County profile · Michigan
Ogemaw County, MI market data
How Ogemaw County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 21,121
- +1.6% since 2020
- Households
- 9,370
- Median household income
- $54,666
- +35.4% vs. 2015–2019, before inflation
- Median home value
- $154,900
- Jobs located here
- 5,606
- Highest market score
- 53
- Real estate agents and brokers, #883 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Ogemaw County by name and distance, and the households and spending within reach. Or open the report at the center of Ogemaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ogemaw County has an estimated 21,121 people and 9,370 households. Population estimates show Ogemaw County grew 1.6% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Ogemaw County is $54,666, 32% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.4%, before inflation.
Relative to the U.S., household spending in Ogemaw County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (49).
Of the business types scored in Ogemaw County, real estate agents and brokers (53), HVAC and plumbing companies (52) and real estate businesses (52) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #883 of 2,176 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.7 times the U.S. rate) and lowest for real estate businesses (61% below the U.S. rate).
All 56 business types in Ogemaw County
Highest Groundwork market score first. Each score compares Ogemaw County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 53 | #883 of 2,176 | 13 | 13.9 | Index only | 162 | 3 |
| HVAC and plumbing | 52 | #789 of 1,707 | 5 | 5.3 | $4.3M | 91 | 4 |
| Real estate | 52 | #970 of 2,229 | 14 | 14.9 | Index only | 189 | 7 |
| Gyms, studios and classes | 51 | #990 of 2,088 | 8 | 8.5 | $726K | 110 | Under 3 |
| Spas and skin care | 50 | #870 of 1,769 | 6 | 6.4 | $1.3M | 148 | Under 3 |
| Insurance agencies | 49 | #1,131 of 2,272 | 9 | 9.6 | $1.7M | 135 | 8 |
| Dentists and orthodontists | 47 | #1,061 of 1,886 | 11 | 11.7 | $1M | 105 | 6 |
| Pizza | 46 | #1,183 of 2,090 | 7 | 7.5 | $4.3M | 84 | 16 |
| Salons, barbers and spas | 44 | #1,508 of 2,385 | 29 | 30.9 | $268K | 126 | 10 |
| Fast food and sandwich shops | 41 | #1,467 of 2,222 | 12 | 12.8 | $2.5M | 82 | 16 |
| Auto repair shops | 41 | #1,587 of 2,378 | 22 | 23.5 | $435K | 98 | 15 |
| Sit-down restaurants | 39 | #1,661 of 2,405 | 36 | 38.4 | $829K | 125 | 29 |
| Auto repair and car care | 38 | #1,742 of 2,401 | 42 | 44.8 | $228K | 85 | 17 |
| Primary care and pediatrics | 36 | #1,251 of 1,656 | 7 | 7.5 | $1.6M | 91 | 30 |
| Gyms | 35 | #1,382 of 1,792 | 6 | 6.4 | $968K | 74 | Under 3 |
| Chiropractors | 34 | #1,168 of 1,490 | 6 | 6.4 | $1.9M | 79 | 5 |
| Home repair trades | 34 | #1,747 of 2,057 | 17 | 18.1 | $1.3M | 52 | 8 |
| Hair salons | 33 | #1,935 of 2,339 | 19 | 20.3 | $409K | 95 | 8 |
| Electricians | 32 | #962 of 1,160 | 5 | 5.3 | $4.3M | 36 | 4 |
| Clothing, shoes and laundry | 32 | #1,792 of 2,210 | 19 | 20.3 | $820K | 93 | 9 |
| Lawn, cleaning and pest control | 30 | #1,589 of 1,771 | 12 | 12.8 | $821K | 49 | 9 |
| Pet businesses | 30 | #1,863 of 2,200 | 11 | 11.7 | $581K | 66 | 6 |
| Grocery stores | 28 | #1,712 of 2,070 | 12 | 12.8 | $4.2M | 45 | 4 |
| Restaurants and cafes | 28 | #2,088 of 2,405 | 86 | 91.8 | $347K | 94 | 51 |
| Landscaping and lawn care | 26 | #1,357 of 1,493 | 6 | 6.4 | $1.6M | 56 | 9 |
| Clothing and shoe stores | 26 | #1,810 of 2,087 | 17 | 18.1 | $917K | 72 | 9 |
| Doctors, dentists and clinics | 26 | #2,196 of 2,394 | 93 | 99.3 | $122K | 80 | 47 |
| Collision repair and body shops | 25 | #1,192 of 1,327 | 6 | 6.4 | $1.6M | 52 | 5 |
| Coffee shops and cafes | 25 | #1,884 of 2,063 | 13 | 13.9 | $2.3M | 62 | 6 |
| Bakeries and dessert shops | 24 | #1,759 of 1,889 | 12 | 12.8 | $2.5M | 60 | 6 |
| Gas stations | 24 | #2,150 of 2,358 | 24 | 25.6 | $1M | 44 | 15 |
| Veterinarians | 23 | #1,341 of 1,485 | 6 | 6.4 | $1.1M | 39 | 3 |
| Physical therapy | 22 | #1,326 of 1,422 | 12 | 12.8 | $942K | 39 | 6 |
| Convenience stores | 19 | #2,054 of 2,261 | 20 | 21.3 | $2.5M | 32 | 5 |
| Grocery and convenience stores | 19 | #2,238 of 2,402 | 38 | 40.6 | $1.3M | 39 | 9 |
