Metro area profile · Michigan
Lansing-East Lansing, MI metro area market data
How the Lansing-East Lansing metro area compares with other metro areas for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 479,722
- +1.4% since 2020
- Households
- 194,163
- Median household income
- $72,550
- Median home value
- $216,700
- Jobs located here
- 232,664
- Highest market score
- 73
- Auto repair shops, #42 of 387 scored metro areas
A site report maps the competitors on map listings around any address in the Lansing-East Lansing metro area by name and distance, and the households and spending within reach. Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Lansing-East Lansing metro area has an estimated 479,722 people and 194,163 households. Between 2020 and 2025, the population of the Lansing-East Lansing metro area grew 1.4%, slower than the U.S. (+3.1%). Median household income in the Lansing-East Lansing metro area is $72,550, 10% below the U.S. median of $80,734.
Relative to the U.S., household spending in the Lansing-East Lansing metro area runs highest on medical and dental services (an index of 108, where 100 is the U.S. average) and lowest on child care and other personal services (69).
Of the business types scored in the Lansing-East Lansing metro area, auto repair shops (73), sit-down restaurants (70) and nail salons (69) have the highest Groundwork market scores. For auto repair shops, that ranks #42 of 387 scored metro areas.
The Lansing-East Lansing metro area takes in 3 counties: Ingham County, Eaton County and Clinton County. Against the U.S., map listings per household run highest for oil change and quick-lube shops (2.1 times the U.S. rate) and lowest for mortgage brokers and lenders (42% below the U.S. rate).
All 56 business types in the Lansing-East Lansing metro area
Highest Groundwork market score first. Each score compares the Lansing-East Lansing metro area with other metro areas for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among metro areas | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 73 | #42 of 387 | 339 | 17.5 | $575K | 129 | 158 |
| Sit-down restaurants | 70 | #49 of 387 | 895 | 46.1 | $826K | 125 | 286 |
| Nail salons | 69 | #44 of 387 | 85 | 4.4 | $2.2M | 133 | 9 |
| Auto repair and car care | 68 | #68 of 387 | 607 | 31.3 | $321K | 119 | 248 |
| Laundromats | 68 | #75 of 364 | 20 | 1.0 | $18.8M | 150 | 9 |
| Primary care and pediatrics | 67 | #76 of 387 | 124 | 6.4 | $2.2M | 122 | 203 |
| Urgent care and walk-in clinics | 66 | #34 of 197 | 5 | 0.3 | $54M | 220 | 17 |
| Restaurants and cafes | 66 | #86 of 387 | 1,743 | 89.8 | $424K | 114 | 790 |
| Salons, barbers and spas | 65 | #49 of 387 | 719 | 37.0 | $262K | 123 | 157 |
| Doctors, dentists and clinics | 65 | #81 of 387 | 1,520 | 78.3 | $178K | 116 | 568 |
| Hair salons | 64 | #66 of 387 | 381 | 19.6 | $495K | 115 | 81 |
| Tire shops | 64 | #104 of 386 | 51 | 2.6 | $3.8M | 153 | 29 |
| Gyms | 63 | #80 of 387 | 136 | 7.0 | $1.2M | 95 | 29 |
| Car washes and detailing | 63 | #99 of 387 | 70 | 3.6 | $2.8M | 110 | 25 |
| Clothing and shoe stores | 63 | #106 of 387 | 250 | 12.9 | $1.5M | 118 | 121 |
| HVAC and plumbing | 62 | #93 of 387 | 99 | 5.1 | $5.2M | 110 | 116 |
| Home repair trades | 62 | #102 of 387 | 206 | 10.6 | $2.5M | 103 | 206 |
| Grocery stores | 62 | #106 of 387 | 104 | 5.4 | $11.1M | 120 | 60 |
| Clothing, shoes and laundry | 62 | #115 of 387 | 359 | 18.5 | $1M | 119 | 145 |
