Small-town market profile · Wisconsin
Marinette, WI-MI area market data
How the Marinette area compares with other small-town markets for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 65,515
- +0.3% since 2020
- Households
- 29,412
- Median household income
- $61,417
- +25.5% vs. 2015–2019, before inflation
- Median home value
- $156,600
- Jobs located here
- 24,213
- Highest market score
- 78
- Tire shops, #29 of 431 scored small-town markets
A site report maps the competitors on map listings around any address in the Marinette area by name and distance, and the households and spending within reach. Or open the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Marinette area has an estimated 65,515 people and 29,412 households. Between 2020 and 2025, the population of the Marinette area grew 0.3%, slower than the U.S. (+3.1%). Median household income in the Marinette area is $61,417, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.
Relative to the U.S., household spending in the Marinette area runs highest on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and lowest on child care and other personal services (54).
Of the business types scored in the Marinette area, tire shops (78); clothing, shoe and laundry businesses (73); and nail salons (72) have the highest Groundwork market scores. For tire shops, that ranks #29 of 431 scored small-town markets.
The Marinette area takes in 2 counties: Marinette County, WI and Menominee County, MI. Against the U.S., map listings per household run highest for veterinarians (85% above the U.S. rate) and lowest for clothing, shoe and laundry businesses (59% below the U.S. rate).
All 56 business types in the Marinette area
Highest Groundwork market score first. Each score compares the Marinette area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Tire shops | 78 | #29 of 431 | 9 | 3.1 | $3.5M | 140 | 3 |
| Clothing, shoes and laundry | 73 | #76 of 536 | 28 | 9.5 | $1.8M | 208 | 8 |
| Nail salons | 72 | #38 of 387 | 5 | 1.7 | $5.2M | 310 | Under 3 |
| Gyms, studios and classes | 71 | #42 of 535 | 20 | 6.8 | $1M | 154 | 6 |
| Optometrists and eye care | 71 | #53 of 400 | 11 | 3.7 | $3.4M | 108 | 3 |
| Barbershops | 71 | #59 of 377 | 6 | 2.0 | $4.3M | 229 | Under 3 |
| Salons, barbers and spas | 70 | #50 of 538 | 83 | 28.2 | $312K | 147 | 11 |
| Clothing and shoe stores | 70 | #97 of 536 | 22 | 7.5 | $2.3M | 184 | 8 |
| Pizza | 69 | #81 of 520 | 17 | 5.8 | $5.9M | 116 | 42 |
| Martial arts and dance studios | 67 | #62 of 378 | 6 | 2.0 | $3.4M | 168 | Under 3 |
| Coffee shops and cafes | 66 | #92 of 529 | 21 | 7.1 | $4.8M | 129 | 8 |
| Bakeries and dessert shops | 65 | #99 of 507 | 19 | 6.5 | $5.3M | 127 | 8 |
| Auto repair shops | 65 | #107 of 538 | 58 | 19.7 | $542K | 122 | 33 |
| Gyms | 64 | #99 of 506 | 14 | 4.8 | $1.5M | 112 | 6 |
| Funeral homes | 63 | #101 of 365 | 11 | 3.7 | $470K | 69 | 8 |
| Chiropractors | 63 | #111 of 426 | 13 | 4.4 | $2.9M | 120 | 8 |
| Car washes and detailing | 63 | #117 of 441 | 13 | 4.4 | $2.4M | 96 | 4 |
| Dentists and orthodontists | 63 | #142 of 526 | 23 | 7.8 | $1.6M | 165 | 19 |
| Fast food and sandwich shops | 63 | #151 of 537 | 34 | 11.6 | $2.9M | 96 | 42 |
| Auto repair and car care | 62 | #161 of 538 | 113 | 38.4 | $278K | 104 | 44 |
| Electricians | 61 | #74 of 295 | 6 | 2.0 | $12M | 100 | 14 |
| Spas and skin care | 61 | #136 of 504 | 17 | 5.8 | $1.5M | 174 | Under 3 |
| Physical therapy | 58 | #146 of 400 | 14 | 4.8 | $2.7M | 111 | 9 |
| Primary care and pediatrics | 58 | #163 of 458 | 19 | 6.5 | $2M | 111 | 32 |
| House cleaning | 57 | #49 of 142 | 5 | 1.7 | $6.5M | 102 | 9 |
| Hair salons | 57 | #186 of 538 | 54 | 18.4 | $480K | 112 | 11 |
| Real estate | 56 | #178 of 536 | 47 | 16.0 | Index only | 185 | 18 |
| Child care and preschools | 53 | #205 of 454 | 10 | 3.4 | $917K | 92 | 11 |
| Real estate agents and brokers | 51 | #242 of 533 | 42 | 14.3 | Index only | 165 | 11 |
| Home repair trades | 49 | #283 of 526 | 31 | 10.5 | $2.3M | 95 | 40 |
| Collision repair and body shops | 47 | #214 of 387 | 12 | 4.1 | $2.6M | 85 | 11 |
| Grocery and convenience stores | 46 | #322 of 538 | 75 | 25.5 | $2.2M | 65 | 16 |
| Pet stores | 44 | #137 of 220 | 8 | 2.7 | $2.7M | 59 | 3 |
| Lawn, cleaning and pest control | 44 | #282 of 481 | 21 | 7.1 | $1.6M | 92 | 29 |
| Pet grooming and boarding | 43 | #249 of 387 | 12 | 4.1 | $1.8M | 70 | 7 |
| Doctors, dentists and clinics | 43 | #344 of 538 | 271 | 92.1 | $138K | 90 | 74 |
| Landscaping and lawn care | 42 | #255 of 399 | 15 | 5.1 | $2.2M | 74 | 20 |
| Convenience stores | 41 | #368 of 529 | 34 | 11.6 | $4.9M | 62 | Under 3 |
| Restaurants and cafes | 40 | #377 of 538 | 319 | 108.5 | $314K | 85 | 121 |
| Insurance agencies | 38 | #366 of 537 | 39 | 13.3 | $1.3M | 102 | 31 |
| Grocery stores | 36 | #383 of 506 | 25 | 8.5 | $6.6M | 71 | 15 |
