County profile · Michigan
Calhoun County, MI market data
Population, household spending and competition for 56 business types in Calhoun County, each scored against other counties.
- Population, 2025
- 133,408
- −0.6% since 2020
- Households
- 53,333
- Median household income
- $63,177
- +30.0% vs. 2015–2019, before inflation
- Median home value
- $162,800
- Jobs located here
- 51,778
- Highest market score
- 69
- Gyms, #245 of 1,792 scored counties
A site report maps the competitors on map listings around any address in Calhoun County by name and distance, and the households and spending within reach. Or open the report at the center of Calhoun County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 133,408 people live in Calhoun County, in 53,333 households. Between 2020 and 2025, the population of Calhoun County declined 0.6%, against +3.1% for the U.S. The median household income in Calhoun County is $63,177 a year, 22% below the U.S. median of $80,734. That rose 30.0% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Calhoun County spend the most on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and the least on child care and other personal services (59).
The highest Groundwork market scores in Calhoun County are for gyms (69), spas and skin care studios (65) and gyms and studios (64). Calhoun County ranks #245 of 1,792 scored counties for gyms.
Calhoun County is part of the Battle Creek metro area. For its number of households, Calhoun County has the most map listings, relative to the U.S., for gas stations (81% above the U.S. rate) and the fewest for real estate businesses (55% below the U.S. rate).
All 56 business types in Calhoun County
Highest Groundwork market score first. Each score compares Calhoun County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms | 69 | #245 of 1,792 | 25 | 4.7 | $1.6M | 124 | 6 |
| Spas and skin care | 65 | #356 of 1,769 | 30 | 5.6 | $1.6M | 184 | 7 |
| Gyms, studios and classes | 64 | #446 of 2,088 | 48 | 9.0 | $838K | 127 | 13 |
| Mortgage brokers and lenders | 59 | #259 of 887 | 6 | 1.1 | Index only | 299 | 5 |
| Property management | 58 | #306 of 910 | 7 | 1.3 | Index only | 180 | 11 |
| Optometrists and eye care | 57 | #497 of 1,302 | 24 | 4.5 | $2.9M | 93 | 6 |
| Tire shops | 57 | #605 of 1,530 | 20 | 3.8 | $2.6M | 104 | 7 |
| Clothing and shoe stores | 57 | #771 of 2,087 | 53 | 9.9 | $1.8M | 143 | 21 |
| Sit-down restaurants | 57 | #854 of 2,405 | 222 | 41.6 | $846K | 127 | 72 |
| Martial arts and dance studios | 56 | #495 of 1,334 | 20 | 3.8 | $2M | 100 | 7 |
| Funeral homes | 56 | #562 of 1,472 | 14 | 2.6 | $544K | 80 | 4 |
| Primary care and pediatrics | 56 | #636 of 1,656 | 32 | 6.0 | $2.2M | 122 | 63 |
| Coffee shops and cafes | 56 | #778 of 2,063 | 46 | 8.6 | $4.1M | 110 | 14 |
| Bakeries and dessert shops | 55 | #738 of 1,889 | 40 | 7.5 | $4.7M | 113 | 17 |
| Clothing, shoes and laundry | 53 | #996 of 2,210 | 80 | 15.0 | $1.2M | 137 | 26 |
| Electricians | 52 | #534 of 1,160 | 12 | 2.3 | $11.2M | 93 | 20 |
| Real estate agents and brokers | 52 | #933 of 2,176 | 76 | 14.3 | Index only | 169 | 16 |
| Collision repair and body shops | 51 | #632 of 1,327 | 14 | 2.6 | $3.7M | 121 | 16 |
| Nail salons | 51 | #653 of 1,328 | 22 | 4.1 | $2.2M | 132 | Under 3 |
| Restaurants and cafes | 51 | #1,137 of 2,405 | 461 | 86.4 | $407K | 110 | 193 |
| Pet grooming and boarding | 50 | #737 of 1,461 | 20 | 3.8 | $2M | 80 | 8 |
| Salons, barbers and spas | 50 | #1,178 of 2,385 | 200 | 37.5 | $242K | 114 | 28 |
| Hair salons | 50 | #1,192 of 2,339 | 115 | 21.6 | $421K | 98 | 18 |
| Chiropractors | 49 | #764 of 1,490 | 31 | 5.8 | $2.3M | 94 | 15 |
| Real estate | 49 | #1,125 of 2,229 | 93 | 17.4 | Index only | 174 | 37 |
| Convenience stores | 48 | #1,205 of 2,261 | 62 | 11.6 | $4.9M | 62 | 9 |
| Grocery and convenience stores | 48 | #1,287 of 2,402 | 109 | 20.4 | $2.8M | 82 | 31 |
| HVAC and plumbing | 47 | #957 of 1,707 | 32 | 6.0 | $4.2M | 88 | 34 |
| Dentists and orthodontists | 47 | #1,042 of 1,886 | 58 | 10.9 | $1.2M | 122 | 43 |
| Grocery stores | 47 | #1,107 of 2,070 | 34 | 6.4 | $9M | 96 | 22 |
| Pet businesses | 47 | #1,235 of 2,200 | 58 | 10.9 | $699K | 80 | 23 |
| Car washes and detailing | 43 | #916 of 1,451 | 28 | 5.3 | $1.9M | 74 | 7 |
| Pizza | 43 | #1,302 of 2,090 | 42 | 7.9 | $4.5M | 88 | 106 |
| Home repair trades | 43 | #1,373 of 2,057 | 67 | 12.6 | $2M | 82 | 59 |
| House cleaning | 42 | #559 of 847 | 11 | 2.1 | $5.5M | 86 | 17 |
| Pet stores | 42 | #614 of 974 | 9 | 1.7 | $4.5M | 99 | Under 3 |
| Roofing and gutters | 41 | #796 of 1,177 | 23 | 4.3 | $5.8M | 69 | 5 |
| Veterinarians | 41 | #945 of 1,485 | 19 | 3.6 | $2.1M | 78 | 15 |
