Market rankings · Michigan
Barbershops in Michigan
Markets across Michigan ranked by the Groundwork market score for barbershops, with competitor counts and household spending for each.
- Listings
- 1,647
- 263 chain locations (16%)
- Official establishments
- 188
- +30.6% since 2019
- Household spending a year
- $4B
- On personal care products and services
- Listings per 10k households
- 4.0
- 25% below the U.S.
- Spending per listing
- $2.4M
- 29% above the U.S.
- Rank among states
- #23 of 51
- Market score 51 · Upper middle
A site report maps the barbershops on map listings around any address in Michigan by name and distance, and the spending within reach.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 1,647 barbershops in Michigan. Chain locations make up 16% of them, against 12% across the U.S. Per 10,000 households, that is 4.0, 25% below the U.S. rate of 5.3.
Households in Michigan spend about $4B a year on personal care products and services, or $986 per household, 2% below the U.S. average. That works out to $2.4M per shop, 29% above the U.S. figure of $1.9M. That spending covers all personal care products and services, which barbershops share with other businesses in the trade.
In 2023, official counts showed 188 businesses with payroll in Michigan classed as barber shops, up 30.6% from 2019. That is one for every 21,683 households, against one for every 16,589 across the U.S. Across the U.S., the count rose 28.5% over the same years. Since fiscal 2022, 22 SBA-backed loans worth $2.3M have gone to businesses classed as barber shops in Michigan.
Among the 50 states and DC, Michigan ranks #23 for barbershops, with a Groundwork market score of 51 (upper middle). Of the 16 scored metro areas in or partly in Michigan, the Traverse City metro area scores highest (76). Of the 9 scored small-town markets in or partly in Michigan, the Marinette area scores highest (71).
Every market in Michigan for barbershops
Download the ranking (CSV)Numbered by Groundwork market score among the markets based in Michigan, highest first; the U.S. rank compares each market with every other of its kind. A metro area that crosses a state line is listed in each state it reaches, and numbered only in the state its page is under. How the score works.
Metro areas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Traverse City, MI | 76 | 16 | 2.4 | $4.2M | +2.2% | #14 of 387 |
| 2Midland, MI | 72 | 10 | 2.9 | $3.6M | +0.3% | #34 of 387 |
| 3Grand Rapids-Wyoming-Kentwood, MI | 71 | 159 | 3.6 | $2.9M | +2.8% | #39 of 387 |
| 4Ann Arbor, MI | 71 | 61 | 4.1 | $2.7M | −0.4% | #40 of 387 |
| 5Monroe, MI | 70 | 19 | 3.0 | $3.3M | +0.7% | #48 of 387 |
| 6Jackson, MI | 61 | 17 | 2.7 | $3.4M | −0.4% | #101 of 387 |
| 7Niles, MI | 60 | 16 | 2.5 | $3.8M | −1.3% | #109 of 387 |
| 8Kalamazoo-Portage, MI | 58 | 49 | 4.6 | $2.2M | +0.8% | #126 of 387 |
| 9Muskegon-Norton Shores, MI | 55 | 22 | 3.2 | $2.8M | +1.8% | #146 of 387 |
| 10Lansing-East Lansing, MI | 55 | 81 | 4.2 | $2.3M | +1.4% | #149 of 387 |
| 11Bay City, MI | 48 | 15 | 3.3 | $2.7M | −1.6% | #204 of 387 |
| South Bend-Mishawaka, IN-MI | 48 | 52 | 4.0 | $2.3M | +0.1% | #206 of 387 |
| 12Detroit-Warren-Dearborn, MI | 47 | 859 | 4.9 | $2.1M | +0.1% | #219 of 387 |
| 13Saginaw, MI | 34 | 45 | 5.8 | $1.6M | −1.1% | #313 of 387 |
