Beauty and personal care · County · Virginia
Salons, barbers and spas in Williamsburg city, VA
How Williamsburg city, VA compares with other counties and the U.S. for salons, barbers and spas: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 26 out of 100: Lower middle
Ranked #2,215 of 2,385 scored counties
#96 of 113 scored counties in Virginia
- Listings
- 28
- 3 chain locations (11%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $4.5M
- On personal care products and services · $905 a household
- Spending per listing
- $162K
- 24% below the U.S.
- Listings per 10k households
- 55.8
- 18% above the U.S.
- Population, 2025
- 15,861
- +2.6% since 2020
See the salons, barbers and spas around any address in Williamsburg city
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Williamsburg city scores 26 (lower middle) on the Groundwork market score for salons, barbers and spas, ranking #2,215 of 2,385 scored counties and #96 of 113 scored counties in Virginia. That puts it in the bottom quarter of counties.
Households in Williamsburg city spend about $4.5M a year on personal care products and services, or $905 per household, 10% below the U.S. average. Spread across 28 salons, barbers and spas, that is $162K per business, 24% below the U.S. figure of $213K.
Williamsburg city has 28 salons, barbers and spas on map listings as of September 2026. Of those, 3 are chain locations, or 11%, against 15% across the U.S. That is 55.8 per 10,000 households, 18% above the U.S. rate of 47.2.
In 2023, official counts showed 17 businesses with payroll in Williamsburg city classed as personal care services. That is one for every 295 households, against one for every 804 across the U.S. Population estimates put the population change in Williamsburg city from 2020 to 2025 at +2.6%, slower than the U.S. (+3.1%).
How Williamsburg city compares
The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Williamsburg city | Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 55.8 | 43.5 | 47.2 |
| Spending per listing | $162K | $235K | $213K |
| Households per official establishment | 295 | 708 | 804 |
| Official establishment growth, 2019–2023 | n/a | +13.1% | +14.1% |
| Population growth, 2020–2025 | +2.6% | +2.8% | +3.1% |
| Spending per household on personal care products and services | $905 | $1,023 | $1,005 |
| Median household income | $75,604 | $93,170 | $80,734 |
| Groundwork market score | 26 | 49 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 17
- Employees, 2023
- 119
- Annual payroll, 2023
- $3.5M
- One-person businesses, 2023
- 18Businesses with no payroll
- Map listings, September 2026
- 283 chain locations
- Listings at the U.S. rate for this spending
- 21The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as personal care services in Williamsburg city, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Williamsburg city
- Population, 2025 estimate
- 15,861+2.6% since 2020
- Households
- 5,020
- Median age
- 33.9
- Homes lived in by their owners
- 53%
- Vehicles per household
- 1.7
- Land area
- 9 sq. mi.
- People per square mile
- 1,768
- Median household income
- $75,604+31.6% vs. 2015–2019, before inflation
- Average household income
- $111,449
- Median home value
- $428,100
- Jobs located here
- 12,295
- Daytime population
- 23,102Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Williamsburg city?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across Virginia
Every Virginia market ranked →The highest-scoring counties in Virginia for salons, barbers and spas, numbered among those based in Virginia, with Williamsburg city marked.
Top counties in Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Goochland County, VA | 97 | 10 | 9.7 | $1.2M | +17.4% | #1 of 2,385 |
| 2Caroline County, VA | 90 | 21 | 17.5 | $547K | +11.3% | #10 of 2,385 |
| 3Fluvanna County, VA | 89 | 14 | 13.6 | $742K | +6.2% | #14 of 2,385 |
| 4Rockingham County, VA | 86 | 46 | 14.1 | $653K | +6.6% | #26 of 2,385 |
| 5Louisa County, VA | 85 | 27 | 17.4 | $552K | +13.6% | #31 of 2,385 |
| 6Clarke County, VA | 85 | 14 | 23.8 | $458K | +5.4% | #35 of 2,385 |
| 7New Kent County, VA | 85 | 24 | 25.9 | $430K | +21.2% | #37 of 2,385 |
| 8King George County, VA | 80 | 23 | 22.7 | $486K | +10.5% | #63 of 2,385 |
| 9Northumberland County, VA | 79 | 5 | 8.9 | $969K | +6.1% | #73 of 2,385 |
| 10Madison County, VA | 79 | 9 | 16.4 | $573K | +2.7% | #79 of 2,385 |
| 96Williamsburg city, VA | 26 | 28 | 55.8 | $162K | +2.6% | #2,215 of 2,385 |
Other business types in Williamsburg city
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas26
- Hair salons30
- Barbershops
- Nail salons
- Spas and skin care24
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Williamsburg city, VA?
Map listings as of September 2026 show 28 salons, barbers and spas in Williamsburg city. 3 of them (11%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 17 businesses with payroll classed as personal care services in 2023. Another 18 one-person businesses have no payroll, by official counts.
How much do households in Williamsburg city, VA spend on personal care products and services?
About $4.5M a year, or $905 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 28 salons, barbers and spas on map listings, it comes to $162K per business. It is estimated from the incomes of the 5,020 households in Williamsburg city and national spending patterns by income.
How does Williamsburg city, VA compare with the U.S. for salons, barbers and spas?
Williamsburg city has 55.8 salons, barbers and spas per 10,000 households, 18% above the U.S. rate of 47.2. Spending per business is $162K, 24% below the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Williamsburg city would have about 21, against 28 on map listings. There is one business with payroll in the industry for every 295 households, against one for every 804 across the U.S.
How fast is Williamsburg city, VA growing?
Population estimates put Williamsburg city at 15,861 people in 2025, up 2.6% since 2020, slower than the U.S. (+3.1%). It has 5,020 households. The median household income in Williamsburg city is $75,604 a year, 6% below the U.S. median of $80,734. That rose 31.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Williamsburg city scores 26 for salons, barbers and spas (lower middle), #2,215 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Williamsburg city. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Williamsburg city
Screening a site or an acquisition in Williamsburg city?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Williamsburg city. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.