County profile · Michigan
Clinton County, MI market data
How Clinton County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 80,432
- +1.6% since 2020
- Households
- 31,639
- Median household income
- $88,210
- +25.3% vs. 2015–2019, before inflation
- Median home value
- $259,500
- Jobs located here
- 19,511
- Highest market score
- 87
- Clothing, shoes and laundry, #40 of 2,210 scored counties
A site report maps the competitors on map listings around any address in Clinton County by name and distance, and the households and spending within reach. Or open the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Clinton County has an estimated 80,432 people and 31,639 households. Between 2020 and 2025, the population of Clinton County grew 1.6%, slower than the U.S. (+3.1%). Median household income in Clinton County is $88,210, 9% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.3%, before inflation.
Relative to the U.S., household spending in Clinton County runs highest on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and lowest on child care and other personal services (82).
Of the business types scored in Clinton County, clothing, shoe and laundry businesses (87); clothing and shoe stores (86); and primary care and pediatric clinics (85) have the highest Groundwork market scores. For clothing, shoe and laundry businesses, that ranks #40 of 2,210 scored counties.
Clinton County is part of the Lansing-East Lansing metro area. Against the U.S., map listings per household run highest for landscaping and lawn care companies (77% above the U.S. rate) and lowest for clothing and shoe stores (80% below the U.S. rate).
All 56 business types in Clinton County
Highest Groundwork market score first. Each score compares Clinton County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Clothing, shoes and laundry | 87 | #40 of 2,210 | 16 | 5.1 | $4.2M | 480 | 5 |
| Clothing and shoe stores | 86 | #60 of 2,087 | 10 | 3.2 | $6.8M | 532 | 5 |
| Primary care and pediatrics | 85 | #35 of 1,656 | 10 | 3.2 | $4.8M | 271 | 16 |
| Sit-down restaurants | 84 | #68 of 2,405 | 73 | 23.1 | $1.8M | 278 | 33 |
| Restaurants and cafes | 83 | #81 of 2,405 | 169 | 53.4 | $797K | 215 | 93 |
| Car washes and detailing | 82 | #49 of 1,451 | 11 | 3.5 | $3.5M | 137 | 3 |
| Grocery stores | 82 | #156 of 2,070 | 15 | 4.7 | $13.4M | 145 | 6 |
| Chiropractors | 81 | #49 of 1,490 | 10 | 3.2 | $4.8M | 202 | 7 |
| Nail salons | 80 | #45 of 1,328 | 5 | 1.6 | $6.8M | 407 | Under 3 |
| Gyms, studios and classes | 79 | #82 of 2,088 | 39 | 12.3 | $838K | 127 | 4 |
| Fast food and sandwich shops | 79 | #145 of 2,222 | 29 | 9.2 | $4.6M | 152 | 44 |
| Dentists and orthodontists | 78 | #102 of 1,886 | 26 | 8.2 | $1.9M | 189 | 16 |
| Pizza | 78 | #119 of 2,090 | 20 | 6.3 | $6.7M | 133 | 44 |
| Grocery and convenience stores | 78 | #220 of 2,402 | 48 | 15.2 | $4.2M | 124 | 14 |
| Gyms | 77 | #110 of 1,792 | 23 | 7.3 | $1.4M | 109 | 4 |
| Coffee shops and cafes | 76 | #172 of 2,063 | 19 | 6.0 | $7.1M | 191 | 14 |
| Doctors, dentists and clinics | 76 | #174 of 2,394 | 134 | 42.4 | $361K | 236 | 56 |
| Convenience stores | 76 | #268 of 2,261 | 14 | 4.4 | $14.4M | 183 | 8 |
| Spas and skin care | 75 | #118 of 1,769 | 17 | 5.4 | $2M | 228 | 6 |
| Physical therapy | 75 | #126 of 1,422 | 9 | 2.8 | $5.4M | 223 | 11 |
| Auto repair and car care | 75 | #222 of 2,401 | 91 | 28.8 | $417K | 155 | 43 |
| Martial arts and dance studios | 74 | #96 of 1,334 | 12 | 3.8 | $2.7M | 135 | Under 3 |
| Barbershops | 74 | #150 of 1,356 | 11 | 3.5 | $3.1M | 164 | Under 3 |
| Pet grooming and boarding | 73 | #158 of 1,461 | 10 | 3.2 | $3M | 116 | 5 |
| Hair salons | 73 | #209 of 2,339 | 58 | 18.3 | $586K | 136 | 12 |
| Salons, barbers and spas | 73 | #213 of 2,385 | 92 | 29.1 | $370K | 174 | 20 |
| Bakeries and dessert shops | 72 | #218 of 1,889 | 22 | 7.0 | $6.1M | 148 | 14 |
| Auto repair shops | 72 | #286 of 2,378 | 59 | 18.6 | $643K | 145 | 32 |
| Gas stations | 71 | #374 of 2,358 | 34 | 10.7 | $2.8M | 116 | 25 |
| Pet stores | 70 | #164 of 974 | 5 | 1.6 | $5.9M | 131 | Under 3 |
| Pet businesses | 68 | #352 of 2,200 | 33 | 10.4 | $895K | 102 | 15 |
| Roofing and gutters | 65 | #244 of 1,177 | 8 | 2.5 | $11.6M | 137 | 6 |
| Funeral homes | 60 | #492 of 1,472 | 10 | 3.2 | $483K | 71 | 3 |
| Property management | 57 | #326 of 910 | 8 | 2.5 | Index only | 106 | 7 |
| Real estate agents and brokers | 57 | #677 of 2,176 | 40 | 12.6 | Index only | 217 | 34 |
| Electricians | 55 | #485 of 1,160 | 10 | 3.2 | $9.3M | 77 | 16 |
| Home repair trades | 55 | #789 of 2,057 | 40 | 12.6 | $2.3M | 95 | 53 |
| Real estate | 55 | #812 of 2,229 | 54 | 17.1 | Index only | 202 | 52 |
