County profile · Michigan
Manistee County, MI market data
How Manistee County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 25,656
- +2.3% since 2020
- Households
- 10,561
- Median household income
- $63,516
- +26.9% vs. 2015–2019, before inflation
- Median home value
- $182,200
- Jobs located here
- 6,248
- Highest market score
- 71
- Fast food and sandwich shops, #323 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Manistee County by name and distance, and the households and spending within reach. Or open the report at the center of Manistee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Manistee County has an estimated 25,656 people and 10,561 households. Population estimates show Manistee County grew 2.3% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Manistee County is $63,516, 21% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.9%, before inflation.
Relative to the U.S., household spending in Manistee County runs highest on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Of the business types scored in Manistee County, fast food and sandwich shops (71), pet businesses (70) and dentists and orthodontists (68) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #323 of 2,222 scored counties.
Against the U.S., map listings per household run highest for convenience stores (2.5 times the U.S. rate) and lowest for medical and dental practices (35% below the U.S. rate).
All 56 business types in Manistee County
Highest Groundwork market score first. Each score compares Manistee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 71 | #323 of 2,222 | 8 | 7.6 | $4.6M | 152 | 16 |
| Pet businesses | 70 | #275 of 2,200 | 8 | 7.6 | $1M | 114 | 3 |
| Dentists and orthodontists | 68 | #324 of 1,886 | 10 | 9.5 | $1.4M | 141 | 5 |
| Insurance agencies | 68 | #516 of 2,272 | 6 | 5.7 | $3M | 238 | 7 |
| Salons, barbers and spas | 67 | #395 of 2,385 | 35 | 33.1 | $274K | 129 | 3 |
| Doctors, dentists and clinics | 63 | #628 of 2,394 | 58 | 54.9 | $238K | 156 | 21 |
| Bakeries and dessert shops | 62 | #482 of 1,889 | 8 | 7.6 | $4.6M | 112 | 3 |
| Hair salons | 60 | #696 of 2,339 | 22 | 20.8 | $436K | 101 | 3 |
| Tire shops | 58 | #579 of 1,530 | 5 | 4.7 | $2.3M | 92 | Under 3 |
| Home repair trades | 58 | #657 of 2,057 | 10 | 9.5 | $2.7M | 109 | 14 |
| Coffee shops and cafes | 58 | #704 of 2,063 | 10 | 9.5 | $3.7M | 100 | 3 |
| Spas and skin care | 56 | #663 of 1,769 | 8 | 7.6 | $1.2M | 137 | Under 3 |
| Auto repair shops | 56 | #896 of 2,378 | 22 | 20.8 | $522K | 117 | 15 |
| Primary care and pediatrics | 55 | #695 of 1,656 | 9 | 8.5 | $1.5M | 86 | 10 |
| Gyms, studios and classes | 55 | #814 of 2,088 | 12 | 11.4 | $667K | 101 | Under 3 |
| Pizza | 55 | #838 of 2,090 | 9 | 8.5 | $4.1M | 81 | 16 |
| Clothing, shoes and laundry | 54 | #951 of 2,210 | 17 | 16.1 | $1.1M | 128 | Under 3 |
| Clothing and shoe stores | 52 | #976 of 2,087 | 13 | 12.3 | $1.5M | 116 | Under 3 |
| Car washes and detailing | 48 | #788 of 1,451 | 6 | 5.7 | $1.9M | 76 | Under 3 |
| Sit-down restaurants | 46 | #1,377 of 2,405 | 58 | 54.9 | $641K | 97 | 17 |
| Auto repair and car care | 46 | #1,396 of 2,401 | 48 | 45.5 | $239K | 89 | 18 |
| Gyms | 45 | #1,101 of 1,792 | 8 | 7.6 | $1M | 77 | Under 3 |
| Restaurants and cafes | 45 | #1,426 of 2,405 | 116 | 109.8 | $320K | 86 | 37 |
| Gas stations | 37 | #1,710 of 2,358 | 18 | 17.0 | $1.6M | 68 | 17 |
| Grocery and convenience stores | 35 | #1,802 of 2,402 | 39 | 36.9 | $1.5M | 46 | 7 |
| Electricians | 33 | #947 of 1,160 | 5 | 4.7 | $5.3M | 44 | 6 |
| Convenience stores | 30 | #1,812 of 2,261 | 21 | 19.9 | $2.9M | 36 | Under 3 |
| Grocery stores | 29 | #1,687 of 2,070 | 14 | 13.3 | $4.3M | 46 | 6 |
| Real estate | 29 | #2,102 of 2,229 | 41 | 38.8 | Index only | 78 | 15 |
| Lawn, cleaning and pest control | 27 | #1,638 of 1,771 | 12 | 11.4 | $1M | 60 | 16 |
| Real estate agents and brokers | 26 | #2,109 of 2,176 | 36 | 34.1 | Index only | 71 | 11 |
| Landscaping and lawn care | 18 | #1,458 of 1,493 | 10 | 9.5 | $1.2M | 41 | 16 |
| Child care and preschools | Not scored | Not scored | 4 | 3.8 | $905K | 90 | 8 |
| Chiropractors | Not scored | Not scored | 4 | 3.8 | $3.5M | 144 | 6 |
| Property management | Not scored | Not scored | 4 | 3.8 | Index only | 62 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.8 | $6.6M | 79 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.8 | $3.8M | 124 | 4 |