| 14Battle Creek, MI | 31 | 29 | 5.4 | $1.7M | −0.6% | #323 of 387 |
| 15Flint, MI | 27 | 96 | 5.7 | $1.6M | −1.1% | #343 of 387 |
Small-town markets
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| Marinette, WI-MI | 71 | 6 | 2.0 | $4.3M | +0.3% | #59 of 377 |
| 1Sturgis, MI | 70 | 6 | 2.5 | $3.6M | +0.1% | #68 of 377 |
| 2Houghton, MI | 69 | 5 | 3.2 | $2.8M | +1.8% | #76 of 377 |
| 3Coldwater, MI | 67 | 6 | 3.5 | $2.5M | +2.5% | #88 of 377 |
| 4Adrian, MI | 66 | 12 | 3.1 | $3.1M | −1.6% | #92 of 377 |
| 5Petoskey, MI | 61 | 7 | 4.6 | $2.2M | −1.0% | #120 of 377 |
| 6Mount Pleasant, MI | 59 | 8 | 3.2 | $2.7M | +0.3% | #129 of 377 |
| 7Owosso, MI | 54 | 12 | 4.3 | $2.2M | −0.4% | #166 of 377 |
| 8Alma, MI | 37 | 8 | 5.4 | $1.7M | −1.1% | #273 of 377 |
| Holland, MI | Not scored | 4 | 0.9 | $11.7M | +2.1% | |
| Marquette, MI | Not scored | 4 | 1.4 | $6.4M | +2.3% | |
| Cadillac, MI | Not scored | 4 | 2.0 | $4.3M | +2.0% | |
| Hillsdale, MI | Not scored | 2 | 1.1 | $8.1M | 0.0% | |
| Big Rapids, MI | Not scored | 3 | 1.8 | $4.8M | +4.7% | |
| Escanaba, MI | Not scored | 3 | 1.9 | $4.7M | −0.8% | |
| Sault Ste. Marie, MI | Not scored | 1 | 0.7 | $12.3M | −1.9% | |
| Iron Mountain, MI-WI | Not scored | 3 | 2.1 | $4.2M | +0.4% | |
| Ludington, MI | Not scored | 3 | 2.3 | $3.9M | 0.0% | |
| Alpena, MI | Not scored | 2 | 1.5 | $5.5M | −0.1% |
Counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Livingston County, MI | 83 | 19 | 2.5 | $4.7M | +1.7% | #43 of 1,356 |
| 2Ottawa County, MI | 78 | 30 | 2.7 | $4M | +3.9% | #88 of 1,356 |
| 3Montcalm County, MI | 74 | 6 | 2.4 | $3.7M | +4.1% | #144 of 1,356 |
| 4Clinton County, MI | 74 | 11 | 3.5 | $3.1M | +1.6% | #150 of 1,356 |
| 5Washtenaw County, MI | 73 | 61 | 4.1 | $2.7M | −0.4% | #168 of 1,356 |
| 6Midland County, MI | 72 | 10 | 2.9 | $3.6M | +0.3% | #175 of 1,356 |
| 7St. Clair County, MI | 71 | 10 | 1.5 | $6.5M | +0.1% | #193 of 1,356 |
| 8Monroe County, MI | 71 | 19 | 3.0 | $3.3M | +0.7% | #197 of 1,356 |
| 9Grand Traverse County, MI | 71 | 14 | 3.5 | $3M | +1.4% | #198 of 1,356 |
| 10Eaton County, MI | 70 | 13 | 2.9 | $3.5M | +0.4% | #221 of 1,356 |
| 11Lapeer County, MI | 69 | 11 | 3.2 | $3.1M | +1.0% | #255 of 1,356 |
| 12Van Buren County, MI | 68 | 7 | 2.3 | $4.1M | +0.7% | #272 of 1,356 |
| 13Kent County, MI | 67 | 110 | 4.3 | $2.4M | +2.5% | #292 of 1,356 |
| 14Oakland County, MI | 66 | 241 | 4.5 | $2.5M | +1.2% | #304 of 1,356 |
| 15Jackson County, MI | 64 | 17 | 2.7 | $3.4M | −0.4% | #353 of 1,356 |
| 16Berrien County, MI | 63 | 16 | 2.5 | $3.8M | −1.3% | #378 of 1,356 |
| 17St. Joseph County, MI | 62 | 6 | 2.5 | $3.6M | +0.1% | #398 of 1,356 |
| 18Muskegon County, MI | 61 | 22 | 3.2 | $2.8M | +1.8% | #421 of 1,356 |
| 19Kalamazoo County, MI | 61 | 49 | 4.6 | $2.2M | +0.8% | #425 of 1,356 |
| 20Lenawee County, MI | 58 | 12 | 3.1 | $3.1M | −1.6% | #479 of 1,356 |
| 21Branch County, MI | 58 | 6 | 3.5 | $2.5M | +2.5% | #485 of 1,356 |
| 22Houghton County, MI | 57 | 5 | 3.5 | $2.6M | +1.6% | #518 of 1,356 |
| 23Sanilac County, MI | 55 | 5 | 2.9 | $3.1M | −1.0% | #556 of 1,356 |
| 24Emmet County, MI | 55 | 7 | 4.6 | $2.2M | −1.0% | #569 of 1,356 |
| 25Isabella County, MI | 52 | 8 | 3.2 | $2.7M | +0.3% | #638 of 1,356 |
Show all 83 counties
