County profile · Michigan
Genesee County, MI market data
Population, household spending and competition for 56 business types in Genesee County, each scored against other counties.
- Population, 2025
- 401,093
- −1.1% since 2020
- Households
- 167,334
- Median household income
- $62,281
- +28.2% vs. 2015–2019, before inflation
- Median home value
- $182,400
- Jobs located here
- 125,696
- Highest market score
- 64
- Dry cleaners, #112 of 507 scored counties
A site report maps the competitors on map listings around any address in Genesee County by name and distance, and the households and spending within reach. Or open the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 401,093 people live in Genesee County, in 167,334 households. Between 2020 and 2025, the population of Genesee County declined 1.1%, against +3.1% for the U.S. The median household income in Genesee County is $62,281 a year, 23% below the U.S. median of $80,734. That rose 28.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Genesee County spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on child care and other personal services (61).
The highest Groundwork market scores in Genesee County are for dry cleaners (64), laundromats (63) and nail salons (63). Genesee County ranks #112 of 507 scored counties for dry cleaners.
Genesee County is part of the Flint metro area. For its number of households, Genesee County has the most map listings, relative to the U.S., for gas stations (44% above the U.S. rate) and the fewest for dry cleaners (54% below the U.S. rate).
All 56 business types in Genesee County
Highest Groundwork market score first. Each score compares Genesee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Dry cleaners | 64 | #112 of 507 | 10 | 0.6 | $30.4M | 194 | 9 |
| Laundromats | 63 | #227 of 785 | 16 | 1.0 | $19M | 152 | 6 |
| Nail salons | 63 | #328 of 1,328 | 67 | 4.0 | $2.3M | 136 | 8 |
| HVAC and plumbing | 62 | #410 of 1,707 | 65 | 3.9 | $6.4M | 135 | 84 |
| Tire shops | 62 | #464 of 1,530 | 48 | 2.9 | $3.4M | 137 | 23 |
| Chiropractors | 61 | #434 of 1,490 | 77 | 4.6 | $2.8M | 119 | 35 |
| Sit-down restaurants | 60 | #734 of 2,405 | 635 | 37.9 | $932K | 140 | 225 |
| Bakeries and dessert shops | 59 | #568 of 1,889 | 98 | 5.9 | $6M | 146 | 69 |
| Yoga, Pilates and fitness studios | 58 | #227 of 777 | 23 | 1.4 | $5.5M | 137 | 32 |
| Coffee shops and cafes | 58 | #685 of 2,063 | 123 | 7.4 | $4.8M | 130 | 60 |
| Urgent care and walk-in clinics | 57 | #122 of 325 | 6 | 0.4 | $36.5M | 149 | 14 |
| Gyms | 57 | #649 of 1,792 | 98 | 5.9 | $1.3M | 100 | 32 |
| Funeral homes | 56 | #552 of 1,472 | 33 | 2.0 | $728K | 107 | 20 |
| Veterinarians | 56 | #577 of 1,485 | 44 | 2.6 | $2.9M | 106 | 37 |
| Convenience stores | 56 | #890 of 2,261 | 121 | 7.2 | $7.9M | 100 | 40 |
| Restaurants and cafes | 56 | #907 of 2,405 | 1,282 | 76.6 | $461K | 124 | 608 |
| Pest control | 55 | #286 of 699 | 16 | 1.0 | $11.9M | 117 | 7 |
| Home repair trades | 55 | #778 of 2,057 | 159 | 9.5 | $2.6M | 108 | 164 |
| Grocery and convenience stores | 53 | #1,057 of 2,402 | 273 | 16.3 | $3.5M | 103 | 104 |
| Pet businesses | 52 | #991 of 2,200 | 158 | 9.4 | $806K | 92 | 69 |
| Grocery stores | 51 | #968 of 2,070 | 97 | 5.8 | $9.8M | 106 | 64 |
| Pet grooming and boarding | 50 | #741 of 1,461 | 65 | 3.9 | $2M | 77 | 19 |
| House cleaning | 49 | #433 of 847 | 27 | 1.6 | $7.1M | 110 | 65 |
| Electricians | 49 | #609 of 1,160 | 40 | 2.4 | $10.5M | 87 | 64 |
| Roofing and gutters | 49 | #616 of 1,177 | 54 | 3.2 | $7.8M | 92 | 16 |
| Physical therapy | 49 | #737 of 1,422 | 94 | 5.6 | $2.3M | 97 | 58 |
| Gyms, studios and classes | 49 | #1,105 of 2,088 | 200 | 12.0 | $638K | 96 | 55 |
| Clothing and shoe stores | 48 | #1,123 of 2,087 | 208 | 12.4 | $1.5M | 115 | 80 |
| Auto repair shops | 48 | #1,282 of 2,378 | 355 | 21.2 | $462K | 104 | 163 |
| Mortgage brokers and lenders | 47 | #488 of 887 | 37 | 2.2 | Index only | 152 | 22 |
| Collision repair and body shops | 47 | #719 of 1,327 | 51 | 3.0 | $3.2M | 104 | 46 |
| Child care and preschools | 47 | #892 of 1,611 | 62 | 3.7 | $951K | 95 | 76 |
| Spas and skin care | 47 | #988 of 1,769 | 141 | 8.4 | $1.1M | 123 | 33 |
| Clothing, shoes and laundry | 47 | #1,235 of 2,210 | 282 | 16.9 | $1.1M | 123 | 95 |
| Optometrists and eye care | 46 | #774 of 1,302 | 76 | 4.5 | $2.9M | 92 | 30 |
| Pet stores | 45 | #566 of 974 | 30 | 1.8 | $4.2M | 94 | 13 |
| Martial arts and dance studios | 45 | #827 of 1,334 | 79 | 4.7 | $1.6M | 80 | 23 |