| Gyms, studios and classes | 61 | #93 of 387 | 270 | 13.9 | $622K | 94 | 57 |
| Collision repair and body shops | 61 | #121 of 381 | 51 | 2.6 | $3.8M | 124 | 43 |
| Mortgage brokers and lenders | 60 | #97 of 373 | 48 | 2.5 | Index only | 143 | 10 |
| Pest control | 60 | #108 of 345 | 18 | 0.9 | $13M | 128 | 14 |
| Electricians | 58 | #131 of 383 | 44 | 2.3 | $11.7M | 98 | 67 |
| Yoga, Pilates and fitness studios | 57 | #111 of 347 | 42 | 2.2 | $4M | 99 | 29 |
| Pet stores | 56 | #141 of 382 | 31 | 1.6 | $5.2M | 114 | 14 |
| Grocery and convenience stores | 56 | #156 of 387 | 302 | 15.6 | $3.8M | 113 | 118 |
| Optometrists and eye care | 55 | #143 of 386 | 81 | 4.2 | $3.3M | 106 | 33 |
| Barbershops | 55 | #149 of 387 | 81 | 4.2 | $2.3M | 123 | 11 |
| Dentists and orthodontists | 55 | #151 of 387 | 232 | 11.9 | $1.2M | 118 | 181 |
| Roofing and gutters | 55 | #151 of 381 | 63 | 3.2 | $8.2M | 97 | 23 |
| Martial arts and dance studios | 54 | #150 of 387 | 92 | 4.7 | $1.8M | 91 | 28 |
| Spas and skin care | 54 | #152 of 387 | 158 | 8.1 | $1.2M | 136 | 50 |
| Chiropractors | 54 | #166 of 386 | 106 | 5.5 | $2.5M | 106 | 56 |
| Home inspectors | 53 | #110 of 243 | 12 | 0.6 | Index only | 85 | 4 |
| Coffee shops and cafes | 53 | #172 of 387 | 193 | 9.9 | $3.8M | 103 | 92 |
| Convenience stores | 52 | #187 of 387 | 127 | 6.5 | $9.1M | 116 | 58 |
| Gas stations | 50 | #197 of 387 | 203 | 10.5 | $2.4M | 102 | 124 |
| Real estate | 49 | #189 of 387 | 524 | 27.0 | Index only | 118 | 258 |
| Physical therapy | 49 | #199 of 386 | 121 | 6.2 | $2.2M | 93 | 78 |
| Fast food and sandwich shops | 49 | #202 of 387 | 250 | 12.9 | $3M | 97 | 404 |
| Pet grooming and boarding | 49 | #208 of 386 | 72 | 3.7 | $2.2M | 87 | 34 |
| Real estate agents and brokers | 48 | #196 of 387 | 403 | 20.8 | Index only | 122 | 140 |
| Dry cleaners | 47 | #162 of 272 | 24 | 1.2 | $15.7M | 100 | 15 |
| Bakeries and dessert shops | 47 | #225 of 387 | 182 | 9.4 | $4.1M | 98 | 109 |
| Pizza | 44 | #239 of 387 | 154 | 7.9 | $4.8M | 94 | 404 |
| House cleaning | 44 | #242 of 375 | 36 | 1.9 | $6.5M | 102 | 101 |
| Lawn, cleaning and pest control | 41 | #252 of 387 | 176 | 9.1 | $1.3M | 79 | 246 |
| Child care and preschools | 40 | #266 of 387 | 98 | 5.0 | $791K | 79 | 95 |
| Property management | 40 | #268 of 374 | 61 | 3.1 | Index only | 79 | 61 |
| Pet businesses | 40 | #274 of 387 | 220 | 11.3 | $729K | 83 | 106 |
| Landscaping and lawn care | 37 | #267 of 385 | 122 | 6.3 | $1.9M | 66 | 131 |
| Funeral homes | 37 | #268 of 377 | 43 | 2.2 | $586K | 86 | 25 |
| Veterinarians | 28 | #338 of 384 | 88 | 4.5 | $1.8M | 67 | 58 |
| Oil change and quick lube | 24 | #265 of 290 | 30 | 1.5 | $6.5M | 47 | 28 |
| Insurance agencies | 18 | #373 of 387 | 363 | 18.7 | $823K | 66 | 216 |
Household spending in the Lansing-East Lansing metro area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $194.8M | $1,003 | 105 |
| Gasoline and other fuels | $493.5M | $2,542 | 98 |
| Food away from home | $739.5M | $3,809 | 94 |
| Groceries | $1.2B | $5,959 | 94 |
| Personal care products and services | $188.6M | $971 | 97 |
| Child care and other personal services | $77.5M | $399 | 69 |
| Memberships, classes and admissions | $168.1M | $866 | 88 |
| Medical and dental services | $269.9M | $1,390 | 108 |
| Pets | $160.3M | $826 | 91 |
| Clothing, shoes and related services | $375.9M | $1,936 | 94 |
| Vehicle insurance | $298.6M | $1,538 | 79 |
| Home repairs, maintenance and insurance | $516.7M | $2,661 | 88 |
