
| Groceries | $63.5M | $5,480 | 87 |
| Personal care products and services | $9.9M | $851 | 85 |
| Child care and other personal services | $3.5M | $300 | 52 |
| Memberships, classes and admissions | $7.7M | $667 | 68 |
| Medical and dental services | $14.4M | $1,240 | 96 |
| Pets | $8.1M | $703 | 77 |
| Clothing, shoes and related services | $19.8M | $1,709 | 83 |
| Vehicle insurance | $17.5M | $1,514 | 77 |
| Home repairs, maintenance and insurance | $27.7M | $2,392 | 79 |
| Lawn care, cleaning and other household services | $12.5M | $1,082 | 77 |
| Rent and homeowner costs | $145.2M | $12,536 | 75 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Roscommon County
- Population, 2025 estimate
- 23,914+1.9% since 2020
- Households
- 11,579
- Median age
- 55.1
- Homes lived in by their owners
- 85%
- Vehicles per household
- 1.7
- Land area
- 520 sq. mi.
- People per square mile
- 46
- Median household income
- $55,246+31.4% vs. 2015–2019, before inflation
- Average household income
- $77,936
- Median home value
- $158,700
- Jobs located here
- 5,588
- Daytime population
- 22,322Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Roscommon County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Roscommon County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Roscommon County, MI growing?
Population estimates put Roscommon County at 23,914 people in 2025, up 1.9% since 2020, slower than the U.S. (+3.1%). It has 11,579 households. Median household income rose 31.4% from the 2015–2019 survey, before inflation.
How much do households in Roscommon County, MI spend?
Households in Roscommon County spend about $145.2M a year on rent and homeowner costs, $63.5M on groceries and $37.9M on food away from home. Set against the U.S., households in Roscommon County spend the most on vehicle maintenance and repairs (an index of 99, where 100 is the U.S. average) and the least on child care and other personal services (52).
Which business types have the highest market scores in Roscommon County, MI?
The highest Groundwork market scores in Roscommon County are for primary care and pediatric clinics (76), medical and dental practices (67) and gyms and studios (64). Roscommon County ranks #136 of 1,656 scored counties for primary care and pediatric clinics.
How does Roscommon County, MI compare with the U.S.?
The median household income in Roscommon County is $55,246 a year, 32% below the U.S. median of $80,734. The population rose 1.9% from 2020 to 2025, against +3.1% for the U.S. The median home value is $158,700, against $332,700 for the U.S. For its number of households, Roscommon County has the most map listings, relative to the U.S., for car washes and detailers (2.3 times the U.S. rate) and the fewest for medical and dental practices (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Roscommon County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Roscommon County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Roscommon County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Roscommon County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.