| Veterinarians | 35 | #308 of 398 | 18 | 6.1 | $1.2M | 44 | 7 |
| Sit-down restaurants | 35 | #423 of 538 | 158 | 53.7 | $633K | 95 | 71 |
| Gas stations | 34 | #429 of 536 | 59 | 20.1 | $1.4M | 58 | 45 |
| HVAC and plumbing | 33 | #399 of 476 | 22 | 7.5 | $3.3M | 69 | 26 |
| Pet businesses | 26 | #486 of 527 | 47 | 16.0 | $456K | 52 | 17 |
| Laundromats | Not scored | Not scored | 3 | 1.0 | $17.1M | 137 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 1.0 | $23.9M | 283 | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 3 | 1.0 | $12.5M | 51 | 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.7 | $15.7M | Too few | 4 |
| Property management | Not scored | Not scored | 2 | 0.7 | Index only | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 0.3 | Index only | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $32.6M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
Household spending in the Marinette area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $31.4M | $1,069 | 112 |
| Gasoline and other fuels | $81.7M | $2,777 | 107 |
| Food away from home | $100.1M | $3,403 | 84 |
| Groceries | $165.4M | $5,625 | 89 |
| Personal care products and services | $25.9M | $882 | 88 |
| Child care and other personal services | $9.2M | $312 | 54 |
| Memberships, classes and admissions | $20.3M | $691 | 70 |
| Medical and dental services | $37.4M | $1,271 | 99 |
| Pets | $21.4M | $729 | 80 |
| Clothing, shoes and related services | $51.4M | $1,747 | 85 |
| Vehicle insurance | $49.9M | $1,696 | 87 |
| Home repairs, maintenance and insurance | $71.7M | $2,438 | 81 |
| Lawn care, cleaning and other household services | $32.6M | $1,107 | 78 |
| Rent and homeowner costs | $377M | $12,819 | 77 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Marinette area
- Population, 2025 estimate
- 65,515+0.3% since 2020
- Households
- 29,412
- Median age
- 48.1
- Homes lived in by their owners
- 81%
- Vehicles per household
- 1.9
- Land area
- 2,444 sq. mi.
- People per square mile
- 27
- Median household income
- $61,417+25.5% vs. 2015–2019, before inflation
- Average household income
- $77,102
- Median home value
- $156,600
- Jobs located here
- 24,213
- Daytime population
- 62,754Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Marinette area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Marinette area 2
- Marinette County, WI42,046 people
- Menominee County, MI23,247 people
Other markets based in Wisconsin 12
- Milwaukee-Waukesha, WI metro area1,568,938 people
- Madison, WI metro area691,830 people
- Green Bay, WI metro area331,145 people
- Appleton, WI metro area245,768 people
- Racine-Mount Pleasant, WI metro area197,532 people
- Eau Claire, WI metro area173,915 people
- Oshkosh-Neenah, WI metro area171,769 people
- La Crosse-Onalaska, WI-MN metro area170,190 people
- Kenosha, WI metro area168,438 people
- Janesville-Beloit, WI metro area164,350 people
- Wausau, WI metro area138,403 people
- Sheboygan, WI metro area117,991 people
Questions
How fast is the Marinette, WI-MI area growing?
Population estimates put the Marinette area at 65,515 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 29,412 households. Median household income rose 25.5% from the 2015–2019 survey, before inflation.
How much do households in the Marinette, WI-MI area spend?
Households in the Marinette area spend about $377M a year on rent and homeowner costs, $165.4M on groceries and $100.1M on food away from home. Set against the U.S., households in the Marinette area spend the most on vehicle maintenance and repairs (an index of 112, where 100 is the U.S. average) and the least on child care and other personal services (54).
Which business types have the highest market scores in the Marinette, WI-MI area?
The highest Groundwork market scores in the Marinette area are for tire shops (78); clothing, shoe and laundry businesses (73); and nail salons (72). The Marinette area ranks #29 of 431 scored small-town markets for tire shops.
How does the Marinette, WI-MI area compare with the U.S.?
The median household income in the Marinette area is $61,417 a year, 24% below the U.S. median of $80,734. The population rose 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $156,600, against $332,700 for the U.S. For its number of households, the Marinette area has the most map listings, relative to the U.S., for veterinarians (85% above the U.S. rate) and the fewest for clothing, shoe and laundry businesses (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in the Marinette area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Marinette area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Wisconsin · Every U.S. market · How we measure
Screening a site or an acquisition in the Marinette area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.