| Lawn care, cleaning and other household services | $234.7M | $1,209 | 85 |
| Rent and homeowner costs | $2.7B | $13,814 | 83 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Lansing-East Lansing metro area
- Population, 2025 estimate
- 479,722+1.4% since 2020
- Households
- 194,163
- Median age
- 38.6
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.7
- Land area
- 1,699 sq. mi.
- People per square mile
- 278
- Median household income
- $72,550
- Average household income
- $94,775
- Median home value
- $216,700
- Jobs located here
- 232,664
- Daytime population
- 512,361Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Lansing-East Lansing metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Lansing-East Lansing metro area 3
- Ingham County, MI283,913 people
- Eaton County, MI109,130 people
- Clinton County, MI79,626 people
Other markets based in Michigan 12
- Detroit-Warren-Dearborn, MI metro area4,376,828 people
- Grand Rapids-Wyoming-Kentwood, MI metro area1,162,152 people
- Flint, MI metro area403,305 people
- Ann Arbor, MI metro area369,822 people
- Kalamazoo-Portage, MI metro area262,375 people
- Saginaw, MI metro area188,665 people
- Muskegon-Norton Shores, MI metro area175,961 people
- Jackson, MI metro area160,060 people
- Monroe, MI metro area155,505 people
- Traverse City, MI metro area155,449 people
- Niles, MI metro area153,288 people
- Battle Creek, MI metro area133,778 people
Questions
How fast is the Lansing-East Lansing, MI metro area growing?
Population estimates put the Lansing-East Lansing metro area at 479,722 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 194,163 households.
How much do households in the Lansing-East Lansing, MI metro area spend?
Households in the Lansing-East Lansing metro area spend about $2.7B a year on rent and homeowner costs, $1.2B on groceries and $739.5M on food away from home. Set against the U.S., households in the Lansing-East Lansing metro area spend the most on medical and dental services (an index of 108, where 100 is the U.S. average) and the least on child care and other personal services (69).
Which business types have the highest market scores in the Lansing-East Lansing, MI metro area?
The highest Groundwork market scores in the Lansing-East Lansing metro area are for auto repair shops (73), sit-down restaurants (70) and nail salons (69). The Lansing-East Lansing metro area ranks #42 of 387 scored metro areas for auto repair shops.
How does the Lansing-East Lansing, MI metro area compare with the U.S.?
The median household income in the Lansing-East Lansing metro area is $72,550 a year, 10% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $216,700, against $332,700 for the U.S. For its number of households, the Lansing-East Lansing metro area has the most map listings, relative to the U.S., for oil change and quick-lube shops (2.1 times the U.S. rate) and the fewest for mortgage brokers and lenders (42% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in the Lansing-East Lansing metro area, each ranked against other metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Lansing-East Lansing metro area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Michigan · Every U.S. market · How we measure
Screening a site or an acquisition in the Lansing-East Lansing metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Lansing-East Lansing metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.