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 26Macomb County, MI | 52 | 159 | 4.4 | $2.3M | +0.7% | #642 of 1,356 |
| 27Bay County, MI | 51 | 15 | 3.3 | $2.7M | −1.6% | #667 of 1,356 |
| 28Ionia County, MI | 51 | 10 | 4.3 | $2.2M | −0.5% | #675 of 1,356 |
| 29Shiawassee County, MI | 47 | 12 | 4.3 | $2.2M | −0.4% | #770 of 1,356 |
| 30Ingham County, MI | 47 | 57 | 4.9 | $1.9M | +1.7% | #779 of 1,356 |
| 31Roscommon County, MI | 44 | 5 | 4.3 | $2M | +1.9% | #850 of 1,356 |
| 32Saginaw County, MI | 41 | 45 | 5.8 | $1.6M | −1.1% | #915 of 1,356 |
| 33Calhoun County, MI | 36 | 29 | 5.4 | $1.7M | −0.6% | #1,001 of 1,356 |
| 34Gratiot County, MI | 33 | 8 | 5.4 | $1.7M | −1.1% | #1,046 of 1,356 |
| 35Genesee County, MI | 33 | 96 | 5.7 | $1.6M | −1.1% | #1,048 of 1,356 |
| 36Wayne County, MI | 32 | 419 | 6.0 | $1.5M | −1.1% | #1,070 of 1,356 |
| Allegan County, MI | Not scored | 4 | 0.9 | $11.7M | +2.1% | |
| Marquette County, MI | Not scored | 4 | 1.4 | $6.4M | +2.3% | |
| Barry County, MI | Not scored | 3 | 1.2 | $8.1M | +2.2% | |
| Tuscola County, MI | Not scored | 3 | 1.4 | $6.3M | −1.2% | |
| Cass County, MI | Not scored | 3 | 1.4 | $6.9M | +0.2% | |
| Newaygo County, MI | Not scored | 2 | 1.0 | $8.8M | +3.1% | |
| Hillsdale County, MI | Not scored | 2 | 1.1 | $8.1M | 0.0% | |
| Mecosta County, MI | Not scored | 3 | 1.8 | $4.8M | +4.7% | |
| Delta County, MI | Not scored | 3 | 1.9 | $4.7M | −0.8% | |
| Chippewa County, MI | Not scored | 1 | 0.7 | $12.3M | −1.9% | |
| Wexford County, MI | Not scored | 3 | 2.2 | $4M | +2.3% | |
| Clare County, MI | Not scored | 3 | 2.4 | $3.3M | +2.3% | |
| Huron County, MI | Not scored | 4 | 2.8 | $3.1M | −2.7% | |
| Mason County, MI | Not scored | 3 | 2.3 | $3.9M | 0.0% | |
| Alpena County, MI | Not scored | 2 | 1.5 | $5.5M | −0.1% | |
| Oceana County, MI | Not scored | 1 | 1.0 | $9.3M | +1.7% | |
| Charlevoix County, MI | Not scored | 1 | 0.8 | $12.4M | 0.0% | |
| Dickinson County, MI | Not scored | 3 | 2.5 | $3.6M | −0.3% | |
| Cheboygan County, MI | Not scored | 2 | 1.8 | $5M | +0.9% | |
| Gladwin County, MI | Not scored | 2 | 1.8 | $4.8M | +2.8% | |
| Otsego County, MI | Not scored | 4 | 3.6 | $2.7M | +3.8% | |
| Manistee County, MI | Not scored | 2 | 1.9 | $4.8M | +2.3% | |
| Iosco County, MI | Not scored | 2 | 1.7 | $4.7M | +0.3% | |
| Antrim County, MI | Not scored | 3 | 2.7 | $3.6M | +5.3% | |
| Menominee County, MI | Not scored | 1 | 1.0 | $8.8M | −2.2% | |
| Osceola County, MI | Not scored | 0 | 0.0 | n/a | +2.7% | |
| Leelanau County, MI | Not scored | 1 | 1.0 | $11.1M | +3.0% | |
| Ogemaw County, MI | Not scored | 3 | 3.2 | $2.6M | +1.6% | |
| Benzie County, MI | Not scored | 1 | 1.3 | $7.5M | +3.1% | |
| Kalkaska County, MI | Not scored | 0 | 0.0 | n/a | +4.3% | |
| Missaukee County, MI | Not scored | 1 | 1.7 | $5.3M | +1.4% | |
| Arenac County, MI | Not scored | 0 | 0.0 | n/a | +0.5% | |
| Gogebic County, MI | Not scored | 1 | 1.4 | $5.8M | −0.4% | |
| Crawford County, MI | Not scored | 0 | 0.0 | n/a | +5.7% | |
| Presque Isle County, MI | Not scored | 0 | 0.0 | n/a | +1.0% | |
| Lake County, MI | Not scored | 0 | 0.0 | n/a | +9.1% | |
| Iron County, MI | Not scored | 1 | 1.8 | $4.6M | +1.1% | |
| Mackinac County, MI | Not scored | 3 | 5.8 | $1.5M | +3.8% | |
| Alcona County, MI | Not scored | 0 | 0.0 | n/a | +3.7% | |