| Physical therapy | 41 | #962 of 1,422 | 40 | 7.5 | $1.7M | 73 | 18 |
| Child care and preschools | 41 | #1,063 of 1,611 | 23 | 4.3 | $795K | 79 | 25 |
| Landscaping and lawn care | 39 | #1,045 of 1,493 | 30 | 5.6 | $2M | 69 | 31 |
| Lawn, cleaning and pest control | 38 | #1,323 of 1,771 | 45 | 8.4 | $1.4M | 80 | 53 |
| Auto repair shops | 37 | #1,772 of 2,378 | 126 | 23.6 | $414K | 93 | 66 |
| Barbershops | 36 | #1,001 of 1,356 | 29 | 5.4 | $1.7M | 88 | Under 3 |
| Doctors, dentists and clinics | 34 | #1,953 of 2,394 | 569 | 106.7 | $123K | 80 | 145 |
| Auto repair and car care | 33 | #1,914 of 2,401 | 226 | 42.4 | $231K | 86 | 93 |
| Fast food and sandwich shops | 31 | #1,811 of 2,222 | 88 | 16.5 | $2.1M | 70 | 106 |
| Urgent care and walk-in clinics | 30 | #278 of 325 | 5 | 0.9 | $14M | 57 | Under 3 |
| Laundromats | 30 | #613 of 785 | 11 | 2.1 | $8.8M | 70 | 5 |
| Oil change and quick lube | 29 | #408 of 479 | 6 | 1.1 | $8.7M | 63 | 6 |
| Gas stations | 26 | #2,089 of 2,358 | 105 | 19.7 | $1.3M | 53 | 69 |
| Insurance agencies | 24 | #1,984 of 2,272 | 90 | 16.9 | $906K | 72 | 48 |
| Home inspectors | Not scored | Not scored | 4 | 0.8 | Index only | 67 | Under 3 |
| Pest control | Not scored | Not scored | 4 | 0.8 | $15.2M | 149 | 5 |
| Dry cleaners | Not scored | Not scored | 3 | 0.6 | $32.2M | 205 | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 0.6 | $13.4M | 330 | 6 |
Household spending in Calhoun County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $52.2M | $978 | 102 |
| Gasoline and other fuels | $134M | $2,512 | 97 |
| Food away from home | $187.7M | $3,519 | 86 |
| Groceries | $304.5M | $5,709 | 90 |
| Personal care products and services | $48.4M | $907 | 90 |
| Child care and other personal services | $18.3M | $343 | 59 |
| Memberships, classes and admissions | $40.2M | $754 | 77 |
| Medical and dental services | $69.8M | $1,309 | 102 |
| Pets | $40.5M | $760 | 84 |
| Clothing, shoes and related services | $96.6M | $1,811 | 88 |
| Vehicle insurance | $81.6M | $1,529 | 78 |
| Home repairs, maintenance and insurance | $133.9M | $2,510 | 83 |
| Lawn care, cleaning and other household services | $60.8M | $1,140 | 81 |
| Rent and homeowner costs | $699.7M | $13,119 | 79 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Calhoun County
- Population, 2025 estimate
- 133,408−0.6% since 2020
- Households
- 53,333
- Median age
- 40.7
- Homes lived in by their owners
- 73%
- Vehicles per household
- 1.7
- Land area
- 706 sq. mi.
- People per square mile
- 189
- Median household income
- $63,177+30.0% vs. 2015–2019, before inflation
- Average household income
- $83,388
- Median home value
- $162,800
- Jobs located here
- 51,778
- Daytime population
- 134,519Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Calhoun County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Calhoun County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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- Eaton County, MI109,130 people
- St. Joseph County, MI60,969 people
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- Ingham County, MI283,913 people
Questions
How fast is Calhoun County, MI growing?
Population estimates put Calhoun County at 133,408 people in 2025, down 0.6% since 2020, against +3.1% for the U.S. It has 53,333 households. Against the 2015–2019 survey, median household income rose 30.0%, before inflation.
How much do households in Calhoun County, MI spend?
Households in Calhoun County spend about $699.7M a year on rent and homeowner costs, $304.5M on groceries and $187.7M on food away from home. Relative to the U.S., household spending in Calhoun County runs highest on vehicle maintenance and repairs (an index of 102, where 100 is the U.S. average) and lowest on child care and other personal services (59).
Which business types have the highest market scores in Calhoun County, MI?
Of the business types scored in Calhoun County, gyms (69), spas and skin care studios (65) and gyms and studios (64) have the highest Groundwork market scores. For gyms, that ranks #245 of 1,792 scored counties.
How does Calhoun County, MI compare with the U.S.?
Median household income in Calhoun County is $63,177, 22% below the U.S. median of $80,734. The population fell 0.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (81% above the U.S. rate) and lowest for real estate businesses (55% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 52 of the 56 business types have a score in Calhoun County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Calhoun County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Calhoun County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Calhoun County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.