| Funeral homes | Not scored | Not scored | 3 | 2.8 | $665K | 98 | 4 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.8 | $2.7M | 132 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.8 | $3.2M | 191 | Under 3 |
| Physical therapy | Not scored | Not scored | 3 | 2.8 | $4.6M | 192 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.9 | $4.8M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 1.9 | $9.6M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.9 | $5.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.9 | $6.9M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 1.9 | $4M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 2 | 1.9 | $4M | Too few | 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $12.1M | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 0.9 | $26.6M | Too few | 8 |
| Pest control | Not scored | Not scored | 1 | 0.9 | $12.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.9 | $8M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Manistee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $11.5M | $1,087 | 113 |
| Gasoline and other fuels | $29.4M | $2,780 | 107 |
| Food away from home | $37.2M | $3,519 | 86 |
| Groceries | $60.4M | $5,717 | 90 |
| Personal care products and services | $9.6M | $909 | 90 |
| Child care and other personal services | $3.6M | $343 | 59 |
| Memberships, classes and admissions | $8M | $758 | 77 |
| Medical and dental services | $13.8M | $1,309 | 102 |
| Pets | $8M | $757 | 83 |
| Clothing, shoes and related services | $19.1M | $1,810 | 88 |
| Vehicle insurance | $17.9M | $1,696 | 87 |
| Home repairs, maintenance and insurance | $26.6M | $2,515 | 83 |
| Lawn care, cleaning and other household services | $12.1M | $1,142 | 81 |
| Rent and homeowner costs | $138.8M | $13,144 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Manistee County
- Population, 2025 estimate
- 25,656+2.3% since 2020
- Households
- 10,561
- Median age
- 49.7
- Homes lived in by their owners
- 86%
- Vehicles per household
- 1.9
- Land area
- 542 sq. mi.
- People per square mile
- 47
- Median household income
- $63,516+26.9% vs. 2015–2019, before inflation
- Average household income
- $84,176
- Median home value
- $182,200
- Jobs located here
- 6,248
- Daytime population
- 23,225Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Manistee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Manistee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Grand Traverse County, MI96,166 people
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- Leelanau County, MI22,734 people
Questions
How fast is Manistee County, MI growing?
Population estimates put Manistee County at 25,656 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 10,561 households. Median household income rose 26.9% from the 2015–2019 survey, before inflation.
How much do households in Manistee County, MI spend?
Households in Manistee County spend about $138.8M a year on rent and homeowner costs, $60.4M on groceries and $37.2M on food away from home. Set against the U.S., households in Manistee County spend the most on vehicle maintenance and repairs (an index of 113, where 100 is the U.S. average) and the least on child care and other personal services (59).
Which business types have the highest market scores in Manistee County, MI?
The highest Groundwork market scores in Manistee County are for fast food and sandwich shops (71), pet businesses (70) and dentists and orthodontists (68). Manistee County ranks #323 of 2,222 scored counties for fast food and sandwich shops.
How does Manistee County, MI compare with the U.S.?
The median household income in Manistee County is $63,516 a year, 21% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $182,200, against $332,700 for the U.S. For its number of households, Manistee County has the most map listings, relative to the U.S., for convenience stores (2.5 times the U.S. rate) and the fewest for medical and dental practices (35% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 32 of the 56 business types have a score in Manistee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Manistee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Manistee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Manistee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.