| Auto repair and car care | 45 | #1,416 of 2,401 | 614 | 36.7 | $267K | 99 | 245 |
| Pizza | 44 | #1,257 of 2,090 | 132 | 7.9 | $4.5M | 88 | 322 |
| Property management | 43 | #571 of 910 | 35 | 2.1 | Index only | 113 | 50 |
| Primary care and pediatrics | 43 | #1,060 of 1,656 | 108 | 6.5 | $2M | 114 | 387 |
| Hair salons | 43 | #1,520 of 2,339 | 390 | 23.3 | $390K | 91 | 63 |
| Salons, barbers and spas | 41 | #1,678 of 2,385 | 705 | 42.1 | $215K | 101 | 107 |
| Car washes and detailing | 40 | #986 of 1,451 | 82 | 4.9 | $2M | 79 | 27 |
| Gas stations | 39 | #1,633 of 2,358 | 263 | 15.7 | $1.6M | 67 | 141 |
| Home inspectors | 38 | #305 of 415 | 12 | 0.7 | Index only | 70 | 7 |
| Insurance agencies | 38 | #1,525 of 2,272 | 188 | 11.2 | $1.4M | 108 | 126 |
| Dentists and orthodontists | 37 | #1,408 of 1,886 | 216 | 12.9 | $1M | 103 | 147 |
| Fast food and sandwich shops | 36 | #1,637 of 2,222 | 245 | 14.6 | $2.4M | 79 | 322 |
| Doctors, dentists and clinics | 36 | #1,835 of 2,394 | 1,221 | 73.0 | $179K | 118 | 671 |
| Barbershops | 33 | #1,048 of 1,356 | 96 | 5.7 | $1.6M | 84 | Under 3 |
| Oil change and quick lube | 32 | #391 of 479 | 16 | 1.0 | $10.3M | 75 | 20 |
| Real estate agents and brokers | 32 | #1,968 of 2,176 | 425 | 25.4 | Index only | 95 | 80 |
| Lawn, cleaning and pest control | 29 | #1,600 of 1,771 | 159 | 9.5 | $1.2M | 71 | 205 |
| Real estate | 29 | #2,092 of 2,229 | 509 | 30.4 | Index only | 100 | 183 |
| Landscaping and lawn care | 27 | #1,341 of 1,493 | 116 | 6.9 | $1.6M | 56 | 133 |
Household spending in Genesee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $164.1M | $981 | 102 |
| Gasoline and other fuels | $421.7M | $2,520 | 97 |
| Food away from home | $591.6M | $3,536 | 87 |
| Groceries | $954.8M | $5,706 | 90 |
| Personal care products and services | $151.9M | $908 | 90 |
| Child care and other personal services | $59M | $352 | 61 |
| Memberships, classes and admissions | $127.5M | $762 | 78 |
| Medical and dental services | $218.9M | $1,308 | 102 |
| Pets | $127.4M | $761 | 84 |
| Clothing, shoes and related services | $304.4M | $1,819 | 89 |
| Vehicle insurance | $255.9M | $1,529 | 78 |
| Home repairs, maintenance and insurance | $418.9M | $2,503 | 83 |
| Lawn care, cleaning and other household services | $190.7M | $1,140 | 81 |
| Rent and homeowner costs | $2.2B | $13,119 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Genesee County
- Population, 2025 estimate
- 401,093−1.1% since 2020
- Households
- 167,334
- Median age
- 41.3
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.7
- Land area
- 637 sq. mi.
- People per square mile
- 633
- Median household income
- $62,281+28.2% vs. 2015–2019, before inflation
- Average household income
- $84,062
- Median home value
- $182,400
- Jobs located here
- 125,696
- Daytime population
- 375,742Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Genesee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Bay County, MI103,008 people
Questions
How fast is Genesee County, MI growing?
Population estimates put Genesee County at 401,093 people in 2025, down 1.1% since 2020, against +3.1% for the U.S. It has 167,334 households. Against the 2015–2019 survey, median household income rose 28.2%, before inflation.
How much do households in Genesee County, MI spend?
Households in Genesee County spend about $2.2B a year on rent and homeowner costs, $954.8M on groceries and $591.6M on food away from home. Relative to the U.S., household spending in Genesee County runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on child care and other personal services (61).
Which business types have the highest market scores in Genesee County, MI?
Of the business types scored in Genesee County, dry cleaners (64), laundromats (63) and nail salons (63) have the highest Groundwork market scores. For dry cleaners, that ranks #112 of 507 scored counties.
How does Genesee County, MI compare with the U.S.?
Median household income in Genesee County is $62,281, 23% below the U.S. median of $80,734. The population fell 1.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (44% above the U.S. rate) and lowest for dry cleaners (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Genesee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Genesee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Genesee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Genesee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.