| Roofing and gutters | 12 | #1,161 of 1,177 | 7 | 7.5 | $3.1M | 36 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 4.3 | $2.4M | 95 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 4.3 | $2.5M | 38 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 4.3 | $2.4M | 96 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 3.2 | $2.6M | 137 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 3.2 | $893K | 89 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 3.2 | $538K | 79 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.1 | $5.7M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.1 | $4.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.1 | $3.2M | Too few | 3 |
| Pet stores | Not scored | Not scored | 2 | 2.1 | $3.2M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 1.1 | $15.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.1 | $5.8M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.1 | $7.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $9.6M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.1 | $11.3M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.1 | $5.8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Ogemaw County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.6M | $1,022 | 107 |
| Gasoline and other fuels | $25.1M | $2,680 | 103 |
| Food away from home | $29.9M | $3,186 | 78 |
| Groceries | $50.6M | $5,399 | 85 |
| Personal care products and services | $7.8M | $828 | 82 |
| Child care and other personal services | $2.7M | $286 | 49 |
| Memberships, classes and admissions | $5.8M | $620 | 63 |
| Medical and dental services | $11.3M | $1,207 | 94 |
| Pets | $6.4M | $682 | 75 |
| Clothing, shoes and related services | $15.6M | $1,664 | 81 |
| Vehicle insurance | $15.3M | $1,634 | 83 |
| Home repairs, maintenance and insurance | $21.5M | $2,299 | 76 |
| Lawn care, cleaning and other household services | $9.8M | $1,051 | 74 |
| Rent and homeowner costs | $114.7M | $12,236 | 73 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ogemaw County
- Population, 2025 estimate
- 21,121+1.6% since 2020
- Households
- 9,370
- Median age
- 49.7
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 564 sq. mi.
- People per square mile
- 37
- Median household income
- $54,666+35.4% vs. 2015–2019, before inflation
- Average household income
- $69,376
- Median home value
- $154,900
- Jobs located here
- 5,606
- Daytime population
- 19,330Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ogemaw County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ogemaw County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Ogemaw County, MI growing?
Population estimates put Ogemaw County at 21,121 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 9,370 households. Median household income rose 35.4% from the 2015–2019 survey, before inflation.
How much do households in Ogemaw County, MI spend?
Households in Ogemaw County spend about $114.7M a year on rent and homeowner costs, $50.6M on groceries and $29.9M on food away from home. Set against the U.S., households in Ogemaw County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (49).
Which business types have the highest market scores in Ogemaw County, MI?
The highest Groundwork market scores in Ogemaw County are for real estate agents and brokers (53), HVAC and plumbing companies (52) and real estate businesses (52). Ogemaw County ranks #883 of 2,176 scored counties for real estate agents and brokers.
How does Ogemaw County, MI compare with the U.S.?
The median household income in Ogemaw County is $54,666 a year, 32% below the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $154,900, against $332,700 for the U.S. For its number of households, Ogemaw County has the most map listings, relative to the U.S., for convenience stores (2.7 times the U.S. rate) and the fewest for real estate businesses (61% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 36 of the 56 business types have a score in Ogemaw County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ogemaw County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ogemaw County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ogemaw County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.