| Veterinarians | 54 | #641 of 1,485 | 13 | 4.1 | $2.3M | 84 | 10 |
| HVAC and plumbing | 51 | #824 of 1,707 | 22 | 7.0 | $4.2M | 88 | 31 |
| Child care and preschools | 50 | #817 of 1,611 | 16 | 5.1 | $941K | 94 | 22 |
| Collision repair and body shops | 47 | #724 of 1,327 | 14 | 4.4 | $2.7M | 88 | 13 |
| Insurance agencies | 43 | #1,349 of 2,272 | 36 | 11.4 | $1.6M | 126 | 36 |
| House cleaning | 41 | #585 of 847 | 10 | 3.2 | $4.2M | 66 | 13 |
| Lawn, cleaning and pest control | 35 | #1,439 of 1,771 | 40 | 12.6 | $1.1M | 63 | 50 |
| Landscaping and lawn care | 34 | #1,188 of 1,493 | 27 | 8.5 | $1.6M | 53 | 33 |
| Mortgage brokers and lenders | Not scored | Not scored | 4 | 1.3 | Index only | 303 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.3 | $12.1M | 385 | 3 |
| Tire shops | Not scored | Not scored | 4 | 1.3 | $9.5M | 379 | 4 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 4 | 1.3 | $8.2M | 201 | 4 |
| Pest control | Not scored | Not scored | 3 | 0.9 | $14M | 137 | 4 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.6 | $33.8M | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $19M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.3 | $67.6M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $48.3M | Too few | 3 |
Household spending in Clinton County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $38M | $1,200 | 125 |
| Gasoline and other fuels | $94.3M | $2,982 | 115 |
| Food away from home | $134.7M | $4,259 | 105 |
| Groceries | $201.5M | $6,367 | 101 |
| Personal care products and services | $34M | $1,075 | 107 |
| Child care and other personal services | $15M | $476 | 82 |
| Memberships, classes and admissions | $32.7M | $1,033 | 105 |
| Medical and dental services | $48.3M | $1,527 | 119 |
| Pets | $29.5M | $934 | 103 |
| Clothing, shoes and related services | $67.6M | $2,138 | 104 |
| Vehicle insurance | $56.9M | $1,799 | 92 |
| Home repairs, maintenance and insurance | $92.5M | $2,924 | 97 |
| Lawn care, cleaning and other household services | $42M | $1,328 | 94 |
| Rent and homeowner costs | $472.4M | $14,930 | 90 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Clinton County
- Population, 2025 estimate
- 80,432+1.6% since 2020
- Households
- 31,639
- Median age
- 41.8
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.0
- Land area
- 567 sq. mi.
- People per square mile
- 140
- Median household income
- $88,210+25.3% vs. 2015–2019, before inflation
- Average household income
- $112,690
- Median home value
- $259,500
- Jobs located here
- 19,511
- Daytime population
- 64,429Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Clinton County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Gratiot County, MI41,385 people
- Livingston County, MI195,833 people
- Montcalm County, MI67,816 people
- Genesee County, MI403,305 people
Questions
How fast is Clinton County, MI growing?
Population estimates put Clinton County at 80,432 people in 2025, up 1.6% since 2020, slower than the U.S. (+3.1%). It has 31,639 households. Median household income rose 25.3% from the 2015–2019 survey, before inflation.
How much do households in Clinton County, MI spend?
Households in Clinton County spend about $472.4M a year on rent and homeowner costs, $201.5M on groceries and $134.7M on food away from home. Set against the U.S., households in Clinton County spend the most on vehicle maintenance and repairs (an index of 125, where 100 is the U.S. average) and the least on child care and other personal services (82).
Which business types have the highest market scores in Clinton County, MI?
The highest Groundwork market scores in Clinton County are for clothing, shoe and laundry businesses (87); clothing and shoe stores (86); and primary care and pediatric clinics (85). Clinton County ranks #40 of 2,210 scored counties for clothing, shoe and laundry businesses.
How does Clinton County, MI compare with the U.S.?
The median household income in Clinton County is $88,210 a year, 9% above the U.S. median of $80,734. The population rose 1.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $259,500, against $332,700 for the U.S. For its number of households, Clinton County has the most map listings, relative to the U.S., for landscaping and lawn care companies (77% above the U.S. rate) and the fewest for clothing and shoe stores (80% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 46 of the 56 business types have a score in Clinton County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Clinton County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Clinton County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Clinton County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.