| Montmorency County, MI | Not scored | 2 | 4.1 | $2M | +7.3% | |
| Alger County, MI | Not scored | 0 | 0.0 | n/a | −2.3% | |
| Oscoda County, MI | Not scored | 0 | 0.0 | n/a | +6.0% | |
| Baraga County, MI | Not scored | 0 | 0.0 | n/a | +0.3% | |
| Schoolcraft County, MI | Not scored | 0 | 0.0 | n/a | +1.7% | |
| Luce County, MI | Not scored | 0 | 0.0 | n/a | −1.1% | |
| Ontonagon County, MI | Not scored | 0 | 0.0 | n/a | +0.4% | |
| Keweenaw County, MI | Not scored | 0 | 0.0 | n/a | +6.2% |
Markets with fewer than 5 barbershops on map listings, and counties under 10,000 people, aren’t scored; they’re listed last in each table.
Questions
How many barbershops are in Michigan?
Michigan has 1,647 barbershops on map listings as of September 2026. 263 of them (16%) are chain locations. The listings count barbershops. Official counts show 188 businesses with payroll classed as barber shops in 2023, up 30.6% from 2019. Official counts list 4,686 one-person businesses without payroll.
How much do households in Michigan spend on personal care products and services?
About $4B a year, or $986 per household. That is 2% below the U.S. average (an index of 98, where 100 is the U.S. average). Spread across the 1,647 barbershops on map listings, it comes to $2.4M per shop. The spending figure covers all personal care products and services, not only barbershops. It is estimated from the incomes of the 4,076,369 households in Michigan and national spending patterns by income.
How does Michigan compare with the U.S. for barbershops?
Michigan has 4.0 barbershops per 10,000 households, 25% below the U.S. rate of 5.3. Spending per shop is $2.4M, 29% above the U.S. figure of $1.9M. At the national ratio of barbershops to household spending, Michigan would have about 2,132, against 1,647 on map listings. There is one business with payroll in the industry for every 21,683 households, against one for every 16,589 across the U.S. The official count rose 30.6% from 2019 to 2023, against +28.5% for the U.S.
Which market in Michigan has the highest market score for barbershops?
Among 16 scored metro areas in or partly in Michigan, the Traverse City metro area scores highest, at 76 (high). Among 9 scored small-town markets in or partly in Michigan, the Marinette area scores highest, at 71 (upper middle). Among 36 scored counties in Michigan, Livingston County scores highest, at 83 (high). Scores compare each market with others of its kind across the U.S.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Michigan scores 51 for barbershops (upper middle), #23 of the 50 states and DC.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Michigan. It maps the barbershops on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
Barbershops in other states
All 51 states
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- South Carolina
- South Dakota
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- Virginia
- Washington
- West Virginia
- Wisconsin
- Wyoming
Top markets for barbershops across the U.S. · All business types in Michigan
Related business types in Michigan
- Salons, barbers and spas15,880 listings
- Hair salons8,658 listings
- Nail salons1,754 listings
- Spas and skin care3,488 listings
Screening a site or an acquisition in Michigan?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.